- Ad-Supported CTV Apps Capture Biggest Share Of Viewing Time
Research Intelligencer, Robert Williams - Friday, May 12, 2023
Netflix has the widest reach in the United States with CTV a ...
- IAB: U.S. Digital Video Ad Spend Up 21% In 2022, Set To Rise 17% In 2023
Digital News Daily, Karlene Lukovitz - Wednesday, May 3, 2023
CTV grew 22% in 2022 and is projected to grow 21% th ...
- Amazon Unveils Streaming TV, Live Sports Content, Ad Tech, Measurement At NewFronts
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 1, 2023
Amazon unveiled a slate of streaming content and ad capabilities at t ...
- Most Marketers Planned To Increase Ad Budgets For 2023
Research Intelligencer, Robert Williams - Monday, May 1, 2023
Amid uncertainties about economic growth, some marketers expected to boost budgets ...
- Teads Expands CTV Programmatic Internationally
Digital News Daily, Karlene Lukovitz - Friday, April 28, 2023
The CTV offering is now available in Canada, the U.K., Brazil a ...
- VAB Uncovers The 'Truth' About CTV Ad Fraud (Hint: 'TV Off' Isn't Fraud)
Video Insider, Karlene Lukovitz - Tuesday, April 25, 2023
Will ad buyers be tickled to hear that CTV ad fraud's $1 ...
- Study: Gamers Are Big FAST Viewers, Streaming Subscribers
Video Insider, Karlene Lukovitz - Monday, April 17, 2023
They also have an even stronger preference for targeted, relevant ads th ...
- D2C Marketers Who've Used CTV Are Upping 2023 Spend On The Channel
Advanced TV Insider, Karlene Lukovitz - Friday, April 14, 2023
D2C marketers overall report averaging about the same percentage for CTV ...
- Microsoft Ground-Breaking Insights Reveal How Integration Of Search Advertising, CTV Drives Performance
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 13, 2023
Microsoft has partnered with Roku since 2022. Microsoft's analysis of how C ...
- CIMM Study Aims To Improve Use Of Smart TV Data In Measurement
Digital News Daily, Karlene Lukovitz - Monday, April 3, 2023
CIMM looks to explore and identify ways to address the lack ...
- IAB Releases New CTV Privacy Compliance Report
Digital News Daily, Karlene Lukovitz - Monday, April 3, 2023
The updated report covers best practices in the shifting state and feder ...
- Fox Partners With Purpose-Driven Ad/Marketing Firm To Make Social Impact
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 30, 2023
Fox has partnered with Givsly, a purpose-led ad and marketing company, usi ...
- Most CTV Ads Miss The Frequency 'Sweet Spot'
Advanced TV Insider, Karlene Lukovitz - Thursday, March 23, 2023
Streaming ads' pod position, audio, length, context and more also impact attenti ...
- Study: Paid AVODs Beat FASTs On Ad Attention, But Just 33% Of All CTV Ads Win 2 Seconds Or More
Digital News Daily, Karlene Lukovitz - Wednesday, March 22, 2023
Viewers also rank FASTs lowest on the advertising experience. ...
- Walmart Taps Innovid to Enhance CTV Advertising Personalization
Digital News Daily, Karlene Lukovitz - Tuesday, March 21, 2023
Innovid's AI-powered dynamic creative tech allows personalization of message and design ...
- PubMatic Names Sandro Catanzaro to VP Slot
Publishers Daily, Ray Schultz - Monday, March 20, 2023
Catanzaro will serve as VP of product management for CTV and vi ...
- Less Than 1% Of CTV Apps Were Delisted In Q4 2022
Research Intelligencer, Robert Williams - Tuesday, March 21, 2023
A small portion of those delisted CTV apps sold advertising through op ...
- Microsoft Moves Into New Era Of Advertising, Automation
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 16, 2023
Microsoft will integrate the technology behind ChatGPT into its workplace software ...
- Survey: 40% Of Upfront Budgets Pegged For CTV, 29% Of Buys To Use Alternate Currencies
Digital News Daily, Karlene Lukovitz - Thursday, March 9, 2023
Economic uncertainty has made investment flexibility and ROI bigger priorities than eve ...
- Study: 20% Of Ads On Kids' CTV Content Are Inappropriate
Advanced TV Insider, Karlene Lukovitz - Thursday, March 9, 2023
The analysis shines a spotlight on CTV's general limitations and lack ...
- CTV Reaches 98% Of U.S. Households, Global Programmatic Ad Spend Tops $3B
Digital News Daily, Karlene Lukovitz - Wednesday, March 8, 2023
North American open programmatic CTV ad spend rose 40% in 2H 20 ...
- Nearly All U.S. Households Are Reachable By CTV Ads
Research Intelligencer, Robert Williams - Tuesday, March 7, 2023
Streaming-device maker Roku expanded its share of voice for CTV ad sal ...
- Equativ Takes On Bridgepoint As Majority Shareholder To Accelerate Growth
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 28, 2023
The goal is to create one of the top three supply-side platfor ...
- YouTube Has Biggest Share Of First-Choice CTV Apps
Research Intelligencer, Robert Williams - Thursday, February 23, 2023
CTV users also were more likely to spend more time with the ...
- DoubleVerify Offers One Solution For CTV's 'TV Off' Measurement Issue
Advanced TV Insider, Karlene Lukovitz - Friday, February 17, 2023
Meanwhile, an iSpot.TV solution - and GroupM-shepherded effort to develop new C ...
- The Trade Desk Annual Revenue Rose 32% To $1.58B For 2022
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 15, 2023
The Trade Desk released Q4 2022 earnings today, raising guidance for t ...
- Amazon Prime Video, Netflix Have Most Brand Power Among Streaming Apps
Research Intelligencer, Robert Williams - Tuesday, February 14, 2023
Brand power measures how well a brand has built consumer interest ...
- NFL Super Bowl LVII Drew Viewers To Search - Here Are Main Themes
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 13, 2023
The NFL expects this Super Bowl will set viewing records. Samba ...
- GumGum Granted MRC Contextual Targeting Accreditation For CTV, Looks To Build New Ad Unit
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 9, 2023
GumGum has achieved the MRC first accreditation for measurement of content-level analys ...
- Magnite Bows Unified CTV/OTT Monetization Platform
Digital News Daily, Karlene Lukovitz - Tuesday, February 7, 2023
Media owners can sell ad inventory in their varied assets across li ...