by Joe Mandese
The U.S. ad market expanded a modest 0.7% in August following two consecutive months of World Cup growth in June and July. Digital's share … Read the whole story
by Steve McClellan
The further investment is designed to help expand the company, which hired two senior executives: Jared Smith as president and Kristen Elliott as head … Read the whole story

COMMENTARY
by Joe Mandese
Trying something new here. In the old days we would have called it a "reporter's notebook." Let's start with Smartly's Laura Desmond and see … Read the whole story
by Laurie Sullivan
Google today introduced a way to buy and measure vertical video space programmatically across channels including platforms, apps and publishers in one platform to … Read the whole story
by Wayne Friedman
With a record-setting $1.2 billion total worldwide for its opening weekend, 'Avengers: Endgame' comes seven years after the franchise's first film, 'The Avengers.' Read the whole story
by Teresa Buyikian
The album, "Songs to Listen to in a Wendy's Parking Lot," was created as a soundtrack for QSR customers who "have turned Wendy's parking … Read the whole story
by Colin Kirkland
As lawsuits and privacy concerns plague its wearables business, Meta plans to launch a new pair of AI-powered virtual-reality glasses designed to rival similar … Read the whole story
by Wendy Davis
The New Mexico jury's verdict came after a two-week trial that largely focused on the Cambridge Analytica debacle. Read the whole story

COMMENTARY
by Adam Buckman, Featured Columnist
A new docuseries about casino operations provides a fascinating look at the problems that can develop in a location that draws thousands of people … Read the whole story

COMMENTARY
by Wayne Friedman, Staff Writer
Data from Luminate shows that existing broadcast TV series had a 75% and 68% renewal rate in 2025 and 2024, respectively. Read the whole story
by Wendy Davis
A recent proposal that would require companies to disclose their use of personalized pricing in some circumstances "will create confusion and uncertainty," ad industry … Read the whole story
by Joe Mandese
"Clients ultimately care about the quality, impact and performance of the work - not how many people or hours were required to produce it," … Read the whole story
by Steve McClellan
Serviceplan's Mediaplus will handle media duties and Gut has been selected for creative chores, with both appointments starting Oct. 1. Read the whole story
COMMENTARY
by Jessica Haley, Op-Ed Contributor
Retail media doesn't have a measurement problem anymore, making the moment dangerous for brands. Distinctiveness is still possible, but it has to be an … Read the whole story
by Wendy Davis
The Fifth Circuit should leave in place its prior decision blocking a Texas law that requires social platforms to screen out "harmful" content to … Read the whole story