Tag results for "audience targeting"
- Charter Communications' Ad Biz Creates New Path For CampaignsCharter's partnership with PubMatic creates a new path for ad campaigns. Transparen ...
- Claritas AI Predicts Which Audiences Should Respond Best To TargetingDevelopers have created an AI-driven audience optimization model for email marketers ...
- Personas To Target Ads Leap ForwardTo overcome signal loss, Ogury developed a method of targeting personas-anonymized grou ...
- Why Advertisers Miss The TargetData misclassification has become too common at a time when technology li ...
- Home Improvement Upgrade: How Brands Target ProspectsMost marketers in a new study say customer acquisition has become mo ...
- Advertisers Giving Conversational Commerce Ad Units Separate BudgetConversational commerce continues to impact the ways advertisers interact with consumers, generati ...
- Political Winds Shift, And So Do Networks: Changes At MSNBCIn January prime time, Fox News Channel grew 40% in total viewe ...
- Triller Rings Opening Bell: Touts Plans For Sports, BrandsSocial-media platform Triller's leadership team highlighted the company's vision for the futu ...
- Measurement, Sharing Tools Resurface At Adobe, LinkedIn, Others: AI CitedAdobe, LinkedIn and others have been working to advance measurement and audience-shari ...
- Google Testing AI To Determine Age Of UsersGoogle has announced the technique of using AI to determine a user ...
- TikTok Launches Tool To Automate Shopping Campaigns For UK RetailersTikTok has announced the launch of an AI-powered tool that brands a ...
- Bombora Integrates With Experian's Audigent For B2B, Intent Audience DataThis partnership brings B2B programmatic audiences from Bombora into Audigent's suite ...
- LinkedIn Helps Marketers 'Eliminate Waste' In New AI Targeting CampaignIn a new campaign, LinkedIn warns companies about the perils of accidental ...
- Amazon Tool Lets Advertisers Verbally Create Targeted Audiences In MinutesThe SQL generator helps advertisers create ad-targeting audiences through requests using natur ...
- Amazon Gives Brands Access To Years Of Shopping DataAmazon Ads will give brands access to the past five years ...
- Birth Of The Beta Babies: A New Generation Is Moving InThe young people born between 2010 and 2024 are about to beco ...
- Gemini Filters Could Put A Wrinkle In Advertising, Earned MediaIf Google adds filters to Gemini that allow users to control wh ...
- Health Care Programmatic Ad Platform Built To Reach 'Zero Waste'To support health care advertisers and marketers, WebMD Ignite designed ad capabiliti ...
- 21% Of Ad-Option Streaming Is Programmatic, Up 15% Year-Over-YearFor all premium video inventory including premium streaming, linear and others, arou ...
- Ad Ready: Targeting And Serving B2B AudiencesB2B marketers can reach executives based on job function and industry verti ...
- Western Union, PubMatic Expand CollaborationWestern Union is using first-party data online to offset audience extensions v ...
- Jellyfish Reverse Engineered Marketing Approach To Identify GAI Signals Used In Content, AdsThe technology identifies whether content is correctly optimized to serve queries a ...
- The New York Times Wants To 'Reshape' The Ad EconomyRather than measuring clicks and impressions, the "Times" plans to find ...
- Agency Tech Giant Mediaocean Acquiring Innovid, Merging With FlashtalkingThe acquisition has an equity value of $525 million, making it o ...
- Why You Should Care About The Racist Text Messaging CampaignRacist text messages targeted at Black men, women and students raised alar ...
- CTV Measurement Extends Deeper Into Performance AdvertisingCustomer data platform Hightouch expanded into CTV ad measurement this week, becomi ...
- Experian Analyzes CTV Trends, Supports IPv6 IP Signals, UID2 TargetingExperian plans to add support for IPv6 in its Digital Graph a ...
- Yahoo Opens Cookieless IDs To SSPs Including Amazon Publisher ServicesYahoo announced it is extending its identity solutions such as ConnectID ...
- Amazon Overhauls Its DSP To Simplify Ad Targeting"Simplify" has become a buzzword as the technology that advertising runs ...
- Reddit AI-Driven Keyword Ad Targeting Follows ConversationsThe company released a Keyword Targeting feature on Friday that seems ...
