Tag results for "connected tv"
- Away Co-Founder Joins Yahoo BoardThe co-founder and CEO of Away, a premium suitcase and travel accessori ...
- Yahoo Taps Comscore To Expand CTV Brand Safety Tools, Contextual AbilitiesYahoo's DSP can now use pre-bid inventory filters to fine-tune brand safe ...
- Hulu: Pitfall Of Serving Too Many Of The Same Commercials RepeatedlyIt may be an understatement that frequency capping doesn't work as we ...
- Google CTV Features In Display & Video 360 Advance To Next StepsGoogle on Thursday introduced CTV features in Display & Video 360, wi ...
- Magnite, FreeWheel Lead CTV Programmatic In N.A. Market ShareRankings also cover mobile programmatic suppliers. ...
- Netflix Can Hit Advertising 'Sweet Spot' Of $25 To $45 CPM: SMISMI says Netflix has a clear opportunity to hit this "sweet spo ...
- Star Gazing With A Foot Firmly On The Ground: Amazon Prime Video "Cosmic Love's" Astrologer's Guide To Brand Success"It was so eerily accurate about people's personalities, that it was ...
- 2022 Political Advertising Estimated To Hit Record $9.7B, CTV At $1.4BThe political advertising estimate for 2022 is the highest ever for a ...
- IRIS.TV, Silverpush Team To Offer AI-Targeted CTV Video InventoryThe companies say the platform can deliver billions of contextually targeted C ...
- TV Upfront Numbers: Believe In 'Commitments,' Revenue, Or Flexibility?Now, TV network-based media companies' disclosures of big upfront "commitments" are mo ...
- Trade Desk Sees 35% Higher Q2 Revenue, Strong CTV Business"CTV is evolving faster than anyone predicted," said Trade Desk CEO Je ...
- Connected TV Looks To Maintain 'Shiny New Thing' StatusWant some hope in an otherwise questionable TV marketplace with a probab ...
- CTV Fraud Found 83% Lower With Fully On-Screen Delivery Than When 'TV Off' Is UncontrolledEliminating delivery to TVs that are actually turned off also improves engagemen ...
- Many Big Brands Are Missing The Boat On Ad-Supported Kids' CTV: AnalysisMedia-buying silos are limiting uptake of cost-efficient ad-supported kids' content on AVO ...
- Barking Up The Wrong Tree: YouTube Already Top Streaming Dog, So What's Left?YouTube Q2 ad revenues were up just 4% -- slightly under analyst ...
- How Marketers Are Reassessing Their Budgets As The Economy DipsHow can marketers navigate the new TV landscape increasingly dominated by over-the-t ...
- U.S. Ad Inflation Approaching Consumer Price Hikes, Projected To Moderate Next YearWhile linear TV continues to have the highest inflation rates, the on ...
- Ad-Tech Firm Tremor To Buy DSP Amobee For $239MThe deal is intended to expand Tremor's demand-side market share, the compa ...
- Nielsen Launches Four-Screen Ad Deduplication For YouTubeThe methodology is designed to enable more accurate comparisons and measurement ...
- Spoiler Alert: This Year's Agency Of The Year Award Is GroupM's To LoseI've never made a call like that, but based on last week ...
- Microsoft: What Makes Its Collaboration With Roku 'So Important'Microsoft's TV attribution research revealed that online shoppers are more likely ...
- CTV, As Well As SVOD, Faces The End Of The Broadband 'Gravy Train'Due to broadband saturation, achieving CTV and SVOD growth in North Ameri ...
- CTV Ad 'Attention,' 'Viewability' Gain, But Linear TV Still LeadsAd "attention" and "viewability" -- two key measures of ad effectiveness, accordi ...
- Horizon Detects Inflation-Era Consumer Segments, Divides America Into Three Economic MindsetsThe segments require both new messaging, as well as media strategies, ...
- Samsung Ads Creates Massive Ecosystem For Advertisers, PublishersSamsung continues to build a massive ad ecosystem to support how publishe ...
- Rising CTV Budgets Coming Not Just From Linear TV, Survey FindsRising ad spending for TV and streaming is coming from digital a ...
- Which Ad Buy To Make First -- Connected TV Or Linear TV?CTV and streaming mostly play a supporting role compared to linear ...
- Close The CTV GapCTV offers a renaissance for targeted advertising in the privacy-centric era. ...
- Google To Release Video Page IndexingGoogle began rolling out a video indexing report in Search Console ...
- 'New Economy' Brands First To Cut Back Due To Headwinds In Actual Economy"Ad budget cuts are being led by former emerging categories that ha ...
