Tag results for "connected tv"
- Tremor Video DSP To Launch Geo-Behavioral Targeting Solution For OTTThe new solution is geared toward content on TV screens, which are ...
- CBS Taps Nielsen Gracenote ACR For Smart TV Dynamic Ad InsertionCBS and Nielsen say they will work together to deliver Dynamic Ad ...
- Advertising Overtakes Hardware As Roku's Biggest BusinessIn the last quarter, platform revenue was $75.1 million, up 106% from ...
- Streaming Video Consumption On Connected TVs Grows"The transition from traditional television to streaming television has become more prominent, ...
- SpotX Adds Nielsen Data For Connected TV AnalyticsVideo advertising platform SpotX will be applying Nielsen data to its connected ...
- SpotX Adds Nielsen Data For Connected TV AnalyticsVideo advertising platform SpotX will be applying Nielsen data to its connected ...
- Sony Crackle Pitches 'Console-First' View Of OTT LandscapeSony's own Crackle video platform is embracing its gaming lineage as it ...
- Best Buy, Amazon Partner For New Smart TVsAmazon and Best Buy are teaming to bring the next generation of ...
- Comcast Extends Smart Home Control To Android Wear WatchesDuring CES in January, Comcast Xfinity announced an expansion of its home ...
- 54% Of TV Buyers Moving To Smart Home Entertainment DevicesThe smart TV market has plenty of room for growth. At CES, ...
- Use Of Advanced TV Advertising Set To RiseAccording to the Advanced TV Primer report, which video advertising platform Videology ...
- Tru Optik, TiVo Sign Data DealUnder the terms of the agreement, TiVo's linear TV viewership data-which includes ...
- Roku Brings The Roku Channel To Other OTT PlatformsThe Roku Channel, with free movies and TV shows supported by traditional ...
- PGA Tour To Launch OTT Channel Through XumoThe channel, which went live on Xumo over the weekend, will include ...
- TV Content Posts Strong Pre-Roll Ad CompletionsConsumers' pre-roll completion rates on premium TV network content remain higher than ...
- New Hulu Ad Unit Lets Consumers Buy Through Their RemoteThe advertising unit, dubbed "T-commerce," is launching Wednesday with a campaign for ...
- Tru Optik, ZypMedia Partner With Sinclair On Local OTT MarketplaceThe deal is significant because it marks a major push to bring ...
- The Big Game's Fumble: Missed Opportunities On Connected TVSunday's game represented a crucial opportunity for digital advertising. It offered a ...
- Connected-TV Ad Spend AcceleratingAs consumers embrace video consumed on their TV sets, but delivered through ...
- Roku Expands OTT/Linear TV Measurements For AdvertisersRoku is making new in-house advertising data tools available, which it says ...
- New Voice Assistants At CES: LG TV Remote, GE Lights, Nuance AI LinkAt CES last year, voice was a big deal. Primarily, companies were ...
- Tops in 2017: Pepper The Robot, Microchips In Employees, Internet-Connected TVsAs the year winds down, I took a look back to see ...
- Roku Restructures, Scott Rosenberg To Lead Platform BusinessRosenberg joined Roku in 2012 and helped build its advertising business. He ...
- Smart TVs Join The In-Home Digital Voice RaceWhile voice control of in-home smart devices continues to grow, consumers are ...
- Data Platform MParticle Launches Xbox SDKCustomer data platform mParticle has launched a native SDK for Xbox video ...
- Mobile Video Surges, Sports Drives GrowthSports is a major video content component for mobile -- accounting for ...
- Campaigns Increase On Videology SoftwarePharmaceutical, travel and consumer-product advertisers rank as the top spenders in the ...
- Vizio Can't Immediately Appeal Ruling In Privacy BattleIn a blow to Vizio, a federal judge has ruled that consumers ...
- Consumers Moving To Watching TV On VR Headsets Television viewing is coming to virtual reality. While VR headsets have been ...
- The Trade Desk Starts Connected TV Audience Targeting, AttributionAdvertisers on The Trade Desk platform can now do targeted TV buys ...
