Tag results for "connected tv"
- Local OTT Ad Spending Forecast To Double To $2.1 Billion By 2024The growth in connected TVs will support demand for locally activated over-the-top ...
- It's Time To Integrate CTV Into TV Ad EcosystemLinear TV advertisers are holding back budgets from CTV, and measurement is ...
- The Trade Desk Q3 Revenue Up 38%, Connected TV Revenues SoarConnected TV and audio had improvements of 145% and 160%, respectively. Mobile ...
- Simpli.fi Enables Nationwide Household Targeting Based On 500-Plus Demographic VariablesSimpli.fi on Tuesday will introduce an Addressable Audience Curation tool as the ...
- New Connected TV Targeting Solution Uses App-Level Mobile DataSabio's App Science TV ties behavioral data from mobile users and AI-driven ...
- Streaming Ads Still Plagued By Ad Quality Issues, But Content Quality Improves: StudyNearly 40% of all streaming ads completely failed to play in Q3, ...
- 1st Half Digital Ad Revenue Reaches $57.9B, Performance Pricing Increases ShareKey drivers for growth include video advertising, with marketers spending 36% more ...
- Trade Desk Strikes Data Deal With Vizio's InscapeThe deal will integrate Inscape's data directly into The Trade Desk's cross-device ...
- Connected TV's Momentum Gets The SpotlightCTV accounted for 50% of all video ad impressions on Extreme Reach's ...
- CTV Achieves Critical Mass, Surpasses 50% Of Video Ads 'Served'By at least one representative measure -- share of video ads served ...
- New Addressable CTV Solution Offers Audience, Contextual, Behavioral TargetingTelaria's solution spans CTV/OTT, mobile, and desktop. ...
- 'Platform Surfing': 74% Of Connected Device/Smart TV Users Stream; 44% Switch Between Streaming, Linear TVSVODs are used by 85% of these streamers and account for 60% ...
- While Programmatic Growth Has Decelerated, Q4 Looks 'Exciting' Thanks To Connected TVThe programmatic digital ad marketplace appears to be stable amid signs of ...
- Ad Platforms to Use Comscore Demos For CTV Ad Targeting Via IFAsComscore has teamed with Adobe Audience Manager, Google Display & Video 360, ...
- Amobee Makes It Easier For Local CTV Advertisers To Buy, Measure MediaThe integration with more than 60 data providers and marketplaces gives advertisers ...
- Roku TV Expands Licensing To EuropeAlready #1 among CTVs in the U.S., Roku is making its first ...
- Nielsen: Internet-Connected TV Now Enabled In 65% Of U.S. HomesMore than two-thirds of U.S. households currently are enabled to stream video ...
- Mall Of America Doubles Visit Rate Percentage Benchmark"What I love about this is we can now give attribution toward ...
- Vudu's 'Mr. Mom' Reboot Marks The Start Of Something BigIt's the first original content from the Walmart-owned ad-supported streamer, which is ...
- Trade Desk Posts Strong 42% Revenue HikesJeff Green, founder-CEO of The Trade Desk, said the company is now ...
- Tubi Takes On The Big Guys With Cheeky Urban CampaignBillboards in four major markets encourage viewers to "cheat" on paid Netflix ...
- Amazon Allows Fire TV Ad Buys Through Dataxu, The Trade DeskSignificant departure from walled-garden practices enables media apps on Fire TV to ...
- 31% Of U.S. Homes Lack A Broadband Connection: Study"The so-called digital divide, between those that can or cannot make the ...
- Xandr's Community Adds Partners: A&E, AMC, CheddarBuilt on Xandr's technology and research, Community helps media buyers and sellers, ...
- Local OTT Platform STIRR Hits 1M DownloadsSTIRR City channel, a 24/7 direct-to-OTT local independent TV station, has programming ...
- 2020 Political Spending To Hit $6 Billion, Digital Will Be Biggest GainerPolitical media campaigns will spend a record $6 billion on advertising in ...
- Roku Commands 15% Of All Media Streaming DevicesRoku remains the leading set-top box/software platform for connected TV sets in ...
- Connected TV's Ad Gains Are Mobile's LossGrowing connected TV usage is now commanding nearly half of digital video ...
- So Much For Conventional Wisdom, Study Finds Consumers Connecting Longer On Long-Form Connected TV AdsIn a finding suggesting the shift to shorter-form video ad units may ...
- Connected TV Fraud Grows, So Does ViewabilityConnected TV and mobile app fraud is up 120% over the last ...
