KARLENE LUKOVITZ

Articles by Karlene All articles by Karlene

• B Dubs, NBC Launch F2-Hosted Soccer Video Series in Marketing Daily on 06/26/2017
  

  The first episode generated more than 800,000 views on F2's YouTube channel alone in its first five days and is heading quickly toward a million.

• Sprite Releases Its First Music Video, New TV Spot  in Marketing Daily on 06/24/2017
  

  The seasonal campaign, part of the brand's "Wanna Sprite" umbrella campaign, is based on Sprite's offering limited-time cans and bottles bearing lyrics from six rappers.

• Unilever's Weed Named Forbes' Most Influential CMO in Marketing Daily on 06/22/2017
  

  This year's top 50 list reflects marketing's increasing diversity. A third of the CMOs are women, including three out of the top 10 spots, and three of the top 10 are men of color.

• '90s Phenom Zima Gets Brief Revival, With Help From 'New' Social Tools Like Chatbot in Marketing Daily on 06/21/2017
  

  This time around, Zima is being promoted via some Millennial-friendly channels that weren't around in the '90s -- a chatbot offering info on Zima and a video on Facebook, Twitter, Instagram and YouTube.

• Survey Probes Millennials' Favorite Food, Retail Brands in Marketing Daily on 06/20/2017
  

  This marks the first time such research went beyond fashion, to food, beverages and food retailers. The study also probed what factors drive Millennials' brand choices.

• Sprite's Summer Push Features Rappers' Lyrics On Packaging in Marketing Daily on 06/19/2017
  

  The summer effort, an extension of Wieden + Kennedy New York's "Wanna Sprite" campaign launched last fall, spans television, outdoor, radio, digital, social and in-store advertising.

• Nescafe Promotes Instant Coffee Product With Self-Serve Coffee Taproom in Marketing Daily on 06/16/2017
  

  The campaign includes several videos being used in a paid digital media buy. WIP also created a Snachat Geo-Filter accessible only in the taproom.

• Froot Loops Partners With Hip Merch Brands To Woo Millennials in Marketing Daily on 06/15/2017
  

  The marketing approaches to kids and Gen Y are different, but the shared premise is encouraging kids and Millennials to express their true selves.

• Golden Corral Spotlights 7-Day Brunch In Bilingual Campaign in Marketing Daily on 06/12/2017
  

  The ads are running across a broad range of English and Spanish cable TV networks, including ESPN and Discovery.

• Pizza Hut 'Spider-Man' Tie-Ins Include TV Ad, Movie Integration in Marketing Daily on 06/09/2017
  

  The QSR is using the exposure to promote the return of its Cheesy Bites pizza through July 7. The TV ad facetiously compares the powers of Spider-Man and Pizza Hut delivery drivers.

Comments by Karlene All comments by Karlene

• Chipotle's 'Scarecrow': 5.5+ Million Views And Counting by Karlene Lukovitz (Marketing Daily on 09/18/2013)
  

  Thanks...see http://www.youtube.com/watch?v=lUtnas5ScSE. Views now at 5.9 million.

• Ben & Jerry's Gives Twist to Flavor Crowdsourcing by Karlene Lukovitz (Marketing Daily on 06/03/2013)
  

  Actually, not to be petty, but it was a PR info error.

• Studies: Bad News About Sodium Content, Consumption by Karlene Lukovitz (Marketing Daily on 05/14/2013)
  

  Taylor: Your note re article not providing links to studies is puzzling, as the MediaPost Marketing Daily article above clearly does include links to both the URLs where both the CSPI and IOM studies can be accessed. Perhaps you were referring to other media outlets' coverage?

• Brand Experience, Values Increasingly Drive Loyalty by Karlene Lukovitz (Marketing Daily on 02/06/2012)
  

  Mara--Many thanks for pointing out the important error in original posting. You are correct: Starbucks in fact not only made the packaged coffee rankings, but tied with Dunkin' Donuts for first place. The facts have been corrected in the article post and the change footnoted. In addition, we ran a correction in this morning's MD newsletter blast. My apologies to Starbucks and MD's readers for inadvertently misreading the results, and so misreporting, on this category.

• Season 4, Episode 7: 'The Suitcase" -- Or, No One Puts Peggy In The Corner by Barbara Lippert (Mad Blog on 09/08/2010)
  

  As a general observation/compliment, "Dorothy Parker" does a great job of analyzing this show's episodes, picking up repetitive themes and acknowledging the ambiguities that make its writing above par. Agree that Hamm and Moss (and all of the actors, actually) do superb job of realistically and subtly conveying the ambiguous and/or conflicting emotions that real people would feel in the complex situations they face (due to others or their own actions). Re this current episode, "Dorothy" hints at Don perhaps beginning to consider Peggy as a love interest, as well as a more equal colleague and confidant...also occurs to me that Anna's spectral appearance might have been meant to imply her approval of Don becoming personally, as well as professionally, involved with Peggy? And while Peggy may be being forced into the caretaker role for immature men, seems like part of this episode's point was that she is also rapidly adopting their traits/behaviors, out of fear of being typecast/pigeon-holed as a "typical" woman and to further her professsional ambitions. Which, given how graphically the results of Don's and Duck's escape mechanisms are portrayed, would not seem to bode well for Peggy, either professionally OR personally. Might the message be that male or female, maturity means going through difficult decisions/pain and growing as a result, rather than escaping via easy, ready artificial means?

• Miller High Life Gets Packaging Redesign by Karlene Lukovitz (Marketing Daily on 05/05/2010)
  

  Alas, this was a "virtual" label inspection--no kicks, but also no carbs/calories consumed.

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