Tag results for "advanced tv"
- Summer TV Advertising Can Boost Share Of Voice For BrandsAdvertisers that stay on air in the summer months have a chan ...
- Marketing Partners Weigh In On This Year's UpfrontsThoughts on what needs and variables will dominate 2023's negotiations, from ad-te ...
- Behind Brands' Focus On Clean Rooms, Interoperability, Identity StrategiesMarketers need an identity strategy that allows for a mixture of authenticate ...
- FASTs To Generate $6.3B In Global Revenue In 2023, $12B By 2027The U.S.'s heavy dominance will lessen somewhat as non-U.S. markets see fast ...
- D2C Marketers Who've Used CTV Are Upping 2023 Spend On The ChannelD2C marketers overall report averaging about the same percentage for CTV ...
- YouTube, Netflix Are Most-Viewed Streamers, But FASTs Dominate Among 18-45sFASTs are now used daily or weekly by 38% of younger adul ...
- Study: 20% Of Ads On Kids' CTV Content Are InappropriateThe analysis shines a spotlight on CTV's general limitations and lack ...
- Ad-Supported Streaming Adoption Up To 64%, Ad Tolerance DownWhile 74% of North American adults are at least ad-tolerant, that's do ...
- Ad Creative Still Mostly Fails To Leverage Converged TV's Targeting CapabilitiesSeventy percent of senior brand execs recently surveyed said that their creati ...
- DoubleVerify Offers One Solution For CTV's 'TV Off' Measurement IssueMeanwhile, an iSpot.TV solution - and GroupM-shepherded effort to develop new C ...
- Converged TV: Marketers' Takes On Measurement, Buying Practices, PrioritiesMarketers report finding ways to work around "currency" and cross-channel measurement issue ...
- P&G, Geico Help Push OTT To 15% Of U.S. Q3 Digital Ad SpendThat's up from an average 13% between October 2021 and January 202 ...
- The Next Big Thing For Addressable TV: Retail Media CollaborationCombining retailers' transactional and consumer profile data with TV's engagement factor a ...
- FASTs To Dominate TV Ad Spend By 2025: AnalysisFAST services' share of total U.S. TV ad revenue is projected ...
- Ampersand Automates Addressable TV Planning, BuyingManaged service media clients can automate steps, workflow with addressable buyers. ...
- CTV 2023: Targeting, Buying Advances, Interactive Leaps, Measurement Morass...Struggles to resolve existing and new challenges will accompany advertising and te ...
- Agency Media Director: Trust Still An Issue For CTVCTV won't reach its full advertising potential until it can deliver ...
- Linear Revival: Digital Antennas Drive Growing Competition For Viewing TimeAmong digital antenna owners without MVPD service, time spent with live ...
- Your Brain On Addressable: More Engagement, Emotion, RecallGreater recall of addressable vs non-addressable ads is true whether or n ...
- The Pitfalls Of IP-Based Targeting In Streaming Campaigns... And How To Minimize ThemA performance TV pro offers tips for mitigating the limitations and ris ...
- IAB Buyers' Survey: CTV To Lead 2023 Ad Growth, At 14.4%, Linear To Dip 6.3%The contrasting ad spending projections reported by buyers sync with the opposi ...
- 80% Report Upping Converged TV Ad Budgets YoY, Fragmentation Is Top ChallengeNearly 45% reported allocating 20% to 40% of their total media spe ...
- Proven-Performance Approach Drives Upward Progress of Video RoASBuilding and executing campaigns rooted in proven results can present limitations ...
- IAB Tech Lab Tackles Universal Standards For Streamlining Buys Across TV EnvironmentsInitiative has a roadmap for setting technical standards and creating a structu ...
- How Much 'Better' Than Linear Can Streaming Advertising Get?Shoppability, social streams and gamification are all in the mix, and wi ...
- Streaming Video Is Most-Watched Media Platform Among Black ConsumersBlack consumers are most likely to find representative content on streaming platfor ...
- Hispanic Audiences Tend To Spend Much Of Their TV Time StreamingNetflix and YouTube are the most popular streaming services among Spanish-speaking consume ...
- Who Will Disrupt The Disruptors?Disney is well on its way, merging databases to enable using Disne ...
- Poll: Most Families That Stream Kids' Content Eschew Linear TVNearly two-thirds of these families report no access to linear. ...
- 59% Of U.S. Adults Watch Video Daily On Non-TV DevicesHalf of adults watch daily on a mobile phone. And SVODs p ...
