That's according to a just-released analysis by agency research firm COMvergence. Read the whole story

The media industry group says it has re-certified Comscore, iSpot and VideoAmp as "national currencies" for 2026-28, and that these media-measurement providers have met … Read the whole story

"OpenProposal," announced Tuesday as part of AAMP 3.0, brings a common framework and introduces a standardized system for request for proposals (RFPs) and proposals … Read the whole story

Foster argues that his lawsuit should move forward because he has provided enough facts to support his claims that WPP and its media division … Read the whole story

Amazon has restricted its customers from using Muse AI - Meta's newest AI agent - while shopping on its ecommerce platform, following denied requests … Read the whole story

If you don't think Trump can destroy America, look at what happened to the brands that carried his own name. Read the whole story

CNN, Politico and MS NOW on Monday sued over their ban from the White House and sought a court order restoring their reporters' press … Read the whole story

The report, released today, tracks how generative AI is spreading across 147 economies and where adoption is growing the fastest. Read the whole story

A new report says B2B marketing should focus less on chasing individual leads and more on building enough collective confidence among buying groups. Read the whole story

Microsoft has filed a patent application for an 'ad credit' system designed to contextually deliver ads to gaming players during 'stopping points.' Read the whole story

Paramount has promised to release at least 30 movies a year, negotiate basic cable fees for Paramount and WBD separately, and establish an independent … Read the whole story

A federal judge on Monday refused to approve a settlement that would have vacated a prior consent decree between the FTC and TikTok. Read the whole story

The Alphabet company has been ordered to align its data-processing practices with GDPR within six months. Read the whole story

She will advise C-suite leaders on how best to adopt new technology. Read the whole story

Converse has declined to answer questions seeking additional information, including which agency created the ad, or who signed off on the imagery. Read the whole story

Can the company hold on with these restrictions for five years? And what happens after that? Read the whole story