- Google's Privacy Walled Garden Will Help Services Like Stirista ID Graph Thrive
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, April 18, 2021
What if marketers had access to an identity graph that updates ...
- Media Kitchen's Julia Smaldone On Evolving OTT/CTV Pricing
Advanced TV Insider, Karlene Lukovitz - Friday, April 9, 2021
Legacy TV players with new streamers have advantages and disadvantages when ...
- Founders Of GoTo.com, OpenX Launch CTV Media-Buying, Performance Platform Based On Search
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 6, 2021
tvScientific, a TV ad-tech company, on Tuesday launched an end-to-end CTV buyi ...
- ATV In-App Outperformed Web Ad Impressions In 2020, For First Time
Advanced TV Insider, Karlene Lukovitz - Friday, April 2, 2021
Google Ad Manager reports that ATV advertising dipped in Q2 but recover ...
- Engine's Scott Schiller On Why 2021's Upfronts Should Be Different
Advanced TV Insider, Karlene Lukovitz - Friday, March 26, 2021
"It's time to rip off the Band-aid. Advertisers and media need ...
- Nielsen: Daily Media Usage Saw Decline -- Not Surge -- At Height Of Pandemic
MediaDailyNews, Joe Mandese - Thursday, March 25, 2021
In a finding that appears to defy conventional wisdom -- not ...
- Google's Bailing On Third-Party IDs Should Be Another Plus For CTV
Advanced TV Insider, Karlene Lukovitz - Friday, March 19, 2021
Performance marketers, in particular, are likely to shift ad dollars to C ...
- Ad-Tech Firm DoubleVerify Sees Revenue Gains, Monitors CTV Fraud Increase
Television News Daily, Wayne Friedman - Thursday, March 18, 2021
Based on its analysis, the company says fraud impressions rose 220% ...
- Programmatic, CTV Drove Retail Video Ad Impressions Up 63% In February
Digital News Daily, Karlene Lukovitz - Tuesday, March 16, 2021
Retail category growth was driven by a 212% jump in programmatic audien ...
- Cost Still Perceived As Key Impediment For CTV
Advanced TV Insider, Karlene Lukovitz - Friday, March 12, 2021
While some marketers say greater engagement as a result of less ...
- SmileDirect Aligns Brand/Performance Mix With Every Video Screen
Brand Insider, Steve Smith - Thursday, March 11, 2021
SmileDirect has a lot of explaining to do. The maverick D2C smi ...
- YouTube's Mohan Touts Trends Redefining Video Ads, Surges On CTV At IAB's ILM
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 10, 2021
eMarketer estimates more than 106 million U.S. households will watch streaming conte ...
- EU Viewers Prefer Streaming To Broadcast, Use AVOD About As Much As SVOD
Advanced TV Insider, Karlene Lukovitz - Friday, March 5, 2021
Across the EU5 countries, weekly SVOD usage rates average 68%, while AV ...
- Why Are Media Aggregator Impressions Uptrending? Is CTV Losing Share To Mobile?
Advanced TV Insider, Karlene Lukovitz - Friday, February 26, 2021
In Q4 2020, ad impressions for DSPs, ad networks and other programmat ...
- The Trade Desk Says Advertisers Will Spend Less At Upfront
TV Watch, Wayne Friedman - Tuesday, February 23, 2021
CTV deal-making can remove the shackles of the crucial legacy "base" ...
- Adding OTT/CTV To Movie, TV Show Promo Campaigns Pays
Video Insider, Karlene Lukovitz - Tuesday, February 23, 2021
Analyses of Comcast client campaigns promoting movies and TV shows also provi ...
- Traditional TV Companies Have A Leg Up In Big-Advertiser CTV Buys: Study
Advanced TV Insider, Karlene Lukovitz - Friday, February 19, 2021
While spending on CTV/OTT continues to grow, 51% of advertisers still s ...
- Comscore, MediaMath Launch Programmatic Contextual Targeting In Latin America
Digital News Daily, Karlene Lukovitz - Thursday, February 18, 2021
The solution is designed to offer brand safety combined with contextually releva ...
- IAB CEO David Cohen Reveals ALM's Diverse Agenda
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 18, 2021
The conference theme -- the great reset -- includes topics such ...
- YouTube Reveals Product Roadmap For 2021, From Commerce To TV
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 17, 2021
YouTube continues to build out a suite of ways to monetize commerc ...
- How CTV Changes This Year's Super Bowl Opportunity
Advanced TV Insider, Karlene Lukovitz - Friday, February 5, 2021
The growth of connected-TV devices and stay-at-home dynamics are expected to boo ...
- YouTube Expands CTV And Sports Offerings As Ad Spending Rebounds
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 4, 2021
In 2020, YouTube experienced more than 40% growth in the U.S. f ...
- Former LiveRamp Exec Joins Captify As Global VP Of Product
Inside Performance, Laurie Sullivan - Monday, February 1, 2021
The strategic new hire by search intelligence company Captify comes as App ...
- Global CTV Ad Impressions Up 76% In 2020's Second Half
Advanced TV Insider, Karlene Lukovitz - Friday, January 22, 2021
Total video advertising impressions rose 42%, reports Innovid. ...
- Challenging Advertisers, Budgets Creep Monthly, Rather Than Yearly
Inside Performance, Laurie Sullivan - Thursday, January 21, 2021
The data shared Thursday by Analyst Aaron Kessler marks the beginning ...
- The Lowdown On CTV/OTV Growth Prospects, And Challenges, For 2021
Advanced TV Insider, Karlene Lukovitz - Friday, January 15, 2021
CTV programmatic video ad spend is set to leap by 54%, a ...
- DoubleVerify Gets MRC Accreditation For CTV
Television News Daily, Wayne Friedman - Thursday, January 14, 2021
While CTV ad spend increased 27% from 2019 to 2020, according ...
- IAB Conference Goes Viral, Features Anthony Fauci Keynote
MediaDailyNews, Joe Mandese - Thursday, January 14, 2021
The Interactive Advertising Bureau this morning unveiled highlights of the agenda f ...
- Verve Group Acquires Nexstar's Digital Video Ad Technology
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 11, 2021
Verve Group, a global brand performance ad platform, announced Monday the acquisiti ...
- Will CTV/OTT Overshadow Linear In 2021?
Advanced TV Insider, Karlene Lukovitz - Friday, December 18, 2020
Agree or disagree, that's essentially the bottom-line takeaway from most of the ...