Tag results for "connected tv"
- Another Large-Scale Ad Scam Spotlights Vulnerability of OTT/CTVA new, and apparently still active, spoofing scam appears to have misdirected ...
- Simpli.fi Launches Attribution For OTT/CTV AdvertisersAn OTT/CTV attribution feature released by Simpli.fi this week directly measures ad ...
- Kellogg Sells Pringles During Super Bowl In Real TimeYou can register to read more brand case studies like this one ...
- New OTT, CTV Optimization Platform Offers Near Real-Time Conversion IndicatorsA new platform from the Meredith Corp. division allows advertisers to identify ...
- Popularity Of Streaming Platforms Extends To Their TV CommercialsAbout half of consumers say TV ads are more "relevant" on connected ...
- Kellogg Sells Pringles During Super Bowl In Real TimeThrough personalized CTV ad experiences, Pringles was able to connect with viewers ...
- CTV Now Half Of All Digital Video Ad Impressions, Growing FastThe supply of connected tv (CTV) has more than tripled over the ...
- Comscore, Iris.TV Launch Contextual CTV TargetingComscore has extended its contextual targeting to CTV through video programming platform ...
- NBCU Owned Locals Bow CTV/OTT Advanced Advertising BusinessThe new "Spot On" initiative is designed to enable locals to compete ...
- The Target Is The Message: Trade Desk Uses Consumer Buys To Reach Ad ExecsIn a rare use of consumer media to reach a highly targeted ...
- 14 Minutes Of Fame: Addressable Advertising On Linear TV Is A Prime OpportunityThe industry can now capitalize on consumers' desire to be more connected, ...
- Programmatic OTT/CTV Ad Volume Up 300%+ In 2019; Roku Devices Lose Share To AmazonRoku's devices still heavily dominate, with 59% of programmatic ad share in ...
- Dailymotion Now Selling CTV Ad InventoryThe platform says its CTV app enables access to 2,000-plus premium content ...
- Practical Ways To Protect Campaigns And Staunch Growing CTV Ad FraudAd fraud in the CTV environment has grown along with ad spend, ...
- Data Privacy Laws Cited As Biggest 2020 Digital Media ChallengeThe enactment of the California Consumer Privacy Act (CCPA) at the beginning ...
- Q4 Streaming Hours Up 58% YoY, Social's Importance Grows In News, Sports ViewsStreaming hours were up 58% globally and up 63% in the Americas ...
- Vivendi-Owned Dailymotion Extends Partnership With White Ops To Reduce Ad FraudSophisticated malware that lives on a person's device can now learn and ...
- Fraudsters Use Grindr To Target Roku Apps, Turn $1 CPMs Into $25Fraudsters exploited mobile ad-security loopholes via Grindr users' devices and Roku apps ...
- ANA Study: Interactive CTV Ads Drive Big Earned-Time IncreasesInteractive CTV ads generated as much as 447% more earned time with ...
- Survey: Advanced TV Buying To Grow Sharply For OTT/CTV Platforms In 2020Advanced TV advertising on OTT/connected TV platforms is being used by 66% ...
- Programmatic Helping Advertisers To Create, Buy Longer, Interactive TV Ad SegmentsCentro's ad platform recently became certified on Hulu's private marketplace, allowing advertisers ...
- Amazon's Next Frontier: Selling OTT Ads Outside Of Fire TVNot satisfied with its leaps in digital advertising revenue, it appears that ...
- Tremor Buys Unruly From News Corp. To Extend Video Advertising, Connected TV ReachNews Corp. will own 7% of Tremor in the deal. Tremor has ...
- D2Cs Learning To Use OTT In The Performance MixTesting OTT and other data-driven TV as part of a unified performance ...
- Cadent Buys ID Provider 4Info To Expand Advanced TV CapabilitiesAdding 4Info's ability to match multiple TV devices to individual households to ...
- CTV To See Sharp Q3 Gains Versus Other Digital Platforms For VideoAlthough the U.S. TV/video ad market overall is expected to see a ...
- Year-End Frenzy Of Cross-Media Activity Sets Stage For Pivotal 2020The year-end flurry of OTT, CTV and addressable deals, partnerships, and new ...
- Rubicon And Telaria To Merge In A Stock-For-Stock Deal To Strengthen CTV MarketThe merger is expected to close in the first half of 2020, ...
- IAB Tech Lab Working Group Releases Guidelines For CTV/OTT Devices, App IdentificationOn Friday, the IAB Tech Lab called out the challenges arising from ...
- Amazon Fire Drops Dataxu, Adds Apple On Smart TVs, As Battle With Roku IntensifiesThe removal of Roku-owned Dataxu from Amazon Fire TV's third-party DSP programmatic ...
