The tools, built into the existing Chrome User Experience Report framework, are geared toward helping paid-for media teams that buy and help advertisers to … Read the whole story

NBC's Monday 'Emmys' broadcast was down 9% to 6.7 million Nielsen-measured viewers vs. a year ago. In 2025, the 'Emmys' aired on a Sunday … Read the whole story

Brave Michael J. Fox brought class and courage to the Emmy Awards Monday night on NBC. Read the whole story

The ad-tech sector's leading standards organization introduced new baseline protocols and shared rules to foster higher transparency, consistency, and efficiency across programmatic advertising. Read the whole story

There is no greater loss of agency than extinction, but any loss of agency can feel like the end of the world. Particularly things … Read the whole story

Pinterest has announced a partnership with GPU-manufacturer Nvidia, which will power a new layer of AI in an effort to expand the social discovery … Read the whole story

Meta is investing further in creator marketing and live streaming. As part of IAB's newfound global creator week, the tech giant announced the launch … Read the whole story

In North America it is debuting a new event next month called Insight to Impact that will take place in Denver, moving to Nashville … Read the whole story

Data accuracy as it relates to agentic commerce has become a hidden crisis for brands as retailers head into the holiday season. Read the whole story

The new tool's introduction comes as more ads are created with AI technology making quality and variety of creative a bigger factor in campaign … Read the whole story

"The First Amendment protects judgments about both what to say and how to say it, including whether individual messages fit together in a specific … Read the whole story

Novig "is a company with not much market share, and so polarizing people is a reasonable strategy," says Joshua Lewis, a marketing professor at … Read the whole story

From Jan. 1-Aug. 16 this year, 568.4 million tickets were sold in U.S. movie theaters - a 30% decline vs. the same period in … Read the whole story

The decline doesn't justify abandoning Reddit or rebuilding a marketing program around whichever domain enjoyed a strong Tuesday. Read the whole story

Hyundai is the first auto manufacturer to build a closed-loop measurement system powered by Amazon that connects digital shopping engagement in a privacy-compliant way … Read the whole story

Counsel for a man who downloaded Hearst's WMUR app this week urged an appellate panel to revive a lawsuit claiming that Hearst violated the … Read the whole story

In a new campaign, "Couples Therapy" star Dr. Orna helps people learn to say, "It's not you. It's your iPhone." Read the whole story

The package consists of Prime Video and niche streaming platforms - AMC+, BritBox, MGM+, PBS Masterpiece and Starz - for $29.99 a month, offering … Read the whole story