- Hispanics Spend More Time With CTV Than General Population Does
Research Intelligencer, Robert Williams - Thursday, October 12, 2023
U.S. Hispanics can find a broader range of programming through a connect ...
- CTV Media Eyes Active Attention Metrics
Data & Programmatic Insider, Laurie Sullivan - Monday, October 9, 2023
KERV Interactive is looking to measure attention in CTV media by usi ...
- Bad Supply-Path Data Tied To Invalid Traffic Rise
MediaDailyNews, Karlene Lukovitz - Monday, October 9, 2023
IVT rates, inclusive of ad fraud, are elevated within inaccurately labeled CT ...
- Rethinking TikTok, How Maybelline Defies Aging, Cultural Changes
Performance Marketing Insider, Laurie Sullivan - Thursday, October 5, 2023
Maybelline, which turns 108 this year, partnered with MTV and Paramount Bra ...
- CTV Targeting, Measurement Solution Fuses Purchase Data, ACR Technology
MediaDailyNews, Karlene Lukovitz - Wednesday, September 27, 2023
LG Ad Solutions links Affinity Solutions' consumer purchase data, analytics to i ...
- Advertisers Admit Falling Short On Optimizing Converged TV
MediaDailyNews, Karlene Lukovitz - Wednesday, September 27, 2023
Fifty-six percent spend more than half their time trying to optimize resul ...
- Samsung Ads, Epsilon Partnership Creates First-Party Data Custom Audiences
MediaDailyNews, Laurie Sullivan - Wednesday, September 27, 2023
The partnership creates an OTT-buying solution to deliver addressable connected TV f ...
- CTV Content Outperforms Linear On Attention And Co-Viewing
Advanced TV Insider, Karlene Lukovitz - Friday, September 22, 2023
Report also offers insights on the effects of ad length and frequen ...
- Streaming Drives More Viewer Attention To Ads Than Linear TV
Research Intelligencer, Robert Williams - Friday, September 22, 2023
Households with kids also tend to pay greater attention to CTV a ...
- Yahoo Backstage Expands CTV Offering With FreeWheel, Magnite, IAS Integrations
MediaDailyNews, Karlene Lukovitz - Thursday, September 21, 2023
The direct, server-to-server connections allow CTV publishers to easily extend their invento ...
- Neuro Research Shows Ads Aligned With Video Content Have Stronger Impact
MediaDailyNews, Laurie Sullivan - Tuesday, September 19, 2023
Research on the human brain and CTV advertising suggests ads that ali ...
- Swimming In Myths And Under Murky Waters In Programmatic CTV
Data & Programmatic Insider, Laurie Sullivan - Monday, September 18, 2023
Is there an effective attribution model to support CTV? Lack of transparen ...
- Apple TV's CTV Ad Share Drops To 4%, Hulu Is #1 App In Spend
MediaDailyNews, Karlene Lukovitz - Friday, September 15, 2023
Apple TV devices rank #6 in share of programmatic ad spend. ...
- Streaming TV Ads Beat Mobile Ads For Informing Holiday Purchases
MediaDailyNews, Karlene Lukovitz - Wednesday, September 13, 2023
Streaming also ranks as the top medium for watching holiday content, p ...
- CTV Advertisers +4% In 1H, Roku Maintains 40% Of Impressions
MediaDailyNews, Karlene Lukovitz - Monday, September 11, 2023
CTV platforms continue to grab impressions share from set-top boxes, which s ...
- Roku Expands Ad Reach In Mexico Via TV Azteca Deal
MediaDailyNews, Karlene Lukovitz - Thursday, August 31, 2023
Roku has been building its advertising business in the market since 2 ...
- Ad-Supported Streaming Drives Most Growth For CTV
Research Intelligencer, Robert Williams - Wednesday, August 30, 2023
Streaming growth has crowded out the portion of subscribers to more tradition ...
- Viewers Boost Time Spent With Ad-Supported CTV
Research Intelligencer, Robert Williams - Tuesday, August 29, 2023
Ad-supported services from Netflix and Disney+ have helped to increase viewing ti ...
- Nearly $964B Ad Spend Forecast, 5 Companies To Have A Major Impact
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 24, 2023
Global ad spend is on track to grow 4.4% to $963.5 billi ...
- Sports, Family, Pets See Video Ad Spend Growth In Mixed Q2
MediaDailyNews, Karlene Lukovitz - Wednesday, August 23, 2023
Increased impressions volume drove 9% YoY growth in ad spend in programmat ...
- tvScientific Bows Cost-Per-Outcome CTV Ad Buying
Digital News Daily, Karlene Lukovitz - Friday, August 18, 2023
Payment/costs are based on achievement of predetermined outcomes such as sales, ROA ...
- Netflix Now Testing Games On CTVs, Computers
Digital News Daily, Karlene Lukovitz - Tuesday, August 15, 2023
Up to now, the exclusive-to-subscribers games have been mobile-only. ...
- Amazon Drives Higher Prime Day Sales With Fewer Linear TV Ads
Research Intelligencer, Robert Williams - Monday, August 14, 2023
Advertising a digital sales event on traditional media may not be ...
- Instreamatic Intros Contextual CTV Ads Platform For Audio
Digital News Daily, Karlene Lukovitz - Friday, August 11, 2023
Audio from a single ad can be used to create unlimited, contextual ...
- Novacap Acquires Converged TV Platform Cadent
Digital News Daily, Karlene Lukovitz - Thursday, August 10, 2023
With the new backing, Cadent plans to expand by acquisition. ...
- CTV Faces Challenge In Persuading Marketers About Performance
Research Intelligencer, Robert Williams - Thursday, August 10, 2023
Consistent measurement methods, ad verification, brand safety and the quality of conte ...
- Performance Marketers Shifting Budgets Among Channels
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 3, 2023
Distribution of marketing budgets this year will change. Many respondents to ...
- Amazon Reports Ad Sales Up 22%, Strong Demand For AI Services
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 3, 2023
Amazon reported Thursday that Q2 revenue rose 11% to $134.4 billion wi ...
- GroupM, IRIS.TV Partner To Target CTV, Online Video Ads
Digital News Daily, Karlene Lukovitz - Thursday, August 3, 2023
GroupM's marketplace will use the IRIS_ID content identifier to securely share video-lev ...
- 73% Of Marketers Now Using Addressable TV
Digital News Daily, Karlene Lukovitz - Tuesday, August 1, 2023
Seventy-three percent of marketers now use addressable TV - up from 6 ...