- Data-Driven Linear Spend On A Roll; Programmatic Buys Still Limited Within CTV
Advanced TV Insider, Karlene Lukovitz - Friday, October 1, 2021
Large percentages of TV buyers surveyed by Xandr plan budget increases f ...
- CTV Platforms Drive 30% Of New OTT Subs, Gen Z Views Video As Much On PCs As TV
Advanced TV Insider, Karlene Lukovitz - Friday, September 10, 2021
Overall, 72% of households report regularly using multiple platforms for video viewin ...
- Even Paid Content Viewers Are Surprisingly Ad-Tolerant
Advanced TV Insider, Karlene Lukovitz - Friday, September 3, 2021
Roughly 40% to 55% of consumers who pay for video/TV content a ...
- CTV Accounts For 60% Of Premium Video Ad Views, Programmatic Buys Now Up To 24%
Advanced TV Insider, Karlene Lukovitz - Friday, August 27, 2021
Roku and Amazon Fire TV devices continued to dominate CTV, with 4 ...
- Six In 10 CTV Households Watch Free, Ad-Supported Streamers
Advanced TV Insider, Karlene Lukovitz - Thursday, August 19, 2021
And YouTube now generates as much in ad revenue as Netflix do ...
- Buy- And Sell-Side Execs Join New TV Data Initiative Advisory Group
Video Insider, Karlene Lukovitz - Tuesday, August 17, 2021
Major agencies, advertisers, broadcasters, streamers and platforms are on board to he ...
- Disney+ Still Has Vast Opportunity For Growth
Advanced TV Insider, Karlene Lukovitz - Friday, August 13, 2021
Disney+, already in 61 countries, will push into South Korea, Hong Ko ...
- CTV Ad Loads Are Important, But Not The Whole Ball Game
Advanced TV Insider, Karlene Lukovitz - Friday, August 6, 2021
The appeal of CTV's low ad loads can be easily undermined ...
- Tiered Streaming Options' Strong Appeal; Prime Video's Powerful Membership Draw
Advanced TV Insider, Karlene Lukovitz - Friday, July 30, 2021
"Tiered plans give viewers control of their experience," sums up the auth ...
- Magnite Joins TV Data Initiative
Digital News Daily, Karlene Lukovitz - Tuesday, July 27, 2021
The initiative, launched in April, aims to support the application of audien ...
- CTV Key In Driving Travel Advertising Rebound
Advanced TV Insider, Karlene Lukovitz - Friday, July 23, 2021
CTV ad impressions and spending were up 320% and 390%, respectively, ...
- Q2: New U.S. SVOD Subs Slowed Sharply, Netflix Lost Share, Amazon On A Roll
Advanced TV Insider, Karlene Lukovitz - Friday, July 16, 2021
Amazon and newcomer Discovery+ bucked the ...
- vMVPDs Reached 16% Of U.S. Pay-TV Subs In 2020, As Traditional Pay-TV Subs Continued To Plummet
Advanced TV Insider, Karlene Lukovitz - Friday, July 9, 2021
vMVPDs were the only pay-TV segment to see growth during the pandemi ...
- CTV Now #1 In North American Video Ad Impressions
Digital News Daily, Karlene Lukovitz - Thursday, July 8, 2021
CTV accounts for 29% of all video impressions served in North Americ ...
- How To Optimize Return On AVOD Spend? Roku Offers Points To Consider
Advanced TV Insider, Karlene Lukovitz - Friday, June 25, 2021
Content quality is crucial, but other factors are just as important ...
- SmileDirect's All-Screen Press
The MediaPost Cases, Lisa Singer - Monday, August 9, 2021
As the oral care upstart SmileDirect grows its brand into new produ ...
- Pay-TV Players, Vizio Form Another Addressable Consortium: Go Addressable
Digital News Daily, Karlene Lukovitz - Thursday, June 17, 2021
Eight television players, including cable operators Comcast, Charter and Altice USA, satelli ...
- Android TV's Growth Looks To Be Outpacing Roku, Amazon Fire TV
Advanced TV Insider, Karlene Lukovitz - Friday, June 11, 2021
According to new Google Play Store data, the YouTube app for Andro ...
- FAST Work: OTT Subs Now In 82% Of U.S. Households
Advanced TV Insider, Karlene Lukovitz - Friday, June 4, 2021
That's up from 76% in 2020 and 64% in 2018 -- a ...
- What's Right - And Wrong - With AVODs
Advanced TV Insider, Karlene Lukovitz - Friday, May 21, 2021
Consumers are quite open to ad-supported streaming services -- even if mode ...
- D2C Brands Tune-In to Primetime
The MediaPost Cases, Lisa Singer - Friday, June 4, 2021
TV's lower ad prices and higher available inventory enabled digital-first advertisers n ...
- Finding Burger King Moments In A Fractured Mediaverse
The MediaPost Cases, Lisa Singer - Tuesday, June 15, 2021
Burger King is prioritizing the moments that matter for the company ...
- Switching Gears: Lexus Broadens it's Image & Audience
The MediaPost Cases, Lisa Singer - Monday, May 24, 2021
The importance of cultural connection points in advertising still holds true ...
- Kubota Tractor Names Goodway Group Agency Of Record
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 18, 2021
Goodway Group will serve as Kubota's main digital strategy partner across corpora ...
- Chief Investment Execs On How The Linear-To-Streaming Shift Will Impact The Upfront
Advanced TV Insider, Karlene Lukovitz - Friday, May 7, 2021
Five agency power players say that the wealth of streaming/CTV options beyo ...
- Streaming's 'Staggering' Disruption Since 2019 Drove Netflix U.S. Share Down Nearly 20 Points
Advanced TV Insider, Karlene Lukovitz - Friday, April 30, 2021
With the last two major SVOD launches in the game as ...
- ATV In-App Outperformed Web Ad Impressions In 2020, For First Time
Advanced TV Insider, Karlene Lukovitz - Friday, April 2, 2021
Google Ad Manager reports that ATV advertising dipped in Q2 but recover ...
- Engine's Scott Schiller On Why 2021's Upfronts Should Be Different
Advanced TV Insider, Karlene Lukovitz - Friday, March 26, 2021
"It's time to rip off the Band-aid. Advertisers and media need ...
- Google's Bailing On Third-Party IDs Should Be Another Plus For CTV
Advanced TV Insider, Karlene Lukovitz - Friday, March 19, 2021
Performance marketers, in particular, are likely to shift ad dollars to C ...
- TVSquared, Experian Team For Deterministic Advanced TV Ad Measurement
Digital News Daily, Karlene Lukovitz - Thursday, February 18, 2021
With the integration of Experian's data, TVSquared, which reaches more than 1 ...