- Hinge Lets Everyone Else Tell Its Story
Brand Insider Podcast, Erin Everhart - Friday, August 14, 2026
Hinge's CMO Tamika Young joins us to talk about their new campaig ...
- Your TV's Home Screen Is New Gatekeeper, And Advertisers Better Get Used To It
Research Intelligencer, Rob Williams - Thursday, August 13, 2026
Smart TVs are rapidly becoming television's default viewing environment, making the ho ...
- Streaming Hits A High, But Subscribers Are Getting Better At Loving And Leaving
Research Intelligencer, Rob Williams - Monday, August 10, 2026
Nearly a quarter of streaming subscribers say they're experiencing subscription fatigue. ...
- Teads Sues Google, Cites 6.88T Ad Impressions Loss
MediaDailyNews, Laurie Sullivan - Monday, August 3, 2026
In its complaint, Teads states that Google's anticompetitive practices and monopolistic contr ...
- Measurement Has Become Data Buffet And Marketers Need To Stop Grabbing Everything
Research Intelligencer, Rob Williams - Tuesday, July 28, 2026
Before advertisers and media buyers obsess over outcomes, they need to a ...
- AI Fraud The Ad Industry Has Yet To Discover
Data & Programmatic Insider, Laurie Sullivan - Monday, July 27, 2026
AI has lowered the cost of faking a click, an install ...
- Partnership Expands Ad Options For F1, Yahoo Sports TV
MediaDailyNews, Laurie Sullivan - Thursday, July 16, 2026
C15 Studio, which holds media rights to F1 TV and Yahoo Spor ...
- Streaming Fatigue Hits Peak Subscription: Americans Start Treating Netflix Like A Seasonal Vegetable
Research Intelligencer, Rob Williams - Friday, July 10, 2026
Consumers have discovered the "cancel" button in their efforts to contain t ...
- Dark Money Gets Even Darker, SCOTUS Lifts Political Spending Limits
MediaDailyNews, Joe Mandese - Tuesday, June 30, 2026
In a 6-to-3 decision, the U.S. Supreme Court lifted the limits th ...
- From Zero To $75 Million Gross Revenue Today, Origin Turns 7
Mediapsssst, Richard Whitman - Tuesday, June 23, 2026
As the CTV agency noted in a missive celebrating the anniversary, t ...
- Everybody Has Eight Screens, Yet TV Still Runs The Show
Research Intelligencer, Rob Williams - Wednesday, June 24, 2026
Beyond traditional viewing, consumers use TVs for YouTube videos, gaming, social med ...
- Consumers Came To Watch TV, Advertisers Found Them Browsing
Research Intelligencer, Rob Williams - Friday, June 12, 2026
Marketers should stop treating the home screen as digital wallpaper, a view ...
- Political Ads Are About To Spend More Than Democracy Can Afford (Correction)
Research Intelligencer, Rob Williams - Thursday, June 11, 2026
CTV continues its climb from promising newcomer to indispensable campaign weapon, b ...
- BMW, PepsiCo, IPG Mediabrands, Saatva, Northwell Health Lead Insights at our TV & Video Insider Summit
Brand Insider, Barbie Romero - Tuesday, April 21, 2026
At our TV & Video Summit in New Orleans, leaders from BM ...
- Comcast Engages In High-Stakes Streaming Pivot
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 31, 2026
The Comcast report demonstrates TV's role as a full-funnel driver of performan ...
- Acquisition Sprint Bridges Pixels To Pavement For Retail Media Network
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 17, 2026
This is what happened when a North African on-demand daily services compa ...
- Sports Fans Are Streaming, Scrolling And Occasionally Swearing At Their TVs
Research Intelligencer, Rob Williams - Friday, March 13, 2026
Fragmented sports media is creating headaches for fans and opportunities for advertis ...
- TV Still Rules Purchase Funnel, Even For People Who Swear They Only Watch Streaming
Research Intelligencer, Rob Williams - Monday, March 9, 2026
Television remains the most influential ad channel at every stage of t ...
- Most CTV Advertisers Plan To Boost Spending
Around the Net In Media, Ray Schultz - Monday, March 2, 2026
Almost 70% of CTV advertisers plan to increase their spending, with ...
- Deterministic Data A Major Factor In Infillion Acquisition Of Catalina
MediaDailyNews, Laurie Sullivan - Tuesday, February 24, 2026
AI-operated buying will become the norm within the next five years, wi ...
- AWS Reframes Live Video For TikTok, Reels, YouTube
MediaDailyNews, Laurie Sullivan - Tuesday, February 24, 2026
Customers like Fox Sports Digital and NBCU are early adopters, using t ...
- CTV's $7.4B Oops: When Your Data Has A Book-to-Bill Of Anyone's Guess
Research Intelligencer, Rob Williams - Wednesday, February 11, 2026
As much as 40% of open-web CTV spend may be wasted becau ...
- How AI-Supported Ad Targeting Is Like Real-Time, Successful Football Plays
Performance Marketing Insider, Laurie Sullivan - Thursday, February 5, 2026
Could brands make TV advertising more measurable through natural-language queries - a ...
- CTV Is Ready to Grow Up, But Marketers Still Want Receipts
Research Intelligencer, Rob Williams - Thursday, January 29, 2026
More than a third of marketers say they can't prove incremental retu ...
- Retail Media Enters New Phase As In-Store, CTV, AI Drive 2026 Growth
Research Intelligencer, Rob Williams - Friday, January 23, 2026
Roughly 40 percent of media buyers now view retail media as ...
- Google Kicking Off New DV360 Live Sports Inventory With Winter Games
MediaDailyNews, Laurie Sullivan - Wednesday, January 14, 2026
Google announced new biddable capabilities for programmatic advertising inventory access to NBCUniversal ...
- PepsiCo, Church's Chicken, Electronic Arts, Kenvue, Assembly Lead Insights at our TV & Video Insider Summit
Brand Insider, Barbie Romero - Tuesday, January 6, 2026
At our TV & Video Insider Summit in Deer Valley, leaders fr ...
- CTV Marketers Shift Budgets But Still Struggle To Measure Effectiveness
Research Intelligencer, Rob Williams - Wednesday, November 19, 2025
Advertisers largely agree that standardized metadata and TV schedule information would impro ...
- CTV Risks Losing Ad Budgets Without Widespread Conversion API Adoption: IAB
Research Intelligencer, Rob Williams - Thursday, October 30, 2025
Server-to-server data flows are now essential for advertisers seeking proof of performan ...
- Gaming Rivals Television As Core Entertainment For U.S. Households
Research Intelligencer, Rob Williams - Tuesday, October 28, 2025
Gamers now spend as much time playing video games as they ...