Tag results for "tv"
- Fox Starts Fox Blocks, JAZ Ad Pods On 3 Sunday NightsFox says its efforts to lower commercial interruption take the form of ...
- MSG Networks Up Their Game, Adds New Complex ShowsComplex's digital shows are hits - and MSG wants a piece of ...
- Katzenberg's NewTV Streaming Service Is Named QuibiQuibi will have multiple tiers of service, similar to Hulu. There will ...
- Walmart Ramps Up Video Spend With Eko DealThe joint venture, W*E Interactive Ventures, will develop and produce interactive video ...
- Google Expands Sponsorship Of MLB PostseasonGoogle's multiplatform brand content partnership includes its Google Assistant service becoming the ...
- Shorter TV Ads Command More Viewer AttentionTen-second spots routinely outperform 30- or 60-second spots in the attention race. ...
- How Does The Industry Define Premium TV In The Age Of Netflix?Streaming services like Netflix could grab more viewers with live TV. But ...
- The Perception And Reality Of Multicultural TV Ad BiasNew academic research published in the "Journal of Advertising Research" is bound ...
- Apple Prepping Another Digital Video ServiceApple is reportedly preparing a new digital video service. “Owners of Apple ...
- SuperData Launching Esports, Gaming Measurement ToolThe SuperData Arena tool looks at a number of metrics across platforms ...
- Psychic Advisor Keen Launches First TV Campaign In 10 Years"There's a shift happening in public perception...There is no 'late-night, hush-hush' direct ...
- New Broadcast Season Delivers Lower Overall RatingsThe first week of the new TV season shows overall total day ...
- AT&T To Launch WarnerMedia OTT PlatformLooking to compete with other planned TV/movie studio direct-to-consumer streaming platforms, AT&T's ...
- Netflix Metrics Help Predict Show Size, SuccessNetflix can tell whether its proposed shows will be small, medium, or ...
- 'Today,' Bluprint Team For Online Cooking Classes"Today" just made life a little easier for busy Americans. Now through ...
- James Murdoch Leaves Sky As Comcast Takes Full ControlJames Murdoch has resigned as the boss of Sky to coincide with ...
- NBCUniversal Launches WatchBack Video AppWatchBack is designed to offer users some free content as well as ...
- Turner To Launch Direct-To-Consumer Digital Platform With Jenna LyonsThe unnamed venture will include a direct-to-consumer offering that spans content and ...
- Discovery Launches Digital Studios GroupThe Digital Studios Group will create and produce content for the websites ...
- Lincoln, Lexus Track Biggest Spend Per Spot In SeptemberLincoln was number one on the list, spending nearly $14.3 million on ...
- Comic Cons Provide Strong Marketing Platforms For TV, MoviesIn this week's edition of The Sternberg Report, I provide a history ...
- Roku Starts 11-Partner Ad Measurement EffortThe Measurement Partner Program will aid brands and publishers running OTT advertising ...
- OOH Data Shows College Students Glued To Supreme Court HearingsThe recent Supreme Court hearings for Brett Kavanaugh not only sparked greater ...
- What Surveys Do We Trust About The Media?Simmons says five of the top 10 most-trusted news sources are newspapers. ...
- TV Played Role In Generating, Maintaining Kavanaugh HeatWhether you watched the Kavanaugh coverage religiously or sporadically, TV amplified everything, ...
- Nielsen Catalina Solutions Expands Advanced TV SuiteThe suite allows CPG marketers to measure data-driven linear TV, addressable TV, ...
- IAB Report Details New Ad-Supported OTT Video Viewer SegmentAs part of its West Coast "NewFronts" presentation Tuesday, the Interactive Advertising ...
- CBS Stock Higher On Board's Openness To SaleNews that the CBS board is planning to "test the market" when ...
- Media Mergers: Top TV Execs Usually Safe, Mid-Level Staffers SufferIn merging Fox businesses into Walt Disney, top management will be covered. ...
- CW's 'All American' Is Ambitious Drama Series About RaceIn this new series, an African-American football star from an inner-city high ...
