by Wendy Davis
The ad industry opposed the law, arguing it "places severe burdens on ordinary commercial speech." Read the whole story
by Laurie Sullivan
Sam's Club Connect introduced "Predictive Precision Targeting" capabilities on Thursday, expanding its measurement offering. Read the whole story
by Colin Kirkland
Meta's Oversight Board has filed two new decisions criticizing Meta's ineffectiveness in protecting users from deepfakes - especially with regard to harassment of refugees … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
'OpenAI Sponsored Agents' launched earlier this week with new integrations, with HubSpot the first CRM integration. The updates represent the next step in automation … Read the whole story
by Steve McClellan
The research analyzed more than 6,300 award-winning campaigns to see how often creative excellence translated into marketing effectiveness, based on the creative and effectiveness … Read the whole story
by Wayne Friedman
The first week of the 2026 NFL regular-season fell 13% to an average 19.5 million viewers per game vs. the record-breaking 22.3 million viewers … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Oprah Winfrey says the idea for mounting a two-hour journey of light, sound and music at the Las Vegas Sphere came to her as … Read the whole story
by Wayne Friedman
Smith takes over Disney streaming businesses Disney+ and Hulu - overseeing product, engineering, ad tech, programming, viewer experience, partnerships, and data and analytics. Read the whole story
by Steve McClellan
The former Initiative Australia CEO is credited with scaling Song's APAC media operation over the last two years and is tasked with doing the … Read the whole story
by Wendy Davis
"The Commission's actions here signal a retaliatory effort to punish ABC-owned-and-operated stations for speech the administration dislikes," ex-FCC Chairs and other former officials argue. Read the whole story
by Laurie Sullivan
For advertisers, the acquisition consolidates contextually relevant native ad inventory in finance and other high-value sectors. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Almost two-thirds of every new ecommerce dollar will go to AI and cashback apps, Northwestern University's Retail Analytics Council and Minty report. Read the whole story
COMMENTARY
by Kym Insana
Most buying platforms have a mechanism through which a brand can request all its campaign data, down to the log-level insights that say exactly … Read the whole story
by Steve McClellan
As a member of the senior leadership team, he'll also play a central role in planning the agency's next phase of growth, partnering with … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
There's a reason so many CTV advertisers today - particularly those that are performance-focused, are watching their campaigns hit plateaus much faster than they … Read the whole story