- Teads Expands LG Ads Partnership, Builds One Platform To Buy, Run Global CTV Ads
MediaDailyNews, Laurie Sullivan - Wednesday, March 13, 2024
TV ad buys for global advertisers operating in many markets can beco ...
- High-Quality Video Content Offers Best Ad Experience
Research Intelligencer, Robert Williams - Monday, March 11, 2024
Consumers are most likely to say that television advertising enhances perceptions ...
- Sorrell's S4S Ventures Backs tvScientifc
MAD, Steve McClellan - Friday, March 1, 2024
Jason Fairchild, Co-Founder/CEO tvScientific said the investment "marks a significant step forwa ...
- India's Connected TV Ad Spending To Grow 30% A Year
Research Intelligencer, Robert Williams - Friday, March 1, 2024
About half of households in India said they own a smart T ...
- Edward Jones Asks 'What Does It Mean To Be Rich'?
MediaDailyNews, Laurie Sullivan - Friday, February 16, 2024
When someone uses the word "rich," it may mean they feel ri ...
- Cookieless Cross-Device Measurement, CTV Attribution: The Next Integration
MediaDailyNews, Laurie Sullivan - Tuesday, January 23, 2024
National University began using cross-device measurement and attribution through a partnership betwe ...
- U.S. Ad Spend Estimates Reach $570B In 2024
MediaDailyNews, Laurie Sullivan - Thursday, January 18, 2024
The Winterberry Group Thursday released its 2024 outlook for U.S. advertising, marketi ...
- Marketers Concerned With Losing Ability To Measure Campaigns
Search & Performance Insider, Laurie Sullivan - Monday, January 8, 2024
With the deprecation of cookies, marketers are most fearful of losing t ...
- Execs Expect Shifts In Targeting, Creative, Metrics, Aggregation For CTV, Addressable In 2024
Advanced TV Insider, Karlene Lukovitz - Wednesday, December 27, 2023
With AI accelerating, a newly cookie-less environment and consolidation and bundling ...
- Advertisers, Consumers Have Mixed Views Of Streaming As New Year, New Models Kick In
Advanced TV Insider, Karlene Lukovitz - Friday, December 22, 2023
Advertisers still see downsides amid enthusiasm about CTV. Viewers say they're n ...
- Digital Advertisers See Risky Content, Misinformation As Top 2024 Media Challenge
MediaDailyNews, Karlene Lukovitz - Wednesday, December 20, 2023
Most digital pros said they will prioritize social media and digital video/C ...
- Innovid Names New CMO
MediaDailyNews, Karlene Lukovitz - Tuesday, December 19, 2023
Dani Cushion's experience includes serving as CMO of Cardlytics. ...
- 4A's/CIMM Offer Roadmap For Advanced TV Privacy, Growth
Advanced TV Insider, Karlene Lukovitz - Friday, December 15, 2023
A TV-focused guide to making informed, company-specific privacy decisions. ...
- Sam's Club Connects CTV, Video Search, Interactive Product Pages
MediaDailyNews, Laurie Sullivan - Wednesday, December 13, 2023
Sam's Club has an ambitious video ads program that launched Tuesday, targeti ...
- Perion Enters DOOH With $100M Hivestack Acquisition
MediaDailyNews, Karlene Lukovitz - Tuesday, December 12, 2023
Hivestack will enable cross-channel ad tech player Perion to offer DOOH capabiliti ...
- Emarketer CTV Ad Forecast: +22% In 2024 To $30B, +73% To $42B By 2027
Advanced TV Insider, Karlene Lukovitz - Thursday, December 7, 2023
Retail media spend is forecast to jump 336% in 2024, to rea ...
- Coca-Cola Targets Cord Cutters, Offers One-Click Buys, On New Roku Content Hub
MediaDailyNews, Karlene Lukovitz - Wednesday, December 6, 2023
Effort includes one-click on-screen buys of products via a DoorDash partnership. ...
- BrightLine Bows New Suite Of Interactive CTV Ads
MediaDailyNews, Karlene Lukovitz - Wednesday, December 6, 2023
Formats include "advergames," in-show trivia games, and a dynamic unit that connec ...
- Samsung DSP Integrates Experian ID, Syndicated Audiences
MediaDailyNews, Karlene Lukovitz - Tuesday, December 5, 2023
Experian has data spanning 2,300 attributes per household and 250 per consume ...
- FreeWheel Launches Direct Integration Of Index Exchange
MediaDailyNews, Karlene Lukovitz - Tuesday, December 5, 2023
The integration aims to improve interoperability in premium TV and to streamli ...
- How Pressure Driving Ad Performance Changes Media
MediaDailyNews, Laurie Sullivan - Tuesday, December 5, 2023
A recent survey of advertisers and agency execs found 60% of report ...
- GroupM: CTV Heads For Ad Parity With Linear, With 9.5% CAGR To Linear's -1.3% Through 2028
MediaDailyNews, Karlene Lukovitz - Monday, December 4, 2023
In the U.S., CTV is forecast to see 14.8% growth in 202 ...
- Spending Growth For Open Programmatic CTV Ads Slowed In Q3
Research Intelligencer, Robert Williams - Wednesday, November 22, 2023
Latin America's strength in open programmatic ad spending on CTV offset weakne ...
- Roku, Unity Help Mobile Apps Acquire Users Via CTV
MediaDailyNews, Karlene Lukovitz - Monday, November 20, 2023
Interactive on-screen ads are linked to acquisition technology for performance campaigns. ...
- OpenX Eliminates Resellers, Non-TV Content In New CTV Solution
MediaDailyNews, Karlene Lukovitz - Monday, November 20, 2023
The solution aims to streamline and improve transparency in CTV programmatic buy ...
- Streamer Loyalty Persists Amid Effects Of Hollywood Strikes
Research Intelligencer, Robert Williams - Monday, November 20, 2023
More consumers this year said they like having an abundance of ...
- Social Media Are Key Source For Holiday Gift Ideas
Research Intelligencer, Robert Williams - Thursday, November 23, 2023
Advertisers are recommended to use an omniscreen strategy to reach and intera ...
- FAST Media Buyers Plan To Boost Spending On Streaming Channel In 2024
Research Intelligencer, Robert Williams - Tuesday, November 14, 2023
Three in five media buyers said they spend on FAST channels ...
- From DoubleClick Ad Exchange To Xandr To The Vistar Media Board
Data & Programmatic Insider, Laurie Sullivan - Monday, November 13, 2023
Michael Rubenstein, known for creating DoubleClick Ad Exchange and serving as preside ...
- U.S. Ad-Supported Streaming Households Leap To 41% Share
MediaDailyNews, Karlene Lukovitz - Monday, November 13, 2023
Share has risen 10 percentage points year-to-date. ...