Tag results for "connected tv"
- How A Next-Gen Intelligent Marketplace Uses AI To Increase Media-Buying Efficiency, SustainabilityLoopMe has launched an Intelligent Marketplace that it says creates a smart ...
- Asian Americans Spend Most Time With Streaming TV, Social MediaMore than half of Chinese, Korean and Vietnamese respondents say they pref ...
- AppsFlyer Expands Its Gaming Measurement Solution To PCs, ConsolesAppsFlyer has added PC and gaming consoles to its cross-platform measurement solutio ...
- Building Global CTV Apps: Q&A With Norigin's Ajey Anand"Increasing the times spent on apps alongside good content is the goal ...
- Telly The TV Set Company: Watch This TV Ad Space - Because You Have ToTelly is now prepared to give away 500,000 free TVs. How a ...
- U.S. TV Station Syndication Outlook: Cheaper Shows To Come Amid Rising CTV?What is the outlook for the U.S. syndication business in this massi ...
- U.S. Paid-Search Spend Forecast To Reach $110B In 2023Marketers are expected to spend $110 billion in 2023 on paid sear ...
- Warner Bros. Discovery Starts Programmatic/Direct Deal Digital Video Ad PlatformWBD is starting up an in-house, programmatic and direct deal-making platform call ...
- NBCU Launches Cross-Platform Outcome Metrics For Local MarketersReal-time impact and incrementality metrics across CTV and linear are now official ...
- GumGum's Verity Integrates With MediaMath As First MRC Content-Level Accredited PartnerVerity's parent company GumGum on Tuesday will announce the integration of t ...
- TV Advertising Ups And Downs: Linear Sinks 8%, CTV Rises 21%Total advertising for live, linear TV is forecast to drop 8% ...
- CTV Now Generates Over Half Of Global Video Ad Impressions, Dynamic Ads OutperformInteractive CTV ads generated a more than 600% lift in engagement compar ...
- Quantcast, FreeWheel Deal Gives Direct Access To Premium Video PublishersMarketers working with Quantcast now have access to premium programmatic video supp ...
- Among Streamers, Netflix, YouTube Tops In U.S. Household Reach: TVisionNetflix and YouTube offer the best TV U.S household reach for potenti ...
- More Than Ever Before, TV -- And Now Video -- Is Ads First, Content SecondMy takeaway after a week of newfront presentations: video of all kin ...
- IAB: U.S. Digital Video Ad Spend Up 21% In 2022, Set To Rise 17% In 2023CTV grew 22% in 2022 and is projected to grow 21% th ...
- Amazon Unveils Streaming TV, Live Sports Content, Ad Tech, Measurement At NewFrontsAmazon unveiled a slate of streaming content and ad capabilities at t ...
- Teads Expands CTV Programmatic InternationallyThe CTV offering is now available in Canada, the U.K., Brazil a ...
- VAB Uncovers The 'Truth' About CTV Ad Fraud (Hint: 'TV Off' Isn't Fraud)Will ad buyers be tickled to hear that CTV ad fraud's $1 ...
- The New Era Of Superior TVIf our industry gets its act together, TV ads will become increasing ...
- Study: Gamers Are Big FAST Viewers, Streaming SubscribersThey also have an even stronger preference for targeted, relevant ads th ...
- AMC+ Unveils Ad-Supported Option In Time For The UpfrontJoining the growing crowd of streaming platforms, AMC Networks is starting ...
- New AVOD Tier, Data Platform To Take Center Stage At AMC Networks UpfrontAMC Networks Chief Commercial Officer Kim Kelleher says AMCN's new AVOD streami ...
- D2C Marketers Who've Used CTV Are Upping 2023 Spend On The ChannelD2C marketers overall report averaging about the same percentage for CTV ...
- Microsoft Ground-Breaking Insights Reveal How Integration Of Search Advertising, CTV Drives PerformanceMicrosoft has partnered with Roku since 2022. Microsoft's analysis of how C ...
- National CineMedia Files For Bankruptcy As Slow Growth Of In-Theater Movie Ads ContinuesMovie theater advertising company National CineMedia has filed for bankruptcy -- ...
- Nielsen Starts Local TV OTT Measurement ServiceNielsen is starting up a local TV measurement service for OTT/streaming ap ...
- The Demise of Linear TV Is Greatly ExaggeratedThe real challenge is how to manage reach and frequency across platfor ...
- CIMM Study Aims To Improve Use Of Smart TV Data In MeasurementCIMM looks to explore and identify ways to address the lack ...
- IAB Releases New CTV Privacy Compliance ReportThe updated report covers best practices in the shifting state and feder ...
