• by Karlene Lukovitz  @KLmarketdaily, November 8, 2022

Privately held demand side platform (DSP) Pontiac Intelligence has launched a proprietary connected TV (CTV) bidder for purchasing inventory on streaming services through Pontiac’s direct pipes. 

The CTV bidder is focused on deals via integrations with Magnite, Xandr, GlewedTV and others.

Pontiac claims the CTV bidder is more efficient and cost-effective than large DSP programs built to handle traffic from display and native as well as CTV.

It is available on a bidder-as-a-service model or a percentage-of-media model. Advertisers can manage campaigns on their own or with an account management team through a managed service offering. It can be accessed through the Pontiac.media buying platform.

Pontiac, a subsidiary of Programmatic Mechanics, has custom integrations and partnerships with inventory providers to access global impressions across CTV, digital out of home, display, native, video and audio.