KARLENE LUKOVITZ

Articles by Karlene All articles by Karlene

• 89% Of U.S. Households Now Have Streaming Video Services, 66% Smart TVs in MediaDailyNews on 01/12/2024
  

  More than half use their smart TVs as the primary device for streaming video.

• Amazon Purge Continues: Audible Lays Off 5% Of Staff in MediaDailyNews on 01/12/2024
  

  Podcast and audiobook unit is third Amazon business to be hit with job cuts this week.

• Netflix Ad-Supported MAUs Surpass 23M in MediaDailyNews on 01/11/2024
  

  That's up by 8 million since November.

• Paramount+ To Run Ads During Super Bowl, NFL Wild Card in MediaDailyNews on 01/11/2024
  

  Two new ads are 14th and 15th in "A Mountain of Entertainment" campaign for the streamer.

• New Research Underscores Impacts Of Ad-Pod Length And Structure, Ad Repetition in Advanced TV Insider on 01/11/2024
  

  Breaks of two minutes or less, consistent ad lengths within pods boost performance, and creative repetition tolerance may be higher than previously assumed, finds FreeWheel Viewer Experience Lab.

• Amazon Cuts Hundreds Of Jobs At Prime Video, MGM Studios in MediaDailyNews on 01/10/2024
  

  The cuts follow 500 announced at Twitch on the same day.

• Disney Clean Room Adds AWS, Google Cloud Services in MediaDailyNews on 01/10/2024
  

  Disney is also launching a portal for easier clean room use by smaller brands.

• Amazon's Twitch Livestreaming Platform To Lay Off Another 500 in MediaDailyNews on 01/10/2024
  

  Despite a push for advertising, Twitch remains unprofitable nearly a decade after being acquired by Amazon.

• Amazon Prime Video, YouTube TV Lean Into Ad-Supported Options in MediaDailyNews on 01/10/2024
  

  Prime Video users can now add Max, Paramount+, AMC+ AVOD versions; YouTube is expanding free, ad-supported channels

• DAZN And Free-TV Company Telly Integrate Shoppable Ads in MediaDailyNews on 01/09/2024
  

  Telly users can purchase via the TV's second screen, without interrupting viewing on the main screen.

Comments by Karlene All comments by Karlene

• New Research Underscores Impacts Of Ad-Pod Length And Structure, Ad Repetition by Karlene Lukovitz (Advanced TV Insider on 01/11/2024)
  

  Ed-- I suggest you address your concerns about methodology directly to FreeWheel (and other sources of surveys reported here), as I obviously cannot address the level of detail about which you are inquiring. Here's the contact link for FreeWheel: https://www.freewheel.com/contact. Hope you'll share your conclusions once you've done the investigation.

• Comcast, Disney In Arbitration As Comcast Cuts Off Funds For Hulu: Report by Karlene Lukovitz (Digital News Daily on 05/26/2023)
  

  Thanks, Jonathan. Yes, the blurb under the headline had a typo, of my own making, using "millions" instead of "billions," whereas the story itself used the correct billions. 

• Top CMOs 'Spooked' About Musk's Coming MMA Appearance by Karlene Lukovitz (Digital News Daily on 04/07/2023)
  

  “Hate Speech’s Rise on Twitter Is Unprecedented, Researchers Find,” NY Times 12.2.2022https://www.nytimes.com/2022/12/02/technology/twitter-hate-speech.html

• 2023 Local Ad Forecast: Slight Overall Dip, 15% Drop For TV by Karlene Lukovitz (Digital News Daily on 11/30/2022)
  

  Right you are. Decimal point missing. Fixed now. Thanks!

• Rihanna To Headline Super Bowl Halftime Show by Karlene Lukovitz (Digital News Daily on 09/26/2022)
  

  Thank you for pointing out that typo--it has now been corrected to million (from billion).

• Fox News Won't Provide Full Live Coverage Of Jan. 6 Hearings by Karlene Lukovitz (Digital News Daily on 06/07/2022)
  

  Plus, saving democracy might conflict with watching WWE.

• U.S. Now Has More Streaming Subscriptions Than People: Report by Karlene Lukovitz (Digital News Daily on 04/12/2021)
  

  David: If you care to review previous articles on surveys and research, I think you'll find that I normally take pains to include methodology, including whether a survey sample is actually statistically representative of the universe it claims to represent, or the sample is designed to reflect U.S. Census demographics for a segment, etc. But you're right on Ampere-- they haven't yet replied to a query about methodology, and it should be included. I will update when they do, or add a statement indicating that they did not respond.

• Pluto TV Ad Revenue +78% in 2020, On Track For $1B+ By 2022: eMarketer by Karlene Lukovitz (Video Insider on 04/06/2021)
  

  Thanks for pointing that out, Leo. Fixed now.

• Parler Goes Dark For Now, Twitter Braces For Possible Protest At HQ by Karlene Lukovitz (Digital News Daily on 01/11/2021)
  

  FYI, Daily Beast described as "left-wing" in a different MP article on same day: https://www.mediapost.com/publications/article/359443/report-fox-news-presentation-aimed-to-reassure-ad.html?edition=121040But now that you mention it, for accuracy's sake, I really should've described Parler as "far-right" or better yet, "radical right."

• CTV's Share Of Video Impressions Hit 41% In Q3, Up 23% YoY by Karlene Lukovitz (Video Insider on 11/10/2020)
  

  According to Innovid, the stat compares the 1.4% PC interactive video to the 20.3% of CTV interactive choice-based ads.

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