Tag results for "ctv"
- The Lowdown On CTV/OTV Growth Prospects, And Challenges, For 2021CTV programmatic video ad spend is set to leap by 54%, a ...
- DoubleVerify Gets MRC Accreditation For CTVWhile CTV ad spend increased 27% from 2019 to 2020, according ...
- IAB Conference Goes Viral, Features Anthony Fauci KeynoteThe Interactive Advertising Bureau this morning unveiled highlights of the agenda f ...
- Verve Group Acquires Nexstar's Digital Video Ad TechnologyVerve Group, a global brand performance ad platform, announced Monday the acquisiti ...
- Will CTV/OTT Overshadow Linear In 2021?Agree or disagree, that's essentially the bottom-line takeaway from most of the ...
- Blue Apron Launches Multichannel Campaign With 'Significantly Heavier' Investment, CMO SaysThe "Wellness 360" campaign, part of an initiative showing benefits of ho ...
- Why CTV Should Be Contextual, Not Connected, TVOn the heels of last week's column predicting we are poised ...
- Study: Combining CTV, Desktop, Mobile Drives KPI LiftsOn average, adding CTV to desktop and mobile drove a 149.6% li ...
- Amazon Tells Advertisers To Use Behavioral Signals In OTT Ad CampaignsAs marketplaces like Amazon see dramatic growth, one wants advertisers to ta ...
- Mediaocean Launches Cross-Media Reach & Frequency Tool, De-Dupes AudiencesMediaocean says it is first-to market with a "reach" enhancement extending line ...
- The QR Code Also Rises... For NowThe rise in CTV audiences and advertising, and D2C initiatives, has al ...
- Correction: Gray TV Has A Minority Stake In PremionA story ("Mediaocean Automates Local TV Pre-, Post-Buys") in the Nov. ...
- CTV's Share Of Video Impressions Hit 41% In Q3, Up 23% YoYMobile's share of video impressions declined by 8% in Q3 to 43 ...
- Unruly, Publica Partner On CTV Ad-Pod ProgrammaticThe partnership enables publishers to offer programmatic, linear-TV-like ad-buying techniques, including competiti ...
- Is 'Incremental' Becoming A Misnomer For OTT Reach?Though traditional linear TV still delivers far larger reach, smart-TV manufacturers repo ...
- Captify Appoints Former Comcast, AOL Exec To CRO, Merging Search, TV, ProgrammaticBrendan Condon brings to Captify his expertise and experience in TV, C ...
- VidMob Reveals Nuances Advertisers Don't Know About Their CreativesVidMob's Insight Stream platform surfaces a continual stream of insights from da ...
- FreeWheel: 1H Video Ad Views Up 32%; CTV Ad Views Up 42%CTV accounted for fully half of total video ad views, followed ...
- The CTV Ad ProblemDo you wonder why auditors and verification services are reporting so mu ...
- New Solution Enables Retargeting pDOOH Ad Viewers At Home, On CTVIn the latest development in targeting and retargeting ads across previously silo ...
- Comscore Teams With Samba TV To Measure CTV Globally, Starting In EuropeThe launch of international smart-TV measurement capabilities will begin in Italy a ...
- Roku Exec Shares Advice For CTV Advertising Newbies, Growth TrendsTwo basic guidelines serve advertisers well when they're venturing into CTV testin ...
- Retail, Marketing Video Views, Time Watched Up Triple Digits In Q2Not surprisingly, computers lost share to smartphones and CTV. And CTV, whi ...
- Zillow Opens A World Of Possibilities In TV Ad Campaign That Pulls In Search DataThe campaign by agency FIG takes people on a virtual journey ...
- EMX Adds Inscape Data To Link Linear, CTV For Buying, ReportingVizio's Inscape linear TV data from 15 million smart TVs has be ...
- Fraud Follows Connected TV BoomThe benchmark report on the state of media quality for advertisers address ...
- OTT/CTV Ad Spend Up 60% In Early August Vs. Early AprilAd inventory increased more than 80% during the period, reports SpotX. ...
- Study: CTV Reaches 'Persuadable' Voters Not Reached By Pay TVForty percent of independents and undecideds don't subscribe to pay TV, b ...
- Study: 80% Of U.S. CTV Viewers Watch Ad-Supported ContentConnected TV consumers are widely on-board with accepting advertising to get mo ...
- ViacomCBS Digital Taps Verizon Media As SSPPartnership covers inventory for CBSN and ET Live CTV inventory. ...
