• by Laurie Sullivan  @lauriesullivan, Yesterday

Taboola has extended its partnership with Samsung in a multiyear agreement to bring its News technology to more mobile devices and news channels worldwide.

The agreement, which helps to drive traffic to publisher pages, comes to more marketers across Europe and India.

It is an extension of a longstanding relationship with one of the world's largest smartphone manufacturers.

Adam Singolda, CEO at Taboola, believes the extended partnership will give more of Samsung’s customers greater access to relevant and engaging news.

Taboola has powered news recommendations on Samsung devices in Latin America and some APAC countries since 2019. This major expansion of that partnership covers Europe and India in its entirety, in an exclusive relationship that supports tens of millions of new devices.

Taboola’s business continues to grow. This extended announcement with Samsung follows several others that have seen Taboola partnership pool grow, supported by some of the biggest companies in the world. The goal is to bring news recommendations to mobile device users.

Some recent expansions include partnerships with Apple and Microsoft.

Taboola in March signed an agreement with Microsoft to sell display ads for MSN.com, Microsoft Outlook, Games, and Microsoft's broader Office Suite.

The company also extended its Gannett partnership that began in 2013 to include display advertising on publisher’s digital platforms through its new AI-powered offering, Realize.

Taboola also works with LINE, a large messaging app, to provide news to consumers, as well as Xiaomi, a big consumer electronics brand, to provide news to consumers on their devices.