Tag results for "connected tv"
- IAB Tech Lab Opens Public Comment For Ad Creative ID FrameworkThe tool aims to help ensure that video and TV ads a ...
- Roku Cites CTV's Promised Future: 20,000 New AdvertisersMadison and Wall analyst Brian Wieser estimates that if the 20,000 large ...
- Western Union, PubMatic Expand CollaborationWestern Union is using first-party data online to offset audience extensions v ...
- Is Streaming TV Operating System Consolidation Coming?Could major sell-side and buy-side streaming operating-system players merge? What would th ...
- Google Makes Gifting A Game Show, Teaches Users To Talk GeminiGoogle launched a series of ad campaigns this week. One showcases Goog ...
- PubMatic Partners With Intuit To Help B2B Advertisers Reach SMBsIntuit's SMB MediaLabs is a media network focused on small and medium-siz ...
- How Apple Could Prepare To Ditch Google SearchAI Intelligence, Apple's AI engine and agents would enable Apple to lea ...
- Xumo Inventory Will Now Be Available Via PubMaticThe partnership between streaming platform Xumo and sell-side company PubMatic is design ...
- Trade Desk's 'Ventura': Puzzle - Or Path - For CTV Ad Marketplace?Extending the Trade Desk's efforts to the sell-side - with the creati ...
- Trade Desk Starts 'Ventura' Streaming TV Operation SystemVentura will partner with TV set manufacturers and streaming TV platforms ...
- 2025 Local TV Ad Forecast: -20% To $21BFor all of 2024, all local TV station owners' media platforms a ...
- Better Media-Planning Tools Needed For Growing Audio Podcast InventoryFor years, podcasts have built audiences for a variety of reasons, b ...
- IAB Guides Advertisers Through Cross-Channel MeasurementUnderstanding cross-channel measurement across devices for online advertising has become one ...
- Trade Desk Q3 CTV Ad Revenue Rises 36%Advertising deal-making for CTV and video platforms via The Trade Desk continu ...
- CTV, OTT Offer Many Positives, But Transparency, Frequency Issues RemainIn a survey by Advertiser Perceptions and Premion, nearly 40% cited ...
- Advertisers Are Optimistic About Spending On Streaming MediaFour-fifths of CTV/OTT advertisers said streaming's value is greater than or equ ...
- White Noise Apps Could Be Stealing From AdvertisersDoubleVerify has discovered media buyers have purchased more than 45,000 monthly impressio ...
- Sports Score Ticker Gets TV Viewer Attention For Political AdsThe battleground states have a massive population of sports fans, says S ...
- Yahoo DSP Collaborates With Ad-Quality Expert To Secure Its EcosystemYahoo DSP will work with GeoEdge, which focuses on ad security a ...
- Hackers Stealing Cookies May Become Last Straw In Google's U-TurnCookie stealing has become a problem in the digital ad industry ...
- Roku's CTV Device, Platform Dominance Faces Growing Competition In Q3Roku is at a 37% share of all open programmatic ads ...
- CTV Measurement Extends Deeper Into Performance AdvertisingCustomer data platform Hightouch expanded into CTV ad measurement this week, becomi ...
- Amazon Ads Spend Growth Continues As Google, Others SlowDigital advertising growth continues to slow across many platforms with the excepti ...
- Experian Analyzes CTV Trends, Supports IPv6 IP Signals, UID2 TargetingExperian plans to add support for IPv6 in its Digital Graph a ...
- Yahoo Opens Cookieless IDs To SSPs Including Amazon Publisher ServicesYahoo announced it is extending its identity solutions such as ConnectID ...
- Made For Advertising CTV Apps Accounted For $58M Ad Spend Earlier In 2024Made for Advertising in connected television apps waste budgets in a tre ...
- Microsoft Bundles Gaming, CTV Ad BuysMicrosoft has quietly begun to offer ad media buys that combine C ...
- Watchdog Seeks Probe Of CTV Ad TargetingCTV "has become a major focal point for the commercial surveillance marketi ...
- Independent Voters Give 4% More 'Attention' To Political Ads Vs. Average ViewingDemocrats index at 93 for political ad attention, with Republicans 2% high ...
- Samsung, Ashley In Smart Home CollaborationThe partnership pushes the power of connection over individual devices. ...
