Tag results for "connected tv"
- YouTube Brandcast Delivered: What It Means For Advertising, PerformanceYouTube on Tuesday hosted its 2021 Brandcast Delivered for advertisers -- ...
- CTV Ad Impressions Up: Roku, Amazon Score Q1 Strong GainsRoku rose 71% in CTV advertising impressions to 48 billion, while Amaz ...
- IAB: Average CTV Advertiser Spending Surged 22% In 2020Connected TV was the fastest-growing segment of the digital video advertising marketpla ...
- IAB: Per-Advertiser CTV Spend Leapt 22% In 2020, 35% Expect To Increase CTV This YearThis year, video buyers say they will spend 56% of their tot ...
- Finding Jenny: Rite-Aid Rethinks Long-Term Strategy Around LTVWho's Jenny? Well, she isn't Rite-Aid's traditional target consumer - that retir ...
- Vizio, Verizon Media Make Data Access/TV Inventory Deal For CTV AdsIn January 2022, Verizon Media will be the exclusive demand-side platform f ...
- Consumers Say Digital Video, CTV Ads Influence Travel DecisionsProfessionally produced ads were found to be more effective in driving travel-relat ...
- Netflix Leads 'Average Time' Share For Q1, Competitors' Movie Content GainsIn the first quarter of 2021, Netflix had a 23% share ...
- Media Buyers Are Upping Digital Video's 2021 Budget Share, But Also Linear'sMedia buyers surveyed by IAB at the end of Q1 now s ...
- HUMAN, Google, Roku Squash CTV Botnet After It Impersonates Billions Of Ad RequestsChief scientist at cybersecurity firm HUMAN Michael McNally publicly called on t ...
- Why Are CTV Ad Rates So High?It's a classic situation of lots of money chasing a relatively sma ...
- DoubleVerify CEO Zagorski Takes Company PublicDoubleVerify will debut on the New York Stock Exchange today, trading und ...
- Attack Of The 'OctoBot': 7 CTV Fraud Schemes Found To Be ConnectedA series of rapidly evolving fraud schemes identified and shut down sin ...
- Extreme Reach Gains Scale With Adstream AcquisitionThe combined company will have greater scale to help marketers manage creati ...
- Ad Execs: Paid Content/Influencers Now The Biggest Share Of Digital BudgetsNative ad formats including paid branded content and influencers now represent t ...
- An Advertiser Playbook For The Rise Of StreamingThe industry needs to catch up with viewers, opening the video marketpla ...
- New Consortium To Offer Programmatic Interactive CTV AdsInnovid, The Trade Desk and Magnite have formed an integrated marketplace ...
- Linear TV Means Antiquated Media PlanningAs advertisers begin to move larger amounts of budget from linear in ...
- Nets Ask Advertisers To Move As Much As 30% Of Upfront Into CTVMajor TV networks are pushing brand TV advertisers to shift 20% ...
- CTV 'Viewability' Beats All Other Digital Video, Lags Linear TVBy at least one important quality measure -- so-called "viewability" -- connect ...
- Media Agency Execs Overwhelmingly Expect CTV Ad Budgets To Rise, Many 'Dramatically'Only 2% of media agency executives expect their connected TV (CTV) ...
- CTV Grows Dramatically In 2020 Digital Political Ad SpendMobile (phone) devices remain the dominant leader in political advertising spend ...
- Study Finds Ad Execs Believe CTV Benefitted From Pandemic, Now More Effective Than Linear TVCTV has been a major beneficiary of the COVID-19 pandemic, and ...
- Nielsen: Long-Term TV Viewing Changes Part Of Larger TrendFor example, in Q1 2021, an average 19.1% of persons 2+ we ...
- Media Kitchen's Julia Smaldone On Evolving OTT/CTV PricingLegacy TV players with new streamers have advantages and disadvantages when ...
- Connected TV Ad Volume/CPMs Soar, Programmatic/Data-Decisioning CitedCTV ad demand continues to surge, according to an analysis published tod ...
- DoubleVerify Taps Doug Campbell As Chief Strategy Officer, CTV Is PriorityPreviously, Campbell was Chief Strategy Officer at Telaria, where he oversaw t ...
- Can Streaming And Theatrical Co-Exist? One Warner Bros. Movie Says They CanThe movie not only scored well at the opening weekend box-office ...
- Scripps OTT Newsy Now An Over-The-Air TV PlatformThe network will launch October 1, covering 80% of U.S. TV hom ...
- Founders Of GoTo.com, OpenX Launch CTV Media-Buying, Performance Platform Based On SearchtvScientific, a TV ad-tech company, on Tuesday launched an end-to-end CTV buyi ...
