Tag results for "ctv"
- Netflix Now Testing Games On CTVs, ComputersUp to now, the exclusive-to-subscribers games have been mobile-only. ...
- Amazon Drives Higher Prime Day Sales With Fewer Linear TV AdsAdvertising a digital sales event on traditional media may not be ...
- Instreamatic Intros Contextual CTV Ads Platform For AudioAudio from a single ad can be used to create unlimited, contextual ...
- Novacap Acquires Converged TV Platform CadentWith the new backing, Cadent plans to expand by acquisition. ...
- CTV Faces Challenge In Persuading Marketers About PerformanceConsistent measurement methods, ad verification, brand safety and the quality of conte ...
- Performance Marketers Shifting Budgets Among ChannelsDistribution of marketing budgets this year will change. Many respondents to ...
- Amazon Reports Ad Sales Up 22%, Strong Demand For AI ServicesAmazon reported Thursday that Q2 revenue rose 11% to $134.4 billion wi ...
- GroupM, IRIS.TV Partner To Target CTV, Online Video AdsGroupM's marketplace will use the IRIS_ID content identifier to securely share video-lev ...
- 73% Of Marketers Now Using Addressable TVSeventy-three percent of marketers now use addressable TV - up from 6 ...
- Amazon, Google, Meta, Walmart Ad Spend Rises, With YouTube Surging 31%Ad spend grew across many major digital platforms that Tinuiti supports. Fashi ...
- Google Pixel Soccer Spot Features Megan RapinoeGoogle has launched its Women's World Cup campaign featuring soccer star a ...
- Analyst Sees Microsoft Bing Search Outpacing Google Search Revenue Within 3 YearsMicrosoft's development of its own version of Google's Performance Max platform, rebrandi ...
- Former Xandr GM Takes Helm At Captify As Intent Signals Go CookielessMike Welch will succeed Dominic Joseph as Captify CEO. The appointment cemen ...
- Half Of Marketers Worldwide Say Spending On CTV Is EffectiveThere are regional differences in opinion, with marketers in North America mo ...
- TransUnion, Magnite Marketplace Now OmnichannelThe marketplace has expanded beyond CTV, to reach audiences across streaming vide ...
- Cost Outweighs Ads Among Viewers Canceling StreamingOnly 15% of people said they canceled a streaming service because the ...
- Lemonade's First Branding Campaign Comes With AI DataThe insurance company released its first brand campaign in the United Stat ...
- Advertisers Say CTV Helps Capture Falling TV AudiencesSome advertisers who seek to drive outcomes such as a direct sa ...
- CTV Drove 50% Of Global Ad Impressions For Retailers In 2022CTV interactive formats, in particular, outperformed other video formats on engagement a ...
- 65% Of CTV Advertisers Upping Spend In 2023, By Average 23%Intriguingly, these buyers don't rank measurement inconsistency as a top CTV challe ...
- BIA Lowers Local Outlook, CTV Still Leads GrowthThe total revenue projection has been decreased 2.4%, based entirely on somewh ...
- MNTN Creates Viva, Adds Gen AI Tool To Enhance Performance Of CTV CampaignsMNTN plans to launch a generative AI tool to help marketers streamli ...
- NBCU Expands One Platform's Reach To 190+ CountriesThe expansion, launching in October, will add millions more consumers to t ...
- LG Ad Solutions Integrates Acxiom Marketing Data For CTV CampaignsAdding Acxiom's broad-based data to its ACR data will enhance identity matchin ...
- DoubleVerify, Scibids Unveil AI-Powered Attention MetricsDoubleVerify on Monday at Cannes Lions 2023 announced the launch of ...
- Elevate CTV Ad Campaigns By Understanding The Customer JourneyCTV has eclipsed regular TV usage, and is drawing increased advertising doll ...
- CTV's 'Future Is Now,' With 21% 2023 Ad Growth ProjectedBut linear will remain a staple in the mix for years ...
- Vevo Taps WBD Product Marketing Exec To Lead Research, MarketingVevo said Julie Triolo will lead the creation and implementation of ...
- Tremor International Rebrands As NexxenAll of its platforms and business units will now incorporate the n ...
- Most U.S. Households Have Internet-Connected TVThe popularity of connected TVs is helping to drive viewership growth, wi ...
