Tag results for "smart tvs"
- Made For Advertising CTV Apps Accounted For $58M Ad Spend Earlier In 2024Made for Advertising in connected television apps waste budgets in a tre ...
- 'Ad Voice' Data Still Tops For Broadcast, Cable: ComscoreIn Q2 2023, 87% of all ad time on TV was view ...
- Nielsen Adding 'Big Data' To Local Market Ratings In JanuaryNielsen's local TV ratings will add "big data" from set-top boxes a ...
- Smart TV Home Screens Gain Attention, Influence On Program DiscoveryThirty-eight percent of respondents say their opening smart TV home screens ...
- Prime-Time TV Ad Spend Down In First-Half 2024, Impressions RiseOverall national TV linear ad spending slipped 2.8% to $22.2 billion f ...
- X To Start Smart TV AppMoving more fully into the TV/video marketplace, X is starting up ...
- Teads Expands LG Ads Partnership, Builds One Platform To Buy, Run Global CTV AdsTV ad buys for global advertisers operating in many markets can beco ...
- India's Connected TV Ad Spending To Grow 30% A YearAbout half of households in India said they own a smart T ...
- Walmart Buys Vizio For $2.3BThe deal will rapidly boost Walmart's retail media advertising operation, says Se ...
- Walmart-Vizio Deal: The Next Iteration Of Streaming, Performance Marketing?Walmart accounts for 40% of Roku device revenues. What does that n ...
- Walmart Reportedly In Talks To Buy Vizio For $2BWalmart is in talks to buy Vizio Holdings for $2 billion, accordi ...
- Despite The Hype, Conversions Are A Poor Ad-Currency ChoiceThe reality is that publishers and TV networks cannot guarantee sales ...
- 89% Of U.S. Households Now Have Streaming Video Services, 66% Smart TVsMore than half use their smart TVs as the primary device f ...
- Vizio's Inscape 'Tuner Data' Goes Deeper For Local TV MeasurementVizio's Inscape smart TV data unit says it can now tap direct ...
- Despite Hurdles, NextGen TV Touts 22% Growth in 2023, New Initiatives For 2024NextGen will be accessible by 75% of U.S. households in early 202 ...
- Cox Media Group Claims It Can Target Ads Based On Conversations"It's True. Your Devices Are Listening to You," the Cox Media Gro ...
- Roku, Samsung Lose Share, Global TV Sales Down 2.1%Samsung and Roku are the best-selling TVs in the U.S. ranked ...
- More Consumers Now Launch TV Viewing Via Smart TV Apps Than Set-Top BoxesConsumers express high loyalty to their default apps or sources. ...
- Samsung Touts FAST Viewership Growth, Product UpdateViewership is up 60% globally in past year, across 2,400 ad-supported chann ...
- 54% Of Smart TVs Now Used For Streaming Only, Just 5% For Pay-TV/OTA Content OnlyShare of smart TVs used for both streamed and traditionally sourced conte ...
- Vizio To License Its CTV Operating System To Other TV MakersLooking to accelerate its connected TV footprint, Vizio Holdings is pursuing partnershi ...
- Basis Adds ACR Data From LG TVs For CTV Political TargetingThe political advertising platform now offers data from 35M smart TVs throu ...
- Vizio Hosts Shoppable Home Depot Holiday Series With Jordin SparksDIY-themed videos integrate scannable product QR codes, take brand storytelling beyond tradition ...
- The Numbers Behind AI-Enabled Contextually Targeted AdsA recent survey suggests viewers pay less attention, are less interested a ...
- Spanish-Language National TV Ad Revenues Grow 13% Through Q3Spanish-language TV keeps getting better news vs. the English-language TV business wi ...
- Consumer Streaming Now Costs $62 A Month, Study FindsFrom March to June this year, LG Ad Solutions surveyed more th ...
- Vizio TVs Now Offer Access To ESPN App, ESPN+, Disney BundleAnother deal that gives Disney access to millions of potential streaming subscribe ...
- iSpot Buys TV Measurement Firm 605, Expands U.S. Data FootprintiSpot has acquired measurement and TV attribution company 605 in a de ...
- Who Remains For Legacy TV Viewing? Quiet QuittersInscape says those who have sharply reduced cable and satellite viewing ti ...
- Roku Expands Ad Reach In Mexico Via TV Azteca DealRoku has been building its advertising business in the market since 2 ...
