Tag results for "connected tv"
- 'Borat' Streams Hit 1.6 Million TV Homes, National TV Ad Spend At $20.4 MillionAmazon Prime Video's "Borat Subsequent Moviefilm" has now bested "Mulan" as the ...
- Second Presidential Debate Down 14% From The First: NielsenFifteen networks aired the event, with Fox News Channel posting the best ...
- Semcasting Launches Self-Serve Identity Resolution, Audience Design, Attribution PlatformData is never copied or stored. The brand's identifier is the ID ...
- Russia Is Meddling In The Presidential Election - Again. What New Tricks Can We Expect?If you are an advertiser supporting iffy media platforms on TV, print ...
- VidMob Reveals Nuances Advertisers Don't Know About Their CreativesVidMob's Insight Stream platform surfaces a continual stream of insights from data ...
- Nielsen To Measure YouTube, YouTube TV Ad Inventory On Connected TV SetsYouTube's streaming TV inventory will be measured in Nielsen's Digital Ad Ratings ...
- Budgets For Local OTT, CTV Advertising Taking Media Dollars From Broadcast, Cable TV, Other MediaAmong the agency execs Borrell surveyed, 57% said budgets for OTT and ...
- FreeWheel: 1H Video Ad Views Up 32%; CTV Ad Views Up 42%CTV accounted for fully half of total video ad views, followed by ...
- The Unruly World Of CTV During the Pandemic: Q&A With Unruly's Terence ScroopeUnruly has recently released a study about connected TV in collaboration with ...
- The Flies Have It: 2020 Veep Debate Soars 56% Over 2016Nearly 58 million people watched the vice presidential debate between Mike Pence ...
- Wall Street Bullish On Ad Rebound, Especially DigitalWall Street analysts have turned extra bullish on digital media, especially social ...
- Connected TV: Are Streamers Already Cannibalizing Themselves?Perhaps most revealing is the top CTV individual programs, according to Nielsen, ...
- IAB Europe Reveals Advertisers With Programmatic In-House Models Are DecliningIAB Europe's Programmatic Advertising Spend Research reveals that revenue from programmatic ad ...
- TransUnion's Tru Optik Acquisition To Strengthen Cookieless Identity-Based Marketing, Reach Into CTVMatt Spiegel, TransUnion EVP of marketing solutions, believes the two companies can ...
- TransUnion To Acquire Tru Optik, Data Platform For Connected TVTransUnion's planned new acquisition, Tru Optik, has a household identity graph on ...
- Samsung Ads Launches Samsung Demand-Side PlatformThe Samsung DSP will give programmatic buyers access to exclusive CTV inventory ...
- First Presidential Debate Pulls Nielsen-Measured 73.1 Million Viewers, Down Vs. 2016Tuesday's wild Presidential TV debate -- the first of three planned debates ...
- FreeWheel Strata Platform Adds FastPay Media-Payments SystemFastPay lets media buyers automate and directly transfer funds to their media ...
- NBCU: CTV Viewership Up 95% Last Year; Half To Three-Quarters Of All TV Viewing Now Time-ShiftedNBCU's first "One Audience Trends Report" offers stats and examples from its ...
- GM Kicks the Advanced TV TiresTest and learn, gather data, repeat. That seems to be the formula ...
- SpotX Launches Programmatic Addressable SolutionsSpotX, which works with 97% of major U.S. ad-supported OTT video providers ...
- Upwave Starts Automated CTV, Digital Data Integration For Google Campaign ManagerGrowth of cross-channel media campaigns that require more manual handling of digital ...
- Comscore Teams With Samba TV To Measure CTV Globally, Starting In EuropeThe launch of international smart-TV measurement capabilities will begin in Italy and ...
- Roku Exec Shares Advice For CTV Advertising Newbies, Growth TrendsTwo basic guidelines serve advertisers well when they're venturing into CTV testing, ...
- New Botnet Hits Premium Connected TV PlatformsDoubleVerify says the "MultiTerra" botnet, designed to create fake ad inventory across ...
- FuboTV Sees Sharply Higher Subscribers, Revenues For 2020fuboTV has raised its subscriber estimate for Q3 and says revenues from ...
- Three Years In, Prebid.org Takes On CTV-OTTA just-formed CTV-OTT task force aims to address standards, as well as ...
- TV, Video Devices Grow To 1.1 Billion, Samsung Has Top 14% ShareTV and video streaming devices have grown to 1.15 billion devices worldwide, ...
- Nielsen 'Universe' Expands Just 0.3%The Nielsen universe continues to expand, albeit modestly, with U.S. TV households ...
- Zillow Opens A World Of Possibilities In TV Ad Campaign That Pulls In Search DataThe campaign by agency FIG takes people on a virtual journey of ...
