by Laurie Sullivan
On Tuesday Amazon Ads unveiled new core campaign types alongside a rebranded identity for its agentic ad business. Tuesday's announcement follows a year-long initiative … Read the whole story
by Wayne Friedman
CBS/MTV's "2026 MTV Video Music Awards" posted a 51% gain to 8.4 million Nielsen-measured average viewers. An estimated $11.87 million in national TV advertising … Read the whole story
COMMENTARY
by Joe Mandese
"Whether or not people actually buy through agents - or just search through agents - marketing has forever changed," Shelly Palmer asserted, calling for … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The company is bringing AI-powered tools to partners, agencies and tech providers that want to build their own AI-powered solutions across the company's ad … Read the whole story
by Laurie Sullivan
The new ad format connects Amazon shoppers with local service professionals on Yelp. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
The new AMC+ thriller "Kill Jackie" takes its cues from movies, TV shows and music ranging from Clint Eastwood spaghetti westerns to Dusty Springfield. Read the whole story
by Colin Kirkland
Meta will begin selling its AI tools to businesses and developers with its newly founded "Meta Enterprise Platform." Read the whole story
by Colin Kirkland
With its recently announced Grok Bot in public beta, X has launched a new rewards program asking creators to submit preferred use cases for … Read the whole story
by Rob Williams
AI-driven traffic to retail sites more than doubled in August and Adobe expects it to jump in November and December. Read the whole story
by Wendy Davis
The FTC lacks evidence of "a widespread problem warranting economy-wide enforcement policy," NetChoice says. Read the whole story
by Wendy Davis
California Governor Gavin Newsom has vetoed a bill that would have broadly prohibited businesses from selling or sharing consumers' sensitive data, including precise geolocation … Read the whole story
by Richard Whitman, Columnist
It's a live AI creative competition, pairing Huge creative leaders with students from the School of Visual Arts and Parsons School of Design. Read the whole story
COMMENTARY
by Thomas Bridge, Op-Ed Contributor
When a client asks to see raw campaign data, it can feel like a vote of no confidence. It usually isn't. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Scope3, a company built to measure the carbon footprint of digital advertising, was renamed to Apostra last week and changed its focus. Read the whole story
COMMENTARY
by Steven Rosenbaum, Featured Contributor
Donald Graham, former CEO of The Washington Post Company and former Facebook board member, has decided there's something we need to know: Mark Zuckerberg … Read the whole story