Tag results for "advanced tv"
- ATV In-App Outperformed Web Ad Impressions In 2020, For First TimeGoogle Ad Manager reports that ATV advertising dipped in Q2 but recover ...
- Engine's Scott Schiller On Why 2021's Upfronts Should Be Different"It's time to rip off the Band-aid. Advertisers and media need ...
- Google's Bailing On Third-Party IDs Should Be Another Plus For CTVPerformance marketers, in particular, are likely to shift ad dollars to C ...
- TVSquared, Experian Team For Deterministic Advanced TV Ad MeasurementWith the integration of Experian's data, TVSquared, which reaches more than 1 ...
- vMVPDs' 2020 Trends, In Six ChartsA look at vMVPDs' shares of subscriptions and sign-ups, resubscribe and tri ...
- Will vMVPDs Rule After All? 43% Of Pay-TV Households Say They'll Likely Switch Within 12 MonthsThe once-in-decline vMVPD sector could become the dominant successor to traditional pay- ...
- The Lowdown On CTV/OTV Growth Prospects, And Challenges, For 2021CTV programmatic video ad spend is set to leap by 54%, a ...
- New Niche-Streaming Hub Struum Is Sign Of Increasing Aggregation AheadStruum, the still-in-development, ClassPass-like hub for niche streamers from high-profile founders a ...
- 20% Of U.S. Broadband Households Use Ad-Supported OTT, 15% Use 'Freemium' ServicesNew research confirms the growing popularity of so-called freemium services - hybr ...
- 2021 Promises A FAST Start, Data Transformation, AI, More Work On Standardized MeasurementAs with AVOD, consumer adoption of free, ad-supported TV is expected ...
- Will CTV/OTT Overshadow Linear In 2021?Agree or disagree, that's essentially the bottom-line takeaway from most of the ...
- Cadent Launches Upgraded ATV Platform, Signs EmpowerThe enhanced platform integrates patented identity and graph technology from identity a ...
- The QR Code Also Rises... For NowThe rise in CTV audiences and advertising, and D2C initiatives, has al ...
- Acxiom Taps Cadent For Data Activation Across Advanced TV, Indexed LinearThe deal enables marketers to use Acxiom data for segmenting, pre-campaign insigh ...
- Survey: 55% Of Video Ad Spend Is Audience-Based, But 1 In 5 Aren't Sure They're Reaching The Right AudienceIn a new Xandr survey, U.S. video advertising decision-makers also estimated th ...
- Big News Week For Addressable, Disney+, Starz, vMVPDsNielsen and AMC Networks announced notable addressable initiatives, the Disney+ juggernaut continu ...
- Is 'Incremental' Becoming A Misnomer For OTT Reach?Though traditional linear TV still delivers far larger reach, smart-TV manufacturers repo ...
- Yes, There Can Be Too Much Of A Good ThingThe pandemic created enough demand to lift (almost) all OTT boats, b ...
- FreeWheel: 1H Video Ad Views Up 32%; CTV Ad Views Up 42%CTV accounted for fully half of total video ad views, followed ...
- AVOD Vs. SVOD? That's A False Choice, Say ViacomCBS's DeBevoise And OthersThe ad-supported versus subscription-supported question is becoming increasingly irrelevant, according to executiv ...
- GM Kicks the Advanced TV TiresTest and learn, gather data, repeat. That seems to be the formu ...
- Checking The Addressable Scorecard: MVPDs, Smart TV, NextGen TVAn overview of MVPDs' current reach and in-the-works addressable initiatives. ...
- CTV: The Next Walled Garden?For all of CTV's advantages and its growth, particularly since COVID, buye ...
- Streamers Still Watch Lots Of Linear... But 5% Of OTT Viewers Get No Linear AdsPeople who consistently watch multiple hours of streamed content each week al ...
- Kirk McDonald Exits Xandr For GroupM; Mike Welch Named New Xandr ChiefAs CEO North America at GroupM, McDonald will report to Global C ...
- CTV Ad Personalization Remains ElusiveResearch shows that consumers want personalization from CTV and other platforms. A ...
- In Addressable, Breaking Up Is Hard To DoAgency, network, MVPD and measurement executives extolled addressable's promise, but also acknowledg ...
- The Media Kitchen's Samantha Stockman On OTT, CTV And The NewFrontsThe agency's group director weighs in on what matters most now a ...
- Tapping The Streaming Sports Advertising Opportunity Takes More Than MoneyResearch shows that viewers have quite different expectations for advertising in t ...
- Viewing Time, Other CTV Behaviors Now Resemble Linear'sA FreeWheel analysis of CTV user data shows viewing patterns that parall ...
