- Brian Wieser Outlines New Planning Paradigms, Why Guarantees Will Persist
Planning & Buying Insider, Joe Mandese - Thursday, February 15, 2024
Wieser's insights are from a new report commissioned as part of ...
- Trade Desk Sees 23% Q4 Revenue Increase, Stock Spikes 20%
Television News Daily, Wayne Friedman - Friday, February 16, 2024
The Trade Desk attributes continued growth from increasing shifting media budgets ...
- Walmart Reportedly In Talks To Buy Vizio For $2B
Television News Daily, Wayne Friedman - Wednesday, February 14, 2024
Walmart is in talks to buy Vizio Holdings for $2 billion, accordi ...
- Linear TV Reach Sinks 4%, Daily Linear Viewing Narrows With CTV
Advanced TV Insider, Wayne Friedman - Thursday, February 8, 2024
Linear TV's average daily reach sank 4% to around 57 million hom ...
- Microsoft Enhanced Conversions Gets New Privacy-Compliant Data Options
MediaDailyNews, Laurie Sullivan - Wednesday, February 7, 2024
Similar to LinkedIn's ad-targeting options, this feature allows marketers to target potenti ...
- More Shoppable TV Is Coming
Advanced TV Insider, Wayne Friedman - Friday, February 2, 2024
Nearly 30% of CTV users have made a purchase directly from the ...
- Chicken Soup For The Soul, Fuel TV To Create 'Action Sports' CTV Streamer Channels
Television News Daily, Wayne Friedman - Monday, January 29, 2024
The deal with Fuel TV will create new paid and ad-free streami ...
- Cookieless Cross-Device Measurement, CTV Attribution: The Next Integration
MediaDailyNews, Laurie Sullivan - Tuesday, January 23, 2024
National University began using cross-device measurement and attribution through a partnership betwe ...
- Marketing Reveal: What Brands Are Forecasting For 2024
Email Insider, Ray Schultz - Tuesday, January 23, 2024
Executives are worried about macroeconomic issues and learning to cope with A ...
- U.S. Ad Spend Estimates Reach $570B In 2024
MediaDailyNews, Laurie Sullivan - Thursday, January 18, 2024
The Winterberry Group Thursday released its 2024 outlook for U.S. advertising, marketi ...
- Ad Execs: CTV Budgets Growing, Coming From Linear, Digital, Social
Television News Daily, Wayne Friedman - Monday, January 15, 2024
CTV will see weak "performance" metrics, especially when it comes to i ...
- Simulmedia's Morgan Moves To Executive Chairman, Werther Named CEO
Television News Daily, Wayne Friedman - Monday, January 8, 2024
Werther becomes CEO as Morgan assumes the role of executive chairman. Simulmed ...
- Marketers Concerned With Losing Ability To Measure Campaigns
Search & Performance Insider, Laurie Sullivan - Monday, January 8, 2024
With the deprecation of cookies, marketers are most fearful of losing t ...
- VideoAmp To Lay Off 20% Of Its Workforce As CEO McCray Steps Down
MediaDailyNews, Wayne Friedman - Friday, January 5, 2024
Peter Liguori, formerly CEO of Tribune Media, COO of Discovery Communications a ...
- Total November TV Ad Volume Sinks, But Streaming Grows
Television News Daily, Wayne Friedman - Wednesday, January 3, 2024
Total linear/CTV ad inventory was down 5% in November vs. a ye ...
- Amazon Prime Video's 'TNF' Sees Strong Growth Among Young, Female Viewers
Television News Daily, Wayne Friedman - Tuesday, January 2, 2024
For its entire 13-game schedule, total Nielsen-measured "TNF" viewership was up 2 ...
- Ad Industry Loses 30-Year-Old Tool
Search & Performance Insider, Laurie Sullivan - Tuesday, January 2, 2024
Welcome to 2024 and the next phase in cookieless ad targeting: ...
- LinkedIn Ad Prices Surge As Brands Reallocate Spending From X
MediaDailyNews, Colin Kirkland - Thursday, December 28, 2023
Prices of LinkedIn ads -- which are sold by auction and s ...
- Middle-Aged White People Team Up To Segment Streamers
Planning & Buying Insider, Joe Mandese - Friday, December 29, 2023
In case you're looking to segment American consumer audiences based on the ...
- Execs Expect Shifts In Targeting, Creative, Metrics, Aggregation For CTV, Addressable In 2024
Advanced TV Insider, Karlene Lukovitz - Wednesday, December 27, 2023
With AI accelerating, a newly cookie-less environment and consolidation and bundling ...
- Advertisers, Consumers Have Mixed Views Of Streaming As New Year, New Models Kick In
Advanced TV Insider, Karlene Lukovitz - Friday, December 22, 2023
Advertisers still see downsides amid enthusiasm about CTV. Viewers say they're n ...
- Separating Good CTV Ad Inventory From Bad?
TV Watch, Wayne Friedman - Tuesday, December 19, 2023
Competitive legacy TV brands looking to gain the reach they are losi ...
- How This CEO At A Streaming Ad Platform Helps Pope Francis
Data & Programmatic Insider, Laurie Sullivan - Monday, December 18, 2023
BrightLine CEO Jacqueline Corbelli is quite humble when talking about how s ...
- 4A's/CIMM Offer Roadmap For Advanced TV Privacy, Growth
Advanced TV Insider, Karlene Lukovitz - Friday, December 15, 2023
A TV-focused guide to making informed, company-specific privacy decisions. ...
- 2023 Legacy-Owned Streamers To Post 18% Ad Spike, TV Still Down Overall
Television News Daily, Wayne Friedman - Wednesday, December 13, 2023
Despite the projected 18% ad spike this year, overall TV/CTV video busine ...
- Sam's Club Connects CTV, Video Search, Interactive Product Pages
MediaDailyNews, Laurie Sullivan - Wednesday, December 13, 2023
Sam's Club has an ambitious video ads program that launched Tuesday, targeti ...
- Emarketer CTV Ad Forecast: +22% In 2024 To $30B, +73% To $42B By 2027
Advanced TV Insider, Karlene Lukovitz - Thursday, December 7, 2023
Retail media spend is forecast to jump 336% in 2024, to rea ...
- More Ad-Supported Streaming? CTV CPMs Continue To Fall
Television News Daily, Wayne Friedman - Wednesday, December 6, 2023
As consumer options for ad-supported streaming premium services and FAST networks gro ...
- Yahoo's DSP Feature Combines AI And First-Party Data
MediaDailyNews, Laurie Sullivan - Tuesday, December 5, 2023
The addition of AI into its Yahoo's demand-side platform aims to impro ...
- BrightLine Bows New Suite Of Interactive CTV Ads
MediaDailyNews, Karlene Lukovitz - Wednesday, December 6, 2023
Formats include "advergames," in-show trivia games, and a dynamic unit that connec ...