Tag results for "advanced tv"
- Checking The Addressable Scorecard: MVPDs, Smart TV, NextGen TVAn overview of MVPDs' current reach and in-the-works addressable initiatives. ...
- CTV: The Next Walled Garden?For all of CTV's advantages and its growth, particularly since COVID, buyers ...
- Streamers Still Watch Lots Of Linear... But 5% Of OTT Viewers Get No Linear AdsPeople who consistently watch multiple hours of streamed content each week also ...
- Kirk McDonald Exits Xandr For GroupM; Mike Welch Named New Xandr ChiefAs CEO North America at GroupM, McDonald will report to Global CEO ...
- CTV Ad Personalization Remains ElusiveResearch shows that consumers want personalization from CTV and other platforms. And ...
- In Addressable, Breaking Up Is Hard To DoAgency, network, MVPD and measurement executives extolled addressable's promise, but also acknowledged ...
- The Media Kitchen's Samantha Stockman On OTT, CTV And The NewFrontsThe agency's group director weighs in on what matters most now and ...
- Tapping The Streaming Sports Advertising Opportunity Takes More Than MoneyResearch shows that viewers have quite different expectations for advertising in the ...
- Viewing Time, Other CTV Behaviors Now Resemble Linear'sA FreeWheel analysis of CTV user data shows viewing patterns that parallel ...
- The Ins And Outs Of CTV RetargetingWith CTV viewership reaching new levels, and more advertisers interested in performance ...
- AMC Networks, Weather Channel Join OpenAPThe media companies join NBCUniversal, Fox, ViacomCBS and Univision in offering their ...
- 2025 Global Outlook: Disney+, Netflix To Add 460M Subs; Pay TV To Add 35M, See Revenue Drop 26%Global SVOD to be dominated by five platforms with combined paid subscribers ...
- With $10B In Scatter Up For Grabs, 'Prepare For A Scrum'Advanced TV channels stand to benefit from a scatter market fattened by ...
- Local Advanced TV Advertising Moving Forward During Trying TimesWith overall ad budgets hit by the uncertainty surrounding the pandemic, and ...
- Roku: COVID Is To Linear TV What 2008 Was To PrintWith its new OneView DSP and impressive user growth stats, Roku believes ...
- Univision Joins Nielsen's Addressable TV Beta ProgramUnivision joins seven other major broadcasters in testing Nielsen's platform, which aims ...
- CIMM Launches Best Practices Study On Combining Smart TV, STB DataThe study aims to develop guidelines for the emerging practice of merging ...
- AT&T Total Ad Revenue Down 13% In Q1, But Xandr Up 15%; Pay-TV Losses Hit 897KAs a result of the pandemic, ad revenue at WarnerMedia dropped $300 ...
- Pre- And During Pandemic, CTV/Streaming Taking Bigger Role In 2020 Ad PlansEven before COVID-19 caused shelter at home, 13% to 14% of marketing ...
- NCS On OTT Metrics Misperceptions, Growing OpportunitiesOTT is far more measurable than many marketers think, says NCS TV/programmatic ...
- Pandemic-Driven Sea Changes Make Advanced TV's Targeting Even More ValuableOTT/CTV and addressable strategies can help advertisers fill the short-term impressions shortfall ...
- Bandwidth Hogging: The Ugly Reality That Could Limit Streaming's COVID-19 BonanzaNetflix and YouTube have agreed to reduce their huge data use by ...
- How Much Will SVODs Benefit From Coronavirus' Stay-Home Dynamic?Sure, people are going to be watching more streaming content -- but ...
- OpenAP Creates Advertiser Advisory BoardRoster of client and agency executives will help guide the advanced TV ...
- Xandr Invest Making Linear TV Buys Available Across Disney, AMC, WarnerMedia NetworksDisney and AMC, as well as AT&T's WarnerMedia, will make their full ...
- What's Possible With Addressable? Maybe More Than You ThinkCadillac is among the brands using innovative approaches like propensity models to ...
- Where Is The TV/Video Ecosystem Headed? Thoughts From Disney, Discovery, Dentsu, AmpersandWith all of the focus on streaming, CTV and addressable now, executives ...
- NBCU Owned Locals Bow CTV/OTT Advanced Advertising BusinessThe new "Spot On" initiative is designed to enable locals to compete ...
- ViacomCBS Puts Streaming, Advanced Advertising On The Front BurnerLeveraging the company's SVOD and AVOD assets, and expanding advanced advertising partnerships, ...
- More Audience, Analytics Milestones For ATVThe new MRI-Simmons and FourthWall Media partnership should enable new levels of ...
