Tag results for "ctv"
- Sports Score Ticker Gets TV Viewer Attention For Political AdsThe battleground states have a massive population of sports fans, says S ...
- Hackers Stealing Cookies May Become Last Straw In Google's U-TurnCookie stealing has become a problem in the digital ad industry ...
- CTV Measurement Extends Deeper Into Performance AdvertisingCustomer data platform Hightouch expanded into CTV ad measurement this week, becomi ...
- Amazon Ads Spend Growth Continues As Google, Others SlowDigital advertising growth continues to slow across many platforms with the excepti ...
- Experian Analyzes CTV Trends, Supports IPv6 IP Signals, UID2 TargetingExperian plans to add support for IPv6 in its Digital Graph a ...
- Tech Lab Appropriates Talent Show Format To Standardize CTV AdsDubbed "Ad Format Idol," the IAB Tech Lab initiative is inviting indust ...
- New TV Advertisers See 'Mid-Funnel' Results From CampaignsThe initial success of a TV campaign encourages many brands to increa ...
- Yahoo Opens Cookieless IDs To SSPs Including Amazon Publisher ServicesYahoo announced it is extending its identity solutions such as ConnectID ...
- Watchdog Seeks Probe Of CTV Ad TargetingCTV "has become a major focal point for the commercial surveillance marketi ...
- Google AdX Rises In U.S. Trust Ranking Score, But Doesn't Top ListOn Pixalate's Global Seller Trust Indexes ranking of open programmatic ad selle ...
- DAA Proposes Options For Privacy Icons On Connected TVThe Digital Advertising Alliance is coming out with guidance for displaying t ...
- IAB: Media Buyers Boost 2024 Ad Outlook To +11.8%Media buyers expect to spend 11.8% more on ads in 2024 ...
- For LG Ad Solutions, AI Yield Optimization Becomes Key FocusLG Ad Solutions chose to work with an AI workflow automation platfor ...
- Black Audiences Favor TV, Streamed Content Over Social MediaBlack consumers seek culturally relevant content with authentic representation and storytelling th ...
- Axis Teams Up With House Of Pubs To Drive Programmatic BuyingThe network of independent publishers, which drives direct traffic for in-app, CT ...
- Smart TVs Are Becoming Home Entertainment HubsSmart TVs aren't just for watching video, with half of consumers sayi ...
- What's Behind The Microsoft AI Optimization FrameworkMicrosoft's AI Trace research project introduces a new approach to training a ...
- 60% Of Ad Execs Plan Big Hikes In CTV Ad Spend, Study FindsA majority of advertisers plan to increase CTV ad spend this ye ...
- New Yelp Ad Formats Strengthen CTVYelp's features and updates - aimed at national advertisers and businesses wi ...
- The Biggest Small Technology Firm Advertisers Might Not Know - But WillAppointing Adam Kline as North America CEO triggered the next phase ...
- How NBCU, Google Deal Could Change TelevisionNBCUniversal's partnership with Google could change the direction of television through experimen ...
- Angi Co-Founder Returns To Spotlight In Ad CampaignDidit Executive Chairman Kevin Lee called Angie Hicks' return to the spotlig ...
- Advertisers Favor Live Televised Events For Viewer EngagementMore than half of advertisers said a large, simultaneous audience is t ...
- Digital Ad Demand Still Healthy, But Slightly Behind Last QuarterWedbush's latest research finds that search and CTV gains outpace social a ...
- Microsoft AI-Powered CTV Asset Ad Recommendations On The WayMicrosoft Advertising on Tuesday announced AI-powered asset recommendations for video and displa ...
- Target CTV Research: Why Shoppers Love StreamingThe retailer says customers increased digital viewing by 40% last year. ...
- Netflix Extends Microsoft Partnership To Support CTV Ads, CampaignsThe extended partnership will support CTV ads in its ad platform a ...
- Yahoo Launches First Ad Creative Platform, Princess Cruises Becomes Early TesterThe Yahoo Creative platform, developed in partnership with Innervate, uses data fr ...
- LinkedIn Study Finds 67% Of CMOs Expect To Go Through A Reorg This YearCMOs in the B2B marketing space strongly believe what they do tod ...
- Google TV Network With Ad-Supported Channels Ties To Google Ads PlatformGoogle and Microsoft have made changes to their ad platforms, demonstrating t ...
