Huge is bringing back its Make.exe competition to New York City on October 6, timed to Advertising Week NYC. 

It’s a live AI creative competition, pairing Huge creative leaders with students from the School of Visual Arts and Parsons School of Design. The teams respond to briefs on a clock and build client deliverables in front of an audience. 

“There’s an industry perception that AI and creativity are in competition, when they are not,” said Josh Campo, CEO, Huge, which IPG sold to AEA Investors in 2024. “The tools were democratized, taste wasn’t,” he added, asserting that the event proves his point.  

The competition debuted in Los Angeles last October, where four teams composed of Huge designers and students from Otis College of Art and Design went head-to-head to respond to client briefs from DirecTV and Behr. 

This year’s event is being livestreamed and is sponsored by AI creative platform Krea. 

Pictured above is a photo taken during last year's Make.exe event in Los Angeles.