KARLENE LUKOVITZ

Articles by Karlene All articles by Karlene

• Nielsen: E-Commerce Driving Nearly All FMCG Sales Growth in Marketing Daily on 10/20/2017
  

  Seven percent "may seem small, but it equates to more than $700 million. It's already having a sizable impact on growth - and at a very early stage."

• USA Luge Sponsor White Castle Runs 'Be A Slider' Contest in Marketing Daily on 10/19/2017
  

  The sponsorship couldn't be more apt, what with White Castle being famed for its iconic Sliders, and athletes who luge also being called "sliders."

• Absolut, Rita Ora Team On 'Open Mic Project' in Marketing Daily on 10/18/2017
  

  Leading up to the Grammys, the effort will be supported with a "robust media plan" spanning "high-profile stages and properties," including the iHeartRadio Jingle Ball Tour.

• Want Mr. Kool-Aid At Your Next Bash? in Marketing Daily on 10/17/2017
  

  The winner of a new Kool-Aid #KrashHere sweepstakes will get a personal appearance by Mr. Kool-Aid. Yes, we're talking about the pitcher-with-a-smile mascot.

• Eggo Pumps Up 'Stranger Things' Tie-Ins For Season 2 in Marketing Daily on 10/17/2017
  

  Although the brand has no input in the show, and will have no paid integrations or commercials, Eggo has cooked up a barrage of show tie-ins with Netflix's approval or cooperation.

• Vea Snacks Sponsors Year-Long 'N.Y. Times' 'Journalism Residency' in Marketing Daily on 10/16/2017
  

  'Emerging journalists' to write under travel editor's independent supervision, without Vea's input, says 'NYT.' T Brand Studio to produce Vea-branded videos separately.

• Big Soda Wins Big, As Chicago Kills Soda Tax in Marketing Daily on 10/12/2017
  

  The tax has generated legal actions, as well as heated controversy, in the Chicagoland region since the board voted to implement that tax last November.

• 'Beef. It's What's For Dinner' Gets A Digital Reboot in Marketing Daily on 10/12/2017
  

  The hub of the campaign, launched this week, is a redesigned website. The site's resources include beef recipes and information on nutrition, preparation/cooking, and cuts (a common point of confusion).

• Black Friday, T-Day Dropping; Amazon, Walmart Lead Planned Holiday Destinations in Marketing Daily on 10/11/2017
  

  Black Friday will "morph into Cyber Friday, where the top deals and unique shopping experiences will take place, perhaps first and foremost, online," said Ryne Misso, director of marketing at Market Track.

• Quaker's 'Oatober' Campaign Back For An Encore in Marketing Daily on 10/10/2017
  

  In the U.S., the elements include 31 oat-based recipes for each day of the month, which are being promoted in more than 4,000 stores, on a dedicated Oatober Tumblr page and through #Oatober across social.

Comments by Karlene All comments by Karlene

• Chipotle's 'Scarecrow': 5.5+ Million Views And Counting by Karlene Lukovitz (Marketing Daily on 09/18/2013)
  

  Thanks...see http://www.youtube.com/watch?v=lUtnas5ScSE. Views now at 5.9 million.

• Ben & Jerry's Gives Twist to Flavor Crowdsourcing by Karlene Lukovitz (Marketing Daily on 06/03/2013)
  

  Actually, not to be petty, but it was a PR info error.

• Studies: Bad News About Sodium Content, Consumption by Karlene Lukovitz (Marketing Daily on 05/14/2013)
  

  Taylor: Your note re article not providing links to studies is puzzling, as the MediaPost Marketing Daily article above clearly does include links to both the URLs where both the CSPI and IOM studies can be accessed. Perhaps you were referring to other media outlets' coverage?

• Brand Experience, Values Increasingly Drive Loyalty by Karlene Lukovitz (Marketing Daily on 02/06/2012)
  

  Mara--Many thanks for pointing out the important error in original posting. You are correct: Starbucks in fact not only made the packaged coffee rankings, but tied with Dunkin' Donuts for first place. The facts have been corrected in the article post and the change footnoted. In addition, we ran a correction in this morning's MD newsletter blast. My apologies to Starbucks and MD's readers for inadvertently misreading the results, and so misreporting, on this category.

• Season 4, Episode 7: 'The Suitcase" -- Or, No One Puts Peggy In The Corner by Barbara Lippert (Mad Blog on 09/08/2010)
  

  As a general observation/compliment, "Dorothy Parker" does a great job of analyzing this show's episodes, picking up repetitive themes and acknowledging the ambiguities that make its writing above par. Agree that Hamm and Moss (and all of the actors, actually) do superb job of realistically and subtly conveying the ambiguous and/or conflicting emotions that real people would feel in the complex situations they face (due to others or their own actions). Re this current episode, "Dorothy" hints at Don perhaps beginning to consider Peggy as a love interest, as well as a more equal colleague and confidant...also occurs to me that Anna's spectral appearance might have been meant to imply her approval of Don becoming personally, as well as professionally, involved with Peggy? And while Peggy may be being forced into the caretaker role for immature men, seems like part of this episode's point was that she is also rapidly adopting their traits/behaviors, out of fear of being typecast/pigeon-holed as a "typical" woman and to further her professsional ambitions. Which, given how graphically the results of Don's and Duck's escape mechanisms are portrayed, would not seem to bode well for Peggy, either professionally OR personally. Might the message be that male or female, maturity means going through difficult decisions/pain and growing as a result, rather than escaping via easy, ready artificial means?

• Miller High Life Gets Packaging Redesign by Karlene Lukovitz (Marketing Daily on 05/05/2010)
  

  Alas, this was a "virtual" label inspection--no kicks, but also no carbs/calories consumed.

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