KARLENE LUKOVITZ

Articles by Karlene All articles by Karlene

• Smirnoff #LoveWins Bottles Feature Real LGBTQ Couples in Marketing Daily on 05/22/2017
  

  The brand's efforts to drive awareness of the bottles and associated contest include promoting them on its social media channels and outreach through LGBTQ influencers.

• Del Toro Spotlights Heineken's 'Late, Late Show' Sponsorship in Marketing Daily on 05/19/2017
  

  Those who miss the integrations during the show's late-night airings will be able to look for them in the clips featured in the show's area on the CBS site.

• Chuck E. Cheese Goes For Party-Blower Guinness Record in Marketing Daily on 05/18/2017
  

  Chuck E. Cheese is encouraging fans to post snaps of their own celebrations at the restaurant, using #40YearsOfFun, on Twitter or Instagram for a chance to have them posted in its 40th Fun Wall online gallery.

• Red Baron Kicks Off Rebranding, Intros 'Baroness' in Marketing Daily on 05/17/2017
  

  The Baroness character is a working mother who wears a bomber jacket adorned with badges earned by acing the roles and battles that moms face each day.

• Lucky Charms Runs Expanded 'Marshmallow Only' Promo in Marketing Daily on 05/16/2017
  

  Lucky Charms is promoting the sweeps, which will run through December this year, on its Facebook, Twitter and Instagram channels. It's also encouraging fans to post "confessions" about wishing for more marshmallows, using #itwasus.

• Mayfield Ice Cream Campaign Supports Brand Refresh, Geo Expansion in Marketing Daily on 05/15/2017
  

  The spot features third-generation family member Scottie Mayfield, who began working at the creamery when he was 11 and has served as the brand's spokesperson for decades.

• Jack Daniels Playoffs Spot 'Lobbies' For Lynchburg NBA Team  in Marketing Daily on 05/11/2017
  

  Jack Daniels will also be featuring the spot on its owned Facebook and Twitter channels, and there will also be some paid advertising on those platforms

• Kit Kat Challenges Big K.A.T. To Create TV Spot in Marketing Daily on 05/10/2017
  

  To launch its social and digital campaign, KitKat posted a GIF on its Twitter channel of Karl Anthony Towns purporting to be "hot and bothered" about the BigKat bar's name.

• Kona Brewing's 'Bruddahs' Mystified By Screen Obsessions in Marketing Daily on 05/09/2017
  

  This time around, the ad formats have been expanded beyond traditional TV spots and print, to include social and digital ads.

• Skyy Marks 25th By Saluting Innovators, Including Its Founder in Marketing Daily on 05/08/2017
  

  In addition, 15-second spots are running online, including mobile, on Hulu, Kargo, YouTube and Maker Studios, as well as on social channels. The campaign's social media campaign is being run via @SkyyVodka.

Comments by Karlene All comments by Karlene

• Chipotle's 'Scarecrow': 5.5+ Million Views And Counting by Karlene Lukovitz (Marketing Daily on 09/18/2013)
  

  Thanks...see http://www.youtube.com/watch?v=lUtnas5ScSE. Views now at 5.9 million.

• Ben & Jerry's Gives Twist to Flavor Crowdsourcing by Karlene Lukovitz (Marketing Daily on 06/03/2013)
  

  Actually, not to be petty, but it was a PR info error.

• Studies: Bad News About Sodium Content, Consumption by Karlene Lukovitz (Marketing Daily on 05/14/2013)
  

  Taylor: Your note re article not providing links to studies is puzzling, as the MediaPost Marketing Daily article above clearly does include links to both the URLs where both the CSPI and IOM studies can be accessed. Perhaps you were referring to other media outlets' coverage?

• Brand Experience, Values Increasingly Drive Loyalty by Karlene Lukovitz (Marketing Daily on 02/06/2012)
  

  Mara--Many thanks for pointing out the important error in original posting. You are correct: Starbucks in fact not only made the packaged coffee rankings, but tied with Dunkin' Donuts for first place. The facts have been corrected in the article post and the change footnoted. In addition, we ran a correction in this morning's MD newsletter blast. My apologies to Starbucks and MD's readers for inadvertently misreading the results, and so misreporting, on this category.

• Season 4, Episode 7: 'The Suitcase" -- Or, No One Puts Peggy In The Corner by Barbara Lippert (Mad Blog on 09/08/2010)
  

  As a general observation/compliment, "Dorothy Parker" does a great job of analyzing this show's episodes, picking up repetitive themes and acknowledging the ambiguities that make its writing above par. Agree that Hamm and Moss (and all of the actors, actually) do superb job of realistically and subtly conveying the ambiguous and/or conflicting emotions that real people would feel in the complex situations they face (due to others or their own actions). Re this current episode, "Dorothy" hints at Don perhaps beginning to consider Peggy as a love interest, as well as a more equal colleague and confidant...also occurs to me that Anna's spectral appearance might have been meant to imply her approval of Don becoming personally, as well as professionally, involved with Peggy? And while Peggy may be being forced into the caretaker role for immature men, seems like part of this episode's point was that she is also rapidly adopting their traits/behaviors, out of fear of being typecast/pigeon-holed as a "typical" woman and to further her professsional ambitions. Which, given how graphically the results of Don's and Duck's escape mechanisms are portrayed, would not seem to bode well for Peggy, either professionally OR personally. Might the message be that male or female, maturity means going through difficult decisions/pain and growing as a result, rather than escaping via easy, ready artificial means?

• Miller High Life Gets Packaging Redesign by Karlene Lukovitz (Marketing Daily on 05/05/2010)
  

  Alas, this was a "virtual" label inspection--no kicks, but also no carbs/calories consumed.

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