- Performance Agencies Skai, Tinuiti Release Data Showing Search, CTV Trends
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 27, 2023
While total YouTube spend increased just 3% YoY in Q4 2022, ...
- Apple TV+ Documentary Provides Intimate Look At Super League Crisis, Soccer And The Human Angle
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 13, 2023
The documentary provides an intimate look at the Super League crisis a ...
- What The Joint Industry Committee Means For Ad Measurement
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 9, 2023
OpenAP CMO Brittany Slattery explains why the JIC is important for a ...
- CTV 2023: Targeting, Buying Advances, Interactive Leaps, Measurement Morass...
Advanced TV Insider, Karlene Lukovitz - Thursday, December 29, 2022
Struggles to resolve existing and new challenges will accompany advertising and te ...
- Connected Video Devices Forecast To See Slower Growth As Smart TV Rises
Television News Daily, Wayne Friedman - Tuesday, November 22, 2022
The slowdown in connected video devices is largely due to slower grow ...
- Oura Names New CMO, Extends Gucci Partnership
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, November 9, 2022
Doug Sweeny joins as the company transitions beyond its sleep-tracking roots. ...
- CTV Ad Fraud Moderates In Q2, Chromecast Devices Riskiest
Advanced TV Insider, Karlene Lukovitz - Friday, November 4, 2022
At 17%, the U.S remains among the markets with the lowest fra ...
- Snap Partners With Amazon Fashion For New Virtual Try-On Lenses
Digital News Daily, Colin Kirkland - Wednesday, November 2, 2022
The lenses will expand brands' AR capabilities and allow Snapchatters to t ...
- MNTN, Index Exchange Find Diamond In CTV Through Performance
Data & Programmatic Insider, Laurie Sullivan - Monday, October 31, 2022
"All our brands back into some sort of a return-on-ad-spend metric," sa ...
- Apple Shares New Ad For Fitness+, Proving 'All You Need Is An iPhone,' And Services
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 28, 2022
Apple's focus on the latest release of its Watch and related ap ...
- LoopMe Data Suggests What Netflix Basic With Ads Service Means For Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 27, 2022
Performance marketers have begun to view streaming and connected TV services ...
- Ford Is At 'Pivotal Point' In Its 119-Year History, Per CMO
Marketing Daily, Tanya Gazdik - Wednesday, October 26, 2022
"This will be one of the biggest revolutions since Henry Ford p ...
- Lululemon Moves Into Peloton Territory
Marketing Daily, Sarah Mahoney - Sunday, October 2, 2022
Lululemon's new digital membership hinges on Mirror, its connected-fitness offer. ...
- Instacart, Good Food Holdings Partnership Combines Online, In-Store Data To Compete With Amazon
Inside Performance, Laurie Sullivan - Tuesday, September 20, 2022
Consumers will soon be able to use Connected Stores technology including Cap ...
- FTC Urged To Block Amazon's Roomba Purchase
Digital News Daily, Wendy Davis - Friday, September 9, 2022
Amazon's proposed $1.7 billion acquisition of iRobot Corporation, parent company of Roomb ...
- Samsung Mocks Apple's Lack Of Innovation In Latest Ad
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 2, 2022
Samsung released a new ad that takes a shot at Apple, whi ...
- As Losses Top $1.2 Billion, Peloton Turns To Amazon For Help
Marketing Daily, Sarah Mahoney - Thursday, August 25, 2022
As losses keep piling up, the struggling company says it will beg ...
- Peloton Cuts Marketing, CTV Subscription Revenue Rises 36%
Television News Daily, Wayne Friedman - Thursday, August 25, 2022
Peloton Interactive dramatically lowered its marketing efforts in its latest quarterly peri ...
- 59% Of U.S. Adults Watch Video Daily On Non-TV Devices
Advanced TV Insider, Karlene Lukovitz - Thursday, August 25, 2022
Half of adults watch daily on a mobile phone. And SVODs p ...
- CTV Fraudsters Targeting Millions Of Internet-Connected Devices: DoubleVerify
Television News Daily, Wayne Friedman - Wednesday, August 24, 2022
Internet-connected devices are being targeted in a new fraud scheme, LeoTerra, th ...
- Consumers Want Help Managing Technology, Subscriptions
Research Intelligencer, - Thursday, August 11, 2022
People have grown more familiar with technology while working from home ...
- SoulCycle Wants You To Scrap Your Peloton
Marketing Daily, Sarah Mahoney - Thursday, July 28, 2022
SoulCycle wants to coax home exercisers back to the studio. It's givi ...
- Google, Microsoft, Others May Have Unknowingly Shared Data With Sanctioned Russian Companies
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 6, 2022
RuTarget, the ad-tech firm owned by a Russian state bank, had visibili ...
- Snap Brings 'Mind Ordering' To Domino's Lovers With New AR Lenses
Digital News Daily, Colin Kirkland - Tuesday, June 14, 2022
The lenses feature a link inviting Snapchatters to learn more about Domino ...
- Meta Halts Multiple Metaverse-Related Hardware Projects
Digital News Daily, Colin Kirkland - Friday, June 10, 2022
Meta is citing rising costs of its metaverse-unit Reality Labs as we ...
- Nearly 90% Of U.S. Households Have At Least 1 Internet-Connected TV Device, Study Finds
Television News Daily, Wayne Friedman - Friday, June 3, 2022
U.S. connected TV devices have grown nearly 70% over the past fi ...
- Smart-Luggage Brand Partners With YouTube Celeb iJustine For New Product Launch
Digital News Daily, Colin Kirkland - Monday, May 23, 2022
With an Apple AirTag, the suitcase enables buyers to track luggage usi ...
- Meta Reintroduces The Metaverse With Its First Retail Store
Digital News Daily, Colin Kirkland - Monday, April 25, 2022
The Meta Store will open May 9 and will offer hands-on experienc ...
- Smart TVs Establish Key Beachhead For Connected-Home Technology
Research Intelligencer, - Monday, April 11, 2022
More than three-quarters of U.S. households now own a smart TV, t ...
- Streaming Adoption Grows As Video Programming Choices Multiply
Research Intelligencer, - Thursday, April 7, 2022
The number of program titles on U.S. traditional TV and streaming servic ...