Tag results for "connected devices"
- Advertisers To IAB: Ad Growth Decelerating This YearUse of generative AI throughout the ad industry has grown in t ...
- ANA Finds DSP Reach Improving, But Effectively Still Less Than 44% Of Ad Dollars SpentWhile the percentage has increased from 36% reported in a 2023 stu ...
- IAB Tech Lab Opens Public Comment For Ad Creative ID FrameworkThe tool aims to help ensure that video and TV ads a ...
- Perplexity Eyeing AI Device That Will Answer Questions: ReportThe $50 product will answer queries voice to voice, Perplexity CEO Aravi ...
- How Apple Could Prepare To Ditch Google SearchAI Intelligence, Apple's AI engine and agents would enable Apple to lea ...
- CTV Measurement Extends Deeper Into Performance AdvertisingCustomer data platform Hightouch expanded into CTV ad measurement this week, becomi ...
- Amazon Ads Spend Growth Continues As Google, Others SlowDigital advertising growth continues to slow across many platforms with the excepti ...
- Yahoo Opens Cookieless IDs To SSPs Including Amazon Publisher ServicesYahoo announced it is extending its identity solutions such as ConnectID ...
- Samsung, Ashley In Smart Home CollaborationThe partnership pushes the power of connection over individual devices. ...
- Google AdX Rises In U.S. Trust Ranking Score, But Doesn't Top ListOn Pixalate's Global Seller Trust Indexes ranking of open programmatic ad selle ...
- Gates-Backed Startup Personalizes Individual Recommendations, Apps To TVThe startup Likewise customizes newsletters based on consumers, support from AI a ...
- Is Ring On Your Political Media Buy? (If Not, Maybe It Should Be)While conventional local TV, radio and newspaper news outlets still rank highes ...
- New Yelp Ad Formats Strengthen CTVYelp's features and updates - aimed at national advertisers and businesses wi ...
- Car Manufacturers Could Face Privacy Crackdown, FTC Suggests"The FTC will take action to protect consumers against the illegal collectio ...
- Peloton Meltdown Continues: CEO Out, Another 15% Jobs CutBarry McCarthy is leaving the company amid more losses. ...
- Solution For Gen Z Screen Addiction? A Barbie Flip PhoneHMD and Mattel team up for '90s-inspired antidote to doom-scrolling. ...
- Small Screen, Big Game: Super Bowl Viewing By PhoneHow many will actually be watching the big game on their pho ...
- California Directs Streaming Services To Let Users Opt Out Of Data Sharing"Consumers that are using a SmartTV should be able to navigate ...
- Cookieless Cross-Device Measurement, CTV Attribution: The Next IntegrationNational University began using cross-device measurement and attribution through a partnership betwe ...
- 89% Of U.S. Households Now Have Streaming Video Services, 66% Smart TVsMore than half use their smart TVs as the primary device f ...
- FCC Chair Questions Carmakers On PrivacyFCC Chair Jessica Rosenworcel is asking nine car companies and three mobi ...
- LinkedIn Ad Prices Surge As Brands Reallocate Spending From XPrices of LinkedIn ads -- which are sold by auction and s ...
- How This CEO At A Streaming Ad Platform Helps Pope FrancisBrightLine CEO Jacqueline Corbelli is quite humble when talking about how s ...
- New Noom Campaign Focuses On Medication, PersonalizationThe weight-loss app is rolling into diet season with new ads a ...
- Sen. Markey Warns Automakers Against Selling Connected Car DataHis letter to CEOs of 14 car companies says that selling consum ...
- SabioTV Redefines DiversityDiversity in mindset, not just the color of someone's skin, fuels Sab ...
- Car Companies Prevail In Privacy Battle Over Text Message InterceptionA federal appeals court won't revive claims that car manufacturers violated ...
- Still Losing Steam, Peloton Launches New Holiday BlitzWith revenues and subscribers declining, the connected fitness company is introducing "Wo ...
- Premium Video Ad Views, Audience-Based Targeting See Strong 1H GrowthThe U.S. saw 6% YoY ad-view growth. Use of behavioral targeting lea ...
- With Glucose Monitor, Best Buy Offers First Prescription DeviceAs the electronics retailer continues to expand in health care, it sa ...
