Tag results for "ctv"
- Google's Privacy Walled Garden Will Help Services Like Stirista ID Graph ThriveWhat if marketers had access to an identity graph that updates ...
- Media Kitchen's Julia Smaldone On Evolving OTT/CTV PricingLegacy TV players with new streamers have advantages and disadvantages when ...
- Founders Of GoTo.com, OpenX Launch CTV Media-Buying, Performance Platform Based On SearchtvScientific, a TV ad-tech company, on Tuesday launched an end-to-end CTV buyi ...
- ATV In-App Outperformed Web Ad Impressions In 2020, For First TimeGoogle Ad Manager reports that ATV advertising dipped in Q2 but recover ...
- Engine's Scott Schiller On Why 2021's Upfronts Should Be Different"It's time to rip off the Band-aid. Advertisers and media need ...
- Nielsen: Daily Media Usage Saw Decline -- Not Surge -- At Height Of PandemicIn a finding that appears to defy conventional wisdom -- not ...
- Google's Bailing On Third-Party IDs Should Be Another Plus For CTVPerformance marketers, in particular, are likely to shift ad dollars to C ...
- Ad-Tech Firm DoubleVerify Sees Revenue Gains, Monitors CTV Fraud IncreaseBased on its analysis, the company says fraud impressions rose 220% ...
- Programmatic, CTV Drove Retail Video Ad Impressions Up 63% In FebruaryRetail category growth was driven by a 212% jump in programmatic audien ...
- Cost Still Perceived As Key Impediment For CTVWhile some marketers say greater engagement as a result of less ...
- SmileDirect Aligns Brand/Performance Mix With Every Video ScreenSmileDirect has a lot of explaining to do. The maverick D2C smi ...
- YouTube's Mohan Touts Trends Redefining Video Ads, Surges On CTV At IAB's ILMeMarketer estimates more than 106 million U.S. households will watch streaming conte ...
- EU Viewers Prefer Streaming To Broadcast, Use AVOD About As Much As SVODAcross the EU5 countries, weekly SVOD usage rates average 68%, while AV ...
- Why Are Media Aggregator Impressions Uptrending? Is CTV Losing Share To Mobile?In Q4 2020, ad impressions for DSPs, ad networks and other programmat ...
- The Trade Desk Says Advertisers Will Spend Less At UpfrontCTV deal-making can remove the shackles of the crucial legacy "base" ...
- Adding OTT/CTV To Movie, TV Show Promo Campaigns PaysAnalyses of Comcast client campaigns promoting movies and TV shows also provi ...
- Traditional TV Companies Have A Leg Up In Big-Advertiser CTV Buys: StudyWhile spending on CTV/OTT continues to grow, 51% of advertisers still s ...
- Comscore, MediaMath Launch Programmatic Contextual Targeting In Latin AmericaThe solution is designed to offer brand safety combined with contextually releva ...
- IAB CEO David Cohen Reveals ALM's Diverse AgendaThe conference theme -- the great reset -- includes topics such ...
- YouTube Reveals Product Roadmap For 2021, From Commerce To TVYouTube continues to build out a suite of ways to monetize commerc ...
- How CTV Changes This Year's Super Bowl OpportunityThe growth of connected-TV devices and stay-at-home dynamics are expected to boo ...
- YouTube Expands CTV And Sports Offerings As Ad Spending ReboundsIn 2020, YouTube experienced more than 40% growth in the U.S. f ...
- Former LiveRamp Exec Joins Captify As Global VP Of ProductThe strategic new hire by search intelligence company Captify comes as App ...
- Global CTV Ad Impressions Up 76% In 2020's Second HalfTotal video advertising impressions rose 42%, reports Innovid. ...
- Challenging Advertisers, Budgets Creep Monthly, Rather Than YearlyThe data shared Thursday by Analyst Aaron Kessler marks the beginning ...
- The Lowdown On CTV/OTV Growth Prospects, And Challenges, For 2021CTV programmatic video ad spend is set to leap by 54%, a ...
- DoubleVerify Gets MRC Accreditation For CTVWhile CTV ad spend increased 27% from 2019 to 2020, according ...
- IAB Conference Goes Viral, Features Anthony Fauci KeynoteThe Interactive Advertising Bureau this morning unveiled highlights of the agenda f ...
- Verve Group Acquires Nexstar's Digital Video Ad TechnologyVerve Group, a global brand performance ad platform, announced Monday the acquisiti ...
- Will CTV/OTT Overshadow Linear In 2021?Agree or disagree, that's essentially the bottom-line takeaway from most of the ...
