- FAST Channels Rising: Still Worried About Ad Frequency And Fatigue?
TV Watch, Wayne Friedman - Wednesday, October 18, 2023
The CTV world, which includes FAST channels, still has to address t ...
- PubMatic Adds Direct Access To FreeWheel CTV Inventory
MediaDailyNews, Karlene Lukovitz - Monday, October 16, 2023
Expanded access to available to users of PubMatic's Activate end-to-end direct-buying solut ...
- AI-Powered Tools Suite For Advertisers, Publishers Launches
MediaDailyNews, Laurie Sullivan - Monday, October 16, 2023
Teads on Monday announced a suit of AI-powered solutions across CTV, performanc ...
- Yahoo, LiveRamp Expand Partnership To Scale Addressability
MediaDailyNews, Karlene Lukovitz - Monday, October 16, 2023
Brands using the Yahoo DSP can achieve greater reach through Yahoo ConnectI ...
- Premium Video Ad Views, Audience-Based Targeting See Strong 1H Growth
Advanced TV Insider, Karlene Lukovitz - Friday, October 13, 2023
The U.S. saw 6% YoY ad-view growth. Use of behavioral targeting lea ...
- CTV Media Eyes Active Attention Metrics
Data & Programmatic Insider, Laurie Sullivan - Monday, October 9, 2023
KERV Interactive is looking to measure attention in CTV media by usi ...
- Consumer Streaming Now Costs $62 A Month, Study Finds
Television News Daily, Wayne Friedman - Wednesday, October 4, 2023
From March to June this year, LG Ad Solutions surveyed more th ...
- CTV Targeting, Measurement Solution Fuses Purchase Data, ACR Technology
MediaDailyNews, Karlene Lukovitz - Wednesday, September 27, 2023
LG Ad Solutions links Affinity Solutions' consumer purchase data, analytics to i ...
- Advertisers Admit Falling Short On Optimizing Converged TV
MediaDailyNews, Karlene Lukovitz - Wednesday, September 27, 2023
Fifty-six percent spend more than half their time trying to optimize resul ...
- AI Solution Auto-Generates CTV Creative From Brands' Social Content
MediaDailyNews, Karlene Lukovitz - Thursday, September 28, 2023
The Spaceback platform can now convert social content to programmatic-ready CTV ad ...
- The 'P' In Performance Is Pronounced 'Mobile'
Search & Performance Insider, Laurie Sullivan - Tuesday, September 26, 2023
Recovery during challenging economic times is a difficult process and risk c ...
- Yahoo Advertising Joins Key Partners To Optimize CTV Ads
MAD, Fern Siegel - Friday, September 22, 2023
Yahoo has partnered with FreeWheel, Magnite's SpringServe and Publica by IAS ...
- CTV Content Outperforms Linear On Attention And Co-Viewing
Advanced TV Insider, Karlene Lukovitz - Friday, September 22, 2023
Report also offers insights on the effects of ad length and frequen ...
- Local TV To Grow 11% To $23.8B In 2024: BIA Forecast
Television News Daily, Wayne Friedman - Friday, September 22, 2023
Local broadcast TV will see a modest 11% increase in 2024 ...
- Microsoft Offering CTV/Video Ads Alongside Search
MediaDailyNews, Laurie Sullivan - Wednesday, September 20, 2023
A video ad offering allows advertisers to create online video and C ...
- Yahoo Backstage Expands CTV Offering With FreeWheel, Magnite, IAS Integrations
MediaDailyNews, Karlene Lukovitz - Thursday, September 21, 2023
The direct, server-to-server connections allow CTV publishers to easily extend their invento ...
- Is It Time For A Media-Buying Bill Of Rights?
Planning & Buying Insider, Joe Mandese - Thursday, September 21, 2023
Should planners, buyers and their clients have certain inalienable rights? That's ...
- This Is What An Advanced Attribution Model Looks Like
Search & Performance Insider, Laurie Sullivan - Thursday, September 21, 2023
"You don't need to eat the elephant in one bite," M^2 C ...
- Neuro Research Shows Ads Aligned With Video Content Have Stronger Impact
MediaDailyNews, Laurie Sullivan - Tuesday, September 19, 2023
Research on the human brain and CTV advertising suggests ads that ali ...
- Swimming In Myths And Under Murky Waters In Programmatic CTV
Data & Programmatic Insider, Laurie Sullivan - Monday, September 18, 2023
Is there an effective attribution model to support CTV? Lack of transparen ...
- Amazon Scores 16.6M For First 'Thursday Night Football' This Season, Up 8%
Television News Daily, Wayne Friedman - Monday, September 18, 2023
The first 'TNF' game of the season was up 8% to 16 ...
- Apple TV's CTV Ad Share Drops To 4%, Hulu Is #1 App In Spend
MediaDailyNews, Karlene Lukovitz - Friday, September 15, 2023
Apple TV devices rank #6 in share of programmatic ad spend. ...
- CTV Advertisers +4% In 1H, Roku Maintains 40% Of Impressions
MediaDailyNews, Karlene Lukovitz - Monday, September 11, 2023
CTV platforms continue to grab impressions share from set-top boxes, which s ...
- MobileFuse Focuses On Saying Buy-Bye To Targeting
Search & Performance Insider, Laurie Sullivan - Friday, September 8, 2023
Google has been rolling out Privacy Sandbox, its targeting and measurement alternati ...
- Why The Streaming, Linear TV Worlds Should Care About 'Outstream' Video Ads
Media Insider, Dave Morgan - Thursday, September 7, 2023
Now that we're seeing real fungibility of linear TV annual ad spe ...
- YouTube Builds A More Modern Streaming Experience For Viewers, Advertisers
MediaDailyNews, Laurie Sullivan - Wednesday, September 6, 2023
The Rolling Stones livestreamed an interview for the first time today ...
- Who Remains For Legacy TV Viewing? Quiet Quitters
Television News Daily, Wayne Friedman - Wednesday, September 6, 2023
Inscape says those who have sharply reduced cable and satellite viewing ti ...
- Roku Expands Ad Reach In Mexico Via TV Azteca Deal
MediaDailyNews, Karlene Lukovitz - Thursday, August 31, 2023
Roku has been building its advertising business in the market since 2 ...
- Magnite's Local TV, Streaming Inventory Now Accessible Via Mediaocean
Television News Daily, Wayne Friedman - Thursday, August 31, 2023
Local TV linear advertising buyers using Mediaocean will now get direct acce ...
- Top Maturing Platforms For Streaming, CTV Losing Share To Smaller Ones: Comscore
Television News Daily, Wayne Friedman - Tuesday, August 29, 2023
With 75% of growth in video hours on CTV devices from small ...