Tag results for "tv"
- Giant Spoon Will Get SXSW Attendees To Literally Bleed For HBOAs far as experiential media campaigns go, Giant Spoon's next big event ...
- The Oscars: No Host, But Lots Of ABC On-Air PromosSo far, ABC has run 691 promo airings, yielding 329.2 million impressions ...
- Video Streaming Spend Hits $166M For National TV AdsVideo streaming services continue to push spending on national linear TV advertising ...
- Hulu Launches Sports-Focused Marketing CampaignThe national marketing campaign kicked off over the weekend during the NBA ...
- Net Neutrality Battle Heats Up In VermontBroadband companies say their definition of "net neutrality" may differ from Vermon ...
- Super Bowl Lead-In Boosts James Corden's 'Best'Audience share of James Corden's fans grew significantly during "The World's Best," ...
- Who Needs A Big Ad Campaign? The Chatterbox-In-ChiefTrump's public speaking -- the rallies, the interviews with some networks -- ...
- Singular Sensation: The Lost World Of Sammy Davis Jr.An "American Masters" installment, subtitled "Sammy Davis Jr.: I've Gotta Be Me," ...
- 2019's Big Streaming Launches Take ShapeHulu and WarnerMedia used the Television Critics Association Winter press tour last ...
- Podcast Ads Are As Effective As TV Commercials, Study SaysWestwood One's podcast creative test found podcast ads were more effective than ...
- CBS Recalibrates OTT PlansThe company is rethinking its windowing and syndication strategy for CBS All ...
- Is Roger McNamee The Howard Beale Of Our Time?McNamee, like the fictional Beale in "Network," is trying to warn us ...
- NYIAX To Take Blockchain-Enabling Technology To OOH, OTT, Linear TVNYIAX, a firm that supports software to facilitate the sale and trade ...
- Eye-Tracking Study Shows About 60% Of TV Commercial Breaks Go UnwatchedThe study also showed that the longer participants watched a TV show, ...
- CBS Shows Advertising Gains From OTT PlatformsCBS All Access and Showtime have a collective 8 million subscribers, and ...
- Media And Consumer Reviews: Will TV Networks Take The Hint?Consumer reviews mean more consumer engagement -- and are a lure for ...
- Paquin Pops In New Drama About P.R. Called 'Flack'"Flack" is less about the world of a celebrity publicist than it ...
- Univision's 4Q Revenue Sinks Due To Dish Network Carriage IssuesTaking a hit from its ongoing carriage dispute issues with Dish Network, ...
- CBS Revenue Boosted By Political Advertising, Affiliate Revenue RisesBoosted by higher political advertising at its local TV stations and improved ...
- Ho-hum: Another TV Blackout Battle With A Pay TV ProviderTV carriage issues, including blackouts, continue to plague the business. But is ...
- Dismissed At First, Comedy Central Sitcom Suddenly ImprovesThe show, "The Other Two," seemed to improve 100% in its second ...
- CuriosityStream Raises $140M As It Passes 1M SubscribersThe company says it intends to use the funding to boost its ...
- Freeform Finds Its Flow For Teen ContentThough much of the teen content landscape is shifting from scripted to ...
- Global Pay TV Services To See Slower GrowthAlthough global pay TV services grew 3.1% last year, the entire business ...
- Dish Hit With Steep Subscriber Losses In 4QThe subscriber loss -- now under the 10 million mark -- and ...
- For TV, Media Trade Groups, Growth Means Expanding Into Competing AreasThere is a certain level of "melding" between many marketing areas -- ...
- America The Sad: 'This Is Us' Reveals Nation Of WeepersConversations about TV these days often turn to "This Is Us" and ...
- The Netflixification Of TVI recently heard the concept of TV as a "service," and the ...
- NBCU Strikes Deal With Data Plus Math For TV AttributionThe deal will expand NBCU's efforts to tie marketers' video advertising on ...
- January Prime Time, Total Day C3 Viewing Down 14% Among 18-49 ViewersSteepening double-digit percentage declines for linear TV continued in January. ...
