• by Doug Parks , Yesterday

The television is the hearth of the modern home.

Across sporting events, premiers and finales, and late-night binges, the TV has become an emotional fixture and a source for cherished memories.

But for the past couple decades, TVs have hyper-focused on their specs. Entire techy YouTube channels exist around reviewing every pixel, chip, and glare-free coating.

For a while, that made sense. TVs have evolved tremendously since the early 90s in bold, discernible ways that begged to be captured, quantified, and ranked against each other.

In today’s market, however, almost every picture in a retailer’s TV aisle looks impressive. How will brands differentiate?

This week we sat down with Cole Moir, Vice President of Brand & Digital Marketing at TCL Electronics to find out how the brand is evolving to compete in the saturated TV market by reevaluating their message, their creative, and Go-To-Market approach.

Listen to the full episode here.