Tag results for "connected tv"
- Study Finds Repeating TV Ads In Close Succession Leads To 'Wear Out'When an average CTV commercial repeats within five minutes, a viewer's attenti ...
- Fandango's Vudu Signs With Roku, Becomes Movie, TV Ecommerce StoreNBCU's digital entertainment network Fandango will combine two popular movie/TV streaming servic ...
- 2021 Mid-Year Digital Ad Data Shows Impact On Campaign StrategiesA mid-year digital ad trends report from self-service programmatic ad platform Chooz ...
- Simulmedia Uses Video-Game Ad Platform PlayerWON To Reach Demos Leaving TVThe company says PlayerWON's potential reach, in placing ads on top free-to-pl ...
- Vice's Latest Pivot To Video Comes Amid CTV GrowthPublishers now have more ways to distribute video content and support tho ...
- DoubleVerify's CTV Revenues Spike 89%, Integrates CTV Tech With StreamersProgrammatic, CTV, social and international revenue were key business drivers. ...
- Ad Fontes TV Reliability, Bias Ratings Launches, Former CBS TV Prez Appointed To BoardFormer CBS television network president Elizabeth Tumulty and several other key exe ...
- Zenith: Online Video To Lead 2021 Global Ad-Spend Growth, At +26%; Digital To Take 58% Share Of TotalThe forecast calls for online video growth and performance-led ecommerce advertising ...
- CTV Key In Driving Travel Advertising ReboundCTV ad impressions and spending were up 320% and 390%, respectively, ...
- DoubleVerify Gets MRC Accreditation For CTV Measurement SolutionsCTV fully on-screen metrics, video filtering and additional new solutions are new ...
- How Marketers Can Save Millions Of Dollars In CTV: 3 Lessons From Paid Search, ProgrammaticAs marketers look toward the brave world of CTV advertising, they c ...
- WarnerMedia Spikes 49% In Q2 Ad Revenues, Helped By NBAWarnerMedia says advertising revenue also benefited from the new HBO Max ad-opti ...
- Total TV Ad Spend Will Hit $130+B In 2030I believe that if you abstract the total TV ad market ...
- 2022 Political Ad Revenues Will Remain At Presidential LevelsDigital, connected TV -- political advertising rises ever upward. ...
- Performance Agency Tinuiti Acquires OTT/CTV Buying Firm Bliss Point MediaThe deal will enable Tinuiti to reintroduce its OTT division as Streaming ...
- Sinclair Spins Off Digital Arm, Will Operate As Stand-Alone MarTech Services CompanyCompulse, known as the digital arm of Sinclair Broadcasting Group, on Tuesd ...
- CTV Study: Connected TV Not Reaching Ad TargetsThe good news is that frequency of ads seen by viewers ...
- ENGINE Lets Ad Media Buyers Build, Target Profiles In One PlatformIt launches with an undisclosed agency client to help media buyers bui ...
- Centro Automates Recommendations For First-Party Data Contextual TargetingCentro this week plans to release what it calls a privacy-friendly, cookiele ...
- CTV Now #1 In North American Video Ad ImpressionsCTV accounts for 29% of all video impressions served in North Americ ...
- Mobile App Video Fraud Rises 50%, CTV Notches To Top, DoubleVerify FindsVideo ads on mobile apps have the highest viewable rates at 77 ...
- DoubleVerify Adds Performance To Protection In Move To Build A PowerhouseCEO Mark Zagorski plans to build DoubleVerify into a powerhouse by broadeni ...
- CTV Ad Impressions Grow 87% In North America, Fraud Volume Remains SteadyMobile web video is up 104% and global video ad impressions a ...
- Who Wins When CTV Ad Spend Hits $100B In 2030?Amazon & Google, for two -- though picking them is easy. He ...
- TTD: Cord-Cutters Set To Exceed Cable Users, 92% Of Advertisers Say CTV Is As Effective As LinearConsumer and advertiser surveys for The Trade Desk's latest 'Future of T ...
- Smart Acquires Cookie-Free CTV Ad Platform DynAdmicThis most recent investment in DynAdmic "checks all the boxes, from cookie-fr ...
- CTV Upfront TV Spend To Hit $4.5 Billion, Up 50% YOYMore upfront business will continue for CTV, given the scarcity of ...
- Quick Quiz: Define HBO Max In Industry TermsHBO Max is offering some guidance for its year-old premium streaming serv ...
- How Agencies Acquire Data And Their Greatest NeedsHalf of agencies participating in a study outsource data functions and ci ...
- IAS CEO Rings Nasdaq Closing Bell On First Trading DayIntegral Ad Science CEO Lisa Utzschneider rang the closing bell on Nasd ...
