- Sen. Markey Warns Automakers Against Selling Connected Car Data
MediaDailyNews, Wendy Davis - Monday, December 4, 2023
His letter to CEOs of 14 car companies says that selling consum ...
- SabioTV Redefines Diversity
MediaDailyNews, Laurie Sullivan - Friday, November 24, 2023
Diversity in mindset, not just the color of someone's skin, fuels Sab ...
- Car Companies Prevail In Privacy Battle Over Text Message Interception
MediaDailyNews, Wendy Davis - Friday, November 10, 2023
A federal appeals court won't revive claims that car manufacturers violated ...
- Still Losing Steam, Peloton Launches New Holiday Blitz
Marketing Daily, Sarah Mahoney - Tuesday, November 7, 2023
With revenues and subscribers declining, the connected fitness company is introducing "Wo ...
- Premium Video Ad Views, Audience-Based Targeting See Strong 1H Growth
Advanced TV Insider, Karlene Lukovitz - Friday, October 13, 2023
The U.S. saw 6% YoY ad-view growth. Use of behavioral targeting lea ...
- With Glucose Monitor, Best Buy Offers First Prescription Device
Marketing Daily, Les Luchter, Sarah Mahoney - Tuesday, October 10, 2023
As the electronics retailer continues to expand in health care, it sa ...
- Lululemon, Peloton In Major Content And Apparel Deal
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, September 27, 2023
The five-year partnership brings a wealth of Peloton content to Lululemon's still-sl ...
- Microsoft Offering CTV/Video Ads Alongside Search
MediaDailyNews, Laurie Sullivan - Wednesday, September 20, 2023
A video ad offering allows advertisers to create online video and C ...
- Amazon Scores 16.6M For First 'Thursday Night Football' This Season, Up 8%
Television News Daily, Wayne Friedman - Monday, September 18, 2023
The first 'TNF' game of the season was up 8% to 16 ...
- Apple TV's CTV Ad Share Drops To 4%, Hulu Is #1 App In Spend
MediaDailyNews, Karlene Lukovitz - Friday, September 15, 2023
Apple TV devices rank #6 in share of programmatic ad spend. ...
- Who Remains For Legacy TV Viewing? Quiet Quitters
Television News Daily, Wayne Friedman - Wednesday, September 6, 2023
Inscape says those who have sharply reduced cable and satellite viewing ti ...
- Apple Set To Unveil New iPhone, Watches, iOS Next Month
MediaDailyNews, Colin Kirkland - Tuesday, August 29, 2023
Apple has officially scheduled the announcement of its new iPhone 15 model ...
- Future, A Fitness App, Launches 'Here We Go' Ads
D2C Insider, Sarah Mahoney - Monday, August 28, 2023
The new marketing campaign aims to showcase the brand's coaches and t ...
- Despite New Ads, Offers, Peloton Still Struggling
Marketing Daily, Sarah Mahoney - Thursday, August 24, 2023
While the brand's relaunch is connecting with younger users, the fitness compa ...
- Netflix's Expansive Move Into Gaming: Is It The Right One? Go Click
TV Watch, Wayne Friedman - Wednesday, August 16, 2023
Netflix is expanding its gaming activity to a number of platforms, whi ...
- CTV Faces Challenge In Persuading Marketers About Performance
Research Intelligencer, Robert Williams - Thursday, August 10, 2023
Consistent measurement methods, ad verification, brand safety and the quality of conte ...
- Microsoft Advertising Goes Through 'Transformation,' Rebrands Xandr, PromoteIQ
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 27, 2023
Microsoft Advertising is rebranding its products, strategy and services, combining and renami ...
- Google Pixel Soccer Spot Features Megan Rapinoe
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 24, 2023
Google has launched its Women's World Cup campaign featuring soccer star a ...
- Nearly Half Of Internet Users No Longer Use Linear TV
RTBlog, Joe Mandese - Monday, July 17, 2023
That's up from just 22% two years ago, and sends a sign ...
- TransUnion, Magnite Marketplace Now Omnichannel
Digital News Daily, Karlene Lukovitz - Wednesday, July 12, 2023
The marketplace has expanded beyond CTV, to reach audiences across streaming vide ...
- SimpliSafe's New Product Scolds Burglars As They Break In
Marketing Daily, Sarah Mahoney - Monday, June 26, 2023
The home-security company's new smart-home offer includes 24/7 monitoring by real peopl ...
- BMW, Verizon Partner For In-Car Connectivity Services
Marketing Daily, Tanya Gazdik - Sunday, June 25, 2023
Verizon customers can also now enjoy two personalized connectivity features that c ...
- Ad Industry Issues Privacy Guidance For Connected Devices
Digital News Daily, Wendy Davis - Thursday, June 15, 2023
The self-regulatory group Digital Advertising Alliance has issued a best practices gui ...
- 49% Of U.S. TV Homes Watch CTV Daily, 74% Have Smart TVs
Digital News Daily, Karlene Lukovitz - Monday, June 12, 2023
Sixty-three percent of those ages 18 to 34 report watching CTV dail ...
- With Subscriptions Growing, Peloton Preps New Brand Platform
Marketing Daily - Top of the News, Sarah Mahoney - Friday, May 5, 2023
The connected fitness company still has big problems. It hopes a bra ...
- Microsoft Ground-Breaking Insights Reveal How Integration Of Search Advertising, CTV Drives Performance
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 13, 2023
Microsoft has partnered with Roku since 2022. Microsoft's analysis of how C ...
- Roku Maintains 50% Share In Programmatic CTV Advertising, Amazon Has Biggest YOY Increase
Television News Daily, Wayne Friedman - Thursday, April 13, 2023
Although Roku represents 50% of all programmatic CTV advertising in North Ameri ...
- Streaming TV Viewing Via Mobile Casting Rises As Media Players, Gaming Boxes Decline
Television News Daily, Wayne Friedman - Wednesday, April 5, 2023
OTT viewing on older TV-based devices including streaming media players, gaming box ...
- IAB Releases New CTV Privacy Compliance Report
Digital News Daily, Karlene Lukovitz - Monday, April 3, 2023
The updated report covers best practices in the shifting state and feder ...
- Integral Ad Science Takes Netflix Verification Program Live
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 20, 2023
IAS on Monday launched Viewability and Invalid Traffic verification for Netflix's ad-support ...