• by Colin Kirkland , Yesterday

As the ongoing battle between social platforms and “AI slop” continues, Snapchat has updated its recommendation systems to deprioritize AI-generated videos across the app’s Spotlight video feed.

“As of this month and going forward, wholly AI-generated videos will no longer be eligible for recommendation on Spotlight,” the company states in a recent announcement.

By no longer recommending AI-generated video content on its TikTok-like feed, Snapchat is attempting to cut down on the proliferation of “low-quality, repetitive” AI-made content currently flooding the internet, prioritizing content “from real people.”

Notably, users will continue to see recommended Spotlight videos that have been “enhanced or edited” using the app’s AI creative tools, along with transparency tags indicating that AI has been used to some extent.

“This is not about rejecting AI,” the company’s statement reads. “We know that for some, AI plays an important part of the creative process.”

Seeing more creators contributing to Spotlight -- with a year-over-year boost of over 120%, per the company’s internal findings -- Snap has decided to prioritize their content as the spread of AI slop annoys users across digital social and publishing platforms.

LinkedIn, for example, is rethinking its strategy with regard to AI-generated content, deciding last week to nix AI-first publishing features while inviting users to mark probable AI slop for deletion.

Substack also introduced an AI detection feature this year to scan posts, replies, and comments on the app in order to see an estimate of how much of a newsletter has been written by AI.

In addition, Patreon recently partnered with a company called Cloudflare to block automated bots (or “crawlers”) from using creators' work published on the platform to train AI models.

Despite introducing a fully AI-generated video feed on its new app “Vibes,” Meta has also begun to shift its recommendation systems to discourage the spread of “unoriginal content” across its leading social apps, as a way to discourage aggregator accounts.