Tag results for "ctv"
- Amazon Proves Ad Dreams Come True For NFL GamesAmazon claims to drive the youngest and most affluent audiences across streami ...
- The Trade Desk, Comscore Team On AI-Powered Political Audience TargetingSegments allow for capturing TV ad exposure down to the local lev ...
- Local U.S. Ad Forecast: +8.6% With Political, +2.2% WithoutDigital media will lose one share point, dropping to 48% of loc ...
- Google Quietly Tests 'Shop All Deals' BannerGoogle is testing a banner in search results that would enable use ...
- vMVPD Apps Grab 70% Of CTV Device Ad Spend, Hulu Leads N.A. CTV DevelopersPixalate releases its Q2 vMVPD traffic analysis and CTV developers reports. ...
- PubMatic Adds Direct Access To FreeWheel CTV InventoryExpanded access to available to users of PubMatic's Activate end-to-end direct-buying solut ...
- AI-Powered Tools Suite For Advertisers, Publishers LaunchesTeads on Monday announced a suit of AI-powered solutions across CTV, performanc ...
- Yahoo, LiveRamp Expand Partnership To Scale AddressabilityBrands using the Yahoo DSP can achieve greater reach through Yahoo ConnectI ...
- Premium Video Ad Views, Audience-Based Targeting See Strong 1H GrowthThe U.S. saw 6% YoY ad-view growth. Use of behavioral targeting lea ...
- Hispanics Spend More Time With CTV Than General Population DoesU.S. Hispanics can find a broader range of programming through a connect ...
- CTV Media Eyes Active Attention MetricsKERV Interactive is looking to measure attention in CTV media by usi ...
- Bad Supply-Path Data Tied To Invalid Traffic RiseIVT rates, inclusive of ad fraud, are elevated within inaccurately labeled CT ...
- Rethinking TikTok, How Maybelline Defies Aging, Cultural ChangesMaybelline, which turns 108 this year, partnered with MTV and Paramount Bra ...
- CTV Targeting, Measurement Solution Fuses Purchase Data, ACR TechnologyLG Ad Solutions links Affinity Solutions' consumer purchase data, analytics to i ...
- Advertisers Admit Falling Short On Optimizing Converged TVFifty-six percent spend more than half their time trying to optimize resul ...
- Samsung Ads, Epsilon Partnership Creates First-Party Data Custom AudiencesThe partnership creates an OTT-buying solution to deliver addressable connected TV f ...
- CTV Content Outperforms Linear On Attention And Co-ViewingReport also offers insights on the effects of ad length and frequen ...
- Streaming Drives More Viewer Attention To Ads Than Linear TVHouseholds with kids also tend to pay greater attention to CTV a ...
- Yahoo Backstage Expands CTV Offering With FreeWheel, Magnite, IAS IntegrationsThe direct, server-to-server connections allow CTV publishers to easily extend their invento ...
- Neuro Research Shows Ads Aligned With Video Content Have Stronger ImpactResearch on the human brain and CTV advertising suggests ads that ali ...
- Swimming In Myths And Under Murky Waters In Programmatic CTVIs there an effective attribution model to support CTV? Lack of transparen ...
- Apple TV's CTV Ad Share Drops To 4%, Hulu Is #1 App In SpendApple TV devices rank #6 in share of programmatic ad spend. ...
- Streaming TV Ads Beat Mobile Ads For Informing Holiday PurchasesStreaming also ranks as the top medium for watching holiday content, p ...
- CTV Advertisers +4% In 1H, Roku Maintains 40% Of ImpressionsCTV platforms continue to grab impressions share from set-top boxes, which s ...
- Roku Expands Ad Reach In Mexico Via TV Azteca DealRoku has been building its advertising business in the market since 2 ...
- Ad-Supported Streaming Drives Most Growth For CTVStreaming growth has crowded out the portion of subscribers to more tradition ...
- Viewers Boost Time Spent With Ad-Supported CTVAd-supported services from Netflix and Disney+ have helped to increase viewing ti ...
- Nearly $964B Ad Spend Forecast, 5 Companies To Have A Major ImpactGlobal ad spend is on track to grow 4.4% to $963.5 billi ...
- Sports, Family, Pets See Video Ad Spend Growth In Mixed Q2Increased impressions volume drove 9% YoY growth in ad spend in programmat ...
- tvScientific Bows Cost-Per-Outcome CTV Ad BuyingPayment/costs are based on achievement of predetermined outcomes such as sales, ROA ...
