- Giant Spoon Will Get SXSW Attendees To Literally Bleed For HBO
MediaDailyNews, Joe Mandese - Tuesday, February 19, 2019
As far as experiential media campaigns go, Giant Spoon's next big event ...
- The Oscars: No Host, But Lots Of ABC On-Air Promos
Television News Daily, Wayne Friedman - Tuesday, February 19, 2019
So far, ABC has run 691 promo airings, yielding 329.2 million impressions ...
- Video Streaming Spend Hits $166M For National TV Ads
Television News Daily, Wayne Friedman - Tuesday, February 19, 2019
Video streaming services continue to push spending on national linear TV advertising ...
- Hulu Launches Sports-Focused Marketing Campaign
Digital News Daily, Alex Weprin - Monday, February 18, 2019
The national marketing campaign kicked off over the weekend during the NBA ...
- Net Neutrality Battle Heats Up In Vermont
Digital News Daily, Wendy Davis - Monday, February 18, 2019
Broadband companies say their definition of "net neutrality" may differ from Vermon ...
- Super Bowl Lead-In Boosts James Corden's 'Best'
Television News Daily, Brad Adgate - Friday, February 15, 2019
Audience share of James Corden's fans grew significantly during "The World's Best," ...
- Who Needs A Big Ad Campaign? The Chatterbox-In-Chief
TV Watch, Wayne Friedman - Tuesday, February 19, 2019
Trump's public speaking -- the rallies, the interviews with some networks -- ...
- Singular Sensation: The Lost World Of Sammy Davis Jr.
TVBlog, Adam Buckman - Tuesday, February 19, 2019
An "American Masters" installment, subtitled "Sammy Davis Jr.: I've Gotta Be Me," ...
- 2019's Big Streaming Launches Take Shape
Video Insider, Alex Weprin - Tuesday, February 19, 2019
Hulu and WarnerMedia used the Television Critics Association Winter press tour last ...
- Podcast Ads Are As Effective As TV Commercials, Study Says
Digital News Daily, Alex Weprin - Friday, February 15, 2019
Westwood One's podcast creative test found podcast ads were more effective than ...
- CBS Recalibrates OTT Plans
Digital News Daily, Alex Weprin - Friday, February 15, 2019
The company is rethinking its windowing and syndication strategy for CBS All ...
- Is Roger McNamee The Howard Beale Of Our Time?
Media Insider, Steven Rosenbaum - Monday, February 18, 2019
McNamee, like the fictional Beale in "Network," is trying to warn us ...
- NYIAX To Take Blockchain-Enabling Technology To OOH, OTT, Linear TV
MediaDailyNews, Laurie Sullivan - Friday, February 15, 2019
NYIAX, a firm that supports software to facilitate the sale and trade ...
- Eye-Tracking Study Shows About 60% Of TV Commercial Breaks Go Unwatched
Television News Daily, Wayne Friedman - Friday, February 15, 2019
The study also showed that the longer participants watched a TV show, ...
- CBS Shows Advertising Gains From OTT Platforms
Television News Daily, Wayne Friedman - Friday, February 15, 2019
CBS All Access and Showtime have a collective 8 million subscribers, and ...
- Media And Consumer Reviews: Will TV Networks Take The Hint?
TV Watch, Wayne Friedman - Monday, February 18, 2019
Consumer reviews mean more consumer engagement -- and are a lure for ...
- Paquin Pops In New Drama About P.R. Called 'Flack'
TVBlog, Adam Buckman - Monday, February 18, 2019
"Flack" is less about the world of a celebrity publicist than it ...
- Univision's 4Q Revenue Sinks Due To Dish Network Carriage Issues
Television News Daily, Wayne Friedman - Thursday, February 14, 2019
Taking a hit from its ongoing carriage dispute issues with Dish Network, ...
- CBS Revenue Boosted By Political Advertising, Affiliate Revenue Rises
Television News Daily, Wayne Friedman - Thursday, February 14, 2019
Boosted by higher political advertising at its local TV stations and improved ...
- Ho-hum: Another TV Blackout Battle With A Pay TV Provider
TV Watch, Wayne Friedman - Friday, February 15, 2019
TV carriage issues, including blackouts, continue to plague the business. But is ...
- Dismissed At First, Comedy Central Sitcom Suddenly Improves
TVBlog, Adam Buckman - Friday, February 15, 2019
The show, "The Other Two," seemed to improve 100% in its second ...
- CuriosityStream Raises $140M As It Passes 1M Subscribers
Digital News Daily, Alex Weprin - Wednesday, February 13, 2019
The company says it intends to use the funding to boost its ...
- Freeform Finds Its Flow For Teen Content
Marketing Insider, Aaron Paquette - Thursday, February 14, 2019
Though much of the teen content landscape is shifting from scripted to ...
- Global Pay TV Services To See Slower Growth
Television News Daily, Wayne Friedman - Wednesday, February 13, 2019
Although global pay TV services grew 3.1% last year, the entire business ...
- Dish Hit With Steep Subscriber Losses In 4Q
Television News Daily, Wayne Friedman - Wednesday, February 13, 2019
The subscriber loss -- now under the 10 million mark -- and ...
- For TV, Media Trade Groups, Growth Means Expanding Into Competing Areas
TV Watch, Wayne Friedman - Thursday, February 14, 2019
There is a certain level of "melding" between many marketing areas -- ...
- America The Sad: 'This Is Us' Reveals Nation Of Weepers
TVBlog, Adam Buckman - Thursday, February 14, 2019
Conversations about TV these days often turn to "This Is Us" and ...
- The Netflixification Of TV
Media Insider, Cory Treffiletti - Wednesday, February 13, 2019
I recently heard the concept of TV as a "service," and the ...
- NBCU Strikes Deal With Data Plus Math For TV Attribution
Television News Daily, Wayne Friedman - Tuesday, February 12, 2019
The deal will expand NBCU's efforts to tie marketers' video advertising on ...
- January Prime Time, Total Day C3 Viewing Down 14% Among 18-49 Viewers
Television News Daily, Wayne Friedman - Tuesday, February 12, 2019
Steepening double-digit percentage declines for linear TV continued in January. ...