Tag results for "ctv"
- Criteo To Acquire IPONWEB To Increase Media Trading CapabilitiesGlobal tech company Criteo S.A. has entered negotiations to acquire ad-tech compa ...
- Partnership Enables Targeting Cannabis Users Across CTV, Programmatic VideoData from Fyllo now on Tremor's programmatic video and CTV platform includ ...
- Mediaocean Gets Publisher-Focused CTV Fraud PatentPublishers can now integrate the verification technology into their systems -- ...
- Unruly Intros Content-Driven Targeting For Programmatic CTVThe solution enables buyers to specify which shows ads will run ...
- CIMM Developing Guide To Converged TV Measurement ProvidersThe guide aims to provide profiles and objective comparisons of the capabiliti ...
- Innovid Enters China, Taps Former Google, Publicis Exec To LeadChinese CTV audiences now reachable by the platform, along with those ...
- DoubleVerify Sees Video Impressions Measured Rise Nearly 60%Also, revenue for the company in Q3 rose 36% to $83.1 millio ...
- Platforms Partner To Measure Retail Sales Impact Of CTV, OTT Ads For Local, Mid-Market AdvertisersMeasurable outcomes include return on ad spend/ROAS. ...
- IAS Sees Revenue Gains On Programmatic, Social, CTV, InternationalIntegral Ad Science plans to launch a beta before the end ...
- DoubleVerify To Buy Contextual Social, CTV Targeting Platform OpenSlateThe combined capabilities will enable integrated brand safety and contextual optimization f ...
- CTV: 56% Of Buyers Expect To Up Spend In Next 12 Mos., 92% Bought Programmatically In Past 12 Mos.While 70% are currently buying CTV ads from device manufacturers, 64% fr ...
- CTV Secures Its Leading Share Of Video Ad ImpressionsCTV's share of impressions has been 35% or higher in each ...
- OMG Initiative Calls For Industrywide CTV StandardsOmnicom Media Group wants industrywide adoption of its recommended remedies for "fundament ...
- eMarketer: U.S. CTV Ad Revenue Up 44% In 2021, Hulu, YouTube, Roku Still Lead, Newer Rivals Gain ShareBy 2023, Hulu and YouTube will still be the top two platfor ...
- Tremor Gets Exclusive Access To ACR Targeting Data From 20M Smart TVsDSP and SSP platforms will add ACR viewing habits data from T ...
- CTV Users Watch Ad-Supported 47% Of The Time, Are Twice As Likely To Buy After Seeing AdsThe Statista survey for Magnite also finds CTV viewers to mirror U. ...
- Streaming Ads: 44% Say There Are Too Many, 69% Say They're Repetitive, 53% Find Them InvasiveFor long-term business model stability, addressing invasiveness concerns is as or mo ...
- Open Programmatic Ad Spend On CTV Grows 50%More households have hooked up their TVs directly to the internet, givi ...
- 70% Of Buyers Say All TV Should Be Bought On ImpressionsThe converged-TV study also finds that investing at least 10% of impressio ...
- Google TV Personalized Watchlists, Profiles Should Increase Targeted AdvertisingA Google TV update will make Google's TV platform more useful f ...
- Advertisers Value Addressable TV... But Lack Consensus On Defining ItOne marketing manager admitted: "I can't quite seem to remember the preci ...
- YouTube Brings Performance To CTV AdsPerformance advertisers can now, for the first time, take advantage of YouTu ...
- IAB Tech Lab's Shailley Singh Talks About CTV Ad Fraud, TransparencyThe IAB Tech Lab Cryptographic Security Foundations Working Group last week releas ...
- Data-Driven Linear Spend On A Roll; Programmatic Buys Still Limited Within CTVLarge percentages of TV buyers surveyed by Xandr plan budget increases f ...
- Xandr Intros Catalog To Simplify Access To Online Video, CTV DealsThe Premium Video Catalog streamlines the process of buying inventory to overco ...
- IAB Tech Lab Updates CTV Cryptographic Security Protocols To Reduce FraudThe ads.cert 2.0 specifications and guidelines were developed to improve transactions a ...
- Simpli.fi CTV Retargeting Extends Performance Ad OptionsThe latest capability allows advertisers to retarget users of connected TV servic ...
- CTV Platforms Drive 30% Of New OTT Subs, Gen Z Views Video As Much On PCs As TVOverall, 72% of households report regularly using multiple platforms for video viewin ...
- Innovid Expands IAS Integration To Include CTV MeasurementThe solution offers advertising clients access to reporting based on IAS metri ...
- U.S. CTV Households Plateau, But Devices Per Household SoarCTV devices' presence in rooms in addition to the living/family room ...
