- Another Prepaid Wireless Brand Books Spanish-Telecast Super Bowl Spot
Marketing Daily, Les Luchter - Thursday, January 18, 2024
T-Mobile's prepaid CMO Clint Pattersons hinted that celebrities will be part ...
- How The Political Mix Is Changing, Or Not
Marketing Politics Weekly, Joe Mandese - Friday, January 19, 2024
WASHINGTON, D.C. -- MediaPost's Marketing Politics conference got off on a media-m ...
- One Step Closer To A Mixed Reality
Media 3.0, Shrikant Ballal - Thursday, January 18, 2024
Apple Vision Pro is an entry into a mixed-reality world - transformi ...
- Instagram's 'Nighttime Nudges' Feature Aims to Help Teens Curb App Use
MediaDailyNews, Colin Kirkland - Thursday, January 18, 2024
The new "nighttime nudges" feature pops up on teens' phone screens aft ...
- CNN's Thompson: Let's Get Back The 'Swagger'
TV Watch, Wayne Friedman - Friday, January 19, 2024
Can this "scrappy outsider," as CNN CEO Mark Thompson noted in ...
- Uber Shuts Down Drizly, Its Alcohol Delivery Service
MediaDailyNews, Colin Kirkland - Tuesday, January 16, 2024
Uber is shuttering its U.S.-based alcohol delivery service Drizly, with plans ...
- Google Defeats Best Carpet Lawsuit Over Android Search Results
MediaDailyNews, Wendy Davis - Thursday, January 11, 2024
Siding with Google, a federal appeals court on Thursday dismissed a lawsu ...
- Snapchat Allows Parents To Restrict Their Teens' Use Of 'My AI' Chatbot
MediaDailyNews, Colin Kirkland - Thursday, January 11, 2024
Parents can now restrict their teens' access to the app's "My A ...
- Walmart Expands Generative AI Search Experiences
MediaDailyNews, Laurie Sullivan - Wednesday, January 10, 2024
Walmart opened up access to a generative AI tool that allows shoppe ...
- Report Shows Mobile Apps Thriving In Consumer Spending, Engagement, AI
MediaDailyNews, Colin Kirkland - Thursday, January 11, 2024
While some specific mobile app genres had better results than others, mobi ...
- FTC Prohibits Data Broker From Selling Sensitive Location Information
MediaDailyNews, Wendy Davis - Tuesday, January 9, 2024
Data broker Outlogic, formerly X-Mode, has settled Federal Trade Commission charges ...
- Total By Verizon Books Super Bowl Spot In Spanish-Language Telecast
Marketing Daily, Les Luchter - Monday, January 8, 2024
Developed by Ogilvy, the campaign will include a 30-second Super Bowl sp ...
- What's Up In Surveys: There Are More AI Questions Than Ever Before
Email Insider, Ray Schultz - Monday, January 8, 2024
Surveys are shorter than they were, accommodating the increased use of mob ...
- Verizon Switches Off Drama In Latest Home Internet Campaign
MediaDailyNews, Laurie Sullivan - Monday, January 8, 2024
A post-holiday Verizon Home Internet ad switches off a drama queen ...
- Magna Finds Skippable Ads Engage, Forced Views 'Hinder'
MediaDailyNews, Joe Mandese - Monday, January 8, 2024
The study, sponsored by TikTok, also found skippable mobile video ads requi ...
- TikTok Aims To Grow U.S. E-Commerce Business Tenfold In 2024
MediaDailyNews, Colin Kirkland - Thursday, January 4, 2024
TikTok is hoping its social-media reach, viral videos and live-shopping model wi ...
- Facebook Collects 'Link History,' Uses Data To Target Ads
MediaDailyNews, Laurie Sullivan - Wednesday, January 3, 2024
The opt-out link history archival feature for Android and iOS devices ...
- T-Mobile Adds Ad-Supported Hulu To Growing Streamer Perks Bundle
MediaDailyNews, Karlene Lukovitz - Wednesday, January 3, 2024
"On us" bundle also includes ad-supported Netflix, Apple TV+, MLB.TV. ...
- Mobile Mania: Celebrities Share Love Of Playtika Games
MAD, Fern Siegel - Thursday, December 28, 2023
Launching via broadcast and social media, the new creative, produced in-house, sta ...
- 76% Of Apps Intended For Kids To Call Santa Request Access To Camera
MediaDailyNews, Laurie Sullivan - Thursday, December 21, 2023
Three-quarters of the 231 apps in Google's and Apple's app stores intend ...
- Stagwell, RealClearPolitics Unveil New Polling Platform
MAD, Steve McClellan - Wednesday, December 20, 2023
The new platform follows a September announcement by the companies that th ...
- AR NFT Platform Expands Collectibles, Perks For Moviegoers
MediaDailyNews, Colin Kirkland - Wednesday, December 20, 2023
AR platform Really, which gives film enthusiasts digital collectible movie tickets a ...
- Google To Start Limiting Election-Related Queries In 2024
Search & Performance Insider, Laurie Sullivan - Wednesday, December 20, 2023
The global restrictions will take effect by early 2024 in time f ...
- Shopping Spree With Basketball Stars? AT&T Dreams Up Experiential Prizes
Marketing Daily, Les Luchter - Monday, December 18, 2023
Humorous spot touting contest is set in the "NBA Dream Department" ...
- Divided FCC Votes To Tighten Data Breach Notification Rules
MediaDailyNews, Wendy Davis - Wednesday, December 13, 2023
The FCC on Wednesday voted 3-2 in favor of regulations imposing n ...
- Virtual 'Coins' Make TikTok First Non-Game Mobile App To Hit $10B In Consumer Spending
MediaDailyNews, Colin Kirkland - Monday, December 11, 2023
TikTok is the first mobile app not focused on gaming to ama ...
- Disney+, Hulu Combo App Owns The Most Top-100 U.S. Titles
MediaDailyNews, Karlene Lukovitz - Monday, December 11, 2023
The combo also has the second-largest total of movies/TV seasons, behind on ...
- ChatGPT Ranked Fastest-Growing Brand In 2023: Report
Marketing Daily, Colin Kirkland - Thursday, December 7, 2023
ChatGPT was named fastest-growing brand of 2023, according to a Morning Consu ...
- TikTok Expands Partnership With Ticketmaster
MediaDailyNews, Colin Kirkland - Tuesday, December 5, 2023
TikTok is expanding its one-year-old partnership with Ticketmaster to over 20 market ...
- Navigating Retail Media Networks' Growing Pains
Retail Insider, Sarah Mahoney - Wednesday, December 6, 2023
Rationalizing investment in these fast-growing networks is still far too tricky f ...