Tag results for "connected tv"
- The Trade Desk Starts Connected TV Audience Targeting, AttributionAdvertisers on The Trade Desk platform can now do targeted TV buys ...
- NBCU, Time Warner, Viacom Tops In August Program, Commercial ShareNBCU pulled in a 15.3% share of all viewers, aggregating all its ...
- UK Will Lead EU Connected TV Ad Spend To 2020The UK will remain at the forefront of connected tv advertising, eMarketer ...
- Mobile Video Growth Begins To Flatten, Long-Form Content Continues To TrendVideo consumed on mobile devices may be flattening out, according to the ...
- Trade Desk To Access DISH, Sling, A+E, Bloomberg Premium Inventory Via TremorThe Trade Desk on Thursday morning announced a "deeper integration" with Tremor ...
- Luxembourg-Based RTL Group Acquires SpotXRTL Group, an original investor in SpotX, will acquire a 36.4% stake ...
- The Trade Desk Is All In On CTV, OTT, Audience TargetingThe Trade Desk is something of a rarity in the roiling waters ...
- Addressable TV's Biggest ConstraintsDuring the Q&A session "Doing the Addressable TV Math," at MediaPost's TV ...
- Addressable TV Advertising Efforts Need To Integrate Household DataConnected TV and over-the-top TV technologies are popular with consumers. Now marketers ...
- Connected Smart Devices Drive Tech Support Subscriptions; Best Buy Leads It appears that connected or smart home devices need some support. Well, ...
- Taptica Acquires Tremor Video's Demand-Side Platform For $50MTaptica International acquired Tremor Video's buyer platform for a total consideration of ...
- Roku Winning Connected-TV WarAmong all connected TV devices, Roku is currently outperforming Chromecast, Fire TV ...
- Vizio Loses Another Round In Privacy BattleHanding another defeat to smart TV company Vizio, a judge on Tuesday ...
- Ad Spend Increases 150% For Linear TV Campaigns Using 'Advanced' Data Use of advanced data -- especially first-party data -- is rising, according ...
- Roku Leads Among Connected TV Brands A new forecast on connected TV usage in the U.S. finds Roku ...
- YuMe And Mediaocean Partner On Cross-Screen TV Ad Buying Aiming to extend the reach of TV media buying and facilitate cross-channel ...
- Controlling Connected Home Entertainment Devices Still Old SchoolIt typically takes quite a long time for a specific technological change ...
- iQ Media, Lotame Join Forces To Aid TV Attribution In a new deal announced Tuesday, IQ Media and Lotame are partnering ...
- Vodafone To Leverage Kaltura OTT Technology In Launch Of Italian TV ProductPowered by Kaltura's OTT TV service, Vodafone Italy will unify the likes ...
- Mobile Video Click Fraud Jumped Nearly 3x In First Four Months Of '17The findings of a new report revealed that mobile video click fraud ...
- Adobe Advertising Cloud TV Launches, Ties In Search Intent DataAdobe on Monday announced the launch of Adobe Advertising Cloud TV to ...
- DataXu, Placed Connect In-Store Consumers And Targeted TVDataXu and Placed, a provider of location-based attribution services, on Thursday said ...
- Time Spent Viewing Long-Form Video Has Strong Uptick In Q1 The majority (63%) of time spent on digital video content across all ...
- The Mobile, Virtual, 360-Degree Future Of Header BiddingThe emergence of header bidding, particularly the server-to-server variety, has minimized latency ...
- 50% Would Share Smart Device Data For DiscountsWhen it comes to sharing data from smart devices, many consumers will ...
- Connected Devices Help Maintain High TV Viewing Levels Total TV share of gross minutes viewed in the fourth quarter was ...
- Former Yahoo CEO Levinsohn On SteelHouse And Future Of AdvertisingAs a former Yahoo CEO and president of Fox Interactive Media, Levinsohn ...
- Samba TV, SpotX Partner To Enhance Connected TV Audience SegmentationSamba TV, a provider of audience-based advertising insights, has partnered with video ...
- Sling TV, SpotX Partner To Serve Video Ads Programmatically On OTT DevicesSling TV, the DISH Network's over-the-top (OTT) television service, announced on Tuesday ...
- Time Earned Video Metric Shows Extra Seconds Count When Targeting AdsOn average, marketers have tripled their 15-second investment without buying more time ...
