Tag results for "ctv"
- CTV Accounts For 68% Of Automotive Video ImpressionsCTV's share in this vertical has grown 100% since 2019, as mobi ...
- Innovid Links To Infillion To Scale CTV Reach, Streamline WorkflowPublishers that use Innovid's software development kit will have seamless access ...
- SVOD Dips In UK, AVOD On The Rise In Latin AmericaThe trends parallel those in the U.S. ...
- Summer TV Advertising Can Boost Share Of Voice For BrandsAdvertisers that stay on air in the summer months have a chan ...
- Dish Intros Combined, Programmatic Buys Of Sling CTV, Linear Satellite InventoryReal-time ads can be delivered simultaneously to Dish set-top-boxes and Sling view ...
- Asian Americans Spend Most Time With Streaming TV, Social MediaMore than half of Chinese, Korean and Vietnamese respondents say they pref ...
- Google WNBA Ad Inspires Fashion, Highlights New Ways To SearchThe campaign for the Woman's National Basketball Association demonstrates how fans c ...
- U.S. Paid-Search Spend Forecast To Reach $110B In 2023Marketers are expected to spend $110 billion in 2023 on paid sear ...
- NBCU Launches Cross-Platform Outcome Metrics For Local MarketersReal-time impact and incrementality metrics across CTV and linear are now official ...
- GumGum's Verity Integrates With MediaMath As First MRC Content-Level Accredited PartnerVerity's parent company GumGum on Tuesday will announce the integration of t ...
- CTV Now Generates Over Half Of Global Video Ad Impressions, Dynamic Ads OutperformInteractive CTV ads generated a more than 600% lift in engagement compar ...
- Ad-Supported CTV Apps Capture Biggest Share Of Viewing TimeNetflix has the widest reach in the United States with CTV a ...
- IAB: U.S. Digital Video Ad Spend Up 21% In 2022, Set To Rise 17% In 2023CTV grew 22% in 2022 and is projected to grow 21% th ...
- Amazon Unveils Streaming TV, Live Sports Content, Ad Tech, Measurement At NewFrontsAmazon unveiled a slate of streaming content and ad capabilities at t ...
- Most Marketers Planned To Increase Ad Budgets For 2023Amid uncertainties about economic growth, some marketers expected to boost budgets ...
- Teads Expands CTV Programmatic InternationallyThe CTV offering is now available in Canada, the U.K., Brazil a ...
- VAB Uncovers The 'Truth' About CTV Ad Fraud (Hint: 'TV Off' Isn't Fraud)Will ad buyers be tickled to hear that CTV ad fraud's $1 ...
- Study: Gamers Are Big FAST Viewers, Streaming SubscribersThey also have an even stronger preference for targeted, relevant ads th ...
- D2C Marketers Who've Used CTV Are Upping 2023 Spend On The ChannelD2C marketers overall report averaging about the same percentage for CTV ...
- Microsoft Ground-Breaking Insights Reveal How Integration Of Search Advertising, CTV Drives PerformanceMicrosoft has partnered with Roku since 2022. Microsoft's analysis of how C ...
- CIMM Study Aims To Improve Use Of Smart TV Data In MeasurementCIMM looks to explore and identify ways to address the lack ...
- IAB Releases New CTV Privacy Compliance ReportThe updated report covers best practices in the shifting state and feder ...
- Fox Partners With Purpose-Driven Ad/Marketing Firm To Make Social ImpactFox has partnered with Givsly, a purpose-led ad and marketing company, usi ...
- Most CTV Ads Miss The Frequency 'Sweet Spot'Streaming ads' pod position, audio, length, context and more also impact attenti ...
- Study: Paid AVODs Beat FASTs On Ad Attention, But Just 33% Of All CTV Ads Win 2 Seconds Or MoreViewers also rank FASTs lowest on the advertising experience. ...
- Walmart Taps Innovid to Enhance CTV Advertising PersonalizationInnovid's AI-powered dynamic creative tech allows personalization of message and design ...
- PubMatic Names Sandro Catanzaro to VP SlotCatanzaro will serve as VP of product management for CTV and vi ...
- Less Than 1% Of CTV Apps Were Delisted In Q4 2022A small portion of those delisted CTV apps sold advertising through op ...
- Microsoft Moves Into New Era Of Advertising, AutomationMicrosoft will integrate the technology behind ChatGPT into its workplace software ...
- Survey: 40% Of Upfront Budgets Pegged For CTV, 29% Of Buys To Use Alternate CurrenciesEconomic uncertainty has made investment flexibility and ROI bigger priorities than eve ...
