- New TV Advertisers See 'Mid-Funnel' Results From Campaigns
Research Intelligencer, Robert Williams - Thursday, October 17, 2024
The initial success of a TV campaign encourages many brands to increa ...
- Key Takeaways From Oprah Winfrey's AI Special
TVBlog, Adam Buckman - Tuesday, October 22, 2024
In "AI and the Future of Us,"OpenAI co-founder Sam Altman and F ...
- No News Is NOT Good News
Media Insider, Gord Hotchkiss - Tuesday, October 15, 2024
Like so much of our media environment, basing survival of local ne ...
- New For Fall: No Cheers For Reba's NBC Bar Sitcom
TVBlog, Adam Buckman - Tuesday, October 15, 2024
In the premiere episode of Reba McEntire's "Happy's Place," two characters fe ...
- Shoutout To Roku, Selling Streaming Via Screaming
Mad Blog, Barbara Lippert - Wednesday, October 9, 2024
"Where's the Remote?" shows a family who speak at a volume kno ...
- Pluto TV Cooks Up More 'Potatoes'
MAD, Fern Siegel - Tuesday, October 1, 2024
Gary Sinise ("CSI: NY") stars in the latest campaign iteration. ...
- AT&T To Exit Satellite TV Business With $7.6B Sale Of DirecTV
Marketing Daily, Danielle Oster - Tuesday, October 1, 2024
AT&T is selling the remainder of its 70% stake in DirecTV, whi ...
- Colbert Monologue Calls Out 'Powerful' Lincoln Project Ad
Mediapsssst, Richard Whitman - Monday, September 30, 2024
Colbert had some fun with narrator Sam Elliott's dropping the F-bomb ...
- Can Ryan Murphy Retool The Menendez Brothers?
Mad Blog, Barbara Lippert - Saturday, September 28, 2024
Two words come to mind while watching "Monsters: The Lyle and Er ...
- Dentsu Casting Director Makes Emmy History
MAD, Steve McClellan - Wednesday, September 25, 2024
Kei Kawamura was in charge of proposing and coordinating Japanese actors f ...
- New For Fall: Canadian Whodunnit Is Unusual Show For Fox
TVBlog, Adam Buckman - Tuesday, September 24, 2024
Two things are unusual about "Murder in a Small Town," the n ...
- HBO's 'Penguin' Invades Gotham Via 'NYT'
Out to Launch, Fern Siegel - Friday, September 20, 2024
The newspaper was wrapped in "The Gotham Gazette," highlighting Oswald Cobb's crimin ...
- New For Fall: CBS' 'Matlock' Vs. The Original
TVBlog, Adam Buckman - Friday, September 20, 2024
Readers should be well aware by now that a new "Matlock" ...
- Tubi Aims 'Free' Pitch At The Good, The Bad And The Ugly
MAD, Fern Siegel - Wednesday, September 11, 2024
The hard sell is due to a study that found people kn ...
- Game On: 'SpongeBob' Celebrates 25th Anniversary With 'Brawn Stars' Takeover
MAD, Fern Siegel - Tuesday, September 10, 2024
Actor/wrestler Jon Cena declares, "It's the epic entertainment tag team fans ha ...
- 30-Second Spots Aren't Dead - We Just Use Them The Wrong Way
Media Insider, Cory Treffiletti - Wednesday, September 11, 2024
It's the desire to be greedy and insert more commercial interruptions whi ...
- 'Crazy' Story: Leonardo DiCaprio Accused Of Chimp Abuse
TVBlog, Adam Buckman - Wednesday, September 11, 2024
The death of a chimp on the HBO docuseries "Chimp Crazy" h ...
- Streaming's Viewership Growth Mostly Hurts Cable TV
Research Intelligencer, Robert Williams - Wednesday, August 21, 2024
Broadcast television held steady at about 20% of total viewing time amo ...
- Deion Sanders' Ad Debut For DirecTV Is 'For The Birds'
Marketing Daily, Danielle Oster - Friday, August 16, 2024
Football coach Sanders stars as an animated pigeon touting the advent ...
- Black Audiences Favor TV, Streamed Content Over Social Media
Research Intelligencer, Robert Williams - Monday, August 19, 2024
Black consumers seek culturally relevant content with authentic representation and storytelling th ...
- More On Sports Streaming -- And A Generational Inflection Point
Marketing Insider, Jon Last - Tuesday, August 13, 2024
Particularly for fans under the age of 45, streaming highlights is t ...
- Olympics: A Hit With Viewers, Good For Brands, Too
Marketing Daily - Top of the News, Sarah Mahoney - Monday, August 5, 2024
As the Paris games move into their final stretch, analyst Dipanjan Chatterj ...
- Smart TVs Are Becoming Home Entertainment Hubs
Research Intelligencer, Robert Williams - Monday, August 5, 2024
Smart TVs aren't just for watching video, with half of consumers sayi ...
- Google Provides New Tech To Team USA, NBCU
MediaDailyNews, Laurie Sullivan - Thursday, July 18, 2024
Google has announced a commitment to sponsor and bring its innovative technolo ...
- The Bear Gets Locked In
Mad Blog, Barbara Lippert - Monday, July 8, 2024
Most of the third season of what had been my favorite ...
- McDonald's Launches App-Exclusive Garlic Sauce For Anime Collab
Marketing Daily, Teresa Buyikian - Tuesday, July 2, 2024
Special Grade Garlic Sauce packaging will feature eight collectable lids, each depicti ...
- New Google Settings For Disclosing Digitally Altered Political Ads
MediaDailyNews, Laurie Sullivan - Tuesday, July 2, 2024
The Google Political Content Policy now has new settings and policies f ...
- 21Seeds Tequila Brings Back 'The O.C.' In 'Serving Summer'
Marketing Daily, Teresa Buyikian - Monday, July 1, 2024
Ads star original "The O.C." star Rachel Bilson, who is reprising h ...
- Beer And 'The Bear': Stella Artois Partners With Hit FX Series Again
Marketing Daily, Danielle Oster - Friday, June 28, 2024
The brand's second consecutive partnership with the FX series includes event marketin ...
- Amex Joins In Foodie-Bonding With Season Three Of 'The Bear'
Mad Blog, Barbara Lippert - Wednesday, June 26, 2024
American Express' "Instant Access" spots focus on chef/owners of several Chicago restaurant ...