Tag results for "connected tv"
- Ad Platforms to Use Comscore Demos For CTV Ad Targeting Via IFAsComscore has teamed with Adobe Audience Manager, Google Display & Video 360, ...
- Amobee Makes It Easier For Local CTV Advertisers To Buy, Measure MediaThe integration with more than 60 data providers and marketplaces gives advertisers ...
- Roku TV Expands Licensing To EuropeAlready #1 among CTVs in the U.S., Roku is making its first ...
- Nielsen: Internet-Connected TV Now Enabled In 65% Of U.S. HomesMore than two-thirds of U.S. households currently are enabled to stream video ...
- Mall Of America Doubles Visit Rate Percentage Benchmark"What I love about this is we can now give attribution toward ...
- Vudu's 'Mr. Mom' Reboot Marks The Start Of Something BigIt's the first original content from the Walmart-owned ad-supported streamer, which is ...
- Trade Desk Posts Strong 42% Revenue HikesJeff Green, founder-CEO of The Trade Desk, said the company is now ...
- Tubi Takes On The Big Guys With Cheeky Urban CampaignBillboards in four major markets encourage viewers to "cheat" on paid Netflix ...
- Amazon Allows Fire TV Ad Buys Through Dataxu, The Trade DeskSignificant departure from walled-garden practices enables media apps on Fire TV to ...
- 31% Of U.S. Homes Lack A Broadband Connection: Study"The so-called digital divide, between those that can or cannot make the ...
- Xandr's Community Adds Partners: A&E, AMC, CheddarBuilt on Xandr's technology and research, Community helps media buyers and sellers, ...
- Local OTT Platform STIRR Hits 1M DownloadsSTIRR City channel, a 24/7 direct-to-OTT local independent TV station, has programming ...
- 2020 Political Spending To Hit $6 Billion, Digital Will Be Biggest GainerPolitical media campaigns will spend a record $6 billion on advertising in ...
- Roku Commands 15% Of All Media Streaming DevicesRoku remains the leading set-top box/software platform for connected TV sets in ...
- Connected TV's Ad Gains Are Mobile's LossGrowing connected TV usage is now commanding nearly half of digital video ...
- So Much For Conventional Wisdom, Study Finds Consumers Connecting Longer On Long-Form Connected TV AdsIn a finding suggesting the shift to shorter-form video ad units may ...
- Connected TV Fraud Grows, So Does ViewabilityConnected TV and mobile app fraud is up 120% over the last ...
- Verizon Teams With IAS Against Connected TV Ad Fraud: NBCU, CBSi Among 8 CTV Suppliers ParticipatingIntegral Ad Science this week announced the launch of a new service ...
- Trade Desk Braces For Modest Expectations From CTV Ad RevenuesThe Pivotal Research Group is now shifting estimates -- some $25 million ...
- Simulmedia Expands D2Cx CapabilitiesAmong the changes, per Simulmedia CEO Dave Morgan: campaign minimums are being ...
- Extreme Reach Expands AdBridge Solution To Sell SideThe ultimate goal is one supply chain connecting the buy side to ...
- Pixability Taps Chris Woods As CROWhile Pixability is best known for its expertise on YouTube, the company ...
- IAB's Matrix Seeks To Simplify Advanced TV LandscapeEveryone in the connected TV ecosystem, on the buy-side and sell-side, needs ...
- Roku Launches 'Activation Insights' OTT Ad ProductRoku is expanding its suite of OTT advertising tools. The latest tracks ...
- Comcast Technology Solutions Rolls Out Global Ad Management OfferingThe new product is designed to be fully integrated, encompassing creative, media ...
- Privacy Settlement: Vizio Pays Out $17 Million If ApprovedThe settlement will resolve allegations that Vizio shared information about consumers with ...
- Apple Enters Subscription Video Business With Revamped Apple TV AppApple TV Channels serves as a middleman for subscription video services like ...
- Xandr To Launch 'Community' Marketplace, Enhanced Addressable TV OfferingsThe new video ad marketplace will be called "Community" and be cross-platform, ...
- Trade Desk Revenues Rise 41%, But Stock Drops 14%First-quarter 2019 revenues were 41% higher, to $121 million over the same ...
- Innovid Expands Analytics Business, Hires Former Nielsen ExecInnovid has named Jessica Hogue GM of measurement and analytics for the ...
