KARLENE LUKOVITZ

Articles by Karlene All articles by Karlene

• Quibi Launches Today, Facing Unforeseeable Reality Shift, Considerable Skepticism in Digital News Daily on 04/06/2020
  

  Phone-only Quibi, originally designed for quick news and entertainment videos as people move about and stand in lines, now faces a shelter-at-home world for its launch today. Can it attract enough viewers to meet its advertisers' and investors' expectations?

• Facebook Apologizes For Inadvertently Hampering Homemade Mask Volunteers in Digital News Daily on 04/06/2020
  

  Groups sharing information on making and donating homemade masks for the desperately in need medical community were caught in the crossfire as Facebook cracks down on ads and posts about masks in effort to tamp down price gouging.

• Pandemic-Driven Sea Changes Make Advanced TV's Targeting Even More Valuable in Advanced TV Insider on 04/03/2020
  

  OTT/CTV and addressable strategies can help advertisers fill the short-term impressions shortfall from the suspension of sports events and coverage--and the now-explosive growth of streaming points to permanent media consumption behavior changes.

• 74 Journalism Professors Write Open Letter To Murdochs, Criticizing Fox News Coverage Of COVID-19 in Around the Net In Digital on 04/03/2020
  

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• Comcast's Xfinity X1 Adds Hulu App in Digital News Daily on 04/03/2020
  

  Comcast, which still owns a third of Hulu, had already added the streaming service to its Flex platform for broadband subscribers last month.

• Quibi Offers Free Year Through T-Mobile Tie-In; Quibi's Launch Shadowed By Tech Lawsuit in Digital News Daily on 04/03/2020
  

  In addition to its own 90-day free trial offer, the short-form mobile video SVOD, set to launch April 6, now has a free tie-in deal with T-Mobile. Meanwhile, though it won't interfere with the launch, Quibi is fighting a motion to stop it from using Turnstyle, a viewing orientation feature in its app. Quibi claims it developed the feature; video tech company Eko claims Quibi infringed its patent and stole its trade secrets.

• HBO Starts Free, No-Trial-Sub Sampling Of Nearly 500 Hours of Content During Pandemic in Digital News Daily on 04/02/2020
  

  Like Sling TV, HBO is now offering free access to a sampling of content via its apps and website, in hopes of engendering goodwill and conversions to paid subscriptions.

• Video Ad Spend On News Sites Dropping; COVID-19 Content Blackouts Termed 'Missed Opportunity' in Digital News Daily on 04/02/2020
  

  Ad spending by the top 500 advertisers on premium news sites on the Connatix video platform declined 17% in mid March alone, including Amazon's spending plummeting by 72%. Knee-jerk total blacklisting of coronavirus-related content is costing brands unique opportunities to reach highly engaged audiences with neutral or positive content (like health and wellness advice) at bargain rates, argues the platform's CRO.

• Comcast Execs Donate Salaries To COVID-19 Relief, Company Commits $500M To Affected Employees in Digital News Daily on 04/02/2020
  

  Chairman/CEO Brian Roberts and other top executives donating salaries for duration of the crisis, with $500 million in corporate funds earmarked to help employees whose business units are affected by the pandemic.

• Comcast, Fox Ink Long-Term Renewal Of Fox Channels Distribution Deal in Digital News Daily on 04/02/2020
  

  The deal includes retransmission of the channels to Comcast Xfinity customers, VOD and TV everywhere rights.

Comments by Karlene All comments by Karlene

• Facebook, Twitter Refuse To Ban Trump's Doctored Video Of Pelosi's Speech-Rip Moment by Karlene Lukovitz (Digital News Daily on 02/10/2020)
  

  The social networks are going to tick off one side or the other, politically, no matter what they do. Given the zillions of dollars they're making off shamelessly allowing basically anyone to have access to their users' most personal data, their influence for good or evil around the globe, and how they already allowed hostile foreign governments to influence the 2016 U.S. election, they absolutely owe the U.S. public the simple ethical practice of not allowing their platforms to continue to be used to lie and deceive us--particularly with 'deepfakes' very likely to be swallowed by the uniformed. 

• Nielsen Launches Metric Combining Panel And ACR Data by Karlene Lukovitz (Digital News Daily on 12/13/2019)
  

  Ed, Your questions have been forwarded to Nielsen. So far, no response.

• Bloomberg, Now Official, To Spend $30M On TV Ads Alone by Karlene Lukovitz (Digital News Daily on 11/25/2019)
  

  But let's not forget the crucial differences: Bloomberg and Steyer both created their own SUCCESSFUL businesses (as opposed to being given millions by their daddies and blowing all of that -- plus other people's money -- on bad business decisions and profligate spending). And both Bloomberg and Steyer have given huge amounts of effort as well as their own money to making the world a better place (rather than being crooks who use political office to stuff their own pockets).

• 46% Of U.S. Broadband Households Now Subscribe To Multiple OTT Services by Karlene Lukovitz (Digital News Daily on 10/03/2019)
  

  Totally right, of course, Marshall, and thanks for pointing out the lapse. Ironically, I'm usually the first to complain if methodology basics are not provided in such coverage (having had survey methodology/statistics beaten into me at SU's Newhouse School). I can only plead haste for this oversight. I've now duly inserted the info in the text (or as much as is practical in a news story--see link for more specifics). While I'm at it, here's my own request to all companies that release survey data: Please help journalists by including those methodological basics in the first place, at least in a footnote at bottom.  

• Let's Get Real About Tech And The Consumer 'Experience' by Karlene Lukovitz (Video Insider on 07/30/2019)
  

  Thanks, Douglas--that link to the story with Mark Laurence's comment is now fixed. And yup, human error is always a factor. But the run of egregious breaches at institutions that should be hyper-secure shouldn't just be shrugged off. Nor is a wrong link akin to exposing 100M consumers' most critical data, in my view.

• Oscar Mayer Launches 'Bacoin' Cryptocurrency by Karlene Lukovitz (Marketing Daily on 04/30/2018)
  

  No "expletive" was ever in the article, so no idea how that word got inserted. Automatic system thing gone rogue? The missing word was "fans," and it's now been duly returned to its rightful place in the sentence. Thanks for the heads up on this mystery, Tony.

• Chipotle's 'Scarecrow': 5.5+ Million Views And Counting by Karlene Lukovitz (Marketing Daily on 09/18/2013)
  

  Thanks...see http://www.youtube.com/watch?v=lUtnas5ScSE. Views now at 5.9 million.

• Ben & Jerry's Gives Twist to Flavor Crowdsourcing by Karlene Lukovitz (Marketing Daily on 06/03/2013)
  

  Actually, not to be petty, but it was a PR info error.

• Studies: Bad News About Sodium Content, Consumption by Karlene Lukovitz (Marketing Daily on 05/14/2013)
  

  Taylor: Your note re article not providing links to studies is puzzling, as the MediaPost Marketing Daily article above clearly does include links to both the URLs where both the CSPI and IOM studies can be accessed. Perhaps you were referring to other media outlets' coverage?

• Brand Experience, Values Increasingly Drive Loyalty by Karlene Lukovitz (Marketing Daily on 02/06/2012)
  

  Mara--Many thanks for pointing out the important error in original posting. You are correct: Starbucks in fact not only made the packaged coffee rankings, but tied with Dunkin' Donuts for first place. The facts have been corrected in the article post and the change footnoted. In addition, we ran a correction in this morning's MD newsletter blast. My apologies to Starbucks and MD's readers for inadvertently misreading the results, and so misreporting, on this category.

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