Tag results for "tv"
- NBA Finals Lose Ground Over 2-Year Period, While Streaming RisesNBA Finals viewing grew 32% to average a Nielsen-measured 9.9 million v ...
- How Marketers Can Save Millions Of Dollars In CTV: 3 Lessons From Paid Search, ProgrammaticAs marketers look toward the brave world of CTV advertising, they c ...
- Samba TV Starts Real-Time Viewership Dashboard In 4 CountriesThe company says TV program data will have "scale and accuracy acro ...
- Total TV Ad Spend Will Hit $130+B In 2030I believe that if you abstract the total TV ad market ...
- VAB Asks MRC To Pull Nielsen AccreditationIn an appeal to the MRC, the VAB says Nielsen violated ...
- Local Media Ad Revenues Forecast To Hit $142B In 2021, But Traditional TV FaltersAlthough traditional TV platforms will decline this year, local TV stations' digit ...
- NBCU Incorporates ANA/4A's Ad-ID, Calls It A New StandardAd-ID identifies an advertising asset in any format, across any platform ...
- Dish Gets An AT&T Lifeline - But Not The Obvious OneAT&T has supplied Dish with infrastructure technology to aid its efforts ...
- NBCU's Summer Olympics' Marketing: $51 Million Promo ValueThe bulk of the airings for its Tokyo Summer Olympics promo sp ...
- Netflix Global Subscribers Up 1.5 Million, While North American Subs DipThe company added 3.5 million in the third quarter of this yea ...
- 2022 Political Ad Revenues Will Remain At Presidential LevelsDigital, connected TV -- political advertising rises ever upward. ...
- Billionaire Space Jam: The Hip-Hooray And BallyhooJeff Bezos and his space-travel dreams got oodles of free publicity ...
- Sinclair Spins Off Digital Arm, Will Operate As Stand-Alone MarTech Services CompanyCompulse, known as the digital arm of Sinclair Broadcasting Group, on Tuesd ...
- Streamer CNN+ To Launch First-Quarter 2022CNN+ says it will have original, live, on-demand and interactive programming ...
- Can We 'Trust' TV's Weather Coverage? What's Really Blowing In The Wind?Fox Corp. will get into the game, launching Fox Weather later th ...
- The Suicide Of Ad-Supported TelevisionDuring streaming programs, identical commercials might run four times or more, inexplicab ...
- National Linear TV Ads Up 9% in 1H 2021, Impressions 6% LowerMuch of the gain in ad dollars in the first half ...
- Nielsen's Gauge Metric Shows Slight Gains For Netflix, Disney+ And Cable TVNetflix improved one percentage point to a 7% share -- the t ...
- Netflix Fancies Future Business With Video GamesNetflix was always assumed to have plans to broaden its enterprise. B ...
- New 'Turner & Hooch' Series Is A Doggone PleasureThe show is adapted from the 1989 movie of the same na ...
- TV Upfront Ads: 20% Gains In Broadcast CPMs, But Volume Down 13% From 2019Media analysts also point to shifting dollars to streaming platforms from lin ...
- Local OTT/CTV Ad Sales: Spending Grows, But Not For Every MarketerRising efforts around local TV stations streaming/OTT businesses continue at a stea ...
- Analyst: Hulu's Ad Fortunes Rise, ESPN Ad Revs Should Hold SteadyMoffettNathanson Research projects Hulu will gain 50% in ad revenues in t ...
- NBCU Says Upfront Market Returns Biggest In Its HistoryNBCU says it delivered "double-digit percent increases in volume and pricing" ...
- Fox Entertainment Ups Darren Schillace To President Of MarketingPreviously exec VP, marketing, Schillace now oversees all on-air and off-air promotio ...
- Stations Face Over-The-Air TV Ad Revenue DeclineThat's a decline of 19%, to $14.9 billion, according to Pew Resear ...
- Big Companies With Multiple Platforms Rack Up Emmy NomsVictory this year goes to the companies that boast the most Emmy-nominat ...
- Food Network Partners With Ben & Jerry's For Flavor ChallengeCreating a new Ben & Jerry’s ice-cream flavor is the central challen ...
- Netflix Leads Emmy Noms At 129, Disney Grabs Most For Media Company, 146Helping to market streaming services TV-movie content with Emmy award recognition ...
- Upfront TV Data: Fuzzy Info Or Clearer Numbers To Come?There is a disconnect between connected TV when it comes to advertisi ...
