Tag results for "tv"
- VAB Asks Nielsen To Submit To Immediate MRC AuditThe company believes the audit would help explain why there was ...
- Tegna Sees Uptick In Q1 Ad GrowthTegna says ad and marketing revenues have returned to "pre-pandemic levels" a ...
- CTV Grows Dramatically In 2020 Digital Political Ad SpendMobile (phone) devices remain the dominant leader in political advertising spend ...
- When It Comes To ESPN's NBA Wagering Game, Who Really Wins?With the influx of sports betting/gaming growing in conjunction with content ...
- Univision Holdings Grows Larger With $4.8 Billion Grupo Televisa DealThe companies claim the deal will result in the largest Spanish-language med ...
- Netflix Boasts Best Monthly Churn Rate, Disney+ Comes In SecondNetflix's percentage of existing subscribers leaving the service was a low 2. ...
- Negative TV News Language Could Impact Marketers' BusinessA new report says "negative emotional language" can result in lower conversio ...
- Roku Adds Measurement Partners For More 'Performance Outcome' MetricsRoku is adding new partners to help them measure and target da ...
- Has The Pandemic Opened Demand For Premium Streamer Growth?That streaming trend is surely a big part of the possible motivati ...
- German Newspaper 'Bild' To Launch A TV ChannelBild, Germany’s biggest-selling daily newspaper, will launch a television channel prior ...
- Live Programs Steepen Same-Day Ratings DeclinesPrime-time 18-49 viewing for Q1 2021 witnessed a 24% drop, with broadca ...
- Rising D2C Video Businesses To Push Faster Broadband SubscriptionsUBS estimates total cable and telco-based services will grow 3.6% in 2 ...
- Netflix Exclusive Movie Deal With Sony Helps Define The Streaming AgeSony isn't like other big legacy TV-movie production companies. It doesn't o ...
- Nielsen: Long-Term TV Viewing Changes Part Of Larger TrendFor example, in Q1 2021, an average 19.1% of persons 2+ we ...
- Traditional TV Time Sinks During Higher Pandemic ViewingBroadcast and cable TV erosion is accelerating -- at least via tradition ...
- NCAA Men's Title Game Down 14% In Viewers, 'March Madness' Streaming RisesCBS ran 74 national TV spots in the game, totaling an estimat ...
- Could The Pandemic Or A Boycott Trip Up Another Olympics?It's not just the virus. It's also the issue of human righ ...
- Once A Red-Hot Topic, Meghan And Harry Fade From ViewRemember the Oprah Winfrey interview with Prince Harry and Meghan Markle? Y ...
- TV's Pandemic Disruption: Fewer Prime-Time Episodes, Lower Linear TV RatingsRoughly eight to nine episodes have aired among the top 20 prime-ti ...
- Can Streaming And Theatrical Co-Exist? One Warner Bros. Movie Says They CanThe movie not only scored well at the opening weekend box-office ...
- OTT/CTV Grows: Pluto TV Forecast To Hit $1.1 Billion Ad Revenue In 2022For the ViacomCBS AVOD, this includes all digital ads -- on deskto ...
- Scripps OTT Newsy Now An Over-The-Air TV PlatformThe network will launch October 1, covering 80% of U.S. TV hom ...
- As Data Hacking Grows, What Happens To Legacy Media?Traditional media, especially those companies with TV stations and cable operations, ha ...
- 'Rebel' Yells Loud And Long In New ABC DramaRebel is a non-lawyer who gets involved in battles of a leg ...
- Tegna Starts Twist, Lifestyle Local Digital-Based TV NetworkTwist's programming includes leading off-cable TV network reality and unscripted TV show ...
- When Is Sharing A Log-In For Streaming A Good Thing?Netflix loses $6 billion a year in password sharing -- if projectio ...
- 'Kung' Phooey: Throwaway Line Mars CW Martial Arts DramaThe show's credits state that it was inspired by the original "Ku ...
- Advanced TV Ad Impressions, Deal Making Recovers By End Of 2020By the end of year -- the fourth quarter -- global ...
- Good News For The TV Upfront - In The Short TermMuch has to do with pent-up demand from big brand marketers feeli ...
- Time Viewed On Cable Nets Rose In 2020, Ad Concerns RemainIn 2020, live cable TV viewing grew 20% among all cable network ...
