Tag results for "ctv"
- AppScience Names Experian Primary Data Partner, Strengthens Multicultural Insights"We already built the bridge between CTV and mobile," said Helen Lu ...
- Study Across 20 Major Advertisers Finds CTV Frequency Problem 'Highly Exaggerated'Average frequency across 30 CTV campaigns of varying sizes was just 4. ...
- Google Releases Privacy Sandbox Timeline UpdatesIts current design proposals are focused on supporting mobile devices and app ...
- CTV Will Bring Back Sell-Side Ad Servers, Transparent Ad NetworksProgrammatic, banner-built ad tech won't win the CTV market. Winning solutions wi ...
- Viewability Of Digital Ads Rises As Tracking ImprovesThe rise in viewability is a positive indication that marketers are bett ...
- Simpli.fi Improves Connection Between Search Data And Connected TVSimpli.fi has focused on intent-based and search data for years. The compan ...
- Global CTV Advertising Impressions Now Outpace MobileRoughly 85% of CTV impressions delivered in 2021 were across just ...
- Vibrant Media Develops Custom Contextual Targeting Technique Using Search DataThe process is based on deterministic and search-intent audience targeting anchored ...
- Pulse Check: Buyers Weigh In On CTV's Advantages, Remaining ObstaclesMore input on why CTV spend, while growing, is still far bel ...
- CTV Is Most Popular Video Ad Type Among Media BuyersCTV is considered more necessary than social video and national broadcast ...
- KERV Interactive Sees A New Way To Trade MediaKERV Interactive COO Marika Roque describes the reasons that advertisers are ti ...
- Vizio Bows Advertising Analytics PlatformThe platform uses ACR viewing behavior data from Vizio smart TVs a ...
- Overlay Ads On CTV Increase Search Intent, Study FindsBrands should consider using ads that appear in video content, rather th ...
- Amazon Introduces Virtual Product Placement, Plugs 'Freevee' At NewFrontsAmazon unveiled a Virtual Product Placement beta program that allows marketers ...
- Will Political Ad Spend Remain High For Linear TV?When including all media platforms -- local broadcast, local cable/satellite, radio, digit ...
- 35% Of CTV Ad Buyers Plan To Increase Upfront CommitmentsUpfront buys will also be about evenly divided among CTV-first, linear-first a ...
- B2B Mixology: Paid Search Is Top Channel And TV Use Is Growing, Email Near BottomB2B brands are facing cookie loss and onboarding difficulties, Stirista reports. ...
- Just A Third Of Marketers Gain Insights Fast Enough To Make DecisionsOnly 33% of marketers strongly agree they gain insights fast enough f ...
- Roku Debuts Cleanroom For Advertisers Ahead of TV UpfrontsOmnicom Media Group, Dentsu, Horizon Media, Icon Media Direct, and Camelot a ...
- Tremor, Fyllo Team To Offer Cannabis, CBD User SegmentsThe segments, available on Tremor's DSP and SSP, target pot and C ...
- CTV: Let The Game Ads BeginGame publishers helped develop a solution that combines television-scale reach via C ...
- Report: 260 CTV Apps Were Delisted In Q4Programmatic advertisers spent at least $250,000 on the apps in Q4 pri ...
- Smart TVs Establish Key Beachhead For Connected-Home TechnologyMore than three-quarters of U.S. households now own a smart TV, t ...
- Omnicom Media Group To Offer Clients LG Smart TV Ad InventoryThe agreement allows OMG account teams to activate advanced targeting segments fr ...
- Pharmaceutical, Retail Replace Automotive, Beauty As Top Ads At 2022 GrammysMediaRadar found a 2% year-over-year increase in the number of companies advertisi ...
- FreeWheel Adds Self Service For Unified CTV, Linear Political CampaignsPolitical advertisers can build custom audience segments and activate CTV campaigns wi ...
- Younger Consumers Are Most Likely To 'Churn And Return' To Subscription VideoTwenty-five percent of U.S. consumers have cancelled a streaming video service a ...
- DoubleVerify Exposes Fraud Scheme Spoofing 85M Ad Requests DailyDoubleVerify Thursday announced the discovery of ViperBot, "a sophisticated advertising fraud sche ...
- YouTube Ups Streaming Ante, Adds Free-With-Ads TV ShowsAdding TV shows to its existing movie offerings is part of YouTube ...
- Impression Pools: A Stain On Our IndustryIn impression pools -- baskets of third-party inventory added to fill o ...
