Tag results for "tv"
- Pay TV Declines In 71% Of U.S Homes, Older Demos Remain LoyalSome 64% of 18- to-44-year-olds in TV homes have a pay ...
- CTV Viewers Skew Younger Than Legacy TV ViewersFor example, where viewers 55+ comprise the dominant share of traditional ...
- Will Social Media's Snap Woes Become TV's Troubles?The "normal" TV advertising market -- full of double-digit price increases, ...
- NFL Season 6 Weeks In: National TV Revenues, Viewing UpThrough five weekends, MediaRadar says each national televised game has averaged $39 ...
- Rebuilding The Awards ShowThe awards show traditionally has been about exclusivity and glamour. How utter ...
- Disney Offers 'Clean Room' To Help Marketers' First-Party Data Needs"Clean" rooms offer marketers the ability to match their first-party data wi ...
- Media's Content Race: Walt Disney Pushes Streaming, SportsDisney+ and ESPN+ may be the big direct-to-consumer revenue drivers. ...
- Longtime TV Fox Sports Ad Executive Seth Winter To Retire, Evans Will Take Top RoleEvans will oversee all the sports TV programming ad sales efforts ...
- ABC/ESPN Boosts NHL's Sponsors ListA strong upfront TV advertising market pulled in a big roster ...
- Inside Netflix's Monetization Model: Future Values Of Hit TV SeriesNetflix series "Squid Game" apparently delivered $900 million in added value, accordi ...
- Comcast Joins Smart TV Set Market With XClass TVOne of the key abilities for XClass TV is voice control a ...
- After A Slow Period, D2C Marketers Increase CTV/OTT SpendThe expectation is that 10% of D2C marketers' budgets will go ...
- Netflix Overdelivers With 4.4M Subs In Q3, Metrics Change To 'Hours Viewed'Revenue in the third quarter of 2021 grew 16% to $7.5 billio ...
- Getting National TV Unmasked: Early Returns Improve, But Not EverywhereWe don't have broad visibility for the current 2021-2022 TV season. B ...
- Thumbs Down: Where Does Sinclair's RSNs Go If MLB Calls Strike Three?Major League Baseball doesn't like Sinclair's plan to raise $250 million f ...
- 'Halloween Kills' Scares Up $50M In Theaters, While Streaming On PeacockUniversal spent $11.2 million on national TV advertising on "Kills" for i ...
- Nielsen Refreshes Brand Image, Focuses On Audience, Media FutureIts new tag line is: "Powering a better media future for a ...
- 2 Retired NFL Quarterbacks Talk Medical Insurance In Ads, But Never InjuriesJoe Theismann and Joe Namath front TV content for EasyMedicare.com and Medica ...
- Trevor Noah Says Diverse Staff Helps Expand The Daily Show's 'Mind'Noah is the first guest of a new series by Expensify explori ...
- Vudu Debuts Video Store On Oculus, Provides VR Movie, TV ExperienceThe news is part of Fandango's overall expansion. In August, Fandango merg ...
- 'Jeopardy!' Finally Moves Past Champ Amodio -- And Non-Champ RichardsContestant Matt Amodio ends a long (but boring) winning streak, while sh ...
- Google TV Personalized Watchlists, Profiles Should Increase Targeted AdvertisingA Google TV update will make Google's TV platform more useful f ...
- ClixTV Launches, AVOD Wants To Reinvent Entertainment ExperienceThe streamer showcases thousands of trailers for streaming series, movies and spor ...
- Last-Minute Shopper vs. Bargain Hunter: Characteristics Shaping MessagesUnderstanding consumer audiences is more than a strategic tactic when using omnichann ...
- E! News Masters Social Engagement For Digital Live EventsLive September events like the 2021 Met Gala, New York Fashion Wee ...
- iSpot.tv Buys DRMetrix, With Focus On Tracking Addressable Ads, New FormatsDRMetrix says inventory can "cover up" nationally sold TV inventory by cab ...
- 'No Time To Die' Underwhelms On Opening Weekend At $56M, Higher TV Ad SpendThe film debuted in 4,407 theaters and movie-theater analysts were projecting ne ...
- YouTube Viewing On TV Spiked In 2020, Forecast For Slower Growth In 2021Last year, more YouTube viewers watched content on their big TV scree ...
- Streamers Aiming News At Young TV Viewers Is Good BusinessGuessing the Fortnite game advertising comes with it. ...
- Streaming Subscribers' Cancellations At Low 6% Churn Rate In Q2Total "churn" was 6% in the second quarter of this year, do ...
