89% Of U.S. Households Now Have Streaming Video Services, 66% Smart TVs

The average number of connected devices per U.S. internet household reached 17 as of Q3 2023, according to research firm Parks Associates.

Fully 89% now report having at least one streaming video service, and 66% have smart TVs.

“Smart TVs are the primary device that households choose to consume video, so they are in a prime position to function as a key interface for all systems in the home, from entertainment to security to energy management,” said Elizabeth Parks, president and CMO, Parks Associates.

More than half (55%) of households use their smart TV as the primary device for streaming video, and about a third use streaming media players. Together, the two types of devices account for nearly 90% of households.



“This trend is expected to continue as smart TVs become more commonplace and as streaming media players continue to be cost-effective solutions for a consistent experience regardless of hardware,” notes Parks research analyst Sarah Lee.

The Consumer Electronics Dashboard research also found that as of Q3 2023, Samsung’s Tizen continued to be the most popular smart-TV operating system among U.S. internet households, with a 35% share, followed by LG’s Web OS, Viizio’s SmartCast and Roku TV OS.

Looking at other CE devices, 42% of households have at least one smart-home device, 31% have a security system, and 39% have a smart watch.

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