Tag results for "ctv"
- 4A's/CIMM Offer Roadmap For Advanced TV Privacy, GrowthA TV-focused guide to making informed, company-specific privacy decisions. ...
- Sam's Club Connects CTV, Video Search, Interactive Product PagesSam's Club has an ambitious video ads program that launched Tuesday, targeti ...
- Perion Enters DOOH With $100M Hivestack AcquisitionHivestack will enable cross-channel ad tech player Perion to offer DOOH capabiliti ...
- Emarketer CTV Ad Forecast: +22% In 2024 To $30B, +73% To $42B By 2027Retail media spend is forecast to jump 336% in 2024, to rea ...
- Coca-Cola Targets Cord Cutters, Offers One-Click Buys, On New Roku Content HubEffort includes one-click on-screen buys of products via a DoorDash partnership. ...
- BrightLine Bows New Suite Of Interactive CTV AdsFormats include "advergames," in-show trivia games, and a dynamic unit that connec ...
- Samsung DSP Integrates Experian ID, Syndicated AudiencesExperian has data spanning 2,300 attributes per household and 250 per consume ...
- FreeWheel Launches Direct Integration Of Index ExchangeThe integration aims to improve interoperability in premium TV and to streamli ...
- How Pressure Driving Ad Performance Changes MediaA recent survey of advertisers and agency execs found 60% of report ...
- GroupM: CTV Heads For Ad Parity With Linear, With 9.5% CAGR To Linear's -1.3% Through 2028In the U.S., CTV is forecast to see 14.8% growth in 202 ...
- Spending Growth For Open Programmatic CTV Ads Slowed In Q3Latin America's strength in open programmatic ad spending on CTV offset weakne ...
- Roku, Unity Help Mobile Apps Acquire Users Via CTVInteractive on-screen ads are linked to acquisition technology for performance campaigns. ...
- OpenX Eliminates Resellers, Non-TV Content In New CTV SolutionThe solution aims to streamline and improve transparency in CTV programmatic buy ...
- Streamer Loyalty Persists Amid Effects Of Hollywood StrikesMore consumers this year said they like having an abundance of ...
- Social Media Are Key Source For Holiday Gift IdeasAdvertisers are recommended to use an omniscreen strategy to reach and intera ...
- FAST Media Buyers Plan To Boost Spending On Streaming Channel In 2024Three in five media buyers said they spend on FAST channels ...
- From DoubleClick Ad Exchange To Xandr To The Vistar Media BoardMichael Rubenstein, known for creating DoubleClick Ad Exchange and serving as preside ...
- U.S. Ad-Supported Streaming Households Leap To 41% ShareShare has risen 10 percentage points year-to-date. ...
- Major Brands Make Up 45% Of Ads On Fake Or Divisive CTV AppsFortune 500 companies are spending millions of dollars on low-quality CTV invent ...
- Q3 Programmatic CTV Ad Spend Flat In N.A., Roku Commands 51% Global Device ShareHulu and Roku continued to dominate in share of spend among C ...
- Hulu Reaches 37% Of TV Households, Trailing Netflix & YouTubeHulu pushed past Amazon Prime Video to be the third-most popular streami ...
- 68% Of U.K. Viewers Prefer FASTs Over Pay-TV SubsIn the U.S., 63% said the same, in LG Ad Solutions surv ...
- Basis Adds ACR Data From LG TVs For CTV Political TargetingThe political advertising platform now offers data from 35M smart TVs throu ...
- Fortune 500s Account for 45% Of Ads On Fake And Divisive CTV ChannelsAbout 10,000 of 50,000 channels presenting themselves as CTV channels were fou ...
- Gen Z (60%), Millennials (56%) Say CTV Runs Better-Quality AdsA study by Magna Media Trials and Samsung Ads explored Gen ...
- New Search-Based Captify Tool Evaluates CTV Campaign OutcomesStudy gauges the effects of CTV campaigns on viewer search behavior ...
- Fire TV Advertising Intros New Homescreen Options, Contextual Placement, CTV BundlesAmazon Fire TV's viewer base is now large enough to justify investme ...
- Paramount CTV Ad Inventory Now Directly Accessible By SSPsConduit addresses buying inefficiencies by allowing multiple SSPs to connect directly wi ...
- 59% Of Fans Globally Are Dissatisfied With Sports Content OptionsMore ad-supported options are seen as one answer to fans' struggle ...
- The Numbers Behind AI-Enabled Contextually Targeted AdsA recent survey suggests viewers pay less attention, are less interested a ...
