- Performance Agencies Skai, Tinuiti Release Data Showing Search, CTV Trends
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 27, 2023
While total YouTube spend increased just 3% YoY in Q4 2022, ...
- Brightcove, Magnite Partner To Enhance Ad Monetization
MAD, Fern Siegel - Friday, January 13, 2023
Integrating with Magnite's SpringServe ad server will give customers a transparent vi ...
- Apple TV+ Documentary Provides Intimate Look At Super League Crisis, Soccer And The Human Angle
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 13, 2023
The documentary provides an intimate look at the Super League crisis a ...
- Agencies: Cost To Run Digital Campaigns Rising, Criteo Report Finds
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 11, 2023
The cost of social will rise the most, according to Criteo's repo ...
- Buyer Survey Probes Addressable's Progress, Remaining Obstacles
Advanced TV Insider, Karlene Lukovitz - Friday, January 6, 2023
While performance generally gets high marks, cost concerns could be a bigg ...
- CTV 2023: Targeting, Buying Advances, Interactive Leaps, Measurement Morass...
Advanced TV Insider, Karlene Lukovitz - Thursday, December 29, 2022
Struggles to resolve existing and new challenges will accompany advertising and te ...
- Agency Media Director: Trust Still An Issue For CTV
Advanced TV Insider, Karlene Lukovitz - Friday, December 23, 2022
CTV won't reach its full advertising potential until it can deliver ...
- SEO Tips To Offset Inflation In 2023
Performance Marketing Insider, Laurie Sullivan - Friday, December 23, 2022
As traditional and paid-media costs rise, SEO in particular has become t ...
- Super Coffee Performance Marketing Focuses On Qualified Buyers To Increase Return On Ad Spend
Performance Marketing Insider, Laurie Sullivan - Monday, December 19, 2022
Super Coffee CEO Jimmy DeCicco wanted to turn the company into ...
- CTV's Advertising Growing Pains On Display, As Giant Netflix Stumbles
Advanced TV Insider, Karlene Lukovitz - Friday, December 16, 2022
Netflix's high-profile failure to deliver on some viewership guarantees with its n ...
- Where Marketers Plan To Spend Budgets Across Advertising, Marketing In 2023
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 13, 2022
More marketers plan to increase rather than decrease ad and marketing budge ...
- Marketers Say They'll Add To CTV Media Budgets Next Year
Research Intelligencer, Robert Williams - Wednesday, November 30, 2022
The share of ad spending going to CTV will rise from ...
- The Pitfalls Of IP-Based Targeting In Streaming Campaigns... And How To Minimize Them
Advanced TV Insider, Karlene Lukovitz - Friday, November 25, 2022
A performance TV pro offers tips for mitigating the limitations and ris ...
- IAB Buyers' Survey: CTV To Lead 2023 Ad Growth, At 14.4%, Linear To Dip 6.3%
Advanced TV Insider, Karlene Lukovitz - Friday, November 18, 2022
The contrasting ad spending projections reported by buyers sync with the opposi ...
- 80% Report Upping Converged TV Ad Budgets YoY, Fragmentation Is Top Challenge
Digital News Daily, Karlene Lukovitz - Monday, November 14, 2022
Nearly 45% reported allocating 20% to 40% of their total media spe ...
- Life Hacks: How 5-Minute Crafts Became An Omnimedia Brand
The MediaPost Cases, Lisa Singer - Friday, December 23, 2022
Since it launched in 2016, DIY brand 5-minute Crafts has consistently be ...
- Pontiac Intelligence Launches CTV Bidder
Digital News Daily, Karlene Lukovitz - Tuesday, November 8, 2022
The bidder is focused on deals via integrations with Magnite, Xandr, Grlwed ...
- IRIS.TV, Yieldmo Form Data Partnership For Contextual CTV Buys
Digital News Daily, Karlene Lukovitz - Tuesday, November 8, 2022
The aim is to increase buyer and publisher adoption of contextually enrich ...
- Apple Reportedly Will Build Ad Network Around Major League Soccer
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, November 6, 2022
Apple plans to build a live TV ad network in preparation f ...
- CTV Ad Fraud Moderates In Q2, Chromecast Devices Riskiest
Advanced TV Insider, Karlene Lukovitz - Friday, November 4, 2022
At 17%, the U.S remains among the markets with the lowest fra ...
- Delisted CTV Apps Shot Up 452% In Q3
Digital News Daily, Karlene Lukovitz - Tuesday, November 1, 2022
Marketers invested an estimated $3 million in programmatic ad spend on delist ...
- MNTN, Index Exchange Find Diamond In CTV Through Performance
Data & Programmatic Insider, Laurie Sullivan - Monday, October 31, 2022
"All our brands back into some sort of a return-on-ad-spend metric," sa ...
- Brands Under-Using Some CTV Platforms, Content Genres
Advanced TV Insider, Karlene Lukovitz - Friday, October 28, 2022
Also, even mobile marketers think that CTV advertising spend will eventually surpa ...
- LoopMe Data Suggests What Netflix Basic With Ads Service Means For Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 27, 2022
Performance marketers have begun to view streaming and connected TV services ...
- Yahoo Newly Appointed CRO Elizabeth Herbst-Brady Plans To Give Brands 'What They Need'
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 18, 2022
Herbst-Brady will be responsible for Yahoo's revenue generation and global go-to mark ...
- Streaming Video Is Most-Watched Media Platform Among Black Consumers
Research Intelligencer, Robert Williams - Tuesday, October 18, 2022
Black consumers are most likely to find representative content on streaming platfor ...
- Consumers Rethinking The Holidays - Here's What It Means For Advertising
Data & Programmatic Insider, Laurie Sullivan - Monday, October 17, 2022
Brands and retailers need to understand what consumers consider non-negotiable, what they' ...
- Yahoo, DirecTV Advertising Expand Deal To Include STB Data
Digital News Daily, Karlene Lukovitz - Monday, October 17, 2022
Yahoo's DSP clients can now activate TV usage data from millions ...
- Tubi Integrates FreeWheel's Beeswax DSP In Its Ad Tech
Digital News Daily, Karlene Lukovitz - Thursday, October 13, 2022
Mutual Tubi/Beeswax advertising clients can now buy incremental inventory programmatically within ...
- Political Ads Through Programmatic Channels Streamline Approval Process For CTV
Performance Marketing Insider, Laurie Sullivan - Thursday, October 13, 2022
Basis Technologies SVP Grace Briscoe can tell marketers a lot about t ...