Tag results for "connected tv"
- ANA Study: Interactive CTV Ads Drive Big Earned-Time IncreasesInteractive CTV ads generated as much as 447% more earned time with ...
- Survey: Advanced TV Buying To Grow Sharply For OTT/CTV Platforms In 2020Advanced TV advertising on OTT/connected TV platforms is being used by 66% ...
- Programmatic Helping Advertisers To Create, Buy Longer, Interactive TV Ad SegmentsCentro's ad platform recently became certified on Hulu's private marketplace, allowing advertisers ...
- Amazon's Next Frontier: Selling OTT Ads Outside Of Fire TVNot satisfied with its leaps in digital advertising revenue, it appears that ...
- Tremor Buys Unruly From News Corp. To Extend Video Advertising, Connected TV ReachNews Corp. will own 7% of Tremor in the deal. Tremor has ...
- D2Cs Learning To Use OTT In The Performance MixTesting OTT and other data-driven TV as part of a unified performance ...
- Cadent Buys ID Provider 4Info To Expand Advanced TV CapabilitiesAdding 4Info's ability to match multiple TV devices to individual households to ...
- CTV To See Sharp Q3 Gains Versus Other Digital Platforms For VideoAlthough the U.S. TV/video ad market overall is expected to see a ...
- Year-End Frenzy Of Cross-Media Activity Sets Stage For Pivotal 2020The year-end flurry of OTT, CTV and addressable deals, partnerships, and new ...
- Rubicon And Telaria To Merge In A Stock-For-Stock Deal To Strengthen CTV MarketThe merger is expected to close in the first half of 2020, ...
- IAB Tech Lab Working Group Releases Guidelines For CTV/OTT Devices, App IdentificationOn Friday, the IAB Tech Lab called out the challenges arising from ...
- Amazon Fire Drops Dataxu, Adds Apple On Smart TVs, As Battle With Roku IntensifiesThe removal of Roku-owned Dataxu from Amazon Fire TV's third-party DSP programmatic ...
- Nielsen Launches Metric Combining Panel And ACR DataThe merged dataset, available exclusively in an Amobee solution, allows advertisers to ...
- Digital Sports Video Viewing Growing On Mobile, Low Completion RatesA Brightcove analysis shows that mobile devices for sports are used primarily ...
- TV Ad Spending Will Decline Again In 2019 - Is Your Sky Falling?Marketing Charts asked 150 agencies and marketers what would make linear TV ...
- IAB: Higher Ad Growth For OTT Platforms, 'Walled Garden' ConcernsThe IAB report cites 37% growth in ad spending on OTT platforms ...
- Vizio Launches Direct-To-Purchase, Smart TV Advertising BusinessWith the new service, advertisers can buy TV inventory across Vizio's SmartCast ...
- Exponential Interactive Focuses On Connected TV With Launch Of VDX.tvThe company uses three data sources -- "consumers who have not been ...
- FBI Warns Your Smart TV May Be Spying On YouSmart devices present a potential problem if not properly managed, according to ...
- Media Planning In A Fractured-Screen WorldExecutives from Ocean Media, Havas Media and Electronic Arts discuss strategies for ...
- Comcast Intros Wi-Fi Scheduling Tool For ParentsComcast has created a new Xfinity feature so parents can have more ...
- :30s Now Represent Two-Thirds Of Digital Video Ads ServedFor all the buzz surrounding shorter-length formats -- especially the six-second unit ...
- Bleeding Accelerates: Traditional Pay TV Lost Nearly 2M Subs In Q3, Led By AT&TKagan and Leichtman put total Q3 net paid-TV subscriber losses across platforms ...
- Local OTT Ad Spending Forecast To Double To $2.1 Billion By 2024The growth in connected TVs will support demand for locally activated over-the-top ...
- It's Time To Integrate CTV Into TV Ad EcosystemLinear TV advertisers are holding back budgets from CTV, and measurement is ...
- The Trade Desk Q3 Revenue Up 38%, Connected TV Revenues SoarConnected TV and audio had improvements of 145% and 160%, respectively. Mobile ...
- Simpli.fi Enables Nationwide Household Targeting Based On 500-Plus Demographic VariablesSimpli.fi on Tuesday will introduce an Addressable Audience Curation tool as the ...
- New Connected TV Targeting Solution Uses App-Level Mobile DataSabio's App Science TV ties behavioral data from mobile users and AI-driven ...
- Streaming Ads Still Plagued By Ad Quality Issues, But Content Quality Improves: StudyNearly 40% of all streaming ads completely failed to play in Q3, ...
- 1st Half Digital Ad Revenue Reaches $57.9B, Performance Pricing Increases ShareKey drivers for growth include video advertising, with marketers spending 36% more ...
