Tag results for "advanced tv"
- Tiered Streaming Options' Strong Appeal; Prime Video's Powerful Membership Draw"Tiered plans give viewers control of their experience," sums up the auth ...
- Magnite Joins TV Data InitiativeThe initiative, launched in April, aims to support the application of audien ...
- CTV Key In Driving Travel Advertising ReboundCTV ad impressions and spending were up 320% and 390%, respectively, ...
- Q2: New U.S. SVOD Subs Slowed Sharply, Netflix Lost Share, Amazon On A RollAmazon and newcomer Discovery+ bucked the ...
- vMVPDs Reached 16% Of U.S. Pay-TV Subs In 2020, As Traditional Pay-TV Subs Continued To PlummetvMVPDs were the only pay-TV segment to see growth during the pandemi ...
- CTV Now #1 In North American Video Ad ImpressionsCTV accounts for 29% of all video impressions served in North Americ ...
- How To Optimize Return On AVOD Spend? Roku Offers Points To ConsiderContent quality is crucial, but other factors are just as important ...
- Pay-TV Players, Vizio Form Another Addressable Consortium: Go AddressableEight television players, including cable operators Comcast, Charter and Altice USA, satelli ...
- Android TV's Growth Looks To Be Outpacing Roku, Amazon Fire TVAccording to new Google Play Store data, the YouTube app for Andro ...
- FAST Work: OTT Subs Now In 82% Of U.S. HouseholdsThat's up from 76% in 2020 and 64% in 2018 -- a ...
- What's Right - And Wrong - With AVODsConsumers are quite open to ad-supported streaming services -- even if mode ...
- D2C Brands Tune-In to PrimetimeTV's lower ad prices and higher available inventory enabled digital-first advertisers n ...
- Finding Burger King Moments In A Fractured MediaverseBurger King is prioritizing the moments that matter for the company ...
- Switching Gears: Lexus Broadens it's Image & AudienceThe importance of cultural connection points in advertising still holds true ...
- Kubota Tractor Names Goodway Group Agency Of RecordGoodway Group will serve as Kubota's main digital strategy partner across corpora ...
- Chief Investment Execs On How The Linear-To-Streaming Shift Will Impact The UpfrontFive agency power players say that the wealth of streaming/CTV options beyo ...
- Streaming's 'Staggering' Disruption Since 2019 Drove Netflix U.S. Share Down Nearly 20 PointsWith the last two major SVOD launches in the game as ...
- ATV In-App Outperformed Web Ad Impressions In 2020, For First TimeGoogle Ad Manager reports that ATV advertising dipped in Q2 but recover ...
- Engine's Scott Schiller On Why 2021's Upfronts Should Be Different"It's time to rip off the Band-aid. Advertisers and media need ...
- Google's Bailing On Third-Party IDs Should Be Another Plus For CTVPerformance marketers, in particular, are likely to shift ad dollars to C ...
- TVSquared, Experian Team For Deterministic Advanced TV Ad MeasurementWith the integration of Experian's data, TVSquared, which reaches more than 1 ...
- vMVPDs' 2020 Trends, In Six ChartsA look at vMVPDs' shares of subscriptions and sign-ups, resubscribe and tri ...
- Will vMVPDs Rule After All? 43% Of Pay-TV Households Say They'll Likely Switch Within 12 MonthsThe once-in-decline vMVPD sector could become the dominant successor to traditional pay- ...
- The Lowdown On CTV/OTV Growth Prospects, And Challenges, For 2021CTV programmatic video ad spend is set to leap by 54%, a ...
- New Niche-Streaming Hub Struum Is Sign Of Increasing Aggregation AheadStruum, the still-in-development, ClassPass-like hub for niche streamers from high-profile founders a ...
- 20% Of U.S. Broadband Households Use Ad-Supported OTT, 15% Use 'Freemium' ServicesNew research confirms the growing popularity of so-called freemium services - hybr ...
- 2021 Promises A FAST Start, Data Transformation, AI, More Work On Standardized MeasurementAs with AVOD, consumer adoption of free, ad-supported TV is expected ...
- Will CTV/OTT Overshadow Linear In 2021?Agree or disagree, that's essentially the bottom-line takeaway from most of the ...
- Cadent Launches Upgraded ATV Platform, Signs EmpowerThe enhanced platform integrates patented identity and graph technology from identity a ...
- The QR Code Also Rises... For NowThe rise in CTV audiences and advertising, and D2C initiatives, has al ...
