Tag results for "connected devices"
- Sen. Markey Warns Automakers Against Selling Connected Car DataHis letter to CEOs of 14 car companies says that selling consum ...
- SabioTV Redefines DiversityDiversity in mindset, not just the color of someone's skin, fuels Sab ...
- Car Companies Prevail In Privacy Battle Over Text Message InterceptionA federal appeals court won't revive claims that car manufacturers violated ...
- Still Losing Steam, Peloton Launches New Holiday BlitzWith revenues and subscribers declining, the connected fitness company is introducing "Wo ...
- Premium Video Ad Views, Audience-Based Targeting See Strong 1H GrowthThe U.S. saw 6% YoY ad-view growth. Use of behavioral targeting lea ...
- With Glucose Monitor, Best Buy Offers First Prescription DeviceAs the electronics retailer continues to expand in health care, it sa ...
- Lululemon, Peloton In Major Content And Apparel DealThe five-year partnership brings a wealth of Peloton content to Lululemon's still-sl ...
- Microsoft Offering CTV/Video Ads Alongside SearchA video ad offering allows advertisers to create online video and C ...
- Amazon Scores 16.6M For First 'Thursday Night Football' This Season, Up 8%The first 'TNF' game of the season was up 8% to 16 ...
- Apple TV's CTV Ad Share Drops To 4%, Hulu Is #1 App In SpendApple TV devices rank #6 in share of programmatic ad spend. ...
- Who Remains For Legacy TV Viewing? Quiet QuittersInscape says those who have sharply reduced cable and satellite viewing ti ...
- Apple Set To Unveil New iPhone, Watches, iOS Next MonthApple has officially scheduled the announcement of its new iPhone 15 model ...
- Future, A Fitness App, Launches 'Here We Go' AdsThe new marketing campaign aims to showcase the brand's coaches and t ...
- Despite New Ads, Offers, Peloton Still StrugglingWhile the brand's relaunch is connecting with younger users, the fitness compa ...
- Netflix's Expansive Move Into Gaming: Is It The Right One? Go ClickNetflix is expanding its gaming activity to a number of platforms, whi ...
- CTV Faces Challenge In Persuading Marketers About PerformanceConsistent measurement methods, ad verification, brand safety and the quality of conte ...
- Microsoft Advertising Goes Through 'Transformation,' Rebrands Xandr, PromoteIQMicrosoft Advertising is rebranding its products, strategy and services, combining and renami ...
- Google Pixel Soccer Spot Features Megan RapinoeGoogle has launched its Women's World Cup campaign featuring soccer star a ...
- Nearly Half Of Internet Users No Longer Use Linear TVThat's up from just 22% two years ago, and sends a sign ...
- TransUnion, Magnite Marketplace Now OmnichannelThe marketplace has expanded beyond CTV, to reach audiences across streaming vide ...
- SimpliSafe's New Product Scolds Burglars As They Break InThe home-security company's new smart-home offer includes 24/7 monitoring by real peopl ...
- BMW, Verizon Partner For In-Car Connectivity ServicesVerizon customers can also now enjoy two personalized connectivity features that c ...
- Ad Industry Issues Privacy Guidance For Connected DevicesThe self-regulatory group Digital Advertising Alliance has issued a best practices gui ...
- 49% Of U.S. TV Homes Watch CTV Daily, 74% Have Smart TVsSixty-three percent of those ages 18 to 34 report watching CTV dail ...
- With Subscriptions Growing, Peloton Preps New Brand PlatformThe connected fitness company still has big problems. It hopes a bra ...
- Microsoft Ground-Breaking Insights Reveal How Integration Of Search Advertising, CTV Drives PerformanceMicrosoft has partnered with Roku since 2022. Microsoft's analysis of how C ...
- Roku Maintains 50% Share In Programmatic CTV Advertising, Amazon Has Biggest YOY IncreaseAlthough Roku represents 50% of all programmatic CTV advertising in North Ameri ...
- Streaming TV Viewing Via Mobile Casting Rises As Media Players, Gaming Boxes DeclineOTT viewing on older TV-based devices including streaming media players, gaming box ...
- IAB Releases New CTV Privacy Compliance ReportThe updated report covers best practices in the shifting state and feder ...
- Integral Ad Science Takes Netflix Verification Program LiveIAS on Monday launched Viewability and Invalid Traffic verification for Netflix's ad-support ...
