Tag results for "tv"
- Canoe Ventures Sees Impression Declines For DAI Advertising In 2020Currently, Canoe says the majority (80%) of its ad campaigns have ...
- Former Twentieth TV Ad Exec Teicher Tapped As CRO, Scripps TV NetworksTeicher will be responsible for ad-sales strategy for the Scripps networks cross-platfor ...
- Netflix Adds 8.5 Million Subscribers, Cash-Flow Positive in 2021The streamer predicts it will add 6 million new subscribers in t ...
- HBO Max, Amazon Surge In Q4 Streaming Subscriptions"Wonder Woman 1984" helped push HBO Max to a 19.2% share ...
- TV On-Promos Grows - But Less For Shows And More For StreamersAn analysis of promos found 46% of cross-promotion avails in 2020 f ...
- NBCU's Peacock Estimated To Hit 52 Million Subs, $2B Revenues By 2024In 2021, Peacock is estimated to hit $604 million in revenue ...
- Pandemic-Affected Global Theatrical Movies Drops 72% To $12.2 BillionThe biggest movie globally in this period was WarnerMedia's "Wonder Woman 198 ...
- Get The Addressable TV Ad You WantWhile making a big transition to addressable advertising, marketers will still ne ...
- Programmatic CTV Ads Hit $6.73 Billion In 2020One major hurdle is finding a standard measure of viewability, and ...
- Netflix Leaps Into Big Movie Promotion, Competitive WIth Legacy Film StudiosIt's not just promoting movies, but the platforms where they stream. ...
- Guest-Host Stunt, Trebek Tributes Putting 'Jeopardy' In JeopardyLet this "TV Blog" serve as an alarm: Our national TV treasu ...
- Video Advertising 2021-2024What was built originally as brand-building channel is quickly evolving into o ...
- WarnerMedia: Theatrical Movies On Streamers Need New MetricsTheatrical movies moving onto streaming platforms demand new performance metrics -- rath ...
- AT&T Ends Low-Cost AT&T TV NowAT&T is merging AT&T TV Now into AT&T TV, the company's mo ...
- Nickelodeon Scored With The NFL, More Simulcast TV Sports May Come In FutureWith ever-higher sports TV rights fees, shared distribution -- simulcasting airing multip ...
- New 'Batwoman' Makes Non-Traditional Debut On The CWChanging an actor or actress in mid-series in a prominent role ...
- Lower TV Upfront Deals In 2021, CTV And Cord-Cutting On RiseNearly 60% of TV advertisers are making less traditional TV upfront commitmen ...
- Is 'Placed-Based Media' Passe in the Post-Quibi World?At least it's timely: a new TV/video platform is launching what ...
- HBO Max To Stream 'Sex And The City' Reboot"And Just Like That..." is a 10-episode, half-hour series that will sta ...
- OpenAP Launches SSP, Omnicom First To Begin TradingThe supply-side platform says buyers can optimize plans and forecast reach a ...
- Nielsen Hit With COVID-19 Issues Surrounding Local TV Data, MRC Accreditation On HiatusThe break will give Nielsen time to "transform" management of local ...
- Corporations Pause On Political Donations Could Hit TV HardestInitial moves first targeted Republicans who refused to certify the Electoral Colle ...
- NBCU, Charter Strike Ongoing Carriage Deal For PeacockThe deal is part of an overall multi-year renewal pact with Chart ...
- Longtime Analyst Reverses Disney Outlook, Says Earlier Call Was 'Dead Wrong'Disney stock has shot up 53% over the last six months, 22 ...
- Sen. Hawley's Media Images Don't Look Good For A Presidential CampaignHawley is glomming onto the remains of the Trump Administration, hoping ...
- Automaker TV Spending Soars In DecemberA Chevrolet spot that advertises how the GM employee discount is availab ...
- TV News Networks Cut Ads During Nonstop Capitol CoverageMuch of the nonstop news coverage begin midday and went well in ...
- TV Networks Soar In U.S. Capitol Siege ViewingNonstop news coverage of the U.S. Capitol siege by supporters of Preside ...
- TV, Social Media News Advertisers Cope With A Post-Siege WorldTV marketers don't want to be anywhere near such highly emotional situati ...
- Roku Is Looking To License Content: Can Producing Original Shows Be Next?That goal may be why it is so interested in Quibi's libr ...
