Tag results for "connected tv"
- Xaxis North America President Talks About Brand SafetyMore than ever, brands must take online measures to protect their ima ...
- Global CTV Ad Impressions Up 76% In 2020's Second HalfTotal video advertising impressions rose 42%, reports Innovid. ...
- Redbox, Screenvision Strike Ad DealScreenvision Media will help Redbox sell national, regional and local advertising ...
- Challenging Advertisers, Budgets Creep Monthly, Rather Than YearlyThe data shared Thursday by Analyst Aaron Kessler marks the beginning ...
- DSP Tremor Intl Records 71% Ad Gain For 2020For the year 2020 overall, Tremor expects net revenues to be betwe ...
- The Lowdown On CTV/OTV Growth Prospects, And Challenges, For 2021CTV programmatic video ad spend is set to leap by 54%, a ...
- Programmatic CTV Ads Hit $6.73 Billion In 2020One major hurdle is finding a standard measure of viewability, and ...
- Lower TV Upfront Deals In 2021, CTV And Cord-Cutting On RiseNearly 60% of TV advertisers are making less traditional TV upfront commitmen ...
- CES: NBCU Aims For Big Digital Commerce MarketplaceAmidst a potential $50 billion digital commerce marketplace, NBCUniversal says its shopping-connect ...
- Verve Group Acquires Nexstar's Digital Video Ad TechnologyVerve Group, a global brand performance ad platform, announced Monday the acquisiti ...
- Google Question Hub Launches In U.S.The Google Question Hub feature collects unanswered questions from users, allowing conte ...
- Programmatic CTV Ad Spending Projected To Expand More Than 50% This YearWhile it's no surprise that 2020 was a banner year for t ...
- CTV Will Rise To $8.11B In 2020, Soar To $11.36B In 2021: eMarketerTotal CTV advertising will soar 27% to $8.11 billion in 2020, accordi ...
- Steep Ratings Declines Create Potential Prime-Time Cash-Back ScenariosNew AVODs (ad-supported streamers) may offer a new place for networks ...
- Will CTV/OTT Overshadow Linear In 2021?Agree or disagree, that's essentially the bottom-line takeaway from most of the ...
- We Need Nielsen's Help In CTV -- NowThe recently unveiled Nielsen One cross-channel video measurement initiative should be ab ...
- IAB Tech Lab Seeks Comment On CTV/OTT Anti-Fraud StandardThe new standard addresses ad-sharing scenarios in which multiple entities own ...
- IAB 2021: Media Buyers Focus On Performance, View Data Privacy, Ad Tracking As Top ChallengesCause-related and mission-based advertising rose late in Q1 and in Q2 202 ...
- Blue Apron Launches Multichannel Campaign With 'Significantly Heavier' Investment, CMO SaysThe "Wellness 360" campaign, part of an initiative showing benefits of ho ...
- NBCU Opens All Digital Inventory To Local MarketersFor the first time, NBCU will open up premium opportunities across Peacoc ...
- Ad-Supported Streamer Crackle Joins IRIS.TV Contextual Video MarketplaceThe deal will offer transparency for marketers to buy Crackle inventory, contextual ...
- Why CTV Should Be Contextual, Not Connected, TVOn the heels of last week's column predicting we are poised ...
- Study: Combining CTV, Desktop, Mobile Drives KPI LiftsOn average, adding CTV to desktop and mobile drove a 149.6% li ...
- Local Ad Spending Begins Recovering, BIA Forecasts 2.5% Growth Next YearAd spending in 2021 will be lower than 2019, when an estimat ...
- Comscore, MediaMath Partner On Programmatic Contextual Targeting For CTV, Livestreaming VideoFrame-by-frame visual recognition and second-by-second audio processing will provide contextualization of t ...
- Nielsen: Daytime Is The New Prime TimeDaytime TV viewing has become a "second prime time," according to Nielse ...
- Turns Out Context May Be King, After AllAmong the solutions being proffered for the ongoing deprecation of the cook ...
- The QR Code Also Rises... For NowThe rise in CTV audiences and advertising, and D2C initiatives, has al ...
- Acxiom Taps Cadent For Data Activation Across Advanced TV, Indexed LinearThe deal enables marketers to use Acxiom data for segmenting, pre-campaign insigh ...
- Citing '96/4' Rule, Industry Execs Predict A CTV Ad SurgeIn a disequilibrium that likely has not existed in the TV ...
