- CTV Is Most Popular Video Ad Type Among Media Buyers
Research Intelligencer, - Thursday, May 5, 2022
CTV is considered more necessary than social video and national broadcast ...
- 35% Of CTV Ad Buyers Plan To Increase Upfront Commitments
Advanced TV Insider, Karlene Lukovitz - Friday, April 29, 2022
Upfront buys will also be about evenly divided among CTV-first, linear-first a ...
- Peacock, Paramount+ Have Highest Shares of Lower-Priced Ad-Supported Subs Among Major Streamers
Advanced TV Insider, Karlene Lukovitz - Friday, March 25, 2022
Discovery+ and HBO Max have had less uptake for their ad-supported tier ...
- The Top 5 AVODs Are Duking It Out For A Handful Of Ad Categories
Advanced TV Insider, Karlene Lukovitz - Friday, March 4, 2022
And now a Disney+ AVOD is on the way. ...
- Native Ads On Television Grab More Viewer Attention Than Traditional Formats
Research Intelligencer, - Friday, March 4, 2022
Ad "extensions" that break the monotony of back-to-back traditional ads on connect ...
- QR Codes For TV: Insights From An Insider
Advanced TV Insider, Karlene Lukovitz - Friday, February 18, 2022
As usual, optimizing this tech is not as easy as it m ...
- Counting Ads Delivered When TV Is Turned Off
Media Insider, Dave Morgan - Thursday, February 3, 2022
Do you just exclude all viewing events when the channel didn't chan ...
- TV Providers, As Well As Streamers, Hit New Levels Of Customer Satisfaction In 2021
Advanced TV Insider, Karlene Lukovitz - Friday, January 14, 2022
TV providers and streamers were two of only three categories that surpass ...
- Discovery Takes Minority Stake In OpenAP
Digital News Daily, Karlene Lukovitz - Monday, January 10, 2022
Discovery, already a supply-side member, will now sit on OpenAP's board a ...
- Digital Ad Dollars Shift To CTV -- And Other 2022 Predictions
Advanced TV Insider, Karlene Lukovitz - Wednesday, December 29, 2021
Connected TV is set to grab ad dollars from digital budgets, n ...
- Double-Digit Streamer Subscriber Churn? Actual Transactions Tell A Very Different Story
Advanced TV Insider, Karlene Lukovitz - Monday, December 20, 2021
Are SVOD subscription churn rates at 35% or even 44%? Actual transactio ...
- Global CTV Ad Spend To Rise 23%, Hit $20.3B In 2022, With Programmatic Likely To Dominate
Advanced TV Insider, Karlene Lukovitz - Friday, December 10, 2021
CTV will account for about 12% of total global TV ad spendi ...
- Deloitte: Addressable Targeting Gets The Hype, But Reach Will Deliver The Value
Advanced TV Insider, Karlene Lukovitz - Friday, December 3, 2021
With traditional TV audiences shrinking, being able to aggregate audiences across broadcas ...
- CIMM Developing Guide To Converged TV Measurement Providers
Digital News Daily, Karlene Lukovitz - Wednesday, December 1, 2021
The guide aims to provide profiles and objective comparisons of the capabiliti ...
- YouTube TV Latest To Eye Free Channels To Pump Up Advertising
Advanced TV Insider, Karlene Lukovitz - Friday, November 26, 2021
YouTube TV is reportedly in talks with Vox Media, Brat TV a ...
- Addressable's Remaining Obstacles: More Business Than Tech?
Advanced TV Insider, Karlene Lukovitz - Friday, November 19, 2021
The core technology needed to drive a breakthrough for addressable TV advertisi ...
- Will 2022 Be Addressable's Breakout Year?
Advanced TV Insider, Karlene Lukovitz - Friday, November 12, 2021
Execs from top agencies weigh in on what's needed to accelerate moment ...
- CTV Secures Its Leading Share Of Video Ad Impressions
Advanced TV Insider, Karlene Lukovitz - Friday, November 5, 2021
CTV's share of impressions has been 35% or higher in each ...
- ANA To Test Cross-Media Measurement System With VideoAmp
Digital News Daily, Karlene Lukovitz - Monday, November 1, 2021
The pilot will test various approaches to the use of Virtual ...
- Streaming Ads: 44% Say There Are Too Many, 69% Say They're Repetitive, 53% Find Them Invasive
Advanced TV Insider, Karlene Lukovitz - Friday, October 22, 2021
For long-term business model stability, addressing invasiveness concerns is as or mo ...
- 70% Of Buyers Say All TV Should Be Bought On Impressions
Digital News Daily, Karlene Lukovitz - Wednesday, October 13, 2021
The converged-TV study also finds that investing at least 10% of impressio ...
- Comcast's No-Dish, No-STB Sky Glass Takes On Streamers, Cable, Big TV Makers
Advanced TV Insider, Karlene Lukovitz - Friday, October 8, 2021
Does this "no fuss" device really signal "the end of the set-t ...
- Data-Driven Linear Spend On A Roll; Programmatic Buys Still Limited Within CTV
Advanced TV Insider, Karlene Lukovitz - Friday, October 1, 2021
Large percentages of TV buyers surveyed by Xandr plan budget increases f ...
- CTV Platforms Drive 30% Of New OTT Subs, Gen Z Views Video As Much On PCs As TV
Advanced TV Insider, Karlene Lukovitz - Friday, September 10, 2021
Overall, 72% of households report regularly using multiple platforms for video viewin ...
- Even Paid Content Viewers Are Surprisingly Ad-Tolerant
Advanced TV Insider, Karlene Lukovitz - Friday, September 3, 2021
Roughly 40% to 55% of consumers who pay for video/TV content a ...
- CTV Accounts For 60% Of Premium Video Ad Views, Programmatic Buys Now Up To 24%
Advanced TV Insider, Karlene Lukovitz - Friday, August 27, 2021
Roku and Amazon Fire TV devices continued to dominate CTV, with 4 ...
- Six In 10 CTV Households Watch Free, Ad-Supported Streamers
Advanced TV Insider, Karlene Lukovitz - Thursday, August 19, 2021
And YouTube now generates as much in ad revenue as Netflix do ...
- Buy- And Sell-Side Execs Join New TV Data Initiative Advisory Group
Video Insider, Karlene Lukovitz - Tuesday, August 17, 2021
Major agencies, advertisers, broadcasters, streamers and platforms are on board to he ...
- Disney+ Still Has Vast Opportunity For Growth
Advanced TV Insider, Karlene Lukovitz - Friday, August 13, 2021
Disney+, already in 61 countries, will push into South Korea, Hong Ko ...
- CTV Ad Loads Are Important, But Not The Whole Ball Game
Advanced TV Insider, Karlene Lukovitz - Friday, August 6, 2021
The appeal of CTV's low ad loads can be easily undermined ...