Tag results for "connected tv"
- Microsoft Bundles Gaming, CTV Ad BuysMicrosoft has quietly begun to offer ad media buys that combine C ...
- Watchdog Seeks Probe Of CTV Ad TargetingCTV "has become a major focal point for the commercial surveillance marketi ...
- Independent Voters Give 4% More 'Attention' To Political Ads Vs. Average ViewingDemocrats index at 93 for political ad attention, with Republicans 2% high ...
- Samsung, Ashley In Smart Home CollaborationThe partnership pushes the power of connection over individual devices. ...
- Statara, Comscore Expand Traditional Audience SegmentsThe company believes it has found a way to ensure brands ...
- CTV Attacking The Walled Garden Fortress: A Little At A Time?"Open internet" had $35 billion in estimated ad spend in 2023, wi ...
- Google AdX Rises In U.S. Trust Ranking Score, But Doesn't Top ListOn Pixalate's Global Seller Trust Indexes ranking of open programmatic ad selle ...
- YouTube Brings Ads To The Pause ScreenGoogle has decided to show YouTube users ads when they pause video ...
- Roku Starts Ad Manager 'Democratizing' CTV AccessRoku says advertisers can buy and optimize ads not just on Ro ...
- VideoAmp Guaranteed Currency For $1B In Buys YTDFor full-year 2024, estimates are that VideoAmp media measured-based guarantees will ri ...
- Magna Revises '24 U.S. Expansion To +11.4%, Most Bullish YetCiting a strong macroeconomy and demand for digital and CTV advertising, ...
- Google 'Afterlifestyle' Influencer Plays On Warner Bros.' 'Beetlejuice'Google launched a series of ads introducing Bob, a popular "afterlifestyle" influence ...
- The Path To A Unified - And Efficient - Ad-Tech Supply ChainThe future of a streamlined ad-tech industry won't be shaped by cooki ...
- Roku Q2: Still Dominates Open Programmatic Ads Via Device ShareApple TV is far down in second place at 13.3%, followed ...
- AI-Generated Fake Reviews Found Across App StoresAI has been used to create fake reviews in app stores, accordi ...
- Apple Job Cuts In Digital Services Make Room For StartupsApple is reportedly laying off around 100 employees across books and ne ...
- Amazon's Media Agency Review: What Does It Mean For Future Upfront Deals?Amazon reportedly pulls in $46.9 billion a year in overall global advertisin ...
- For LG Ad Solutions, AI Yield Optimization Becomes Key FocusLG Ad Solutions chose to work with an AI workflow automation platfor ...
- Google: Interoperability Or Signs Of MonopolyDismantling years of investments and reinvestments of profit to build what so ...
- CTV: Quantifying Non-Performance In Performance MediaConnected television took on a vibe of performance media as it matur ...
- Black Audiences Favor TV, Streamed Content Over Social MediaBlack consumers seek culturally relevant content with authentic representation and storytelling th ...
- Dentsu Will Use AI To Reverse Engineer Entire Media-Planning ProcessAudiences are built and questions are asked, with answers showing how ...
- Dentsu Touts AI For Media Planning, Downplays CookiesDentsu this week announced the integration of its global data, identity a ...
- Core, Non-Political Local Media Ad Spend Estimated To Rise 5.5% In 2025Core local ad spend is forecast to rise 5.5% to $171 billi ...
- Fox Q2 Ad Sales Flat, Tubi Rises 17%Fox Corp. ad revenue was flat in the second quarter vs. t ...
- Smart TVs Are Becoming Home Entertainment HubsSmart TVs aren't just for watching video, with half of consumers sayi ...
- Holiday Butterflies: Sales May Be Flat As Consumers Choose DiscountsOnline purchases now make up 38% of the holiday spend - rough ...
- Outbrain Acquires Teads For $1B: Creates Large, Indie Ad PlatformCombined, the companies will operate under the Outbrain name to provide advertise ...
- Deterministic 'Identity Spine' Reinforced Through PartnershipDeep Sync, a provider of omnichannel identity, AI, and data solutions, h ...
- Premium Streamers Provide Best 'Ad Experience,' MVPDs Have The Worst: StudyA new Hub Research Entertainment survey finds 53% of respondents view advertisi ...
