- TV Ad Impressions Grow, Sports Programming Pushes Higher Results: iSpot.tv
Television News Daily, Wayne Friedman - Tuesday, May 17, 2022
Total day and prime-time TV ad impressions are higher this season ...
- Vizio's Smart TV Ad Business Doubles In Q1, TV Set Sales Decline
Television News Daily, Wayne Friedman - Thursday, May 12, 2022
Vizio Holding Corp.'s still young smart TV platform ad business grew 11 ...
- Cable Veteran Jenckes Named President Of Charter, Comcast Joint Streaming Venture
Television News Daily, Wayne Friedman - Thursday, May 12, 2022
Building on Comcast's streaming platform/hardware business Flex, the venture will develop ...
- Vevo Sees Sharp Growth In Ad Business, Thanks To Smart TV - And YouTube
Television News Daily, Wayne Friedman - Monday, May 9, 2022
"We have grown 25% to 30% each year in ad revenue," sa ...
- Screen Time: Smart TV Makers Looking For You -- As You Look At The Screen
TV Watch, Wayne Friedman - Tuesday, May 10, 2022
Future smart TV set makers will try to add things you ha ...
- Samba TV Says Its Guaranteed 'Incremental' Reach Effort Is Growing
Television News Daily, Wayne Friedman - Thursday, May 5, 2022
Samba's iCPM metric and platform secures ad inventory through a media b ...
- Vizio Bows Advertising Analytics Platform
Digital News Daily, Karlene Lukovitz - Tuesday, May 3, 2022
The platform uses ACR viewing behavior data from Vizio smart TVs a ...
- Nielsen Strikes Smart TV Data Deal With Vizio
Television News Daily, Wayne Friedman - Tuesday, April 26, 2022
Nielsen has struck a deal with Vizio to add data from Vizio ...
- TV Needs Better Forecasting, Maybe Some New 'Currencies': Shimmel
TV Watch, Wayne Friedman - Thursday, April 21, 2022
Shimmel says the industry has faced challenges "trying to forecast, using ...
- Smart TVs Establish Key Beachhead For Connected-Home Technology
Research Intelligencer, Rob Williams - Monday, April 11, 2022
More than three-quarters of U.S. households now own a smart TV, t ...
- Omnicom Media Group To Offer Clients LG Smart TV Ad Inventory
MAD, Steve McClellan - Wednesday, April 6, 2022
The agreement allows OMG account teams to activate advanced targeting segments fr ...
- LG Sponsors Programming, And Produces And Streams It Too
TV Watch, Steve McClellan - Tuesday, April 5, 2022
LG has produced a new series tied to its NCAA partnership th ...
- Vizio Starts 'Jump Ads,' Linking Linear TV, Streaming
Television News Daily, Wayne Friedman - Thursday, March 31, 2022
Jump Ads enables programmers and marketers to give consumers the option ...
- CuriosityStream Launches FAST For LG TVs
Digital News Daily, Karlene Lukovitz - Tuesday, March 22, 2022
The Curiosity Now channel launch is part of a strategy to impro ...
- More Than Half Of U.S. Broadband Households Now Own Smart TVs
Advanced TV Insider, Karlene Lukovitz - Friday, March 18, 2022
As smart TVs become the default for streaming, standalone connected devices su ...
- Consolidation Coming To Smart TV OS World - Is That What Advertisers Want?
TV Watch, Wayne Friedman - Monday, March 14, 2022
"I think it's inevitable that there's going to be consolidation around ...
- VAB: Nielsen's New 'Big Data' Measure Is Flawed
Television News Daily, Wayne Friedman - Tuesday, March 8, 2022
The VAB is demanding that Nielsen immediately stop releasing its new mo ...
- Native Ads On Television Grab More Viewer Attention Than Traditional Formats
Research Intelligencer, Rob Williams - Friday, March 4, 2022
Ad "extensions" that break the monotony of back-to-back traditional ads on connect ...
- Vizio's Ad, Data Business Sees Strong Q4 Growth, Smart TV Revenue Sinks
Television News Daily, Wayne Friedman - Friday, March 4, 2022
Vizio saw a 74% revenue hike for its Platform+ business in ...
- When Will Amazon Give Us TVs For Free?
Media Insider, Dave Morgan - Thursday, February 24, 2022
You can make a lot of money in digital home products a ...
- VideoAmp, Comcast Advertising Strike Deal For Viewership Data
Television News Daily, Wayne Friedman - Thursday, February 24, 2022
The deal will allow VideoAmp to add data into its cross-platform measureme ...
- Linear TV Reach Challenges Continue, Samba TV Study Finds
Television News Daily, Wayne Friedman - Friday, February 4, 2022
Samba TV's research found that 97% of linear TV ad budgets ...
- LG Ads To Start 'Guaranteed Outcome' Media Deals For LG Smart TV Platform
Television News Daily, Wayne Friedman - Wednesday, January 26, 2022
Initially, LG Ads will offer campaign performance guarantees on key performance indicato ...
- Consumer Adoption Of Voice-Powered Media Is Forecast To Grow
Research Intelligencer, Rob Williams - Tuesday, January 18, 2022
Amazon has the biggest share of the smart-speaker market, but Apple custome ...
- Multi-Device Video Viewing Now The Norm In Broadband Households
Video Insider, Karlene Lukovitz - Tuesday, January 11, 2022
Nearly 70% of U.S. broadband households own at least one connected streami ...
- Consumers Trade Up For Higher-End Smart TVs During Pandemic
Research Intelligencer, Rob Williams - Thursday, January 6, 2022
The portion of households that said they owned a 4K ultra-high-definition ...
- iSpot.tv, In Deal With LG Ads, Adds 20 Million Smart TV Homes To Its Panel
Television News Daily, Wayne Friedman - Wednesday, December 15, 2021
The four-and-a-half-year deal with LG Ads brings iSpot.tv's total panel size ...
- YouTube TV Latest To Eye Free Channels To Pump Up Advertising
Advanced TV Insider, Karlene Lukovitz - Friday, November 26, 2021
YouTube TV is reportedly in talks with Vox Media, Brat TV a ...
- Tubi Now On LG Smart TVs
Digital News Daily, Karlene Lukovitz - Friday, November 26, 2021
The Fox-owned AVOD says it is now distributed on 29 different platfo ...
- Nielsen Sues TVision, HyphaMetrics For Patent Infringements
Television News Daily, Wayne Friedman - Monday, November 22, 2021
Nielsen sees a violation of its '994 patent, with regard to "excessi ...