Tag results for "advanced tv"
- Competition Spurs Decline In VOD And Online Linear Consumption Per User, Per ServiceThe big exception is sports programming. ...
- U.S. TV Leads Surge In Global Media CostsU.S. TV CPMs are up nearly 40% from 2019 pre-pandemic levels, accordi ...
- Will FASTs Drive A Boom In Branded-Content Channels?In theory, this rapidly expanding platform lends itself perfectly to branded channel ...
- CTV, As Well As SVOD, Faces The End Of The Broadband 'Gravy Train'Due to broadband saturation, achieving CTV and SVOD growth in North Ameri ...
- Streaming Data Is Advertisers' Best Asset... And Biggest ThreatHorror stories of campaigns ultimately yielding significantly different-than-expected results are far t ...
- Spending On Identity Software For Advanced TV To Hit $5.5B By 2026The biggest driver of adopting identity solutions for advanced TV is t ...
- Huge Profit Expanding Beyond the MajorityIn the world of politics where profit doesn't come from financial gai ...
- Jackson Hewitt: Adding Humanity, Expertise and Humor to Humanize The Tax Services CompanyJackson Hewitt created an integrated brand campaign to educate people about t ...
- 59% Of OTT Subscribers Prefer Unified Services BundlesAll streaming services -- including ad-supported ones -- will need to ...
- Brands Spent $369M On Ad-Supported Streamers In Q1That's expectedly down a bit from the holiday quarter, but up ...
- CTV Is Most Popular Video Ad Type Among Media BuyersCTV is considered more necessary than social video and national broadcast ...
- 35% Of CTV Ad Buyers Plan To Increase Upfront CommitmentsUpfront buys will also be about evenly divided among CTV-first, linear-first a ...
- Peacock, Paramount+ Have Highest Shares of Lower-Priced Ad-Supported Subs Among Major StreamersDiscovery+ and HBO Max have had less uptake for their ad-supported tier ...
- The Top 5 AVODs Are Duking It Out For A Handful Of Ad CategoriesAnd now a Disney+ AVOD is on the way. ...
- Native Ads On Television Grab More Viewer Attention Than Traditional FormatsAd "extensions" that break the monotony of back-to-back traditional ads on connect ...
- QR Codes For TV: Insights From An InsiderAs usual, optimizing this tech is not as easy as it m ...
- Counting Ads Delivered When TV Is Turned OffDo you just exclude all viewing events when the channel didn't chan ...
- TV Providers, As Well As Streamers, Hit New Levels Of Customer Satisfaction In 2021TV providers and streamers were two of only three categories that surpass ...
- Discovery Takes Minority Stake In OpenAPDiscovery, already a supply-side member, will now sit on OpenAP's board a ...
- Digital Ad Dollars Shift To CTV -- And Other 2022 PredictionsConnected TV is set to grab ad dollars from digital budgets, n ...
- Double-Digit Streamer Subscriber Churn? Actual Transactions Tell A Very Different StoryAre SVOD subscription churn rates at 35% or even 44%? Actual transactio ...
- Global CTV Ad Spend To Rise 23%, Hit $20.3B In 2022, With Programmatic Likely To DominateCTV will account for about 12% of total global TV ad spendi ...
- Deloitte: Addressable Targeting Gets The Hype, But Reach Will Deliver The ValueWith traditional TV audiences shrinking, being able to aggregate audiences across broadcas ...
- CIMM Developing Guide To Converged TV Measurement ProvidersThe guide aims to provide profiles and objective comparisons of the capabiliti ...
- YouTube TV Latest To Eye Free Channels To Pump Up AdvertisingYouTube TV is reportedly in talks with Vox Media, Brat TV a ...
- Addressable's Remaining Obstacles: More Business Than Tech?The core technology needed to drive a breakthrough for addressable TV advertisi ...
- Will 2022 Be Addressable's Breakout Year?Execs from top agencies weigh in on what's needed to accelerate moment ...
- CTV Secures Its Leading Share Of Video Ad ImpressionsCTV's share of impressions has been 35% or higher in each ...
- ANA To Test Cross-Media Measurement System With VideoAmpThe pilot will test various approaches to the use of Virtual ...
- Streaming Ads: 44% Say There Are Too Many, 69% Say They're Repetitive, 53% Find Them InvasiveFor long-term business model stability, addressing invasiveness concerns is as or mo ...
