Tag results for "tv"
- Ryan Reynolds Gets A New Model Of HimselfIn ad promoting Apple TV+'s Christmas movie "Spirited," star Will Ferrell tou ...
- GumGum 'All In' With Attention MetricsThe integration of Playground xyz with GumGum's technology combines ad-tracking data wi ...
- Senate Candidates Fought For Seats Primarily Through Negative Campaign MessagesAd messaging skewed heavily negative this election cycle, emphasizing what voters cou ...
- Ad Frequency On Streaming TV Sucks. Let's Fix ItIf it's not a technology or a data and identity problem, th ...
- Local Advertising To Remain Mostly Flat In 2023Borrell Research on Wednesday released data projecting that local advertising will experien ...
- Dentsu Incorporates Carbon Into Media-Planning SystemsThe move factors carbon impact at a media impression level, alongside campai ...
- Don't Cry For Local News: It's Being Restored By Public Media, Study SaysPublic radio and TV stations throughout the country are investing in conte ...
- Buying TV & Video Ads Like It's 2022, Not 2012One big issue: The vast majority of today's programmatic ad tech w ...
- Black Viewers More Likely To Buy From Brands That Feature Someone From Their Identity GroupFifty-nine percent of Black viewers are more likely to buy from bran ...
- NBTV Builds Out The Next Generation Of Streaming Media - From Golf To CannabisNBTV built a network to responsibly promote and sell alcohol and wi ...
- OTT Is Fastest-Growing Media Segment For Local AdvertisingOTT spending is forecast to exceed $2 billion -- drawing strength fr ...
- Adam&EveDDB Wins STARZPLAY's Europe, Latin American BusinessSTARZPLAY is ready to claim a bigger presence in the on-demand streami ...
- 'Entrepreneur' Parent Debuts Streaming Service Entrepreneur TVThe show will feature documentaries and other programming to support future busine ...
- Financial Trends: How Brands Can Convince Consumers To Spend In A Faltering EconomyDespite inflation, 86% of consumers looking to shop for the holidays s ...
- New Era Of TV 'Tune-In' Promotion EmergingWith streaming shifting to ad-supported options, TV 'tune-in' promotions can help viewe ...
- NBCUniversal, Telemundo Showcase Hispanic Heritage In 'Next Story Told'The multiplatform bilingual initiative showcases the contributions of Hispanics in the U.S ...
- What An Ad-Supported Netflix Tier Will Mean For TV Marketers4 issues Netflix needs to address to determine if an ad-supported ti ...
- Bloomberg Media Is Gearing Up In DC Prior To ElectionsA TV show, live events and podcasts are in the works. Cli ...
- Camelot Strategic Marketing & Media Helps Small Businesses With Streaming Ads Via RokuBrands use OneView to set up, optimize and measure their ad campai ...
- Queen Elizabeth II's Relationship With Media TechnologyQueen Elizabeth II realized the connection that technology and the internet cou ...
- 'Washington Post' And Newsy To Air Weekly Election ShowThe 30-minute show will debut on the Newsy OTA broadcast network ...
- Google Expands Investment In Women's Basketball, Collaborates With ESPNGoogle has become the first women's-only global partner with FIBA, an organizati ...
- This Fall And Winter Will Define The Future Of TV -- And Maybe Your JobThe ways TV is watched, how ads are bought, and how viewe ...
- Morgan Stanley, Tennis Pro Leylah Fernandez Inspire Through 'See It To Be It'Morgan Stanley debuted the TV spot featuring brand ambassador Leylah Fernandez, w ...
- Late-Night Ice Cream Fling: Child's Play Or Just Comedy?A comedy bit on "The Late Late Show" on CBS earlier th ...
- Commemorating The Golden Age Of StreamingThat golden age was just yesterday -- but streaming is starting ...
- Definition Of Television Is Simple Enough To Encompass EverythingWhat is television? According to Wikipedia, the meaning of the word c ...
- Star Gazing With A Foot Firmly On The Ground: Amazon Prime Video "Cosmic Love's" Astrologer's Guide To Brand Success"It was so eerily accurate about people's personalities, that it was ...
- What The Spectrum 'Dancing Guy' Commercial Says About UsWelcome to the world we live in: A man dances on ...
- Is The TV Business Ready For Ad Ratings?Let's attack some of the real, low-hanging fruit in the gaps ...
