- Competition Spurs Decline In VOD And Online Linear Consumption Per User, Per Service
Advanced TV Insider, Karlene Lukovitz - Friday, August 12, 2022
The big exception is sports programming. ...
- U.S. TV Leads Surge In Global Media Costs
Digital News Daily, Karlene Lukovitz - Monday, August 8, 2022
U.S. TV CPMs are up nearly 40% from 2019 pre-pandemic levels, accordi ...
- Will FASTs Drive A Boom In Branded-Content Channels?
Advanced TV Insider, Karlene Lukovitz - Friday, August 5, 2022
In theory, this rapidly expanding platform lends itself perfectly to branded channel ...
- CTV, As Well As SVOD, Faces The End Of The Broadband 'Gravy Train'
Advanced TV Insider, Karlene Lukovitz - Thursday, July 21, 2022
Due to broadband saturation, achieving CTV and SVOD growth in North Ameri ...
- Streaming Data Is Advertisers' Best Asset... And Biggest Threat
Advanced TV Insider, Karlene Lukovitz - Thursday, June 30, 2022
Horror stories of campaigns ultimately yielding significantly different-than-expected results are far t ...
- Spending On Identity Software For Advanced TV To Hit $5.5B By 2026
Research Intelligencer, Rob Williams - Friday, June 24, 2022
The biggest driver of adopting identity solutions for advanced TV is t ...
- Huge Profit Expanding Beyond the Majority
The MediaPost Cases, Lisa Singer - Friday, June 24, 2022
In the world of politics where profit doesn't come from financial gai ...
- Jackson Hewitt: Adding Humanity, Expertise and Humor to Humanize The Tax Services Company
The MediaPost Cases, Lisa Singer - Tuesday, June 21, 2022
Jackson Hewitt created an integrated brand campaign to educate people about t ...
- 59% Of OTT Subscribers Prefer Unified Services Bundles
Advanced TV Insider, Karlene Lukovitz - Friday, May 27, 2022
All streaming services -- including ad-supported ones -- will need to ...
- Brands Spent $369M On Ad-Supported Streamers In Q1
Advanced TV Insider, Karlene Lukovitz - Friday, May 13, 2022
That's expectedly down a bit from the holiday quarter, but up ...
- CTV Is Most Popular Video Ad Type Among Media Buyers
Research Intelligencer, Rob Williams - Thursday, May 5, 2022
CTV is considered more necessary than social video and national broadcast ...
- 35% Of CTV Ad Buyers Plan To Increase Upfront Commitments
Advanced TV Insider, Karlene Lukovitz - Friday, April 29, 2022
Upfront buys will also be about evenly divided among CTV-first, linear-first a ...
- Peacock, Paramount+ Have Highest Shares of Lower-Priced Ad-Supported Subs Among Major Streamers
Advanced TV Insider, Karlene Lukovitz - Friday, March 25, 2022
Discovery+ and HBO Max have had less uptake for their ad-supported tier ...
- The Top 5 AVODs Are Duking It Out For A Handful Of Ad Categories
Advanced TV Insider, Karlene Lukovitz - Friday, March 4, 2022
And now a Disney+ AVOD is on the way. ...
- Native Ads On Television Grab More Viewer Attention Than Traditional Formats
Research Intelligencer, Rob Williams - Friday, March 4, 2022
Ad "extensions" that break the monotony of back-to-back traditional ads on connect ...
- QR Codes For TV: Insights From An Insider
Advanced TV Insider, Karlene Lukovitz - Friday, February 18, 2022
As usual, optimizing this tech is not as easy as it m ...
- Counting Ads Delivered When TV Is Turned Off
Media Insider, Dave Morgan - Thursday, February 3, 2022
Do you just exclude all viewing events when the channel didn't chan ...
- TV Providers, As Well As Streamers, Hit New Levels Of Customer Satisfaction In 2021
Advanced TV Insider, Karlene Lukovitz - Friday, January 14, 2022
TV providers and streamers were two of only three categories that surpass ...
- Discovery Takes Minority Stake In OpenAP
Digital News Daily, Karlene Lukovitz - Monday, January 10, 2022
Discovery, already a supply-side member, will now sit on OpenAP's board a ...
- Digital Ad Dollars Shift To CTV -- And Other 2022 Predictions
Advanced TV Insider, Karlene Lukovitz - Wednesday, December 29, 2021
Connected TV is set to grab ad dollars from digital budgets, n ...
- Double-Digit Streamer Subscriber Churn? Actual Transactions Tell A Very Different Story
Advanced TV Insider, Karlene Lukovitz - Monday, December 20, 2021
Are SVOD subscription churn rates at 35% or even 44%? Actual transactio ...
- Global CTV Ad Spend To Rise 23%, Hit $20.3B In 2022, With Programmatic Likely To Dominate
Advanced TV Insider, Karlene Lukovitz - Friday, December 10, 2021
CTV will account for about 12% of total global TV ad spendi ...
- Deloitte: Addressable Targeting Gets The Hype, But Reach Will Deliver The Value
Advanced TV Insider, Karlene Lukovitz - Friday, December 3, 2021
With traditional TV audiences shrinking, being able to aggregate audiences across broadcas ...
- CIMM Developing Guide To Converged TV Measurement Providers
Digital News Daily, Karlene Lukovitz - Wednesday, December 1, 2021
The guide aims to provide profiles and objective comparisons of the capabiliti ...
- YouTube TV Latest To Eye Free Channels To Pump Up Advertising
Advanced TV Insider, Karlene Lukovitz - Friday, November 26, 2021
YouTube TV is reportedly in talks with Vox Media, Brat TV a ...
- Addressable's Remaining Obstacles: More Business Than Tech?
Advanced TV Insider, Karlene Lukovitz - Friday, November 19, 2021
The core technology needed to drive a breakthrough for addressable TV advertisi ...
- Will 2022 Be Addressable's Breakout Year?
Advanced TV Insider, Karlene Lukovitz - Friday, November 12, 2021
Execs from top agencies weigh in on what's needed to accelerate moment ...
- CTV Secures Its Leading Share Of Video Ad Impressions
Advanced TV Insider, Karlene Lukovitz - Friday, November 5, 2021
CTV's share of impressions has been 35% or higher in each ...
- ANA To Test Cross-Media Measurement System With VideoAmp
Digital News Daily, Karlene Lukovitz - Monday, November 1, 2021
The pilot will test various approaches to the use of Virtual ...
- Streaming Ads: 44% Say There Are Too Many, 69% Say They're Repetitive, 53% Find Them Invasive
Advanced TV Insider, Karlene Lukovitz - Friday, October 22, 2021
For long-term business model stability, addressing invasiveness concerns is as or mo ...