Tag results for "audience targeting"
- Reddit AI-Driven Keyword Ad Targeting Follows ConversationsThe company released a Keyword Targeting feature on Friday that seems ...
- Instacart, Roku Expand Ad Partnership With Shoppable Ads, TargetingInstacart and Roku have expanded their partnership to support campaigns wherever advertise ...
- Meta's New Facebook Updates Prioritize Young AdultsThe updates, which prioritize local communities, are part of an effort ...
- Yahoo Climbs To The Top Of Mount SnowflakeThe progression from ad targeting to web browser cookies to connected I ...
- Statara, Comscore Expand Traditional Audience SegmentsThe company believes it has found a way to ensure brands ...
- Reddit Users Challenge Google, Sending Business Owners A MessageMany small businesses find they can gain traction by treating Reddit ...
- Google Improves Data Privacy Via 'Confidential Matching'Advanced technology connects first-party data for audience targeting and campaign measurement ...
- DoubleClick Pitch Deck Shows Importance Of Google's AcquisitionA leaked 2007 pitch deck outlines how the DoubleClick acquisition changed t ...
- Roblox Updates Marketplace, Will Allow Creators To Sell Avatar 'Bundles'To foster purchasing "convenience" and provide a new way for creators ...
- Dentsu Becomes Fan Of Sports Lab, Uses Team/League Data To Target ConsumersDentsu is taking the field with Sports Innovation Lab to create ne ...
- Meta Updates AI Ad System For Further Campaign CustomizationMeta has announced that over the next year, advertisers will see n ...
- Will Audience Curation Solve Addressability Challenges?Lotame Curation will give advertisers a way to build audience segments bas ...
- Dentsu Will Use AI To Reverse Engineer Entire Media-Planning ProcessAudiences are built and questions are asked, with answers showing how ...
- Dentsu Integrates Merkury Platform With QuantcastThe integration has been activated across key Dentsu clients and is n ...
- Dentsu Touts AI For Media Planning, Downplays CookiesDentsu this week announced the integration of its global data, identity a ...
- Google, Meta Reportedly Struck Secret Ad Deal To Target TeensGoogle and Meta reportedly had a secret deal to target Instagram a ...
- Words Behind Strategies At Google, Meta To Protect KidsA Google ad-targeting option came under fire when it was reported th ...
- Deterministic 'Identity Spine' Reinforced Through PartnershipDeep Sync, a provider of omnichannel identity, AI, and data solutions, h ...
- What's Black & White And Red, White & Blog All Over?Perceptions that Trump fumbled his NABJ appearance are dead wrong. It w ...
- Publishers, Buyers Urged To Track Analytics With DashboardsPiwik PRO is launching a dashboard tool in beta to help fir ...
- NYT Advertising Shares Data From AI Targeting StrategyBrandMatch, an experimental generative AI-powered targeting solution, relies on GAI to increa ...
- Reddit Lead-Gen Ads Go Public, Leverage User ConsentLead Generation Ads on Reddit moved into public beta this week. T ...
- How One Ad, Data Expert Intends To Change Retail MediaAI-supported incrementality will become a bigger focus for retail media, but th ...
- Take One: Beverly Hills Agency Offers Email Tool For SMBsThe Chambers Group uses AI technology to help clients leverage its consum ...
- Publicis To Acquire Influential In Bid To Lead 'ID Driven' Influencer MarketingInfluential will be aligned with consumer data unit Epsilon to better identi ...
- Spotify Invests In Ad Business Through Rebranded Ads ManagerThe rebranded Spotify Ads Manager has been redesigned to simplify the navigati ...
- What's The Secret To A Great Cookieless Targeting Announcement... Timing!Just days after Google scrapped plans to do away with cookies, Hav ...
- Taboola Unveils AI Tool For Audience DevelopmentThe new product combines AI-powered personalization capabilities, the company says. ...
- Television's Addressable Transformation: A Lifeline For Local StationsUnlike national addressability, the local station addressable business requires all distributors ...
- Identity Management Puts Email At Its CoreHow difficult will it be to change the perception of an industr ...
