Tag results for "connected tv"
- Unruly Intros Content-Driven Targeting For Programmatic CTVThe solution enables buyers to specify which shows ads will run ...
- CIMM Developing Guide To Converged TV Measurement ProvidersThe guide aims to provide profiles and objective comparisons of the capabiliti ...
- YouTube TV Latest To Eye Free Channels To Pump Up AdvertisingYouTube TV is reportedly in talks with Vox Media, Brat TV a ...
- Behind TikTok's Aggressive Push Into Connected TVs, DevicesTo attract more advertising, TikTok needs to gain more trust, not ju ...
- Innovid Enters China, Taps Former Google, Publicis Exec To LeadChinese CTV audiences now reachable by the platform, along with those ...
- DoubleVerify Sees Video Impressions Measured Rise Nearly 60%Also, revenue for the company in Q3 rose 36% to $83.1 millio ...
- Pixalate Increases Ad Supply Path Transparency To Identify Fraud RiskPixalate has created technology that analyzes the path of programmatic impressions ...
- Platforms Partner To Measure Retail Sales Impact Of CTV, OTT Ads For Local, Mid-Market AdvertisersMeasurable outcomes include return on ad spend/ROAS. ...
- Hulu, YouTube And Roku Lead CTV Ad Spend For 2021Hulu is forecast to hit $3.13 billion in 2021, with YouTube ...
- Streaming Subscriber Growth Stalls In Q3, AVOD, FAST Streamers Gain MomentumFAST platforms -- free (no subscription fee) ad-supported services -- are 2 ...
- IAS Sees Revenue Gains On Programmatic, Social, CTV, InternationalIntegral Ad Science plans to launch a beta before the end ...
- DoubleVerify To Buy Contextual Social, CTV Targeting Platform OpenSlateThe combined capabilities will enable integrated brand safety and contextual optimization f ...
- Connected TV Now Comprises 40% Of Trade Desk's BusinessTotal revenue for the demand-side platform was up 39% to $301.1 milli ...
- FuboTV Grows To Nearly 1M Subs As Q3 Revenue More Than Doubles, Stocks SinkFuboTV's revenue rose 156% to $156.7 million. The company trimmed its n ...
- Brands Face 'Data Dilemma' Amid Disruptions To Media MarketplaceChanges in data strategies have led many brands to increase their med ...
- High-Priced Scatter Deals May Not Worry Brand AdvertisersThe growth of CTV media deals may be having a major effe ...
- CTV: 56% Of Buyers Expect To Up Spend In Next 12 Mos., 92% Bought Programmatically In Past 12 Mos.While 70% are currently buying CTV ads from device manufacturers, 64% fr ...
- CTV Secures Its Leading Share Of Video Ad ImpressionsCTV's share of impressions has been 35% or higher in each ...
- SSP Magnite Sees Q3, Q4 Ad Cancellations Due To Supply-Chain IssuesTwo advertising categories in particular -- automotive and travel -- have be ...
- OMG Initiative Calls For Industrywide CTV StandardsOmnicom Media Group wants industrywide adoption of its recommended remedies for "fundament ...
- FuboTV, Dentsu In Sports-Focused Marketing DealFuboTV will integrate its first-party addressable data into the M1 platform, whe ...
- eMarketer: U.S. CTV Ad Revenue Up 44% In 2021, Hulu, YouTube, Roku Still Lead, Newer Rivals Gain ShareBy 2023, Hulu and YouTube will still be the top two platfor ...
- CTV Ad Platforms Forecast To Grow To $14.44 Billion, Hulu With Leading ShareThis year's CTV business will grow 38%, eMarketer says. Hulu is project ...
- TV Ads Will Straddle Streaming AND Linear For Years To ComeLinear isn't going away any time soon, and the implications are signific ...
- The Next Gen Of Audience Measurement Will Require Big DataVirtually every part of the ad industry has been impacted by B ...
- Amazon Finds Podcasts, Voice Connect Emotionally With ConsumersWondery, an Amazon Music company acquired in December 2020, commissioned studies th ...
- Tremor Gets Exclusive Access To ACR Targeting Data From 20M Smart TVsDSP and SSP platforms will add ACR viewing habits data from T ...
- CTV Viewers Skew Younger Than Legacy TV ViewersFor example, where viewers 55+ comprise the dominant share of traditional ...
- CTV Users Watch Ad-Supported 47% Of The Time, Are Twice As Likely To Buy After Seeing AdsThe Statista survey for Magnite also finds CTV viewers to mirror U. ...
- Streaming Ads: 44% Say There Are Too Many, 69% Say They're Repetitive, 53% Find Them InvasiveFor long-term business model stability, addressing invasiveness concerns is as or mo ...
