- Former Xandr GM Takes Helm At Captify As Intent Signals Go Cookieless
Search & Performance Insider, Laurie Sullivan - Friday, July 21, 2023
Mike Welch will succeed Dominic Joseph as Captify CEO. The appointment cemen ...
- Half Of Marketers Worldwide Say Spending On CTV Is Effective
Research Intelligencer, Robert Williams - Friday, July 14, 2023
There are regional differences in opinion, with marketers in North America mo ...
- TransUnion, Magnite Marketplace Now Omnichannel
Digital News Daily, Karlene Lukovitz - Wednesday, July 12, 2023
The marketplace has expanded beyond CTV, to reach audiences across streaming vide ...
- Cost Outweighs Ads Among Viewers Canceling Streaming
Research Intelligencer, Robert Williams - Tuesday, July 11, 2023
Only 15% of people said they canceled a streaming service because the ...
- Lemonade's First Branding Campaign Comes With AI Data
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 10, 2023
The insurance company released its first brand campaign in the United Stat ...
- Advertisers Say CTV Helps Capture Falling TV Audiences
Research Intelligencer, Robert Williams - Saturday, July 8, 2023
Some advertisers who seek to drive outcomes such as a direct sa ...
- CTV Drove 50% Of Global Ad Impressions For Retailers In 2022
Advanced TV Insider, Karlene Lukovitz - Thursday, July 6, 2023
CTV interactive formats, in particular, outperformed other video formats on engagement a ...
- 65% Of CTV Advertisers Upping Spend In 2023, By Average 23%
Advanced TV Insider, Karlene Lukovitz - Friday, June 30, 2023
Intriguingly, these buyers don't rank measurement inconsistency as a top CTV challe ...
- BIA Lowers Local Outlook, CTV Still Leads Growth
Digital News Daily, Karlene Lukovitz - Tuesday, June 27, 2023
The total revenue projection has been decreased 2.4%, based entirely on somewh ...
- MNTN Creates Viva, Adds Gen AI Tool To Enhance Performance Of CTV Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 22, 2023
MNTN plans to launch a generative AI tool to help marketers streamli ...
- NBCU Expands One Platform's Reach To 190+ Countries
Digital News Daily, Karlene Lukovitz - Tuesday, June 20, 2023
The expansion, launching in October, will add millions more consumers to t ...
- LG Ad Solutions Integrates Acxiom Marketing Data For CTV Campaigns
Digital News Daily, Karlene Lukovitz - Tuesday, June 20, 2023
Adding Acxiom's broad-based data to its ACR data will enhance identity matchin ...
- DoubleVerify, Scibids Unveil AI-Powered Attention Metrics
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 19, 2023
DoubleVerify on Monday at Cannes Lions 2023 announced the launch of ...
- Elevate CTV Ad Campaigns By Understanding The Customer Journey
Publishers Daily, Lynne Kjolso - Friday, June 16, 2023
CTV has eclipsed regular TV usage, and is drawing increased advertising doll ...
- CTV's 'Future Is Now,' With 21% 2023 Ad Growth Projected
Advanced TV Insider, Karlene Lukovitz - Friday, June 16, 2023
But linear will remain a staple in the mix for years ...
- Vevo Taps WBD Product Marketing Exec To Lead Research, Marketing
Digital News Daily, Karlene Lukovitz - Friday, June 16, 2023
Vevo said Julie Triolo will lead the creation and implementation of ...
- Tremor International Rebrands As Nexxen
Digital News Daily, Karlene Lukovitz - Monday, June 12, 2023
All of its platforms and business units will now incorporate the n ...
- Most U.S. Households Have Internet-Connected TV
Research Intelligencer, Robert Williams - Tuesday, June 13, 2023
The popularity of connected TVs is helping to drive viewership growth, wi ...
- CTV Accounts For 68% Of Automotive Video Impressions
Advanced TV Insider, Karlene Lukovitz - Friday, June 9, 2023
CTV's share in this vertical has grown 100% since 2019, as mobi ...
- Innovid Links To Infillion To Scale CTV Reach, Streamline Workflow
Digital News Daily, Karlene Lukovitz - Thursday, June 8, 2023
Publishers that use Innovid's software development kit will have seamless access ...
- SVOD Dips In UK, AVOD On The Rise In Latin America
Digital News Daily, Karlene Lukovitz - Thursday, June 1, 2023
The trends parallel those in the U.S. ...
- Summer TV Advertising Can Boost Share Of Voice For Brands
Research Intelligencer, Robert Williams - Thursday, June 1, 2023
Advertisers that stay on air in the summer months have a chan ...
- Dish Intros Combined, Programmatic Buys Of Sling CTV, Linear Satellite Inventory
Digital News Daily, Karlene Lukovitz - Wednesday, May 31, 2023
Real-time ads can be delivered simultaneously to Dish set-top-boxes and Sling view ...
- Asian Americans Spend Most Time With Streaming TV, Social Media
Research Intelligencer, Robert Williams - Thursday, May 25, 2023
More than half of Chinese, Korean and Vietnamese respondents say they pref ...
- Google WNBA Ad Inspires Fashion, Highlights New Ways To Search
Search & Performance Marketing Daily, Laurie Sullivan - Saturday, May 20, 2023
The campaign for the Woman's National Basketball Association demonstrates how fans c ...
- U.S. Paid-Search Spend Forecast To Reach $110B In 2023
Search & Performance Insider, Laurie Sullivan - Thursday, May 18, 2023
Marketers are expected to spend $110 billion in 2023 on paid sear ...
- NBCU Launches Cross-Platform Outcome Metrics For Local Marketers
Digital News Daily, Karlene Lukovitz - Wednesday, May 17, 2023
Real-time impact and incrementality metrics across CTV and linear are now official ...
- GumGum's Verity Integrates With MediaMath As First MRC Content-Level Accredited Partner
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 16, 2023
Verity's parent company GumGum on Tuesday will announce the integration of t ...
- CTV Now Generates Over Half Of Global Video Ad Impressions, Dynamic Ads Outperform
Digital News Daily, Karlene Lukovitz - Thursday, May 11, 2023
Interactive CTV ads generated a more than 600% lift in engagement compar ...
- Ad-Supported CTV Apps Capture Biggest Share Of Viewing Time
Research Intelligencer, Robert Williams - Friday, May 12, 2023
Netflix has the widest reach in the United States with CTV a ...