- P&G, Geico Help Push OTT To 15% Of U.S. Q3 Digital Ad Spend
Advanced TV Insider, Karlene Lukovitz - Friday, February 3, 2023
That's up from an average 13% between October 2021 and January 202 ...
- The Next Big Thing For Addressable TV: Retail Media Collaboration
Advanced TV Insider, Karlene Lukovitz - Friday, January 27, 2023
Combining retailers' transactional and consumer profile data with TV's engagement factor a ...
- FASTs To Dominate TV Ad Spend By 2025: Analysis
Advanced TV Insider, Karlene Lukovitz - Friday, January 13, 2023
FAST services' share of total U.S. TV ad revenue is projected ...
- Ampersand Automates Addressable TV Planning, Buying
Digital News Daily, Karlene Lukovitz - Wednesday, January 4, 2023
Managed service media clients can automate steps, workflow with addressable buyers. ...
- CTV 2023: Targeting, Buying Advances, Interactive Leaps, Measurement Morass...
Advanced TV Insider, Karlene Lukovitz - Thursday, December 29, 2022
Struggles to resolve existing and new challenges will accompany advertising and te ...
- Agency Media Director: Trust Still An Issue For CTV
Advanced TV Insider, Karlene Lukovitz - Friday, December 23, 2022
CTV won't reach its full advertising potential until it can deliver ...
- Linear Revival: Digital Antennas Drive Growing Competition For Viewing Time
Advanced TV Insider, Karlene Lukovitz - Friday, December 9, 2022
Among digital antenna owners without MVPD service, time spent with live ...
- Your Brain On Addressable: More Engagement, Emotion, Recall
Advanced TV Insider, Karlene Lukovitz - Friday, December 2, 2022
Greater recall of addressable vs non-addressable ads is true whether or n ...
- The Pitfalls Of IP-Based Targeting In Streaming Campaigns... And How To Minimize Them
Advanced TV Insider, Karlene Lukovitz - Friday, November 25, 2022
A performance TV pro offers tips for mitigating the limitations and ris ...
- IAB Buyers' Survey: CTV To Lead 2023 Ad Growth, At 14.4%, Linear To Dip 6.3%
Advanced TV Insider, Karlene Lukovitz - Friday, November 18, 2022
The contrasting ad spending projections reported by buyers sync with the opposi ...
- 80% Report Upping Converged TV Ad Budgets YoY, Fragmentation Is Top Challenge
Digital News Daily, Karlene Lukovitz - Monday, November 14, 2022
Nearly 45% reported allocating 20% to 40% of their total media spe ...
- Proven-Performance Approach Drives Upward Progress of Video RoAS
The MediaPost Cases, Lisa Singer - Friday, December 23, 2022
Building and executing campaigns rooted in proven results can present limitations ...
- IAB Tech Lab Tackles Universal Standards For Streamlining Buys Across TV Environments
Advanced TV Insider, Karlene Lukovitz - Thursday, November 10, 2022
Initiative has a roadmap for setting technical standards and creating a structu ...
- How Much 'Better' Than Linear Can Streaming Advertising Get?
Advanced TV Insider, Karlene Lukovitz - Friday, October 21, 2022
Shoppability, social streams and gamification are all in the mix, and wi ...
- Streaming Video Is Most-Watched Media Platform Among Black Consumers
Research Intelligencer, Robert Williams - Tuesday, October 18, 2022
Black consumers are most likely to find representative content on streaming platfor ...
- Hispanic Audiences Tend To Spend Much Of Their TV Time Streaming
Research Intelligencer, Robert Williams - Wednesday, October 5, 2022
Netflix and YouTube are the most popular streaming services among Spanish-speaking consume ...
- Who Will Disrupt The Disruptors?
Advanced TV Insider, Karlene Lukovitz - Friday, September 16, 2022
Disney is well on its way, merging databases to enable using Disne ...
- Poll: Most Families That Stream Kids' Content Eschew Linear TV
Advanced TV Insider, Karlene Lukovitz - Thursday, September 1, 2022
Nearly two-thirds of these families report no access to linear. ...
- 59% Of U.S. Adults Watch Video Daily On Non-TV Devices
Advanced TV Insider, Karlene Lukovitz - Thursday, August 25, 2022
Half of adults watch daily on a mobile phone. And SVODs p ...
- Streaming Ads: Relevance Offsets Load -- Up To A Point
Advanced TV Insider, Karlene Lukovitz - Friday, August 19, 2022
Seeing more ads on a streamer doesn't necessarily translate to viewer dissatisfactio ...
- Competition Spurs Decline In VOD And Online Linear Consumption Per User, Per Service
Advanced TV Insider, Karlene Lukovitz - Friday, August 12, 2022
The big exception is sports programming. ...
- U.S. TV Leads Surge In Global Media Costs
Digital News Daily, Karlene Lukovitz - Monday, August 8, 2022
U.S. TV CPMs are up nearly 40% from 2019 pre-pandemic levels, accordi ...
- Will FASTs Drive A Boom In Branded-Content Channels?
Advanced TV Insider, Karlene Lukovitz - Friday, August 5, 2022
In theory, this rapidly expanding platform lends itself perfectly to branded channel ...
- CTV, As Well As SVOD, Faces The End Of The Broadband 'Gravy Train'
Advanced TV Insider, Karlene Lukovitz - Thursday, July 21, 2022
Due to broadband saturation, achieving CTV and SVOD growth in North Ameri ...
- Streaming Data Is Advertisers' Best Asset... And Biggest Threat
Advanced TV Insider, Karlene Lukovitz - Thursday, June 30, 2022
Horror stories of campaigns ultimately yielding significantly different-than-expected results are far t ...
- Spending On Identity Software For Advanced TV To Hit $5.5B By 2026
Research Intelligencer, - Friday, June 24, 2022
The biggest driver of adopting identity solutions for advanced TV is t ...
- Huge Profit Expanding Beyond the Majority
The MediaPost Cases, Lisa Singer - Friday, June 24, 2022
In the world of politics where profit doesn't come from financial gai ...
- Jackson Hewitt: Adding Humanity, Expertise and Humor to Humanize The Tax Services Company
The MediaPost Cases, Lisa Singer - Tuesday, June 21, 2022
Jackson Hewitt created an integrated brand campaign to educate people about t ...
- 59% Of OTT Subscribers Prefer Unified Services Bundles
Advanced TV Insider, Karlene Lukovitz - Friday, May 27, 2022
All streaming services -- including ad-supported ones -- will need to ...
- Brands Spent $369M On Ad-Supported Streamers In Q1
Advanced TV Insider, Karlene Lukovitz - Friday, May 13, 2022
That's expectedly down a bit from the holiday quarter, but up ...