by Colin Kirkland
Reddit continues to expand its brand suitability and measurement offerings as it forges a new partnership with ad-verification company Zefr. Read the whole story
COMMENTARY
by Joe Mandese
The ANA's "cross-media" measurement service plans to expand beyond linear, CTV and online video to include measurement of any and all other media formats, … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Total viewership declines for TV's major awards shows have slowed in recent years, but the trend is still here. Read the whole story
by Colin Kirkland
LinkedIn is building on its current Creator Marketplace offerings in attempts to better help brands discover credible creators and relevant content for their on-app … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Late last year Owl & Co. projected the global microdrama app market outside of China would hit $3 billion, largely driven by video apps … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
AI adoption feels different to me. I have never had such mixed feelings about a new technology. Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
The CEO's letter to customers arrives amid growing suspicions about personalized pricing, AI and those "helpful" apps. Read the whole story
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by Wendy Davis
A federal appellate court on Tuesday upheld a ruling that AI company Ross Intelligence infringed copyright by training its legal research service on material … Read the whole story
by Laurie Sullivan
'Dots,' a competitor to Meta Platform's Muse, debuted this week at OpenAI's developer conference, as the company announced an expanded partnership with Adobe. Read the whole story
by Colin Kirkland
Snapchat plans to highlight ways in which B2B advertisers can better utilize their budgets and make use of the app as a discovery platform. Read the whole story
by Sarah Mahoney
But it's still far from 2010's median of 4 years. Is that because the role is a pressure cooker? Or a springboard? Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Sixty-three percent of YouTube channel sessions from viewers are from "creators" such as MrBeast, Dude Perfect and Dash Roblox, according to TVision. Read the whole story
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by Wendy Davis
Newspapers suing OpenAI are blasting the Justice Department's argument that training large language models on copyrighted material is protected by fair use principles. Read the whole story
by Rob Williams
Roku's latest Video-on-Demand Evolution study finds that 88% of Canadian TV viewers stream content, while 84% of streamers watch ad-supported services at least monthly. Read the whole story
COMMENTARY
by Stephanie Dolan, Op-Ed Contributor
For decades, success in entertainment was measured by what audiences watched. Increasingly, it will be measured by what they do next. Read the whole story
COMMENTARY
by Swapnil Patel
Why not further leverage the assets your company owns that interact with people every day, such as delivery trucks, packaging, storefronts and receipts? Read the whole story
by Steve McClellan
Silverstein and his partner Jeff Goodby, two of Adland's brightest luminaries, have spent most of their careers creating work that has shaped brands, entered … Read the whole story