- AppScience Names Experian Primary Data Partner, Strengthens Multicultural Insights
Data & Programmatic Insider, Laurie Sullivan - Monday, May 23, 2022
"We already built the bridge between CTV and mobile," said Helen Lu ...
- Study Across 20 Major Advertisers Finds CTV Frequency Problem 'Highly Exaggerated'
Advanced TV Insider, Karlene Lukovitz - Friday, May 20, 2022
Average frequency across 30 CTV campaigns of varying sizes was just 4. ...
- Google Releases Privacy Sandbox Timeline Updates
Inside Performance, Laurie Sullivan - Thursday, May 19, 2022
Its current design proposals are focused on supporting mobile devices and app ...
- CTV Will Bring Back Sell-Side Ad Servers, Transparent Ad Networks
Media Insider, Dave Morgan - Thursday, May 19, 2022
Programmatic, banner-built ad tech won't win the CTV market. Winning solutions wi ...
- Viewability Of Digital Ads Rises As Tracking Improves
Research Intelligencer, Rob Williams - Monday, May 16, 2022
The rise in viewability is a positive indication that marketers are bett ...
- Simpli.fi Improves Connection Between Search Data And Connected TV
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 13, 2022
Simpli.fi has focused on intent-based and search data for years. The compan ...
- Global CTV Advertising Impressions Now Outpace Mobile
Digital News Daily, Karlene Lukovitz - Thursday, May 12, 2022
Roughly 85% of CTV impressions delivered in 2021 were across just ...
- Vibrant Media Develops Custom Contextual Targeting Technique Using Search Data
Data & Programmatic Insider, Laurie Sullivan - Monday, May 9, 2022
The process is based on deterministic and search-intent audience targeting anchored ...
- Pulse Check: Buyers Weigh In On CTV's Advantages, Remaining Obstacles
Advanced TV Insider, Karlene Lukovitz - Friday, May 6, 2022
More input on why CTV spend, while growing, is still far bel ...
- CTV Is Most Popular Video Ad Type Among Media Buyers
Research Intelligencer, Rob Williams - Thursday, May 5, 2022
CTV is considered more necessary than social video and national broadcast ...
- KERV Interactive Sees A New Way To Trade Media
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 4, 2022
KERV Interactive COO Marika Roque describes the reasons that advertisers are ti ...
- Vizio Bows Advertising Analytics Platform
Digital News Daily, Karlene Lukovitz - Tuesday, May 3, 2022
The platform uses ACR viewing behavior data from Vizio smart TVs a ...
- Overlay Ads On CTV Increase Search Intent, Study Finds
Inside Performance, Laurie Sullivan - Tuesday, May 3, 2022
Brands should consider using ads that appear in video content, rather th ...
- Amazon Introduces Virtual Product Placement, Plugs 'Freevee' At NewFronts
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 3, 2022
Amazon unveiled a Virtual Product Placement beta program that allows marketers ...
- Will Political Ad Spend Remain High For Linear TV?
TV Watch, Wayne Friedman - Tuesday, May 3, 2022
When including all media platforms -- local broadcast, local cable/satellite, radio, digit ...
- 35% Of CTV Ad Buyers Plan To Increase Upfront Commitments
Advanced TV Insider, Karlene Lukovitz - Friday, April 29, 2022
Upfront buys will also be about evenly divided among CTV-first, linear-first a ...
- B2B Mixology: Paid Search Is Top Channel And TV Use Is Growing, Email Near Bottom
Email Insider, Ray Schultz - Friday, April 22, 2022
B2B brands are facing cookie loss and onboarding difficulties, Stirista reports. ...
- Just A Third Of Marketers Gain Insights Fast Enough To Make Decisions
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 20, 2022
Only 33% of marketers strongly agree they gain insights fast enough f ...
- Roku Debuts Cleanroom For Advertisers Ahead of TV Upfronts
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 20, 2022
Omnicom Media Group, Dentsu, Horizon Media, Icon Media Direct, and Camelot a ...
- Tremor, Fyllo Team To Offer Cannabis, CBD User Segments
Digital News Daily, Karlene Lukovitz - Tuesday, April 19, 2022
The segments, available on Tremor's DSP and SSP, target pot and C ...
- CTV: Let The Game Ads Begin
Advanced TV Insider, Karlene Lukovitz - Friday, April 15, 2022
Game publishers helped develop a solution that combines television-scale reach via C ...
- Report: 260 CTV Apps Were Delisted In Q4
Digital News Daily, Karlene Lukovitz - Tuesday, April 12, 2022
Programmatic advertisers spent at least $250,000 on the apps in Q4 pri ...
- Smart TVs Establish Key Beachhead For Connected-Home Technology
Research Intelligencer, Rob Williams - Monday, April 11, 2022
More than three-quarters of U.S. households now own a smart TV, t ...
- Omnicom Media Group To Offer Clients LG Smart TV Ad Inventory
MAD, Steve McClellan - Wednesday, April 6, 2022
The agreement allows OMG account teams to activate advanced targeting segments fr ...
- Pharmaceutical, Retail Replace Automotive, Beauty As Top Ads At 2022 Grammys
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 5, 2022
MediaRadar found a 2% year-over-year increase in the number of companies advertisi ...
- FreeWheel Adds Self Service For Unified CTV, Linear Political Campaigns
Digital News Daily, Karlene Lukovitz - Tuesday, March 29, 2022
Political advertisers can build custom audience segments and activate CTV campaigns wi ...
- Younger Consumers Are Most Likely To 'Churn And Return' To Subscription Video
Research Intelligencer, Rob Williams - Tuesday, March 29, 2022
Twenty-five percent of U.S. consumers have cancelled a streaming video service a ...
- DoubleVerify Exposes Fraud Scheme Spoofing 85M Ad Requests Daily
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 24, 2022
DoubleVerify Thursday announced the discovery of ViperBot, "a sophisticated advertising fraud sche ...
- YouTube Ups Streaming Ante, Adds Free-With-Ads TV Shows
Digital News Daily, Karlene Lukovitz - Wednesday, March 23, 2022
Adding TV shows to its existing movie offerings is part of YouTube ...
- Impression Pools: A Stain On Our Industry
Media Insider, Dave Morgan - Thursday, March 10, 2022
In impression pools -- baskets of third-party inventory added to fill o ...