Tag results for "multichannel"
- Western Union Unveils Media Network, Working With PubMaticWestern Union launched a new media business earlier this month to off ...
- IAB Guides Advertisers Through Cross-Channel MeasurementUnderstanding cross-channel measurement across devices for online advertising has become one ...
- Do Or Die For Email Developers: They Need Broader Skill Sets, Exec SaysLitmus Director of Brand and Content Marketing Jaina Mistry explains why ema ...
- Amazon Overhauls Its DSP To Simplify Ad Targeting"Simplify" has become a buzzword as the technology that advertising runs ...
- Microsoft Bundles Gaming, CTV Ad BuysMicrosoft has quietly begun to offer ad media buys that combine C ...
- Vox To Start Multimedia Podcast FranchiseThe new offering, Explain It To Me, will be hosted by Jonquil ...
- Retailers Mean To Please, But Many Are Not Mature EnoughThe customer experience maturity level varies by sector, Incisiv and Talkdesk rep ...
- IAB: Media Buyers Boost 2024 Ad Outlook To +11.8%Media buyers expect to spend 11.8% more on ads in 2024 ...
- How One Ad, Data Expert Intends To Change Retail MediaAI-supported incrementality will become a bigger focus for retail media, but th ...
- Google Parent Looks To Acquire Cybersecurity Firm In Biggest Acquisition EverCloud businesses like Wiz support brands and agencies across advertising and marketi ...
- Marketing Mayhem: Teams Are Stressed Out By The Sheer Number Of ChoicesMarketers are overwhelmed by the number of channels and technologies they mu ...
- The Multi-Channel Dare: Improving Your Messaging And AttributionMost firms are good at multi-channel marketing, but they face challenges, Ascen ...
- The Neighborly Touch: Firms Form Integration To Help SMBs Engage ProspectsCallRail and Intuit Mailchimp have formed an integration to drive automated emai ...
- USPS Rate-Hike Playbook: How Multichannel Brands Can Cope With IncreasesThere have been eight postal-rate boosts since 2018, Mailingl.com reports. ...
- Ad Targeting Through Large Language ModelsTessa Burg, CTO at digital marketing agency Mod Op, focuses on "getti ...
- Behavioral Data A Mystery For Some Marketers: Forrester Consulting StudySome 75% of marketers say collecting real-time experience data is critical ...
- Las Vegas Super Bowl Host City Promotes 'Excessive Celebration' In CampaignThe official host city of Super Bowl LVIII is launching a quir ...
- Seamless B2B: Marketers Deploy Data To Drive A Cross-Channel ExperienceEmail is deemed the most effective channel, Zoominfo and Ascend2 report. ...
- FCC Proposal Would Require Rebates For Channel BlackoutsA second proposal would require MVPDs to notify the FCC of blackou ...
- Swimming In Myths And Under Murky Waters In Programmatic CTVIs there an effective attribution model to support CTV? Lack of transparen ...
- MikMak Acquires ChannelAdvisor's Shoppable Media, Brand Analytics Product LinesRachel Tipograph, founder of global software platform MikMak, is now leading t ...
- Building the Friendlier FinTechHow does your friendly and functional online auto-loan brand compete against ...
- Teaming Text And Email: How The Two Channels Can Work TogetherBrands are increasingly using SMS and email together. But SMS is n ...
- Performance Agency Integrates With Walmart Connect DSPAcorn Influence, a New Engen performance marketing company, has integrated with Walma ...
- Acoustic Debuts Behavior-Based Multichannel Marketing PlatformBrands can streamline marketing across channels using its new marketing platform, B ...
- Journalists Turn To Video, Data Visualization, See Downsizing And Credibility As IssuesTheir main priority as journalists is accuracy in reporting, Cision reports. ...
- Intermedia Offers Cross-Channel Archiving ToolThe launch of the archiving tool allowing users to store data acro ...
- Wellness Media Outlet BFY Offers Influencers Cut Of Live-Shopping RevenueThe Better For You media outlet is introducing an influencer program th ...
- Microsoft Strengthens Multichannel Ad Approach, Discontinues Bid Modifiers For Audience AdsSearch Ads and Audience Ads make a good combination, according to Microsof ...
- The Case for Indulgence: Menu Is MarketingFinessing the tension between premium product and value takes imaginative development a ...
