KARLENE LUKOVITZ

Articles by Karlene All articles by Karlene

• Verizon Media DSP Intros Attribution For TV Tune-Ins in Digital News Daily on 07/02/2020
  

  Media companies can now track TV tune-ins driven by digital campaigns across all platforms, including CTV, mobile, desktop, video, says the company.

• FuboTV Joins Price Hike Trend; Sling Aims To Capitalize With Price-Freeze Promo in Digital News Daily on 07/02/2020
  

  Fubo, which joins YouTube TV and others that have upped prices this week, is gaining an array of Disney-owned channels, but losing some of WarnerMedia's most-watched channels. Sling TV

• Report: Zuckerberg Said Advertisers Will Be Back 'Soon Enough' in Digital News Daily on 07/02/2020
  

  In a video town meeting with employees last Friday, Facebook Inc. CEO Mark Zuckerberg also said the boycott is more a "reputational and partner" issue than a financial one, and that the company won't change its policies in response to such pressures, according to a report by The Information based on a meeting transcript.

• DirecTV, AT&T TV Raise Prices For New Customers in Digital News Daily on 07/01/2020
  

  Prices for existing customers of those two services, and for live-streaming service AT&T Now, have not been raised.

• YouTube TV Hikes Price By $15, Adds Viacom Channels in Digital News Daily on 07/01/2020
  

  The Google-owned SVOD blamed the increase, to $65, on the rising costs of content -- while touting its addition of ViacomCBS channels and various user convenience features.

• Facebook Bans 220 'Boogaloo' Accounts; Talks With Ad Boycott Reps To Continue in Digital News Daily on 07/01/2020
  

  Removals are Facebook's latest effort to demonstrate greater responsibility in the face of the rapidly expanding #StopHateForProfit boycott. Facebook Inc. pointed out that it has removed other Boogaloo-linked accounts in the past.

• Big Streamers Have Upped National TV Spend 145% During Pandemic in Digital News Daily on 06/30/2020
  

  Amazon Prime Video spent the most on national TV between March 16 and May 24 of this year: $63 million, up 136% versus the comparative period in 2019, per a VAB analysis of iSpot data.

• YouTube Bans Prominent White Supremacist Channels in Digital News Daily on 06/30/2020
  

  Google says a former KKK leader and others have violated its prohibition of hate speech.

• Google Removes Ads Promoting Voting Misinformation, Scams in Search & Performance Marketing Daily on 06/30/2020
  

  Google said it acted Monday after a watchdog's study found nearly a third of voting-related Google search results pushed users to sites that "try to extract personal information for marketing purposes, install deceptive browser extensions, or bombard people with misleading or useless ads."

• OTT Churn Rate Jumps To 41% In Q1, As More Viewers Sample Services in Video Insider on 06/30/2020
  

  Churn rates for OTT services overall rose 6 percentage points versus Q1 2019, reports Parks Associates, which points to more extended sampling trials as the competitive field continues to expand.

Comments by Karlene All comments by Karlene

• Facebook, Twitter Refuse To Ban Trump's Doctored Video Of Pelosi's Speech-Rip Moment by Karlene Lukovitz (Digital News Daily on 02/10/2020)
  

  The social networks are going to tick off one side or the other, politically, no matter what they do. Given the zillions of dollars they're making off shamelessly allowing basically anyone to have access to their users' most personal data, their influence for good or evil around the globe, and how they already allowed hostile foreign governments to influence the 2016 U.S. election, they absolutely owe the U.S. public the simple ethical practice of not allowing their platforms to continue to be used to lie and deceive us--particularly with 'deepfakes' very likely to be swallowed by the uniformed. 

• Nielsen Launches Metric Combining Panel And ACR Data by Karlene Lukovitz (Digital News Daily on 12/13/2019)
  

  Ed, Your questions have been forwarded to Nielsen. So far, no response.

• Bloomberg, Now Official, To Spend $30M On TV Ads Alone by Karlene Lukovitz (Digital News Daily on 11/25/2019)
  

  But let's not forget the crucial differences: Bloomberg and Steyer both created their own SUCCESSFUL businesses (as opposed to being given millions by their daddies and blowing all of that -- plus other people's money -- on bad business decisions and profligate spending). And both Bloomberg and Steyer have given huge amounts of effort as well as their own money to making the world a better place (rather than being crooks who use political office to stuff their own pockets).

• 46% Of U.S. Broadband Households Now Subscribe To Multiple OTT Services by Karlene Lukovitz (Digital News Daily on 10/03/2019)
  

  Totally right, of course, Marshall, and thanks for pointing out the lapse. Ironically, I'm usually the first to complain if methodology basics are not provided in such coverage (having had survey methodology/statistics beaten into me at SU's Newhouse School). I can only plead haste for this oversight. I've now duly inserted the info in the text (or as much as is practical in a news story--see link for more specifics). While I'm at it, here's my own request to all companies that release survey data: Please help journalists by including those methodological basics in the first place, at least in a footnote at bottom.  

• Let's Get Real About Tech And The Consumer 'Experience' by Karlene Lukovitz (Video Insider on 07/30/2019)
  

  Thanks, Douglas--that link to the story with Mark Laurence's comment is now fixed. And yup, human error is always a factor. But the run of egregious breaches at institutions that should be hyper-secure shouldn't just be shrugged off. Nor is a wrong link akin to exposing 100M consumers' most critical data, in my view.

• Oscar Mayer Launches 'Bacoin' Cryptocurrency by Karlene Lukovitz (Marketing Daily on 04/30/2018)
  

  No "expletive" was ever in the article, so no idea how that word got inserted. Automatic system thing gone rogue? The missing word was "fans," and it's now been duly returned to its rightful place in the sentence. Thanks for the heads up on this mystery, Tony.

• Chipotle's 'Scarecrow': 5.5+ Million Views And Counting by Karlene Lukovitz (Marketing Daily on 09/18/2013)
  

  Thanks...see http://www.youtube.com/watch?v=lUtnas5ScSE. Views now at 5.9 million.

• Ben & Jerry's Gives Twist to Flavor Crowdsourcing by Karlene Lukovitz (Marketing Daily on 06/03/2013)
  

  Actually, not to be petty, but it was a PR info error.

• Studies: Bad News About Sodium Content, Consumption by Karlene Lukovitz (Marketing Daily on 05/14/2013)
  

  Taylor: Your note re article not providing links to studies is puzzling, as the MediaPost Marketing Daily article above clearly does include links to both the URLs where both the CSPI and IOM studies can be accessed. Perhaps you were referring to other media outlets' coverage?

• Brand Experience, Values Increasingly Drive Loyalty by Karlene Lukovitz (Marketing Daily on 02/06/2012)
  

  Mara--Many thanks for pointing out the important error in original posting. You are correct: Starbucks in fact not only made the packaged coffee rankings, but tied with Dunkin' Donuts for first place. The facts have been corrected in the article post and the change footnoted. In addition, we ran a correction in this morning's MD newsletter blast. My apologies to Starbucks and MD's readers for inadvertently misreading the results, and so misreporting, on this category.

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