Tag results for "connected tv"
- Samba TV, Reelgood Partner On Smart TV GuideThe deal will bring scale to Reelgood's product on TV screens while ...
- New Data Usage Presents Ad Opportunities, Risks In OTTOver time, the buying experience on OTT/CTV will be more similar to ...
- Inscape Monitors 10M Connected TV DevicesThe company says the research, used by TV networks, media agencies, ad ...
- Wurl Brings AdSpring Solution To Connected TVsThe latest iteration of AdSpring is geared toward video producers, allowing them ...
- Outside TV Taps Telaria To Monetize Connected TV InventoryOutside TV recently struck a deal with Samsung to have its app ...
- TripleLift Taps Former AppNexus Exec Eifler To Spearhead Expansion PushEifler is tasked with moving the company's expansion into over-the-top video and ...
- AT&T's Turner, Xandr Units Partner For Enhanced Ad OpportunitiesXandr will be bringing first-party data gathered from AT&T set-top boxes to ...
- Vizio Privacy Settlement Moves ForwardA federal judge has granted preliminary approval to a class-action settlement requiring ...
- Roku Channel Offers Premium SubscriptionsStarting later this month, users will be able to browse more than ...
- Digital Content Network Collab Launches Ad Sales GroupThe company has worked in the branded content space for some time, ...
- Cheddar Adds Live News To Magic Leap Mixed RealityAugmented reality is being added to live news. The business news network ...
- Bloomberg's TicToc Expands Beyond TwitterNew deals will distribute its content onto connected TV and dedicated apps. ...
- IPG Units Find Lower Ad Loads Lead To Better Recall On Connected TVConsumers believe linear TV has much higher ad loads than connected TV, ...
- Trust Remains Biggest Roadblock To Grow Online PurchasesWhile consumers are spending more online, many have concerns about counterfeit products, ...
- Dish, Sling TV Sign Up For Comscore's Campaign Ratings BetaIn the case of Dish, CCR will allow advertisers to view the ...
- Connected TV Ad Requests Skyrocketed In 2018There were 1,718,541,020 CTV ad requests in Nov. 2017, and 29,901,704,314 ad ...
- 65% Say Internet-Connected Devices Cost Too MuchThe majority (70%) of consumers in a Kantar TNS study also have ...
- Roku's Hardware Chief To RetireChas Smith is credited with developing the company's licensed smart TV platform, ...
- 83% Of Smart TVs Now Internet-Connected, Up From 70%"More connected devices open more opportunities for streaming and OTT services in ...
- OTT Video Viewers Younger, More EngagedNielsen found that 7% of total day viewership for five networks was ...
- As Industry Fraud Concerns Persist, Pixalate Expands MRC AccreditationsPixalate says it is the first solution to be accredited across all ...
- Premion Taps Three Execs To Boost Local OTT Ad SalesCTV and OTT remain very much emerging platforms from an ad sales ...
- DoubleVerify Introduces Goal-Based Reporting For Global BrandsThe enhancement to DoubleVerify's service and performance platform enables marketers to build ...
- Images Are New Playground For Malicious Code, Costing Advertisers MillionsA growing trend of embedding malicious ads within ad images could wreak ...
- Connected TV-OTT Ad Fraud Is RisingTo generate fraudulent impressions, the botnet spoofs real publishers' URLs, sending false ...
- The New Virtual Pay TV Plan: Do It YourselfAT&T says the next generation of home technology for DirecTV Now, its ...
- Tremor Video DSP Inks New Deal With Alphonso, Expands TV RetargetingTremor Video DSP and Alphonso have had an exclusive partnership for the ...
- Pixalate Secures MRC Accreditation For OTT Ad Fraud DetectionPixalate says it has become the first company to receive Media Rating ...
- Comscore Inks Deals With AMC, A+E For Cross-Platform Video SolutionThe deals with AMC and A+E expand CCR's measurement of cable channels. ...
- The Trade Desk Grows On Programmatic, Mobile, Connected TVMarketers seem to want an algorithm-fueled programmatic ad-buying platform -- and it ...
