KARLENE LUKOVITZ

Articles by Karlene All articles by Karlene

• Yoplait Aims For French Revolution With Oui, Distinctive Launch Campaign  in Marketing Daily on 08/15/2017
  

  72andSunny New York's campaign, taglined "Say Oui to Pleasure," conveys a French sensibility, with a touch of tongue-in-cheek, in whimsical TV spots directed by Gia Coppolla.

• Special K Taps Taraji P. Henson As 'Own It' Spokesperson in Marketing Daily on 08/14/2017
  

  This latest campaign encourages women to extend the confidence that they demonstrate in their other daily activities to owning their food choices.

• Dos Equis, Rob Riggle Give Fans Chance For Statue In College Football Hall Of Fame  in Marketing Daily on 08/11/2017
  

  To vie for a place in the sport's Hall of Fame, consumers will need to submit a video pitch telling why they're the greatest college football fan in America.

• New Bud Light Spots Focus on Simple Ingredients, Quality in Marketing Daily on 08/11/2017
  

  The two new spots will run for a few months before new quality/ingredients spots are rotated in, and new "friends" spots will be launching in about three weeks.

• Kraft Heinz, Oprah To Break 'Love' Campaign For New Refrigerated Foods Brand in Marketing Daily on 08/09/2017
  

  The new brand's campaign, launching Oct. 2, will span national television, print, radio, digital/social media and in-store merchandising and coupons.

• Cheetos Offers A Pop-Up Restaurant in Marketing Daily on 08/08/2017
  

  Dubbed "The Spotted Cheetah," the restaurant will be in business in New York City's Soho area (211 West Broadway) from Aug. 15 to Aug. 17.

• Coca-Cola Turns To Crowdsourcing Contests In Quest For New Sweeteners in Marketing Daily on 08/07/2017
  

  While it's, of course, true that Coca-Cola continually seeks to innovate, it's also true that beverage and food makers have been on a quest for the ideal sweetener for decades now.

• M&M's Beatbox Users Can Unlock Jessie J Song Preview in Marketing Daily on 08/07/2017
  

  Part of the new song will also be featured in a new, 15-second M&M's TV commercial debuting on Aug. 7.

• Michelob Ultra Offers Workout Bot; Three Olives Rewards Tinder Users Via iBotta in Marketing Daily on 08/03/2017
  

  The marketing team at Three Olives Vodka, meanwhile, has partnered with Tinder to offer a reward to U.S. users of the dating app who are 21 and older.

• Mondelez Taps New CEO From Canada's McCain Foods in Marketing Daily on 08/02/2017
  

  In addition to his experience in both developed and emerging markets, Mondelez's board noted that Dirk Van de Put grew McCain's net sales by more than 50%.

Comments by Karlene All comments by Karlene

• Chipotle's 'Scarecrow': 5.5+ Million Views And Counting by Karlene Lukovitz (Marketing Daily on 09/18/2013)
  

  Thanks...see http://www.youtube.com/watch?v=lUtnas5ScSE. Views now at 5.9 million.

• Ben & Jerry's Gives Twist to Flavor Crowdsourcing by Karlene Lukovitz (Marketing Daily on 06/03/2013)
  

  Actually, not to be petty, but it was a PR info error.

• Studies: Bad News About Sodium Content, Consumption by Karlene Lukovitz (Marketing Daily on 05/14/2013)
  

  Taylor: Your note re article not providing links to studies is puzzling, as the MediaPost Marketing Daily article above clearly does include links to both the URLs where both the CSPI and IOM studies can be accessed. Perhaps you were referring to other media outlets' coverage?

• Brand Experience, Values Increasingly Drive Loyalty by Karlene Lukovitz (Marketing Daily on 02/06/2012)
  

  Mara--Many thanks for pointing out the important error in original posting. You are correct: Starbucks in fact not only made the packaged coffee rankings, but tied with Dunkin' Donuts for first place. The facts have been corrected in the article post and the change footnoted. In addition, we ran a correction in this morning's MD newsletter blast. My apologies to Starbucks and MD's readers for inadvertently misreading the results, and so misreporting, on this category.

• Season 4, Episode 7: 'The Suitcase" -- Or, No One Puts Peggy In The Corner by Barbara Lippert (Mad Blog on 09/08/2010)
  

  As a general observation/compliment, "Dorothy Parker" does a great job of analyzing this show's episodes, picking up repetitive themes and acknowledging the ambiguities that make its writing above par. Agree that Hamm and Moss (and all of the actors, actually) do superb job of realistically and subtly conveying the ambiguous and/or conflicting emotions that real people would feel in the complex situations they face (due to others or their own actions). Re this current episode, "Dorothy" hints at Don perhaps beginning to consider Peggy as a love interest, as well as a more equal colleague and confidant...also occurs to me that Anna's spectral appearance might have been meant to imply her approval of Don becoming personally, as well as professionally, involved with Peggy? And while Peggy may be being forced into the caretaker role for immature men, seems like part of this episode's point was that she is also rapidly adopting their traits/behaviors, out of fear of being typecast/pigeon-holed as a "typical" woman and to further her professsional ambitions. Which, given how graphically the results of Don's and Duck's escape mechanisms are portrayed, would not seem to bode well for Peggy, either professionally OR personally. Might the message be that male or female, maturity means going through difficult decisions/pain and growing as a result, rather than escaping via easy, ready artificial means?

• Miller High Life Gets Packaging Redesign by Karlene Lukovitz (Marketing Daily on 05/05/2010)
  

  Alas, this was a "virtual" label inspection--no kicks, but also no carbs/calories consumed.

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