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KARLENE LUKOVITZ

Karlene Lukovitz is editor of MediaPost's "Digital News Daily" and writes the weekly "Video Insider" and "Advanced TV Insider" columns. You can reach her at karlene@mediapost.com.

Articles by Karlene All articles by Karlene

Comments by Karlene All comments by Karlene

  • Nielsen Launches Metric Combining Panel And ACR Data by Karlene Lukovitz (Digital News Daily on 12/13/2019)

    Ed, Your questions have been forwarded to Nielsen. So far, no response.

  • Bloomberg, Now Official, To Spend $30M On TV Ads Alone by Karlene Lukovitz (Digital News Daily on 11/25/2019)

    But let's not forget the crucial differences: Bloomberg and Steyer both created their own SUCCESSFUL businesses (as opposed to being given millions by their daddies and blowing all of that -- plus other people's money -- on bad business decisions and profligate spending). And both Bloomberg and Steyer have given huge amounts of effort as well as their own money to making the world a better place (rather than being crooks who use political office to stuff their own pockets).

  • 46% Of U.S. Broadband Households Now Subscribe To Multiple OTT Services by Karlene Lukovitz (Digital News Daily on 10/03/2019)

    Totally right, of course, Marshall, and thanks for pointing out the lapse. Ironically, I'm usually the first to complain if methodology basics are not provided in such coverage (having had survey methodology/statistics beaten into me at SU's Newhouse School). I can only plead haste for this oversight. I've now duly inserted the info in the text (or as much as is practical in a news story--see link for more specifics). While I'm at it, here's my own request to all companies that release survey data: Please help journalists by including those methodological basics in the first place, at least in a footnote at bottom.  

  • Let's Get Real About Tech And The Consumer 'Experience' by Karlene Lukovitz (Video Insider on 07/30/2019)

    Thanks, Douglas--that link to the story with Mark Laurence's comment is now fixed. And yup, human error is always a factor. But the run of egregious breaches at institutions that should be hyper-secure shouldn't just be shrugged off. Nor is a wrong link akin to exposing 100M consumers' most critical data, in my view.

  • Oscar Mayer Launches 'Bacoin' Cryptocurrency by Karlene Lukovitz (Marketing Daily on 04/30/2018)

    No "expletive" was ever in the article, so no idea how that word got inserted. Automatic system thing gone rogue? The missing word was "fans," and it's now been duly returned to its rightful place in the sentence. Thanks for the heads up on this mystery, Tony.

  • Chipotle's 'Scarecrow': 5.5+ Million Views And Counting by Karlene Lukovitz (Marketing Daily on 09/18/2013)

    Thanks...see http://www.youtube.com/watch?v=lUtnas5ScSE. Views now at 5.9 million.

  • Ben & Jerry's Gives Twist to Flavor Crowdsourcing by Karlene Lukovitz (Marketing Daily on 06/03/2013)

    Actually, not to be petty, but it was a PR info error.

  • Studies: Bad News About Sodium Content, Consumption by Karlene Lukovitz (Marketing Daily on 05/14/2013)

    Taylor: Your note re article not providing links to studies is puzzling, as the MediaPost Marketing Daily article above clearly does include links to both the URLs where both the CSPI and IOM studies can be accessed. Perhaps you were referring to other media outlets' coverage?

  • Brand Experience, Values Increasingly Drive Loyalty by Karlene Lukovitz (Marketing Daily on 02/06/2012)

    Mara--Many thanks for pointing out the important error in original posting. You are correct: Starbucks in fact not only made the packaged coffee rankings, but tied with Dunkin' Donuts for first place. The facts have been corrected in the article post and the change footnoted. In addition, we ran a correction in this morning's MD newsletter blast. My apologies to Starbucks and MD's readers for inadvertently misreading the results, and so misreporting, on this category.

  • Season 4, Episode 7: 'The Suitcase" -- Or, No One Puts Peggy In The Corner by Barbara Lippert (Mad Blog on 09/08/2010)

    As a general observation/compliment, "Dorothy Parker" does a great job of analyzing this show's episodes, picking up repetitive themes and acknowledging the ambiguities that make its writing above par. Agree that Hamm and Moss (and all of the actors, actually) do superb job of realistically and subtly conveying the ambiguous and/or conflicting emotions that real people would feel in the complex situations they face (due to others or their own actions). Re this current episode, "Dorothy" hints at Don perhaps beginning to consider Peggy as a love interest, as well as a more equal colleague and confidant...also occurs to me that Anna's spectral appearance might have been meant to imply her approval of Don becoming personally, as well as professionally, involved with Peggy? And while Peggy may be being forced into the caretaker role for immature men, seems like part of this episode's point was that she is also rapidly adopting their traits/behaviors, out of fear of being typecast/pigeon-holed as a "typical" woman and to further her professsional ambitions. Which, given how graphically the results of Don's and Duck's escape mechanisms are portrayed, would not seem to bode well for Peggy, either professionally OR personally. Might the message be that male or female, maturity means going through difficult decisions/pain and growing as a result, rather than escaping via easy, ready artificial means?

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