Tag results for "advanced tv"
- Deloitte: Addressable Targeting Gets The Hype, But Reach Will Deliver The ValueWith traditional TV audiences shrinking, being able to aggregate audiences across broadcas ...
- CIMM Developing Guide To Converged TV Measurement ProvidersThe guide aims to provide profiles and objective comparisons of the capabiliti ...
- YouTube TV Latest To Eye Free Channels To Pump Up AdvertisingYouTube TV is reportedly in talks with Vox Media, Brat TV a ...
- Addressable's Remaining Obstacles: More Business Than Tech?The core technology needed to drive a breakthrough for addressable TV advertisi ...
- Will 2022 Be Addressable's Breakout Year?Execs from top agencies weigh in on what's needed to accelerate moment ...
- CTV Secures Its Leading Share Of Video Ad ImpressionsCTV's share of impressions has been 35% or higher in each ...
- ANA To Test Cross-Media Measurement System With VideoAmpThe pilot will test various approaches to the use of Virtual ...
- Streaming Ads: 44% Say There Are Too Many, 69% Say They're Repetitive, 53% Find Them InvasiveFor long-term business model stability, addressing invasiveness concerns is as or mo ...
- 70% Of Buyers Say All TV Should Be Bought On ImpressionsThe converged-TV study also finds that investing at least 10% of impressio ...
- Comcast's No-Dish, No-STB Sky Glass Takes On Streamers, Cable, Big TV MakersDoes this "no fuss" device really signal "the end of the set-t ...
- Data-Driven Linear Spend On A Roll; Programmatic Buys Still Limited Within CTVLarge percentages of TV buyers surveyed by Xandr plan budget increases f ...
- CTV Platforms Drive 30% Of New OTT Subs, Gen Z Views Video As Much On PCs As TVOverall, 72% of households report regularly using multiple platforms for video viewin ...
- Even Paid Content Viewers Are Surprisingly Ad-TolerantRoughly 40% to 55% of consumers who pay for video/TV content a ...
- CTV Accounts For 60% Of Premium Video Ad Views, Programmatic Buys Now Up To 24%Roku and Amazon Fire TV devices continued to dominate CTV, with 4 ...
- Six In 10 CTV Households Watch Free, Ad-Supported StreamersAnd YouTube now generates as much in ad revenue as Netflix do ...
- Buy- And Sell-Side Execs Join New TV Data Initiative Advisory GroupMajor agencies, advertisers, broadcasters, streamers and platforms are on board to he ...
- Disney+ Still Has Vast Opportunity For GrowthDisney+, already in 61 countries, will push into South Korea, Hong Ko ...
- CTV Ad Loads Are Important, But Not The Whole Ball GameThe appeal of CTV's low ad loads can be easily undermined ...
- Tiered Streaming Options' Strong Appeal; Prime Video's Powerful Membership Draw"Tiered plans give viewers control of their experience," sums up the auth ...
- Magnite Joins TV Data InitiativeThe initiative, launched in April, aims to support the application of audien ...
- CTV Key In Driving Travel Advertising ReboundCTV ad impressions and spending were up 320% and 390%, respectively, ...
- Q2: New U.S. SVOD Subs Slowed Sharply, Netflix Lost Share, Amazon On A RollAmazon and newcomer Discovery+ bucked the ...
- vMVPDs Reached 16% Of U.S. Pay-TV Subs In 2020, As Traditional Pay-TV Subs Continued To PlummetvMVPDs were the only pay-TV segment to see growth during the pandemi ...
- CTV Now #1 In North American Video Ad ImpressionsCTV accounts for 29% of all video impressions served in North Americ ...
- How To Optimize Return On AVOD Spend? Roku Offers Points To ConsiderContent quality is crucial, but other factors are just as important ...
- SmileDirect's All-Screen PressAs the oral care upstart SmileDirect grows its brand into new produ ...
- Pay-TV Players, Vizio Form Another Addressable Consortium: Go AddressableEight television players, including cable operators Comcast, Charter and Altice USA, satelli ...
- Android TV's Growth Looks To Be Outpacing Roku, Amazon Fire TVAccording to new Google Play Store data, the YouTube app for Andro ...
- FAST Work: OTT Subs Now In 82% Of U.S. HouseholdsThat's up from 76% in 2020 and 64% in 2018 -- a ...
- What's Right - And Wrong - With AVODsConsumers are quite open to ad-supported streaming services -- even if mode ...
