- Piloting The Holidays: Yahoo Mail Tools Help Shoppers Keep Track Of Purchases
Email Insider, Ray Schultz - Friday, November 22, 2024
With the new Yahoo Mail tools, consumers can also stay on t ...
- IAB Guides Advertisers Through Cross-Channel Measurement
MediaDailyNews, Laurie Sullivan - Thursday, November 14, 2024
Understanding cross-channel measurement across devices for online advertising has become one ...
- Total Wireless Partners With Puerto Rican Boxing Icon Amanda Serrano
Marketing Daily, Danielle Oster - Tuesday, November 12, 2024
With Serrano,Total Wireless gets a a top athlete in her sport w ...
- Trade Desk Q3 CTV Ad Revenue Rises 36%
Television News Daily, Wayne Friedman - Friday, November 8, 2024
Advertising deal-making for CTV and video platforms via The Trade Desk continu ...
- Microsoft Performance Features Focus On Video Ads
MediaDailyNews, Laurie Sullivan - Tuesday, November 5, 2024
Video ads in the Microsoft Advertising Platform has been updated to all ...
- FTC Fights Kochava's Bid To Dodge Privacy Charges
MediaDailyNews, Wendy Davis - Thursday, October 31, 2024
Kochava and its subsidiary "waste the court's and the parties' time a ...
- Yahoo DSP Collaborates With Ad-Quality Expert To Secure Its Ecosystem
MediaDailyNews, Laurie Sullivan - Wednesday, October 30, 2024
Yahoo DSP will work with GeoEdge, which focuses on ad security a ...
- T-Mobile, Sheryl Crow 'Rallying For Hurricane Relief' During World Series
Marketing Daily, Danielle Oster - Monday, October 28, 2024
Effort includes a pledge to donate $25,000 for every homer hit ...
- Verizon's Visible Calls Back To Classic Game Series 'NFL Blitz'
Marketing Daily, Danielle Oster - Friday, October 25, 2024
The ad pays homage to the series with mock gameplay, depicting ...
- Straight Talk Wireless, NASCAR Driver Kyle Busch Celebrate Family Dynasties
Marketing Daily, Danielle Oster - Wednesday, October 23, 2024
The activation follows the brand entering into a NASCAR sponsorship agreement ...
- TikTok Doubles Down On Educational In-Feed Content
MediaDailyNews, Colin Kirkland - Wednesday, October 23, 2024
TikTok is expanding its in-app feed dedicated to science, technology, engineering, a ...
- Bluesky Sees User Growth In Response To X's 'Block' Update
MediaDailyNews, Colin Kirkland - Friday, October 18, 2024
With X moving closer to fully removing the "block" functionality, Bluesky h ...
- Two Ad-Tech Firms Link Up In A Programmatic Revenue Partnership
Publishers Daily, Ray Schultz - Wednesday, October 16, 2024
Axis and Gravite say they can drive better ad performance and outcom ...
- InMobi Advertising Offers Green Media Platform For Mobile And App
Publishers Daily, Ray Schultz - Wednesday, October 16, 2024
InMobi Advertising is collaborating with Scope3 to leverage its sustainability platform. ...
- Supercell Puts 'Curse' On Halloween
MAD, Fern Siegel - Tuesday, October 15, 2024
David New York produced its own version of scary in a n ...
- Kochava Settles Class-Action Complaints Over Location Data
MediaDailyNews, Wendy Davis - Tuesday, October 15, 2024
Mobile data broker Kochava on Tuesday told a federal judge that ...
- AI Is Coming To Phones - And Consumers Are Worried: Study
Mediapsssst, Richard Whitman - Monday, October 14, 2024
Thirty percent of smartphone users worry about AI making decisions without the ...
- Coldplay Brings New Record To The Metaverse Via Roblox Takeover
MediaDailyNews, Colin Kirkland - Thursday, October 3, 2024
Coldplay will offer fans and players a chance to listen to n ...
- TikTok Must Face Privacy Claims Over In-App Browser
MediaDailyNews, Wendy Davis - Thursday, October 3, 2024
TikTok users can proceed with a lawsuit alleging the company logged t ...
- A Microsoft Patent That Could Drive Search And Copilot
Performance Marketing Insider, Laurie Sullivan - Thursday, October 3, 2024
Inventors at Microsoft in a U.S. patent describe a "foldable display device ...
- AT&T To Exit Satellite TV Business With $7.6B Sale Of DirecTV
Marketing Daily, Danielle Oster - Tuesday, October 1, 2024
AT&T is selling the remainder of its 70% stake in DirecTV, whi ...
- Google Lags In Mobile AI, Captures Most Search Market Share
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 2, 2024
New Street Research found Google continues to lead in use for sear ...
- Hispanic U.S. Market Estimated To Add 7.4M By 2030
Data & Programmatic Insider, Laurie Sullivan - Monday, September 30, 2024
The Claritas 2024 Hispanic Market Report finds 79% of Hispanic adults wat ...
- Apple Must Face Privacy Suit Over App Data
MediaDailyNews, Wendy Davis - Friday, September 27, 2024
Apple must face a privacy lawsuit by iPhone users who claimed t ...
- North America Leads In Programmatic Mobile Ad Spend
Publishers Daily, Ray Schultz - Sunday, September 29, 2024
The total for North America made up 50.2% of the global mobi ...
- National TV Network Content On Streamers Tops In 'Premium' Video: Study
Advanced TV Insider, Wayne Friedman - Thursday, September 26, 2024
A Comcast FreeWheel study shows 78% of viewers say national TV netwo ...
- Mobile Rolls: Reliance On Ads Increasing
Performance Marketing Insider, Laurie Sullivan - Thursday, September 26, 2024
AppLovin hit an all-time-high stock price on Wednesday, reaching $130.60 per shar ...
- Google AdX Rises In U.S. Trust Ranking Score, But Doesn't Top List
Data & Programmatic Insider, Laurie Sullivan - Monday, September 23, 2024
On Pixalate's Global Seller Trust Indexes ranking of open programmatic ad selle ...
- Reciprocal Advertising: New Research Proves It's Always Been The Future
Marketing Insider, Brian Wong - Friday, September 20, 2024
The concept of value exchange is far from new, but it's becomi ...
- Messenger Users Can Proceed With Biometric Privacy Claim Against Meta
MediaDailyNews, Wendy Davis - Wednesday, September 18, 2024
Siding against Meta Platforms, a judge is allowing Messenger users to proce ...