Tag results for "tv"
- Pod Digital Media Nabs Ad Rights To ESPAT TVThe agency targets podcasters with multicultural audiences and connects them with t ...
- Ad Vet Sgrizzi Joins NBCU As SVP, Client PartnershipsPrior to joining the company, Sgrizzi spent nearly three decades at Turner/WarnerMe ...
- 'Business Traveler' Relaunches As Global Travel ResumesThe brand will now be a monthly print magazine, website, and ...
- 'Cord-Shaving' Households Pose Challenge For TV AdvertisersThe bottom 45% of TV viewers saw an average of 11 line ...
- Sports Programming Extends Reach With Social MediaThe Olympic Games in Tokyo saw the highest TV viewership, while t ...
- Data Trends Behind Roku Adding Media-Mix Modeling To Its Partner Program"This is about us providing more granular data that's available to he ...
- Tinuiti Partners With Snapchat To Drive PerformanceThrough the partnership, Tinuiti will gain access to the full suite ...
- 4 Big Reasons Why Reed Hastings Was Right To Resist Netflix Ads For So LongHastings has long understood that adding advertising to his business will bri ...
- Bucking the Norm: A Political Marketing Exec's Strategy for Success"Stop pussyfooting around the situation, just tell me what you're willing ...
- The Return Of Post-COVID Peak TVThe "live from Zoom" peak COVID editions of "SNL" may seem li ...
- Automakers' National TV Spending Dips 27.4%GMC put a significant emphasis on college basketball programming in March, wi ...
- Pharmaceutical, Retail Replace Automotive, Beauty As Top Ads At 2022 GrammysMediaRadar found a 2% year-over-year increase in the number of companies advertisi ...
- Yay! For A Change, The Entertaining Film WinsAwards shows highlight the schism between critics and "regular people," who te ...
- Google Ad Showing How App Translates Eye Movement To Run During OscarsThe spot shows how the Look to Speak app, which offers customizab ...
- DoubleVerify Exposes Fraud Scheme Spoofing 85M Ad Requests DailyDoubleVerify Thursday announced the discovery of ViperBot, "a sophisticated advertising fraud sche ...
- Google Just Took A Seat At The TV Ad TableNo better way for Google to get U.S. TV ad dollars th ...
- Ad-Tech Co. TripleLift Buys 1plusX For $150 MillionTripleLift announced Monday the acquisition of first-party data platform 1plusX to suppo ...
- Video Ad Buying Should Be Customer-First, Not Channel-FirstOptimizing media, channel by channel, in a one-after-the-other manner, was once t ...
- Ad Companies, Businesses Continue To Shutter Services In RussiaExtreme Reach, a platform for video ad campaigns, will offer its servic ...
- Spectrum Reach Promotes 'One Advertising Partner And Done' B2B CampaignThe 30-second spots, created in-house, are airing in 88 markets across t ...
- When Will Amazon Give Us TVs For Free?You can make a lot of money in digital home products a ...
- IBM Brand Campaign Launches, Focuses On Multiple Platforms And TechnologyDeveloped with IBM's global agency Ogilvy, the project signifies a new directi ...
- Google NBA Sponsorship Debut Highlights Real Tone In Pixel CampaignThis weekend's NBA All-Star Game kicks off a multiyear partnership with t ...
- Grateful Nation Revels In News That Gumby Is Coming BackA feeling of elation undoubtedly swept the nation last week when t ...
- TV Drives Highest Inflation Among U.S. Media ChannelsA predicted 15% rise in TV advertising prices will more than offs ...
- Ad Veteran Builds Tech Ranking Diversity, Equity, Inclusion, Launches It With Super BowlThe technology provides a scorecard to identify racial bias and risk facto ...
- YouTube 2022 Product Roadmap: Shoppable Video, NFTsYouTube will release five tools that allow creators, brands and users ...
- IAB Brings Us Back, Emerges As Key Convener On TV Ad IssuesI've been attending the IAB's Annual Leadership Meeting in New York Ci ...
- Rakuten Super Bowl Ad Stars Hannah Waddingham As High RollerThe ad campaign, High Stakes, features Hannah Waddingham as a high roll ...
- Attention, 'Downton' Fans: Someone Is Beating Up Our AnnaJoanne Froggatt plays a battered wife on the edge in Spectrum's "Ange ...
