Tag results for "connected tv"
- 2020 Political Spending To Hit $6 Billion, Digital Will Be Biggest GainerPolitical media campaigns will spend a record $6 billion on advertising in ...
- Roku Commands 15% Of All Media Streaming DevicesRoku remains the leading set-top box/software platform for connected TV sets in ...
- Connected TV's Ad Gains Are Mobile's LossGrowing connected TV usage is now commanding nearly half of digital video ...
- So Much For Conventional Wisdom, Study Finds Consumers Connecting Longer On Long-Form Connected TV AdsIn a finding suggesting the shift to shorter-form video ad units may ...
- Connected TV Fraud Grows, So Does ViewabilityConnected TV and mobile app fraud is up 120% over the last ...
- Verizon Teams With IAS Against Connected TV Ad Fraud: NBCU, CBSi Among 8 CTV Suppliers ParticipatingIntegral Ad Science this week announced the launch of a new service ...
- Trade Desk Braces For Modest Expectations From CTV Ad RevenuesThe Pivotal Research Group is now shifting estimates -- some $25 million ...
- Simulmedia Expands D2Cx CapabilitiesAmong the changes, per Simulmedia CEO Dave Morgan: campaign minimums are being ...
- Extreme Reach Expands AdBridge Solution To Sell SideThe ultimate goal is one supply chain connecting the buy side to ...
- Pixability Taps Chris Woods As CROWhile Pixability is best known for its expertise on YouTube, the company ...
- IAB's Matrix Seeks To Simplify Advanced TV LandscapeEveryone in the connected TV ecosystem, on the buy-side and sell-side, needs ...
- Roku Launches 'Activation Insights' OTT Ad ProductRoku is expanding its suite of OTT advertising tools. The latest tracks ...
- Comcast Technology Solutions Rolls Out Global Ad Management OfferingThe new product is designed to be fully integrated, encompassing creative, media ...
- Privacy Settlement: Vizio Pays Out $17 Million If ApprovedThe settlement will resolve allegations that Vizio shared information about consumers with ...
- Apple Enters Subscription Video Business With Revamped Apple TV AppApple TV Channels serves as a middleman for subscription video services like ...
- Xandr To Launch 'Community' Marketplace, Enhanced Addressable TV OfferingsThe new video ad marketplace will be called "Community" and be cross-platform, ...
- Trade Desk Revenues Rise 41%, But Stock Drops 14%First-quarter 2019 revenues were 41% higher, to $121 million over the same ...
- Innovid Expands Analytics Business, Hires Former Nielsen ExecInnovid has named Jessica Hogue GM of measurement and analytics for the ...
- Addressable TV Breaking Through, Predicted To Hit $4.7 Billion In 2020Kelly Abcarian, GM of advanced video advertising for Nielsen, called it "Nielsen's ...
- Who Will Control TV's Future?The trends are turning: Nearly as many households watch TV via streaming ...
- Marketers Have New Options As Consumers Watch Linear TV, Stream Shows"Total TV Watcher" households are 65% more likely to have a young ...
- VideoAmp Raises $70M, Taps Liguori For BoardIn conjunction with the $70 million raised, Raine Group invested $50 million ...
- Trade Desk Taps Samba TV For Programmatic TV ToolThe companies say the deal will help marketers make better decisions and ...
- Roku Veterans Launching CTV Ad NetworkThe new company, called Tetra TV, LLC, will pool video inventory from ...
- Marketers To Average $18M On Digital Video This YearAccording to an IAB report, original digital video content now makes up ...
- Tremor Video DSP, RhythmOne Team To Launch Private Video MarketplaceDubbed Tremor Video PMPs, powered by RhythmOne, the PMP will provide a ...
- Connected TV CPMs, Advertising RiseConnected TV impressions, as a share of digital video ad impressions, rose ...
- Consumers Open To Ad-Supported OTT OfferingsA survey found that 72% of viewers recalled ads and 40% said ...
- Google Brings YouTube To Amazon Devices, Resolves DisputeThe companies say that in the coming months, Google will bring official ...
- Direct-To-Consumer Shoppers Spend More Time Streaming TV Than On Social MediaDTC consumers spend 13 hours per week watching live or on-demand streaming ...
