• by Ray Schultz , July 1, 2025

A new firm has been formed to deliver audiences across podcasting, streaming audio, digital, in-app, CTV, and video destinations.

The new outfit, Mission Media AI, was launched by David Krulewich, founder of Audiology. 

Its goal is to help publishers, creators and partners “scale seamlessly across every channel that counts,” Krulewich says.

Krulewich notes: “In today’s media landscape, it’s not about making audiences come to you, it’s about meeting them where they already are.”

Mission Media AI will help publishers and other stakeholders garner full value from their content by securing sponsorship and programmatic revenues across channels, the company says. 

Krulewich comments: “Distribution is king, and content is queen.”