- How A Next-Gen Intelligent Marketplace Uses AI To Increase Media-Buying Efficiency, Sustainability
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 26, 2023
LoopMe has launched an Intelligent Marketplace that it says creates a smart ...
- Asian Americans Spend Most Time With Streaming TV, Social Media
Research Intelligencer, Robert Williams - Thursday, May 25, 2023
More than half of Chinese, Korean and Vietnamese respondents say they pref ...
- AppsFlyer Expands Its Gaming Measurement Solution To PCs, Consoles
Digital News Daily, Colin Kirkland - Tuesday, May 23, 2023
AppsFlyer has added PC and gaming consoles to its cross-platform measurement solutio ...
- Building Global CTV Apps: Q&A With Norigin's Ajey Anand
MediaDailyNews, Charlene Weisler - Tuesday, May 23, 2023
"Increasing the times spent on apps alongside good content is the goal ...
- Telly The TV Set Company: Watch This TV Ad Space - Because You Have To
TV Watch, Wayne Friedman - Wednesday, May 24, 2023
Telly is now prepared to give away 500,000 free TVs. How a ...
- U.S. TV Station Syndication Outlook: Cheaper Shows To Come Amid Rising CTV?
TV Watch, Wayne Friedman - Tuesday, May 23, 2023
What is the outlook for the U.S. syndication business in this massi ...
- U.S. Paid-Search Spend Forecast To Reach $110B In 2023
Inside Performance, Laurie Sullivan - Thursday, May 18, 2023
Marketers are expected to spend $110 billion in 2023 on paid sear ...
- Warner Bros. Discovery Starts Programmatic/Direct Deal Digital Video Ad Platform
Television News Daily, Wayne Friedman - Wednesday, May 17, 2023
WBD is starting up an in-house, programmatic and direct deal-making platform call ...
- NBCU Launches Cross-Platform Outcome Metrics For Local Marketers
Digital News Daily, Karlene Lukovitz - Wednesday, May 17, 2023
Real-time impact and incrementality metrics across CTV and linear are now official ...
- GumGum's Verity Integrates With MediaMath As First MRC Content-Level Accredited Partner
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 16, 2023
Verity's parent company GumGum on Tuesday will announce the integration of t ...
- TV Advertising Ups And Downs: Linear Sinks 8%, CTV Rises 21%
Television News Daily, Wayne Friedman - Monday, May 15, 2023
Total advertising for live, linear TV is forecast to drop 8% ...
- CTV Now Generates Over Half Of Global Video Ad Impressions, Dynamic Ads Outperform
Digital News Daily, Karlene Lukovitz - Thursday, May 11, 2023
Interactive CTV ads generated a more than 600% lift in engagement compar ...
- Quantcast, FreeWheel Deal Gives Direct Access To Premium Video Publishers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 11, 2023
Marketers working with Quantcast now have access to premium programmatic video supp ...
- Among Streamers, Netflix, YouTube Tops In U.S. Household Reach: TVision
Television News Daily, Wayne Friedman - Thursday, May 11, 2023
Netflix and YouTube offer the best TV U.S household reach for potenti ...
- More Than Ever Before, TV -- And Now Video -- Is Ads First, Content Second
MediaPost Live, Adam Buckman - Thursday, May 4, 2023
My takeaway after a week of newfront presentations: video of all kin ...
- IAB: U.S. Digital Video Ad Spend Up 21% In 2022, Set To Rise 17% In 2023
Digital News Daily, Karlene Lukovitz - Wednesday, May 3, 2023
CTV grew 22% in 2022 and is projected to grow 21% th ...
- Amazon Unveils Streaming TV, Live Sports Content, Ad Tech, Measurement At NewFronts
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 1, 2023
Amazon unveiled a slate of streaming content and ad capabilities at t ...
- Teads Expands CTV Programmatic Internationally
Digital News Daily, Karlene Lukovitz - Friday, April 28, 2023
The CTV offering is now available in Canada, the U.K., Brazil a ...
- VAB Uncovers The 'Truth' About CTV Ad Fraud (Hint: 'TV Off' Isn't Fraud)
Video Insider, Karlene Lukovitz - Tuesday, April 25, 2023
Will ad buyers be tickled to hear that CTV ad fraud's $1 ...
- The New Era Of Superior TV
Media Insider, Dave Morgan - Thursday, April 20, 2023
If our industry gets its act together, TV ads will become increasing ...
- Study: Gamers Are Big FAST Viewers, Streaming Subscribers
Video Insider, Karlene Lukovitz - Monday, April 17, 2023
They also have an even stronger preference for targeted, relevant ads th ...
- AMC+ Unveils Ad-Supported Option In Time For The Upfront
Television News Daily, Wayne Friedman - Monday, April 17, 2023
Joining the growing crowd of streaming platforms, AMC Networks is starting ...
- New AVOD Tier, Data Platform To Take Center Stage At AMC Networks Upfront
TVBlog, Adam Buckman - Monday, April 17, 2023
AMC Networks Chief Commercial Officer Kim Kelleher says AMCN's new AVOD streami ...
- D2C Marketers Who've Used CTV Are Upping 2023 Spend On The Channel
Advanced TV Insider, Karlene Lukovitz - Friday, April 14, 2023
D2C marketers overall report averaging about the same percentage for CTV ...
- Microsoft Ground-Breaking Insights Reveal How Integration Of Search Advertising, CTV Drives Performance
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 13, 2023
Microsoft has partnered with Roku since 2022. Microsoft's analysis of how C ...
- National CineMedia Files For Bankruptcy As Slow Growth Of In-Theater Movie Ads Continues
MediaDailyNews, Wayne Friedman - Wednesday, April 12, 2023
Movie theater advertising company National CineMedia has filed for bankruptcy -- ...
- Nielsen Starts Local TV OTT Measurement Service
Television News Daily, Wayne Friedman - Thursday, April 6, 2023
Nielsen is starting up a local TV measurement service for OTT/streaming ap ...
- The Demise of Linear TV Is Greatly Exaggerated
Television News Daily, Howard Shimmel - Tuesday, April 4, 2023
The real challenge is how to manage reach and frequency across platfor ...
- CIMM Study Aims To Improve Use Of Smart TV Data In Measurement
Digital News Daily, Karlene Lukovitz - Monday, April 3, 2023
CIMM looks to explore and identify ways to address the lack ...
- IAB Releases New CTV Privacy Compliance Report
Digital News Daily, Karlene Lukovitz - Monday, April 3, 2023
The updated report covers best practices in the shifting state and feder ...