KARLENE LUKOVITZ

Articles by Karlene All articles by Karlene
- Bojangles', Red Lobster Mark NBA All-Star Weekend With Fun Promos in
Marketing Daily on
02/16/2019
Bojangles' has installed a flour-spewing billboard in Charlotte, Red Lobster is streaming (butter) dunks.
- Wonderful Halos, Viral Video Family Take On 'Snack Duty' Dilemma in
Marketing Daily on
02/14/2019
The fruit brand is following its hit ads with one starring The Holderness Family, which has built a huge following through social media.
- Pepsi's 2019 UEFA Campaign Features Messi, Salah in
Marketing Daily on
02/13/2019
The Anthem ad has the UEFA Champions League stars showing off their skills while competing for a can of Pepsi.
- Dr. Ruth Helps Planters' Mr. Peanut Dispense V-Day Advice in
Marketing Daily on
02/12/2019
The jolly sex expert offers naughty answers while Mr. Peanut cracks up (silently).
- Ferrero Intros 'Better' Butterfinger, Big New Campaign in
Marketing Daily on
02/12/2019
The 96-year-old brand's revamped recipe is being supported with a doubled advertising investment versus recent years' spending.
- Pernod Ricard Running First Global Corporate Campaign in
Marketing Daily on
02/08/2019
Campaign includes a 10+-minute documentary style film, a Vice content/ promotion partnership, and a campaign website urging people to be "convivialists."
- Revive Kombucha Prints Rolling Stone Insert On Blotter Paper (Minus The LSD) in
Marketing Daily on
02/07/2019
The insert, targeted to the San Francisco market, is accompanied by wildposting around the city, in a Summer of Love tribute campaign.
- Oreo Launches Global Creative Platform: 'Stay Playful' in
Marketing Daily on
02/07/2019
The platform, which replaces 'Wonderfilled,' will debut during Grammys with TV ad starring Wiz Khalifa and son, featuring original new theme song.
- Carl's Jr. Goes New Age To Push Plant-Based Burgers in
Marketing Daily on
02/04/2019
The offering is a serious effort to broaden the QSR's customer base, but the ad winks at the trendiness factor.
- Super Bowl: Bud Light Partners With 'Game Of Thrones,' Extends Ingredients Message in
Marketing Daily on
02/04/2019
The brand used its two 1-minute ads to troll competitors for using corn syrup, and promote spring premiere of "Game of Thrones."
Comments by Karlene All comments by Karlene
- Oscar Mayer Launches 'Bacoin' Cryptocurrency
by
Karlene Lukovitz
(Marketing Daily on
04/30/2018)
No "expletive" was ever in the article, so no idea how that word got inserted. Automatic system thing gone rogue? The missing word was "fans," and it's now been duly returned to its rightful place in the sentence. Thanks for the heads up on this mystery, Tony.
- Chipotle's 'Scarecrow': 5.5+ Million Views And Counting
by
Karlene Lukovitz
(Marketing Daily on
09/18/2013)
Thanks...see http://www.youtube.com/watch?v=lUtnas5ScSE. Views now at 5.9 million.
- Ben & Jerry's Gives Twist to Flavor Crowdsourcing
by
Karlene Lukovitz
(Marketing Daily on
06/03/2013)
Actually, not to be petty, but it was a PR info error.
- Studies: Bad News About Sodium Content, Consumption
by
Karlene Lukovitz
(Marketing Daily on
05/14/2013)
Taylor: Your note re article not providing links to studies is puzzling, as the MediaPost Marketing Daily article above clearly does include links to both the URLs where both the CSPI and IOM studies can be accessed. Perhaps you were referring to other media outlets' coverage?
- Brand Experience, Values Increasingly Drive Loyalty
by
Karlene Lukovitz
(Marketing Daily on
02/06/2012)
Mara--Many thanks for pointing out the important error in original posting. You are correct: Starbucks in fact not only made the packaged coffee rankings, but tied with Dunkin' Donuts for first place. The facts have been corrected in the article post and the change footnoted. In addition, we ran a correction in this morning's MD newsletter blast. My apologies to Starbucks and MD's readers for inadvertently misreading the results, and so misreporting, on this category.
- Season 4, Episode 7: 'The Suitcase" -- Or, No One Puts Peggy In The Corner
by
Barbara Lippert
(Mad Blog on
09/08/2010)
As a general observation/compliment, "Dorothy Parker" does a great job of analyzing this show's episodes, picking up repetitive themes and acknowledging the ambiguities that make its writing above par. Agree that Hamm and Moss (and all of the actors, actually) do superb job of realistically and subtly conveying the ambiguous and/or conflicting emotions that real people would feel in the complex situations they face (due to others or their own actions). Re this current episode, "Dorothy" hints at Don perhaps beginning to consider Peggy as a love interest, as well as a more equal colleague and confidant...also occurs to me that Anna's spectral appearance might have been meant to imply her approval of Don becoming personally, as well as professionally, involved with Peggy? And while Peggy may be being forced into the caretaker role for immature men, seems like part of this episode's point was that she is also rapidly adopting their traits/behaviors, out of fear of being typecast/pigeon-holed as a "typical" woman and to further her professsional ambitions. Which, given how graphically the results of Don's and Duck's escape mechanisms are portrayed, would not seem to bode well for Peggy, either professionally OR personally. Might the message be that male or female, maturity means going through difficult decisions/pain and growing as a result, rather than escaping via easy, ready artificial means?
- Miller High Life Gets Packaging Redesign
by
Karlene Lukovitz
(Marketing Daily on
05/05/2010)
Alas, this was a "virtual" label inspection--no kicks, but also no carbs/calories consumed.

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