Tag results for "connected tv"
- YuMe And Mediaocean Partner On Cross-Screen TV Ad Buying Aiming to extend the reach of TV media buying and facilitate cross-channel ...
- Controlling Connected Home Entertainment Devices Still Old SchoolIt typically takes quite a long time for a specific technological change ...
- iQ Media, Lotame Join Forces To Aid TV Attribution In a new deal announced Tuesday, IQ Media and Lotame are partnering ...
- Vodafone To Leverage Kaltura OTT Technology In Launch Of Italian TV ProductPowered by Kaltura's OTT TV service, Vodafone Italy will unify the likes ...
- Mobile Video Click Fraud Jumped Nearly 3x In First Four Months Of '17The findings of a new report revealed that mobile video click fraud ...
- Adobe Advertising Cloud TV Launches, Ties In Search Intent DataAdobe on Monday announced the launch of Adobe Advertising Cloud TV to ...
- DataXu, Placed Connect In-Store Consumers And Targeted TVDataXu and Placed, a provider of location-based attribution services, on Thursday said ...
- Time Spent Viewing Long-Form Video Has Strong Uptick In Q1 The majority (63%) of time spent on digital video content across all ...
- The Mobile, Virtual, 360-Degree Future Of Header BiddingThe emergence of header bidding, particularly the server-to-server variety, has minimized latency ...
- 50% Would Share Smart Device Data For DiscountsWhen it comes to sharing data from smart devices, many consumers will ...
- Connected Devices Help Maintain High TV Viewing Levels Total TV share of gross minutes viewed in the fourth quarter was ...
- Former Yahoo CEO Levinsohn On SteelHouse And Future Of AdvertisingAs a former Yahoo CEO and president of Fox Interactive Media, Levinsohn ...
- Samba TV, SpotX Partner To Enhance Connected TV Audience SegmentationSamba TV, a provider of audience-based advertising insights, has partnered with video ...
- Sling TV, SpotX Partner To Serve Video Ads Programmatically On OTT DevicesSling TV, the DISH Network's over-the-top (OTT) television service, announced on Tuesday ...
- Time Earned Video Metric Shows Extra Seconds Count When Targeting AdsOn average, marketers have tripled their 15-second investment without buying more time ...
- DMA Backs Vizio In Video Privacy BattleA battle over whether Vizio violated a video privacy law "will have ...
- Video Content Providers Need To Step Up Ad Relevance We need to provide real intelligence back to marketers in terms of ...
- Vizio Seeks To Take Video Privacy Battle To Appellate CourtSmart TV manufacturer Vizio is seeking to immediately appeal a judge's decision ...
- Japanese Desktop Users See 80%+ Ad Fraud Rates In Q1 2017According to data intelligence platform Pixalate, 51% of connected TV and over-the-top ...
- Myriad Smart TV Opportunities Are Poised To Open UpTracey Scheppach, founder and CEO of Matter More Media, offered a summary ...
- 57% Of Video Viewers Discover Content Through SearchResearch results suggest that viewers know what they want when it comes ...
- Viewers Pay More Attention To Connected TV Ads, Study FindsA new multi-screen viewability study reveals that overall attention to pre-roll ads ...
- 60% Of U.S. Broadband Homes Have An Internet-Connected TV DeviceConsumers may be connecting various smart devices and appliances in their homes, ...
- iSpot.tv Adds Attribution Service To TV Ad MetricsAttribution data will address 10 million smart IPTV-enabled TVs -- Vizio-manufactured TV ...
- Internet-Connected TV Grabs 10% Of Day ViewingInternet-connected TV viewing -- through devices such as Roku, Apple TV, and ...
- Why Connected TV Is Gaining A Stronger Foothold In Media Plans TV is dead. We hear this at a regular clip these days. ...
- Correction: comScore Total Home PanelConcerning the story "comScore Uses Home Panel To Measure Connected Devices," (Media ...
- New Targeting Feature Seeks To Identify All Devices Within A HouseholdScreen6 launched a new data feature that will enable it to identify ...
- CBS News Updates Apps For Amazon Fire TV, Android TVCBS News updated its apps for Amazon Fire TV and Android TV, ...
- OTT Viewing Climbs, Traditional TV Usage DropsTotal TV usage was down 4.2% on a total day basis for ...
