by Steve McClellan
Nearly a quarter of the contracts in the updated list are with major holding companies. Among those firms, Omnicom has the most, with 118 … Read the whole story
by Laurie Sullivan
Google introduced agentic commerce updates at Rethink ROI including structured conversational attributes and AI-driven interactive video ads on YouTube to help retailers optimize their … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Many of the shows on ABC, CBS, Fox and NBC are so old that the networks have become the assisted-living facilities of TV. Read the whole story
by Les Luchter
Save a Life Day -- which provides free doses of an opioid reversal drug -- has adopted "Elevate Harm Reduction" as this year's theme. Read the whole story
by Colin Kirkland
Building on its Super Bowl 2026 NFL Media Center launch, Threads is introducing new podcasting tools to incentivize more creators to share their shows … Read the whole story
by Colin Kirkland
Meta reportedly plans to launch "Luna" - a new camera-less smart glasses model - after unveiling at the company's developer conference Sept. 23-24. Read the whole story
COMMENTARY
by Divya Sridhar
To protect voter trust, ad transparency cannot be a final legal review. It must be built into the technology stack from day one. Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
An ad in which a woman is shoved to the ground? How to avoid a snafu like the one Good Good faced. Read the whole story
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by Rob Williams
There's a growing divide over what AI should do to agency compensation, a consequential finding for media buyers. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
In Netflix's third-highest subscriber acquisition event in 2026, a trailer was offered during a 6-hour exclusive time period on its launch day - Aug. … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Premium streamer Apple keeps working under the radar of the big players - including Netflix, Prime Video, HBO Max and Disney+ - in scoring … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The Microsoft CEO warned of the risks of training AI models like Anthropic's Claude to be human-like and consider their own state of consciousness … Read the whole story
by Tanya Gazdik
"Sports remained a significant driver of automaker reach in August, with the WNBA in particular seeing notable year-over-year impression increases," says iSpot.tv's Stuart Schwartzapfel. Read the whole story