Switching Gears: Lexus Broadens it's Image & Audience
- May 24, 2021
The importance of cultural connection points in advertising still holds true to build upon the equity in any established consumer relationship. Lexus 0to60 was created to illustrate how “performance” could create greater affinity within the Black consumer mindset for the Lexus brand. Danielle Rose, senior advertising analyst at Lexus, shares …
