- Amazon Defeats Claims Over Ads In Prime Video
MediaDailyNews, Wendy Davis - Friday, February 7, 2025
"It is undisputed that Amazon never promised Prime subscribers -- in writi ...
- Google's Emotional Super Bowl Ad: Talk To Gemini
MediaDailyNews, Laurie Sullivan - Thursday, February 6, 2025
Google's Super Bowl ad highlights a dad's love for his daughter a ...
- A Third Of Advertisers Struggle With Retail Media ROI
MediaDailyNews, Laurie Sullivan - Wednesday, February 5, 2025
Skai's State of Retail Media 2025 explores critical industry shifts in reta ...
- Outbrain Finalizes $1B Merger, Changes Name To Teads
MediaDailyNews, Laurie Sullivan - Monday, February 3, 2025
Outbrain has completed its acquisition of Teads for approximately $900 million, consisti ...
- Investments In Connected Commerce, Tech Stacks Rise To $585B
Performance Marketing Insider, Laurie Sullivan - Thursday, January 30, 2025
Winterberry Group estimates investments in connected commerce and technology stacks will dri ...
- Bombora Integrates With Experian's Audigent For B2B, Intent Audience Data
MediaDailyNews, Laurie Sullivan - Friday, January 24, 2025
This partnership brings B2B programmatic audiences from Bombora into Audigent's suite ...
- Advertisers To IAB: Ad Growth Decelerating This Year
MediaDailyNews, Laurie Sullivan - Thursday, January 16, 2025
Use of generative AI throughout the ad industry has grown in t ...
- Premium CTV Publishers Should Wall Their Gardens To Save Their Future
Media Insider, Dave Morgan - Thursday, January 9, 2025
Maximize ad control, kill the overfrequency problem, and keep premium CTV ...
- Watchdogs Blast Google Over U-Turn On Device Fingerprinting
PolicyBlog, Wendy Davis - Friday, December 20, 2024
"Fingerprinting is not a fair means of tracking users online because ...
- Google Updates Privacy Policy, Reflects Shifts In Ad Biz
MediaDailyNews, Laurie Sullivan - Wednesday, December 18, 2024
Google has alerted advertisers and publishers to changes prompted by shifts ...
- Health Care Programmatic Ad Platform Built To Reach 'Zero Waste'
Data & Programmatic Insider, Laurie Sullivan - Monday, December 16, 2024
To support health care advertisers and marketers, WebMD Ignite designed ad capabiliti ...
- The String Of Letters, Numbers That Make Up ID5 User IDs
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 17, 2024
Initial tests of the integration found that when the ID5 ID ...
- IAB Tech Lab Opens Public Comment For Ad Creative ID Framework
MediaDailyNews, Laurie Sullivan - Friday, December 6, 2024
The tool aims to help ensure that video and TV ads a ...
- Google Makes Gifting A Game Show, Teaches Users To Talk Gemini
MediaDailyNews, Laurie Sullivan - Tuesday, November 26, 2024
Google launched a series of ad campaigns this week. One showcases Goog ...
- IAB Guides Advertisers Through Cross-Channel Measurement
MediaDailyNews, Laurie Sullivan - Thursday, November 14, 2024
Understanding cross-channel measurement across devices for online advertising has become one ...
- Linear TV Ads Perform Better When Paired With CTV, Native
Research Intelligencer, Robert Williams - Thursday, November 14, 2024
However, linear TV ads are more likely to be seen as intrusi ...
- 2025 Ad Spend Forecast Puts CTV, Data First
MediaDailyNews, Laurie Sullivan - Monday, November 11, 2024
CTV, streaming and OTT video channels are expected to see the mo ...
- Sports Score Ticker Gets TV Viewer Attention For Political Ads
Data & Programmatic Insider, Laurie Sullivan - Monday, November 4, 2024
The battleground states have a massive population of sports fans, says S ...
- Hackers Stealing Cookies May Become Last Straw In Google's U-Turn
Performance Marketing Insider, Laurie Sullivan - Thursday, October 31, 2024
Cookie stealing has become a problem in the digital ad industry ...
- CTV Measurement Extends Deeper Into Performance Advertising
MediaDailyNews, Laurie Sullivan - Thursday, October 24, 2024
Customer data platform Hightouch expanded into CTV ad measurement this week, becomi ...
- Amazon Ads Spend Growth Continues As Google, Others Slow
MediaDailyNews, Laurie Sullivan - Wednesday, October 23, 2024
Digital advertising growth continues to slow across many platforms with the excepti ...
- Experian Analyzes CTV Trends, Supports IPv6 IP Signals, UID2 Targeting
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 23, 2024
Experian plans to add support for IPv6 in its Digital Graph a ...
- Tech Lab Appropriates Talent Show Format To Standardize CTV Ads
MediaDailyNews, Joe Mandese - Tuesday, October 22, 2024
Dubbed "Ad Format Idol," the IAB Tech Lab initiative is inviting indust ...
- New TV Advertisers See 'Mid-Funnel' Results From Campaigns
Research Intelligencer, Robert Williams - Thursday, October 17, 2024
The initial success of a TV campaign encourages many brands to increa ...
- Yahoo Opens Cookieless IDs To SSPs Including Amazon Publisher Services
MediaDailyNews, Laurie Sullivan - Thursday, October 17, 2024
Yahoo announced it is extending its identity solutions such as ConnectID ...
- Watchdog Seeks Probe Of CTV Ad Targeting
MediaDailyNews, Wendy Davis - Monday, October 7, 2024
CTV "has become a major focal point for the commercial surveillance marketi ...
- Google AdX Rises In U.S. Trust Ranking Score, But Doesn't Top List
Data & Programmatic Insider, Laurie Sullivan - Monday, September 23, 2024
On Pixalate's Global Seller Trust Indexes ranking of open programmatic ad selle ...
- DAA Proposes Options For Privacy Icons On Connected TV
MediaDailyNews, Wendy Davis - Thursday, September 12, 2024
The Digital Advertising Alliance is coming out with guidance for displaying t ...
- IAB: Media Buyers Boost 2024 Ad Outlook To +11.8%
MediaDailyNews, Laurie Sullivan - Thursday, September 5, 2024
Media buyers expect to spend 11.8% more on ads in 2024 ...
- For LG Ad Solutions, AI Yield Optimization Becomes Key Focus
MediaDailyNews, Laurie Sullivan - Wednesday, August 21, 2024
LG Ad Solutions chose to work with an AI workflow automation platfor ...