- YouTube 12-Month Ad Spend Soars 20%, Could Go Higher
Television News Daily, Wayne Friedman - Monday, March 31, 2025
YouTube had a leading 21% share of streaming minutes in 2024. Compar ...
- Auto Dealerships Gain Way To Eliminate Streaming Ad Waste, Find Fraud
MediaDailyNews, Laurie Sullivan - Thursday, March 27, 2025
Dealer Stream, a streaming ad company for the auto industry, announced ...
- Average Streaming Ad Load Remains Steady
Television News Daily, Wayne Friedman - Thursday, March 20, 2025
Average streaming TV platform ad time per hour has been fairly stea ...
- Agency Media Vet Rozen Joins Cadent As President
MediaDailyNews, Joe Mandese - Wednesday, March 19, 2025
The former Dentsu Media Chief also serves as president of recently acquir ...
- Pluto TV Wants Viewers To 'Feel The Free'
Out to Launch, Fern Siegel - Monday, March 17, 2025
The streamer's latest campaign begins with two spots: 'Fear' and 'Intrigue.' ...
- Politics And Programmatic: CTV Grew Its Ad Share During Recent Election
Publishing Insider, Ray Schultz - Monday, March 17, 2025
The phone remained the biggest generator of ad impressions, although it fe ...
- Lower Costs For CTV, AI Are Attracting SMBs
Performance Marketing Insider, Laurie Sullivan - Thursday, March 13, 2025
Amazon opened the door for SMBs to explore CTV and AI ...
- March Madness 'Virtually Sold Out'
Television News Daily, Wayne Friedman - Thursday, March 13, 2025
Executives did not provide financial details including price hikes, but a Paramou ...
- Basis Integrates With IRIS.TV, Enables Contextual CTV Targeting
MediaDailyNews, Laurie Sullivan - Thursday, March 6, 2025
The integration with IRIS.TV enables contextual targeting on CTV, providing data th ...
- Why CTV Will Be The Next Big Game Platform: A Conversation With Phynd's Andre Swanston
Media 3.0, Colin Kirkland - Thursday, March 6, 2025
Phynd Founder Swanston explains why gamers are the most sought-after audience ...
- Core Local Ad Spend Projected To Grow 6.1% This Year
MediaDailyNews, Wayne Friedman - Thursday, March 6, 2025
Total local digital media will land at $89.6 billion, with traditional med ...
- Consumers Are Split On Interacting With TV Content
Research Intelligencer, Robert Williams - Friday, February 28, 2025
Four in 10 consumers have interacted with TV content to learn mo ...
- After Venu Sports: ESPN Bets Streaming Alone As 'Sports Destination'
TV Watch, Wayne Friedman - Monday, February 17, 2025
Disney is surely focusing heavily on this product launch, with ESPN ...
- Roku Q4 Grows 25%, Including Advertising
Television News Daily, Wayne Friedman - Friday, February 14, 2025
Roku says small and medium-sized businesses contributed strongly to the bigger cor ...
- Trade Desk Misses Q4, Stock Plummets
MediaDailyNews, Wayne Friedman - Thursday, February 13, 2025
After 33 consecutive earning periods in which it met or exceeded financi ...
- A Third Of Advertisers Struggle With Retail Media ROI
MediaDailyNews, Laurie Sullivan - Wednesday, February 5, 2025
Skai's State of Retail Media 2025 explores critical industry shifts in reta ...
- Google Head Of Marketing Americas Stephen Yap Leaves For Perion Network
MediaDailyNews, Laurie Sullivan - Monday, February 3, 2025
Stephen Yap, who led Google Marketing platform in the Americas, has le ...
- Outbrain Finalizes $1B Merger, Changes Name To Teads
MediaDailyNews, Laurie Sullivan - Monday, February 3, 2025
Outbrain has completed its acquisition of Teads for approximately $900 million, consisti ...
- Investments In Connected Commerce, Tech Stacks Rise To $585B
Performance Marketing Insider, Laurie Sullivan - Thursday, January 30, 2025
Winterberry Group estimates investments in connected commerce and technology stacks will dri ...
- Bombora Integrates With Experian's Audigent For B2B, Intent Audience Data
MediaDailyNews, Laurie Sullivan - Friday, January 24, 2025
This partnership brings B2B programmatic audiences from Bombora into Audigent's suite ...
- Meta: 'Community Notes' Will Not Affect Paid Ads
MediaDailyNews, Colin Kirkland - Tuesday, January 21, 2025
"Meta has told advertisers that Community Notes will apply to organic post ...
- MRC Approves Nielsen 'Big Data + Panel' Ahead Of TV's Upfront Market
Television News Daily, Wayne Friedman - Wednesday, January 22, 2025
"This effort marks the first time MRC has accredited a hybrid panel/B ...
- Advertisers To IAB: Ad Growth Decelerating This Year
MediaDailyNews, Laurie Sullivan - Thursday, January 16, 2025
Use of generative AI throughout the ad industry has grown in t ...
- Broadcast TV Reaches 91% Of Streamers, Linear TV At 14% Ad Share
Advanced TV Insider, Wayne Friedman - Thursday, January 16, 2025
Although ad-supported streaming and digital platform businesses continue to show gains, ...
- Immediate, Measurable Ad Results Fuel Performance Advertising
Performance Marketing Insider, Laurie Sullivan - Thursday, January 16, 2025
An accelerated push for more measurable results has surfaced as platforms beco ...
- EDO Strikes Deal To Boost Regional TV Ad Outcomes
Television News Daily, Wayne Friedman - Thursday, January 16, 2025
EDO has struck a deal with AI-powered ad-tech firm Chalice AI ...
- Yahoo DSP Has Live Sports, Collaboration In Mind
MediaDailyNews, Laurie Sullivan - Tuesday, January 14, 2025
General Manager for Yahoo DSP Adam Roodman highlighted three things he wan ...
- Performance Ad Deals Rising: Costs, Targeting Issues Continue
Television News Daily, Wayne Friedman - Tuesday, January 14, 2025
According to a recent survey, 71% of brand execs say they wi ...
- Yahoo DSP Partners With Roku To Improve Programmatic TV Buying
Publishers Daily, Ray Schultz - Wednesday, January 8, 2025
The new capabilities will help streamline the process, the company says. ...
- Total TV Station Revenue To Sink 7% In 2025: S&P Global
Television News Daily, Wayne Friedman - Thursday, January 9, 2025
S&P estimates that U.S. broadcast station advertising revenue - TV and rad ...