Tag results for "connected tv"
- Innovid, Jivox Partner On Omni-Channel Creative OptimizationThe solution will include independent ad serving, integrated measurement and dynamic creative ...
- Consumers Embracing OTT Video, But Confusion RemainsAlmost 80% of "cable-keepers," as Adobe and Telaria call them, use a ...
- Oracle, comScore Ink Audience-Targeting DealThe deal is for audience targeting with TV segments, allowing marketers to ...
- FuboTV Nears 250K Subscribers, Adds RevenueAs a virtual multichannel video provider, FuboTV operates at a higher price ...
- Pluto TV Taps Tru Optik For Ad, Campaign MeasurementTru Optik's Marketing Cloud product is mapped to 75 million U.S. households, ...
- Turner To Launch Direct-To-Consumer Digital Platform With Jenna LyonsThe unnamed venture will include a direct-to-consumer offering that spans content and ...
- Nielsen Catalina Solutions Expands Advanced TV SuiteThe suite allows CPG marketers to measure data-driven linear TV, addressable TV, ...
- Vizio Agrees To $17 Million Privacy SettlementThe deal will resolve a class-action lawsuit alleging that Vizio violated privacy ...
- Video Ad Platform Telaria Lowers Revenue Estimate, Stock SinksThe company says the under-performance in revenue is due to a decision ...
- Connekt Inks Deal To Bring Interactive Shopping To Sony TVsConnekt's ShopTV app allows consumers to shop for clothing, electronics or other ...
- Beachfront Names Chris Maccaro CEOMaccaro most recently served as vice president and head of emerging markets ...
- Xandr's Brian Lesser: Relevant Ads, T-Commerce Can Transform Video Ad BizWhen it comes to over-the-top video, Lesser says he sees a marketplace ...
- OTT Viewing Growing Overall TV ViewershipSamsung Ads based its research on first-party data from some 32 million ...
- 2018 Proves Big Year For Political Advertising On OTTThere has been a significant shift toward OTT in just the past ...
- iSpot Raises $30M To Expand HiringExisting backers Madrona Venture Group and Insight Venture Partners are leading the ...
- Innovid Rolls Out Interactive Ad Tool For OTTThe tool, OTT Composer, allows for the quick creation of an interactive ...
- 5 Reasons To Start Taking CTV SeriouslyWith CTV impressions, live-event streaming and audience targeting on the rise, Netflix ...
- Dataxu Launches Unified Buying Solution For Linear, Connected And Addressable TVThe company claims that TotalTV can "reach de-duplicated strategic audiences among more ...
- ESPN+ Streaming Service Tops 1 Million SubscribersESPN+ launched just five months ago, bundling ESPN library programming with exclusive ...
- Volvo Finds Value In Connected TV AdThe campaign drove nearly 526,000 unique engagements and more than 1,200 unique ...
- Interactivity In CTV May Be Key To Driving SalesConnected TV now accounts for 27% of overall video volume, up from ...
- Connected TV Increases Digital Video ImpressionsConnected TV in 2018 has a 27% share of all digital video ...
- TripleLift Readies OTT Ad ProductsTripleLift cofounder-chief strategy officer Ari Lewine says the company's "real time, integrated ...
- Connected TV Is Reshaping AdvertisingConnected TV is blurring the lines between digital and traditional television programming. ...
- Connected TV To Slow As Market Hits Saturation LevelsAt the end of 2017, 210 million devices were installed in consumer ...
- True[X], You.i Strike Deal To Build Out CTV Ad CapabilitiesWith the true[X] partnership, the companies are hoping to leverage You.i's widely ...
- Amazon's Entry Into Free Streaming Could Supercharge The MarketThe real prize is ad revenue, with tech-driven companies like Roku and ...
- Amazon Channels Roku As It Plots Free Streaming NetworkA free streaming network would be a fertile proving ground for Amazon's ...
- Amobee Closes Acquisition of Videology, Retools Executive TeamVideology's technology platform, intellectual property and other assets are now part of ...
- Who Will Control Future OTT Ad Revenues?Do Google or Facebook have the inside track or traditional big media ...
