Tag results for "ctv"
- 2021 Mid-Year Digital Ad Data Shows Impact On Campaign StrategiesA mid-year digital ad trends report from self-service programmatic ad platform Chooz ...
- CTV Key In Driving Travel Advertising ReboundCTV ad impressions and spending were up 320% and 390%, respectively, ...
- DoubleVerify Gets MRC Accreditation For CTV Measurement SolutionsCTV fully on-screen metrics, video filtering and additional new solutions are new ...
- How Marketers Can Save Millions Of Dollars In CTV: 3 Lessons From Paid Search, ProgrammaticAs marketers look toward the brave world of CTV advertising, they c ...
- Performance Agency Tinuiti Acquires OTT/CTV Buying Firm Bliss Point MediaThe deal will enable Tinuiti to reintroduce its OTT division as Streaming ...
- ENGINE Lets Ad Media Buyers Build, Target Profiles In One PlatformIt launches with an undisclosed agency client to help media buyers bui ...
- CTV Now #1 In North American Video Ad ImpressionsCTV accounts for 29% of all video impressions served in North Americ ...
- Mobile App Video Fraud Rises 50%, CTV Notches To Top, DoubleVerify FindsVideo ads on mobile apps have the highest viewable rates at 77 ...
- TTD: Cord-Cutters Set To Exceed Cable Users, 92% Of Advertisers Say CTV Is As Effective As LinearConsumer and advertiser surveys for The Trade Desk's latest 'Future of T ...
- CTV Upfront TV Spend To Hit $4.5 Billion, Up 50% YOYMore upfront business will continue for CTV, given the scarcity of ...
- Magnite Acquires SpringServe For $31 MillionThe acquisition of SpringServe will expand programmatic advertising options for CTV publisher ...
- Innovid Files For IPO Through SPAC Merger With ION Acquisition CorpSPACs -- special purpose acquisition companies -- are becoming increasingly popular ...
- Google's Cookie Phaseout Delay: What Vevo, Other Ad Execs Really Think"It's been easy for marketers to pivot away and chase these typ ...
- Integral Ad Science Sets IPO Terms, Suggesting A Valuation Up To $2.5BIntegral Ad Science has joined a growing list of ad-tech companies fili ...
- The Livestream Mall Crawl: Crayola and Mall of America Virtualize The Shopping RitualWhen customers can't come to the mall, Mall of America is bringi ...
- Going Geo: Precision Targeting The Video StoryReaching the right audiences, in the right places, at the right tim ...
- Premion Expands Polk Automotive Data For CTV/OTTLast month, the Tegna-owned platform announced attribution deals with Polk and Arrivali ...
- Study: Almost 40% Of Adults Watch Video Daily On CTV, 60% WeeklyLeichtman Research says 82% of U.S. TV households have at least o ...
- Rakuten Advertising To Use Magnite CTV Platform Across U.K., EuropeThe deal will broaden ad buyers' access to Rakuten TV inventory. Rakut ...
- RTB House Collaborates With Oracle Moat To Measure Ad Campaign PerformanceOracle Moat Head of Product Mark Kopera believes the collaboration will all ...
- Multicultural Representation In Automotive AdvertisingTo ensure accurate portrayals of women and girls, the Ford Motor Compa ...
- Keeping it Real: Connecting Authentically with Multicultural ConsumersCadillac skews more heavy to multicultural buyers than other brands, so ...
- Finding Burger King Moments In A Fractured MediaverseBurger King is prioritizing the moments that matter for the company ...
- Tubi Teams With LiveRamp On Addressable CTV MarketplaceThe marketplace is designed to circumvent the loss of third-party cookies a ...
- Brands Reallocate Ad Budgets As Privacy Policies Put Them In A TailspinPrivacy strategies from Apple, Google and Facebook have led marketers to realloca ...
- Yext Runs First TV Ad CampaignYext began running a 1990s-themed integrated marketing campaign earlier this week ...
- TiVo's CTV Ad Inventory Now On Xandr MarketplaceThe deal includes TiVo's linear pre-roll DVR and in-stream CTV ad offeri ...
- Chief Investment Execs On How The Linear-To-Streaming Shift Will Impact The UpfrontFive agency power players say that the wealth of streaming/CTV options beyo ...
- IAB: Per-Advertiser CTV Spend Leapt 22% In 2020, 35% Expect To Increase CTV This YearThis year, video buyers say they will spend 56% of their tot ...
- Vizio, Verizon Media Make Data Access/TV Inventory Deal For CTV AdsIn January 2022, Verizon Media will be the exclusive demand-side platform f ...
