Tag results for "ctv"
- Target CTV Research: Why Shoppers Love StreamingThe retailer says customers increased digital viewing by 40% last year. ...
- Netflix Extends Microsoft Partnership To Support CTV Ads, CampaignsThe extended partnership will support CTV ads in its ad platform a ...
- Yahoo Launches First Ad Creative Platform, Princess Cruises Becomes Early TesterThe Yahoo Creative platform, developed in partnership with Innervate, uses data fr ...
- LinkedIn Study Finds 67% Of CMOs Expect To Go Through A Reorg This YearCMOs in the B2B marketing space strongly believe what they do tod ...
- Google TV Network With Ad-Supported Channels Ties To Google Ads PlatformGoogle and Microsoft have made changes to their ad platforms, demonstrating t ...
- OTT/CTV Experiencing 'Jackrabbit' Effect, Borrell DataLocal advertising is forecast to reach $148.9 billion this year, up 3. ...
- $1.4B Lost To Mobile In-App Ad Fraud In Q1 2024Some $1.4 billion was lost to mobile in-app ad fraud, per Pixalate ...
- Chaumet Luxury Brand Runs First 3D CTV Campaign On LG Home ScreenLG Ad Solutions launched the first 3D native digital display on i ...
- Netflix Dominates Gen Z's Time Spent With StreamingOne quarter of the Gen Z audience is Hispanic, making Spanish-language networ ...
- Metrics And Measurement: Data Behind CTV Integration With Digital MediaSkai is working to build its streaming and CTV services. It h ...
- Google's YouTube Pitches Advertisers On Unskippable AdsAt its Brandcast event this week, YouTube introduced a feature tailored f ...
- Mother's Day Shoppers Are Influenced By TV AdvertisingBroadcast TV also offers a way to reach consumers who can't ...
- Media Spend By New National TV Advertisers Grew 2.3% In 2023The spending by newcomers to national television advertising hit $1.36 billion, tra ...
- Brandtech Group Founder Shares A 5-Year Vision Of GAI In AdvertisingDavid Jones, CEO of technology holding company The Brandtech Group, shared h ...
- Serial Entrepreneur Releases Data On Real Cost Of Programmatic TV Ad BuysTatari CEO Philip Inghelbrecht shared data Friday to show just how mu ...
- OpenAI Tests Synthetic Voice EngineOpenAI has developed a voice engine, with a multitude of possibilities f ...
- LinkedIn, Samba TV, Amazon Expand Alternative Ad Solutions For First-Party Data OptionsLinkedIn Ads plans to roll out a solution this week to automa ...
- Adobe Launches Real-Time CDP Collaboration With Partner NBCUniversalAdvertisers and publishers will have an expanded tool for real-time collaboration ...
- Teads Expands LG Ads Partnership, Builds One Platform To Buy, Run Global CTV AdsTV ad buys for global advertisers operating in many markets can beco ...
- High-Quality Video Content Offers Best Ad ExperienceConsumers are most likely to say that television advertising enhances perceptions ...
- Sorrell's S4S Ventures Backs tvScientifcJason Fairchild, Co-Founder/CEO tvScientific said the investment "marks a significant step forwa ...
- India's Connected TV Ad Spending To Grow 30% A YearAbout half of households in India said they own a smart T ...
- Edward Jones Asks 'What Does It Mean To Be Rich'?When someone uses the word "rich," it may mean they feel ri ...
- Cookieless Cross-Device Measurement, CTV Attribution: The Next IntegrationNational University began using cross-device measurement and attribution through a partnership betwe ...
- U.S. Ad Spend Estimates Reach $570B In 2024The Winterberry Group Thursday released its 2024 outlook for U.S. advertising, marketi ...
- Marketers Concerned With Losing Ability To Measure CampaignsWith the deprecation of cookies, marketers are most fearful of losing t ...
- Execs Expect Shifts In Targeting, Creative, Metrics, Aggregation For CTV, Addressable In 2024With AI accelerating, a newly cookie-less environment and consolidation and bundling ...
- Advertisers, Consumers Have Mixed Views Of Streaming As New Year, New Models Kick InAdvertisers still see downsides amid enthusiasm about CTV. Viewers say they're n ...
- Digital Advertisers See Risky Content, Misinformation As Top 2024 Media ChallengeMost digital pros said they will prioritize social media and digital video/C ...
- Innovid Names New CMODani Cushion's experience includes serving as CMO of Cardlytics. ...
