- TV, Email Buddy Up: The Two Channels Can Now Be Integrated
Email Insider, Ray Schultz - Wednesday, September 9, 2026
Klaviyo has had an active week, teaming up with MTN Performance ...
- Big Screens, News, Reality Shows Lead Programmatic Ad Gains
Advanced TV Insider, Wayne Friedman - Wednesday, September 2, 2026
Amazon Fire TV has a leading 37% share of open programmatic ...
- Pinterest CFO To Leave As Revenue Growth Expected To Slow
MediaDailyNews, Colin Kirkland - Monday, August 31, 2026
Pinterest VP of Finance and Business Operations Vikram Naidu has been nam ...
- Gracenote Strikes First DSP Deal, Provides Show-Level CTV Data To Trade Desk
Television News Daily, Wayne Friedman - Thursday, August 27, 2026
Gracenote, a unit of Nielsen that identifies media content, will work wi ...
- It's The Salience, Stupid
Red, White & Blog, Joe Mandese - Tuesday, August 25, 2026
The economy may or may not be the No. 1 issue f ...
- U.S. Political Ad Buys Reach $6.1B To Date
Television News Daily, Wayne Friedman - Tuesday, August 25, 2026
The biggest TV station group to benefit from the spend is Gr ...
- Advertisers Launch Early Holiday Campaigns
Data & Programmatic Insider, Laurie Sullivan - Monday, August 17, 2026
Shifts in consumer behavior are pushing advertisers to track shopping preferences mo ...
- 'Authenticated' Ads Wins Over 'Deal ID'
Advanced TV Insider, Wayne Friedman - Thursday, August 13, 2026
Unlike authenticated or content IDs, a 'Deal ID' SSP or publisher co ...
- Your TV's Home Screen Is New Gatekeeper, And Advertisers Better Get Used To It
Research Intelligencer, Rob Williams - Thursday, August 13, 2026
Smart TVs are rapidly becoming television's default viewing environment, making the ho ...
- CTV Growth? Social, Search Are In Its Sights
TV Watch, Wayne Friedman - Thursday, August 13, 2026
One analyst questions whether CTV-focused DSP platforms can pull money away fr ...
- Can The Trade Desk Fend Off A New Digital Media Push?
TV Watch, Wayne Friedman - Tuesday, August 11, 2026
AWS recently made a deal with WBD to expand their partnership f ...
- Roku Credits Search, AI In Shareholder Letter To Revenue Increase
MediaDailyNews, Laurie Sullivan - Friday, August 7, 2026
To help viewers find its content faster and engage further, Roku improv ...
- Roku Q2 Ad Spend +25%, Subs Rise 26%
Television News Daily, Wayne Friedman - Thursday, August 6, 2026
A combined Fox/Roku would have given Fox a 10.2% share of month ...
- Study Finds More Than Half Of CTV Programmatic Served On Large Screens
Advanced TV Insider, Wayne Friedman - Wednesday, August 5, 2026
Open programmatic streaming ad buys are roughly 18% to 19% ($6 billi ...
- Video Podcasts: Media Buyers Talking Up More Edgy Chat?
TV Watch, Wayne Friedman - Wednesday, August 5, 2026
Where are the budget shifts coming from for video podcasts? Most likel ...
- Teads Sues Google, Cites 6.88T Ad Impressions Loss
MediaDailyNews, Laurie Sullivan - Monday, August 3, 2026
In its complaint, Teads states that Google's anticompetitive practices and monopolistic contr ...
- InMobi Offers Video Attention Model Across Mobile In-App Video, CTV
Around the Net In Media, Ray Schultz - Monday, July 27, 2026
InMobi Advertising, part of global technology company InMobi, has launched Frame Attentio ...
- Measurement Has Become Data Buffet And Marketers Need To Stop Grabbing Everything
Research Intelligencer, Rob Williams - Tuesday, July 28, 2026
Before advertisers and media buyers obsess over outcomes, they need to a ...
- AI Fraud The Ad Industry Has Yet To Discover
Data & Programmatic Insider, Laurie Sullivan - Monday, July 27, 2026
AI has lowered the cost of faking a click, an install ...
- Partnership Expands Ad Options For F1, Yahoo Sports TV
MediaDailyNews, Laurie Sullivan - Thursday, July 16, 2026
C15 Studio, which holds media rights to F1 TV and Yahoo Spor ...
- Smartly Partners With Roku To Bring Social Network Precision To CTV
Around the Net In Media, Ray Schultz - Monday, July 13, 2026
Smartly, an AI-powered ad tech platform, is partnering with Roku to bri ...
- IAB: 2026 Digital Video Ad Spend +11%
Television News Daily, Wayne Friedman - Tuesday, July 14, 2026
Targeting and content quality will show continued growth to 49% and 46 ...
- Pinterest Launches Partner Program For CTV Ad Measurement
MediaDailyNews, Colin Kirkland - Thursday, July 9, 2026
The partner program - intended to help advertisers discover measurement partners deem ...
- IAB Talks New Video Standards: Complex, Simple Or Otherwise?
TV Watch, Wayne Friedman - Friday, July 10, 2026
The IAB says measurement standards need a reset that considers video-consumption elemen ...
- IAB Updates Video Definitions, Seeks Input
MediaDailyNews, Laurie Sullivan - Thursday, July 9, 2026
The IAB has released its Redefining Media Types Standard for public commen ...
- Will Ace Hardwire RedVest Into An AI Retail Media Network?
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 8, 2026
Ace Hardware advertisers can now manage and run retail RedVest Media campaig ...
- Performance TV Electrified - Finally - By CTV
Media Insider, Dave Morgan - Thursday, July 2, 2026
With the digital/TV divide collapsed by CTV, digitally driven linear will ...
- Everybody Has Eight Screens, Yet TV Still Runs The Show
Research Intelligencer, Rob Williams - Wednesday, June 24, 2026
Beyond traditional viewing, consumers use TVs for YouTube videos, gaming, social med ...
- Walmart Buys Self-Serve CTV Ad Platform
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 23, 2026
Walmart has developed one of the most sophisticated retail media networks (RMNs ...
- The Fox-Roku Combo: Regulatory, OS, FAST Issues
TV Watch, Wayne Friedman - Tuesday, June 16, 2026
Is Fox Corp. now the major gatekeeper - in the way Comcas ...