Tag results for "connected tv"
- Tru Optik Taps Kosinski To Lead SalesKosinski will lead the company's growing sales operation, including oversight of revenue, ...
- Comcast Launches 'Xfinity Flex' Streaming Service, Hopes To Drive Pay-TV UpgradesThe service will act as a hub for accessing other services, with ...
- Comcast Adds Smart Home Voice Commands For March MadnessViewers with smart color-emitting lightbulbs, such as Philips Hue, can use voice ...
- New Vizio-Led Addressable Ad Group Develops Standards For Smart TVOAR will seek "a technical means to better monetize every TV impression ...
- NBC News Streaming Service To Launch In MayThe company has been streaming segments and shows since late last year. ...
- Tremor Video DSP Expands CTV Business Ahead Of RhythmOne AcquisitionTremor Video is adding new capabilities to its CTV offerings that incorporate ...
- Roku Teases Its Ad-Centric FutureIn Roku's latest letter to shareholders released last week, executives outlined four ...
- Tribune Publishing Taps Digital Agency Ntooitive As Business Intelligence ProviderAs a platform vendor, Ntooitive will help Tribune with various sorts of ...
- Where Does Video Planning Sit?"If someone's watching my commercial on an OTT device and making a ...
- Charter To Start Low-Cost OTT ServiceThe service will include more than 60 live, linear TV networks and ...
- EDO Taps Grunther To Lead Media Analytics BusinessEDO uses its software to analyze every advertising spot on television, from ...
- Samba TV, Reelgood Partner On Smart TV GuideThe deal will bring scale to Reelgood's product on TV screens while ...
- New Data Usage Presents Ad Opportunities, Risks In OTTOver time, the buying experience on OTT/CTV will be more similar to ...
- Inscape Monitors 10M Connected TV DevicesThe company says the research, used by TV networks, media agencies, ad ...
- Wurl Brings AdSpring Solution To Connected TVsThe latest iteration of AdSpring is geared toward video producers, allowing them ...
- Outside TV Taps Telaria To Monetize Connected TV InventoryOutside TV recently struck a deal with Samsung to have its app ...
- TripleLift Taps Former AppNexus Exec Eifler To Spearhead Expansion PushEifler is tasked with moving the company's expansion into over-the-top video and ...
- AT&T's Turner, Xandr Units Partner For Enhanced Ad OpportunitiesXandr will be bringing first-party data gathered from AT&T set-top boxes to ...
- Vizio Privacy Settlement Moves ForwardA federal judge has granted preliminary approval to a class-action settlement requiring ...
- Roku Channel Offers Premium SubscriptionsStarting later this month, users will be able to browse more than ...
- Digital Content Network Collab Launches Ad Sales GroupThe company has worked in the branded content space for some time, ...
- Cheddar Adds Live News To Magic Leap Mixed RealityAugmented reality is being added to live news. The business news network ...
- Bloomberg's TicToc Expands Beyond TwitterNew deals will distribute its content onto connected TV and dedicated apps. ...
- IPG Units Find Lower Ad Loads Lead To Better Recall On Connected TVConsumers believe linear TV has much higher ad loads than connected TV, ...
- Trust Remains Biggest Roadblock To Grow Online PurchasesWhile consumers are spending more online, many have concerns about counterfeit products, ...
- Dish, Sling TV Sign Up For Comscore's Campaign Ratings BetaIn the case of Dish, CCR will allow advertisers to view the ...
- Connected TV Ad Requests Skyrocketed In 2018There were 1,718,541,020 CTV ad requests in Nov. 2017, and 29,901,704,314 ad ...
- 65% Say Internet-Connected Devices Cost Too MuchThe majority (70%) of consumers in a Kantar TNS study also have ...
- Roku's Hardware Chief To RetireChas Smith is credited with developing the company's licensed smart TV platform, ...
- 83% Of Smart TVs Now Internet-Connected, Up From 70%"More connected devices open more opportunities for streaming and OTT services in ...
