- InMobi Offers Video Attention Model Across Mobile In-App Video, CTV
Around the Net In Media, Ray Schultz - Monday, July 27, 2026
InMobi Advertising, part of global technology company InMobi, has launched Frame Attentio ...
- Measurement Has Become Data Buffet And Marketers Need To Stop Grabbing Everything
Research Intelligencer, Rob Williams - Tuesday, July 28, 2026
Before advertisers and media buyers obsess over outcomes, they need to a ...
- AI Fraud The Ad Industry Has Yet To Discover
Data & Programmatic Insider, Laurie Sullivan - Monday, July 27, 2026
AI has lowered the cost of faking a click, an install ...
- Partnership Expands Ad Options For F1, Yahoo Sports TV
MediaDailyNews, Laurie Sullivan - Thursday, July 16, 2026
C15 Studio, which holds media rights to F1 TV and Yahoo Spor ...
- Smartly Partners With Roku To Bring Social Network Precision To CTV
Around the Net In Media, Ray Schultz - Monday, July 13, 2026
Smartly, an AI-powered ad tech platform, is partnering with Roku to bri ...
- IAB: 2026 Digital Video Ad Spend +11%
Television News Daily, Wayne Friedman - Tuesday, July 14, 2026
Targeting and content quality will show continued growth to 49% and 46 ...
- Pinterest Launches Partner Program For CTV Ad Measurement
MediaDailyNews, Colin Kirkland - Thursday, July 9, 2026
The partner program - intended to help advertisers discover measurement partners deem ...
- IAB Talks New Video Standards: Complex, Simple Or Otherwise?
TV Watch, Wayne Friedman - Friday, July 10, 2026
The IAB says measurement standards need a reset that considers video-consumption elemen ...
- IAB Updates Video Definitions, Seeks Input
MediaDailyNews, Laurie Sullivan - Thursday, July 9, 2026
The IAB has released its Redefining Media Types Standard for public commen ...
- Will Ace Hardwire RedVest Into An AI Retail Media Network?
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 8, 2026
Ace Hardware advertisers can now manage and run retail RedVest Media campaig ...
- Performance TV Electrified - Finally - By CTV
Media Insider, Dave Morgan - Thursday, July 2, 2026
With the digital/TV divide collapsed by CTV, digitally driven linear will ...
- Everybody Has Eight Screens, Yet TV Still Runs The Show
Research Intelligencer, Rob Williams - Wednesday, June 24, 2026
Beyond traditional viewing, consumers use TVs for YouTube videos, gaming, social med ...
- Walmart Buys Self-Serve CTV Ad Platform
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 23, 2026
Walmart has developed one of the most sophisticated retail media networks (RMNs ...
- The Fox-Roku Combo: Regulatory, OS, FAST Issues
TV Watch, Wayne Friedman - Tuesday, June 16, 2026
Is Fox Corp. now the major gatekeeper - in the way Comcas ...
- Fox To Acquire Roku For $22B
Television News Daily, Wayne Friedman - Monday, June 15, 2026
Fox will pay $160 per share to Roku shareholders - at ...
- Amazon Adds Attention Metrics To Pre-Bid Targeting
MediaDailyNews, Laurie Sullivan - Wednesday, June 10, 2026
A new integration moves attention and data metrics from measuring how use ...
- Biggest Midterm Cycle To Date, Political Ad Spend Reaches $4B Through June
Television News Daily, Wayne Friedman - Friday, June 12, 2026
Broadcast TV political ad spend is projected to reach $5.6 billion ...
- Redbarn Ad Campaign Has A Data Strategy
Data & Programmatic Insider, Laurie Sullivan - Monday, June 8, 2026
"We are looking at the KPIs, but also doing a brand-lift stu ...
- Midterm Ad Spend Soars, California Leads At $315M
Television News Daily, Wayne Friedman - Tuesday, June 2, 2026
For the month of May, California is the highest spender at $1 ...
- Amazon Expands Signals To Improve Performance
MediaDailyNews, Laurie Sullivan - Thursday, May 28, 2026
Amazon Publisher Services at its summit on Thursday introduced new capabilities ...
- Walmart Connect Expands Offsite Ad Targeting With Yahoo DSP
MediaDailyNews, Laurie Sullivan - Thursday, May 28, 2026
Walmart Connect has expanded its offsite media strategy with additional demand-side platfor ...
- Google, Netflix, Amazon To Dominate CTV By 2030s
TV Watch, Wayne Friedman - Tuesday, May 26, 2026
Global CTV-based advertising will nearly double in four years to $81 billi ...
- Viant To Employ Ad Fontes Media's News Reliability And Bias Technology
Around the Net In Media, Ray Schultz - Wednesday, May 20, 2026
Viant Technology Inc. and Ad Fontes Media have formed a partnership th ...
- Upfront Buzzwords Spike Interest: What Are The Real Meanings?
TV Watch, Wayne Friedman - Friday, May 15, 2026
Showing brands and advertisers that legacy TV media's linear TV business h ...
- Upfront Focus: Linear Unchanged, Shift To Social Video, CTV
Advanced TV Insider, Wayne Friedman - Wednesday, May 13, 2026
A recent iSpot study found 45.5% of respondents say business outcomes a ...
- Comcast Connects 'Universal Ads' To AI Via MCP
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 13, 2026
Moving performance advertising and marketing deeper into TV, Comcast has released ...
- Amazon Dynamically Changes TV Ads To Personalize Content
MediaDailyNews, Laurie Sullivan - Monday, May 11, 2026
"Dynamic TV creative" is the first Amazon Ads capability to automatically personali ...
- Walled Garden Targeting Solved? Truthset CEO Talks Trade Desk Collaboration
Data & Programmatic Insider, Laurie Sullivan - Monday, May 11, 2026
"Data-Rated Audiences" gives advertisers validated audiences based on human I.D.s just li ...
- Trade Desk Underwhelms Quarterly Results, Guidance: Stock Drops 15%
MediaDailyNews, Wayne Friedman - Thursday, May 7, 2026
Trade Desk execs gave Q2 guidance for an 8% revenue gain Y ...
- Linear Still Has Positive Brand ROI
Advanced TV Insider, Wayne Friedman - Wednesday, May 6, 2026
Linear TV is a cost-effective channel with extensive reach and long-term benefit ...