Tag results for "connected tv"
- Roku Launches 'Activation Insights' OTT Ad ProductRoku is expanding its suite of OTT advertising tools. The latest tracks ...
- Comcast Technology Solutions Rolls Out Global Ad Management OfferingThe new product is designed to be fully integrated, encompassing creative, media ...
- Privacy Settlement: Vizio Pays Out $17 Million If ApprovedThe settlement will resolve allegations that Vizio shared information about consumers with ...
- Apple Enters Subscription Video Business With Revamped Apple TV AppApple TV Channels serves as a middleman for subscription video services like ...
- Xandr To Launch 'Community' Marketplace, Enhanced Addressable TV OfferingsThe new video ad marketplace will be called "Community" and be cross-platform, ...
- Trade Desk Revenues Rise 41%, But Stock Drops 14%First-quarter 2019 revenues were 41% higher, to $121 million over the same ...
- Innovid Expands Analytics Business, Hires Former Nielsen ExecInnovid has named Jessica Hogue GM of measurement and analytics for the ...
- Addressable TV Breaking Through, Predicted To Hit $4.7 Billion In 2020Kelly Abcarian, GM of advanced video advertising for Nielsen, called it "Nielsen's ...
- Who Will Control TV's Future?The trends are turning: Nearly as many households watch TV via streaming ...
- Marketers Have New Options As Consumers Watch Linear TV, Stream Shows"Total TV Watcher" households are 65% more likely to have a young ...
- VideoAmp Raises $70M, Taps Liguori For BoardIn conjunction with the $70 million raised, Raine Group invested $50 million ...
- Trade Desk Taps Samba TV For Programmatic TV ToolThe companies say the deal will help marketers make better decisions and ...
- Roku Veterans Launching CTV Ad NetworkThe new company, called Tetra TV, LLC, will pool video inventory from ...
- Marketers To Average $18M On Digital Video This YearAccording to an IAB report, original digital video content now makes up ...
- Tremor Video DSP, RhythmOne Team To Launch Private Video MarketplaceDubbed Tremor Video PMPs, powered by RhythmOne, the PMP will provide a ...
- Connected TV CPMs, Advertising RiseConnected TV impressions, as a share of digital video ad impressions, rose ...
- Consumers Open To Ad-Supported OTT OfferingsA survey found that 72% of viewers recalled ads and 40% said ...
- Google Brings YouTube To Amazon Devices, Resolves DisputeThe companies say that in the coming months, Google will bring official ...
- Direct-To-Consumer Shoppers Spend More Time Streaming TV Than On Social MediaDTC consumers spend 13 hours per week watching live or on-demand streaming ...
- Viacom Taps Google Cloud For Digital Content DiscoveryThe company is using Google Cloud for its "Intelligent Content Discovery Platform." ...
- YouTube TV Raises Prices, Adds Discovery ChannelsStarting April 10, the price of YouTube TV will rise to $49.99 ...
- Discovery Pitches Itself As Broadcast Alternative At UpfrontThe theme was "Real Life Builds Real Business," with the company touting ...
- Cord-Nevers Decide Pay TV Works For ThemSome consumers who have never had a traditional cable, satellite or a ...
- Hearst Turns To FreeWheel For OTT Video Ad SolutionAs part of the deal, FreeWheel's Monetization and Revenue Management platform will ...
- SpotX, BrightLine Expand OTT Ad PartnershipThe enhanced partnership makes SpotX the single point of contact for marketers ...
- HBO Added To Roku ChannelsRoku hopes capitalize on both the free, ad-supported and subscription side of ...
- OTT Measurement Firm Tru Optik Raises $10M, Boosts MarketingThe company plans to use the money to up sales and marketing ...
- JW Player Offering Customizes AppsThe offering will allow clients to quickly create and launch customized OTT ...
- March Madness Streaming On The RiseMarch Madness Live is setting new records for streams and streaming hours, ...
- CTV Video Ads Accelerate Impressions, EngagementAs CTV rises, short-form video ads are rising as well. Innovid found ...
