Tag results for "ctv"
- VidMob Reveals Nuances Advertisers Don't Know About Their CreativesVidMob's Insight Stream platform surfaces a continual stream of insights from data ...
- FreeWheel: 1H Video Ad Views Up 32%; CTV Ad Views Up 42%CTV accounted for fully half of total video ad views, followed by ...
- The CTV Ad ProblemDo you wonder why auditors and verification services are reporting so much ...
- New Solution Enables Retargeting pDOOH Ad Viewers At Home, On CTVIn the latest development in targeting and retargeting ads across previously siloed ...
- Comscore Teams With Samba TV To Measure CTV Globally, Starting In EuropeThe launch of international smart-TV measurement capabilities will begin in Italy and ...
- Roku Exec Shares Advice For CTV Advertising Newbies, Growth TrendsTwo basic guidelines serve advertisers well when they're venturing into CTV testing, ...
- Retail, Marketing Video Views, Time Watched Up Triple Digits In Q2Not surprisingly, computers lost share to smartphones and CTV. And CTV, while ...
- Zillow Opens A World Of Possibilities In TV Ad Campaign That Pulls In Search DataThe campaign by agency FIG takes people on a virtual journey of ...
- EMX Adds Inscape Data To Link Linear, CTV For Buying, ReportingVizio's Inscape linear TV data from 15 million smart TVs has been ...
- Fraud Follows Connected TV BoomThe benchmark report on the state of media quality for advertisers addresses ...
- OTT/CTV Ad Spend Up 60% In Early August Vs. Early AprilAd inventory increased more than 80% during the period, reports SpotX. ...
- Study: CTV Reaches 'Persuadable' Voters Not Reached By Pay TVForty percent of independents and undecideds don't subscribe to pay TV, but ...
- Study: 80% Of U.S. CTV Viewers Watch Ad-Supported ContentConnected TV consumers are widely on-board with accepting advertising to get more ...
- ViacomCBS Digital Taps Verizon Media As SSPPartnership covers inventory for CBSN and ET Live CTV inventory. ...
- DoubleVerify Intros Viewability Proxy Metric For CTVSolution provides insight into viewability via core CTV completion metrics. ...
