Tag results for "ctv"
- Study: 20% Of Ads On Kids' CTV Content Are InappropriateThe analysis shines a spotlight on CTV's general limitations and lack ...
- CTV Reaches 98% Of U.S. Households, Global Programmatic Ad Spend Tops $3BNorth American open programmatic CTV ad spend rose 40% in 2H 20 ...
- Nearly All U.S. Households Are Reachable By CTV AdsStreaming-device maker Roku expanded its share of voice for CTV ad sal ...
- Equativ Takes On Bridgepoint As Majority Shareholder To Accelerate GrowthThe goal is to create one of the top three supply-side platfor ...
- YouTube Has Biggest Share Of First-Choice CTV AppsCTV users also were more likely to spend more time with the ...
- DoubleVerify Offers One Solution For CTV's 'TV Off' Measurement IssueMeanwhile, an iSpot.TV solution - and GroupM-shepherded effort to develop new C ...
- The Trade Desk Annual Revenue Rose 32% To $1.58B For 2022The Trade Desk released Q4 2022 earnings today, raising guidance for t ...
- Amazon Prime Video, Netflix Have Most Brand Power Among Streaming AppsBrand power measures how well a brand has built consumer interest ...
- NFL Super Bowl LVII Drew Viewers To Search - Here Are Main ThemesThe NFL expects this Super Bowl will set viewing records. Samba ...
- GumGum Granted MRC Contextual Targeting Accreditation For CTV, Looks To Build New Ad UnitGumGum has achieved the MRC first accreditation for measurement of content-level analys ...
- Magnite Bows Unified CTV/OTT Monetization PlatformMedia owners can sell ad inventory in their varied assets across li ...
- Criteo, Magnite Create Strategy To Connect Retail Media With CTVCTV and retail media, two of the fastest-growing ad channels, continue ...
- Do Super Bowl Ads Drive Performance?A study suggests that the millions of dollars brands spend for o ...
- Amazon Executive Joins LoopMe As First Global Chief Revenue OfficerLisa Coffey will oversee revenue in North America with direct reports ov ...
- Havas Media NA Taps FreeWheel To Scale U.S. CTV CampaignsThe objectives are to optimize supply-chain consistency and financial and operational transpare ...
- Performance Agencies Skai, Tinuiti Release Data Showing Search, CTV TrendsWhile total YouTube spend increased just 3% YoY in Q4 2022, ...
- Brightcove, Magnite Partner To Enhance Ad MonetizationIntegrating with Magnite's SpringServe ad server will give customers a transparent vi ...
- Apple TV+ Documentary Provides Intimate Look At Super League Crisis, Soccer And The Human AngleThe documentary provides an intimate look at the Super League crisis a ...
- Agencies: Cost To Run Digital Campaigns Rising, Criteo Report FindsThe cost of social will rise the most, according to Criteo's repo ...
- Buyer Survey Probes Addressable's Progress, Remaining ObstaclesWhile performance generally gets high marks, cost concerns could be a bigg ...
- CTV 2023: Targeting, Buying Advances, Interactive Leaps, Measurement Morass...Struggles to resolve existing and new challenges will accompany advertising and te ...
- Agency Media Director: Trust Still An Issue For CTVCTV won't reach its full advertising potential until it can deliver ...
- SEO Tips To Offset Inflation In 2023As traditional and paid-media costs rise, SEO in particular has become t ...
- Super Coffee Performance Marketing Focuses On Qualified Buyers To Increase Return On Ad SpendSuper Coffee CEO Jimmy DeCicco wanted to turn the company into ...
- CTV's Advertising Growing Pains On Display, As Giant Netflix StumblesNetflix's high-profile failure to deliver on some viewership guarantees with its n ...
- Where Marketers Plan To Spend Budgets Across Advertising, Marketing In 2023More marketers plan to increase rather than decrease ad and marketing budge ...
- Marketers Say They'll Add To CTV Media Budgets Next YearThe share of ad spending going to CTV will rise from ...
- The Pitfalls Of IP-Based Targeting In Streaming Campaigns... And How To Minimize ThemA performance TV pro offers tips for mitigating the limitations and ris ...
- IAB Buyers' Survey: CTV To Lead 2023 Ad Growth, At 14.4%, Linear To Dip 6.3%The contrasting ad spending projections reported by buyers sync with the opposi ...
- 80% Report Upping Converged TV Ad Budgets YoY, Fragmentation Is Top ChallengeNearly 45% reported allocating 20% to 40% of their total media spe ...
