Tag results for "connected tv"
- What VENN Launch Means For Gamers And AdvertisersFor its August 5 launch, VENN will be featured for free on ...
- NBCU's Local CTV/OTT Inventory Available On FreeWheel's StrataExpanding the availability of its local CTV and OTT inventory, NBCU stations' ...
- Study: 80% Of U.S. CTV Viewers Watch Ad-Supported ContentConnected TV consumers are widely on-board with accepting advertising to get more ...
- DoubleVerify Intros Viewability Proxy Metric For CTVSolution provides insight into viewability via core CTV completion metrics. ...
- Stirista Self-Serve DSP Launches, Removes Many SurchargesStirista has unveiled a media-buying platform that offers access to OTT and ...
- CTV Ad Fraud Study IDs Early Warning SignsImproper site IDs and outdated operating systems are among suspicious signals that ...
- Connected TV Grabs The MomentBut don't forget about mobile video viewing. Many believe it hasn't reached ...
- Mediaocean To Acquire 4C, Create 'Modern System-of-Record For Omnichannel Advertising'Mediaocean, the leading processor of media buys and bill-paying on Madison Avenue, ...
- The Media Kitchen's Samantha Stockman On OTT, CTV And The NewFrontsThe agency's group director weighs in on what matters most now and ...
- This Is Not About The Facebook Boycotts -- It's About Your Chance To Test And Learn From ItBoycotting Facebook ads is a tough decision, but one that brands increasingly ...
- USIM Uses Geo-Location To Home In On Casual Dining 'Trading Zones'Dan Bealey is senior director of advanced TV and programmatic media at ...
- Ad-Tech Platforms Rubicon, Telaria Rebrand As Magnite Post-MergerTelaria and Rubicon Project, which completed a merger back in April, now ...
- NBCU Stations' Advanced Ad Group Strikes CTV, OTT Ad Inventory Deal With MediaoceanThe deal with Mediaocean allows media buyers to buy NBCU stations' OTT ...
- Brands, Agencies Work Through Media Planning One Day At A TimeA lively panel discussion on Day One of MediaPost's TV & Video ...
- FreeWheel Only Supplier To Earn An 'A' Grade On All Three CTV PlatformsComcast's FreeWheel is the only supply-side platform to score an "A" grade ...
- ATV Nuggets From The NewFrontsResearch shared during IAB's virtual event this week offered insights on consumers' ...
- New Ecommerce Shoppers Plan To Continue After Pandemic: StudyAnd they plan to increase their frequency. The biggest boom has been ...
- IAB: CTV Ad Spend Unfazed By COVID; Addressable Also Set To BenefitConnected TV proved remarkably immune to the severe Q2 ad-spending cuts, and ...
- Samsung Ads Business Grows, With Higher Ad-Supported, Free Streaming Time UsageSamsung Ads says its TV set and device owners are spending more ...
- Data Reveals Trends In Addressable Geo-Fencing And OTT/CTV Through COVID-19Many advertisers paused campaigns due to COVID-19, but those that did not ...
- Advertising Fraud On Connected TV Rises Sharply, Along With CTV UsageThe first quarter saw a 161% increase in CTV fraud vs. Q1 ...
- IAB Survey Forecasts 20% Ad Declines For 2020, Digital Media Recovering Faster Than Linear TVThe IAB expects 41% of buyers' ad-spending budgets will go to total ...
- Viewing Time, Other CTV Behaviors Now Resemble Linear'sA FreeWheel analysis of CTV user data shows viewing patterns that parallel ...
- Google Creates Tools, Dedicated TV Marketplace As Streaming BoomsThe dedicated TV section, part of new Display & Video 360 tools, ...
- DoubleVerify Looks To Bring New Reporting Platform For CTV Ad Inventory, Map App NamesDoubleVerify is looking to bring a new transparent reporting platform for CTV ...
- U.S., Global Video Consumption Soars Due To PandemicThe COVID-19 pandemic drove U.S. consumption of online video views up 53% ...
- Connected TV Device Ownership Continues To RiseEighty percent of TV homes now have at least one connected TV ...
- Is It Too Late For Google To Compete With Roku, Amazon For Connected TV?Google has been slow to get into the set-top box/or smart TV ...
- Connected TV Viewing Remains High As States Re-Open, Legacy TV Back To Pre-COVID LevelsAs states begin to re-open, Nielsen says traditional TV viewing has drifted ...
- Global Video Ad Impressions Slip As Connected TV SoarsWith lower mobile and PC video usage and lower overall automotive spend, ...
