Tag results for "advanced tv"
- Pandemic-Driven Sea Changes Make Advanced TV's Targeting Even More ValuableOTT/CTV and addressable strategies can help advertisers fill the short-term impressions shortfall ...
- Bandwidth Hogging: The Ugly Reality That Could Limit Streaming's COVID-19 BonanzaNetflix and YouTube have agreed to reduce their huge data use by ...
- How Much Will SVODs Benefit From Coronavirus' Stay-Home Dynamic?Sure, people are going to be watching more streaming content -- but ...
- OpenAP Creates Advertiser Advisory BoardRoster of client and agency executives will help guide the advanced TV ...
- Xandr Invest Making Linear TV Buys Available Across Disney, AMC, WarnerMedia NetworksDisney and AMC, as well as AT&T's WarnerMedia, will make their full ...
- What's Possible With Addressable? Maybe More Than You ThinkCadillac is among the brands using innovative approaches like propensity models to ...
- Where Is The TV/Video Ecosystem Headed? Thoughts From Disney, Discovery, Dentsu, AmpersandWith all of the focus on streaming, CTV and addressable now, executives ...
- NBCU Owned Locals Bow CTV/OTT Advanced Advertising BusinessThe new "Spot On" initiative is designed to enable locals to compete ...
- ViacomCBS Puts Streaming, Advanced Advertising On The Front BurnerLeveraging the company's SVOD and AVOD assets, and expanding advanced advertising partnerships, ...
- More Audience, Analytics Milestones For ATVThe new MRI-Simmons and FourthWall Media partnership should enable new levels of ...
- What Does a Cookie-Less World Mean For ATV? Here's Comscore's TakeComscore believes it's well-positioned to benefit because of its focus on contextual ...
- Les Carter Returns To Cadent, As CTOCarter will oversee integration of the recently acquired 4Info OTT and CTV ...
- NBCU To Enable TV, Digital Ad Buys In Single PlatformNBCUniversal will soon be able to offer ad buys that span linear ...
- D2Cs Learning To Use OTT In The Performance MixTesting OTT and other data-driven TV as part of a unified performance ...
- Cadent Buys ID Provider 4Info To Expand Advanced TV CapabilitiesAdding 4Info's ability to match multiple TV devices to individual households to ...
- Is A 'New' Pay-TV Bundle Part Of Our Future?Will cord-cutters' frustration with too many services push traditional pay-TV operators and ...
- Year-End Frenzy Of Cross-Media Activity Sets Stage For Pivotal 2020The year-end flurry of OTT, CTV and addressable deals, partnerships, and new ...
