- Elevate CTV Ad Campaigns By Understanding The Customer Journey
Publishers Daily, Lynne Kjolso - Friday, June 16, 2023
CTV has eclipsed regular TV usage, and is drawing increased advertising doll ...
- CTV's 'Future Is Now,' With 21% 2023 Ad Growth Projected
Advanced TV Insider, Karlene Lukovitz - Friday, June 16, 2023
But linear will remain a staple in the mix for years ...
- Vevo Taps WBD Product Marketing Exec To Lead Research, Marketing
Digital News Daily, Karlene Lukovitz - Friday, June 16, 2023
Vevo said Julie Triolo will lead the creation and implementation of ...
- Tremor International Rebrands As Nexxen
Digital News Daily, Karlene Lukovitz - Monday, June 12, 2023
All of its platforms and business units will now incorporate the n ...
- Most U.S. Households Have Internet-Connected TV
Research Intelligencer, Rob Williams - Tuesday, June 13, 2023
The popularity of connected TVs is helping to drive viewership growth, wi ...
- CTV Accounts For 68% Of Automotive Video Impressions
Advanced TV Insider, Karlene Lukovitz - Friday, June 9, 2023
CTV's share in this vertical has grown 100% since 2019, as mobi ...
- Innovid Links To Infillion To Scale CTV Reach, Streamline Workflow
Digital News Daily, Karlene Lukovitz - Thursday, June 8, 2023
Publishers that use Innovid's software development kit will have seamless access ...
- SVOD Dips In UK, AVOD On The Rise In Latin America
Digital News Daily, Karlene Lukovitz - Thursday, June 1, 2023
The trends parallel those in the U.S. ...
- Summer TV Advertising Can Boost Share Of Voice For Brands
Research Intelligencer, Rob Williams - Thursday, June 1, 2023
Advertisers that stay on air in the summer months have a chan ...
- Dish Intros Combined, Programmatic Buys Of Sling CTV, Linear Satellite Inventory
Digital News Daily, Karlene Lukovitz - Wednesday, May 31, 2023
Real-time ads can be delivered simultaneously to Dish set-top-boxes and Sling view ...
- Asian Americans Spend Most Time With Streaming TV, Social Media
Research Intelligencer, Rob Williams - Thursday, May 25, 2023
More than half of Chinese, Korean and Vietnamese respondents say they pref ...
- Google WNBA Ad Inspires Fashion, Highlights New Ways To Search
Search & Performance Marketing Daily, Laurie Sullivan - Saturday, May 20, 2023
The campaign for the Woman's National Basketball Association demonstrates how fans c ...
- U.S. Paid-Search Spend Forecast To Reach $110B In 2023
Performance Marketing Insider, Laurie Sullivan - Thursday, May 18, 2023
Marketers are expected to spend $110 billion in 2023 on paid sear ...
- NBCU Launches Cross-Platform Outcome Metrics For Local Marketers
Digital News Daily, Karlene Lukovitz - Wednesday, May 17, 2023
Real-time impact and incrementality metrics across CTV and linear are now official ...
- GumGum's Verity Integrates With MediaMath As First MRC Content-Level Accredited Partner
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 16, 2023
Verity's parent company GumGum on Tuesday will announce the integration of t ...
- CTV Now Generates Over Half Of Global Video Ad Impressions, Dynamic Ads Outperform
Digital News Daily, Karlene Lukovitz - Thursday, May 11, 2023
Interactive CTV ads generated a more than 600% lift in engagement compar ...
- Ad-Supported CTV Apps Capture Biggest Share Of Viewing Time
Research Intelligencer, Rob Williams - Friday, May 12, 2023
Netflix has the widest reach in the United States with CTV a ...
- IAB: U.S. Digital Video Ad Spend Up 21% In 2022, Set To Rise 17% In 2023
Digital News Daily, Karlene Lukovitz - Wednesday, May 3, 2023
CTV grew 22% in 2022 and is projected to grow 21% th ...
- Amazon Unveils Streaming TV, Live Sports Content, Ad Tech, Measurement At NewFronts
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 1, 2023
Amazon unveiled a slate of streaming content and ad capabilities at t ...
- Most Marketers Planned To Increase Ad Budgets For 2023
Research Intelligencer, Rob Williams - Monday, May 1, 2023
Amid uncertainties about economic growth, some marketers expected to boost budgets ...
- Teads Expands CTV Programmatic Internationally
Digital News Daily, Karlene Lukovitz - Friday, April 28, 2023
The CTV offering is now available in Canada, the U.K., Brazil a ...
- VAB Uncovers The 'Truth' About CTV Ad Fraud (Hint: 'TV Off' Isn't Fraud)
Video Insider, Karlene Lukovitz - Tuesday, April 25, 2023
Will ad buyers be tickled to hear that CTV ad fraud's $1 ...
- Study: Gamers Are Big FAST Viewers, Streaming Subscribers
Video Insider, Karlene Lukovitz - Monday, April 17, 2023
They also have an even stronger preference for targeted, relevant ads th ...
- D2C Marketers Who've Used CTV Are Upping 2023 Spend On The Channel
Advanced TV Insider, Karlene Lukovitz - Friday, April 14, 2023
D2C marketers overall report averaging about the same percentage for CTV ...
- Microsoft Ground-Breaking Insights Reveal How Integration Of Search Advertising, CTV Drives Performance
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 13, 2023
Microsoft has partnered with Roku since 2022. Microsoft's analysis of how C ...
- CIMM Study Aims To Improve Use Of Smart TV Data In Measurement
Digital News Daily, Karlene Lukovitz - Monday, April 3, 2023
CIMM looks to explore and identify ways to address the lack ...
- IAB Releases New CTV Privacy Compliance Report
Digital News Daily, Karlene Lukovitz - Monday, April 3, 2023
The updated report covers best practices in the shifting state and feder ...
- Fox Partners With Purpose-Driven Ad/Marketing Firm To Make Social Impact
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 30, 2023
Fox has partnered with Givsly, a purpose-led ad and marketing company, usi ...
- Most CTV Ads Miss The Frequency 'Sweet Spot'
Advanced TV Insider, Karlene Lukovitz - Thursday, March 23, 2023
Streaming ads' pod position, audio, length, context and more also impact attenti ...
- Study: Paid AVODs Beat FASTs On Ad Attention, But Just 33% Of All CTV Ads Win 2 Seconds Or More
Digital News Daily, Karlene Lukovitz - Wednesday, March 22, 2023
Viewers also rank FASTs lowest on the advertising experience. ...