Tag results for "connected tv"
- Tremor Video DSP Inks New Deal With Alphonso, Expands TV RetargetingTremor Video DSP and Alphonso have had an exclusive partnership for the ...
- Pixalate Secures MRC Accreditation For OTT Ad Fraud DetectionPixalate says it has become the first company to receive Media Rating ...
- Comscore Inks Deals With AMC, A+E For Cross-Platform Video SolutionThe deals with AMC and A+E expand CCR's measurement of cable channels. ...
- The Trade Desk Grows On Programmatic, Mobile, Connected TVMarketers seem to want an algorithm-fueled programmatic ad-buying platform -- and it ...
- Connected TV Political Ad Spend SoarsCampaigns may have shifted their budgets as Election Day drew near, although ...
- Agencies See Google Ads Connected TV CPMs Drop For AdvertisersGoogle Ads added a new category for tv under the "performance by ...
- EDO Raises $12M To Scale TV Analytics PlatformCofounded in 2015 by actor Edward Norton and the tech entrepreneur Daniel ...
- Comcast Hides Commands In Voice Remotes For HalloweenCustomers who have the remotes with hidden voice commands and connected lights ...
- Streaming TV Contributes To More Rentals, Buys Of Digital MoviesThe research says individual digital movie purchases and rental transactions gained 19% ...
- Amazon Enables Alexa To Navigate Inside Fire TV DevicesAmazon has enabled it voice agent Alexa to navigate once inside apps ...
- Telaria Launches Tool To Provide Video Intelligence To PublishersThe solution, TV Content Reporting, is a plus for advertisers. It could ...
- IAB Releases Advanced TV Attribution Buyer's GuideThe Buyer's Guide addresses the workflow of the attribution process, what to ...
- Localized Programmatic Platform Simpli.fi Goes NationalThe company is calling the new solution a "significant expansion" of its ...
- Innovid, Jivox Partner On Omni-Channel Creative OptimizationThe solution will include independent ad serving, integrated measurement and dynamic creative ...
- Consumers Embracing OTT Video, But Confusion RemainsAlmost 80% of "cable-keepers," as Adobe and Telaria call them, use a ...
- Oracle, comScore Ink Audience-Targeting DealThe deal is for audience targeting with TV segments, allowing marketers to ...
- FuboTV Nears 250K Subscribers, Adds RevenueAs a virtual multichannel video provider, FuboTV operates at a higher price ...
- Pluto TV Taps Tru Optik For Ad, Campaign MeasurementTru Optik's Marketing Cloud product is mapped to 75 million U.S. households, ...
- Turner To Launch Direct-To-Consumer Digital Platform With Jenna LyonsThe unnamed venture will include a direct-to-consumer offering that spans content and ...
- Nielsen Catalina Solutions Expands Advanced TV SuiteThe suite allows CPG marketers to measure data-driven linear TV, addressable TV, ...
- Vizio Agrees To $17 Million Privacy SettlementThe deal will resolve a class-action lawsuit alleging that Vizio violated privacy ...
- Video Ad Platform Telaria Lowers Revenue Estimate, Stock SinksThe company says the under-performance in revenue is due to a decision ...
- Connekt Inks Deal To Bring Interactive Shopping To Sony TVsConnekt's ShopTV app allows consumers to shop for clothing, electronics or other ...
- Beachfront Names Chris Maccaro CEOMaccaro most recently served as vice president and head of emerging markets ...
- Xandr's Brian Lesser: Relevant Ads, T-Commerce Can Transform Video Ad BizWhen it comes to over-the-top video, Lesser says he sees a marketplace ...
- OTT Viewing Growing Overall TV ViewershipSamsung Ads based its research on first-party data from some 32 million ...
- 2018 Proves Big Year For Political Advertising On OTTThere has been a significant shift toward OTT in just the past ...
- iSpot Raises $30M To Expand HiringExisting backers Madrona Venture Group and Insight Venture Partners are leading the ...
- Innovid Rolls Out Interactive Ad Tool For OTTThe tool, OTT Composer, allows for the quick creation of an interactive ...
- 5 Reasons To Start Taking CTV SeriouslyWith CTV impressions, live-event streaming and audience targeting on the rise, Netflix ...
