
The advertising industry has spent the better part
of a decade telling itself that every new gadget would finally dethrone television.
First it was smartphones. Then tablets. Then streaming sticks. Then smart speakers. Then whatever Silicon
Valley announced at a product launch while standing in front of a giant screen …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.