Tag results for "multichannel"
- Marketers Grapple With Performance Obstacles: A Look AheadTracking and targeting are now all over the place, with consumers usi ...
- Yelp Adds Ad Units Connecting National Brands With Local ConsumersYelp launched two ad units Tuesday -- Sponsored Collections, which allows bran ...
- Dun & Bradstreet Acquires Two Ad-Tech Data Firms, Eyes Personalized B2B TargetingDun & Bradstreet Holdings went on an acquisition spree, and on Thursd ...
- Salesforce Offers Engagement Tools To Help Brands Build PersonalizationThe new capabilities build on the recently announced integration between Salesforce a ...
- Data And Privacy Forcing Changes In Acquisition StrategiesUser acquisition strategies aim to rapidly acquire and convert consumers and bui ...
- Zeta Offers Advanced Multicultural Audience Targeting, With 78M U.S. Adult ConsumersZeta improves on targeting by providing brands with a cohesive view ...
- Data Axle Acquires Exact Data, Strengthens SMB PresenceThe combined firms will offer email marketing and other data-driven services f ...
- Data Of Choice: Brands Are Moving Toward First- And Zero-Party SourcesPrivacy concerns are driving 86% of marketers to invest more in first-par ...
- Omnichannel Strategies Still Baffle Many MarketersThere's a stark difference between consumer engagement and increased marketing investments acro ...
- ThirdLove Leverages Data with an Integrated ApproachCOVID forced performance driven ThirdLove to drastically cut ad spend; shifting foc ...
- Klaviyo Debuts Benchmarking And SMS ToolsThe new products can help brands communicate in several channels, the compa ...
- CMOs Face Growing Pressure To Learn How To Execute Multichannel CampaignsSome 86% of senior marketers worldwide believe lack of leadership and capabiliti ...
- Brands Showing Greater Interest In Relationship MarketingMarketers have long placed an outsized emphasis on acquiring new customers throu ...
- Study: Nonprofits Are Behind In Sending Multichannel CommunicationsMost nonprofit groups exclude offline donors from email campaigns, and 20% se ...
- Blue Apron Launches Multichannel Campaign With 'Significantly Heavier' Investment, CMO SaysThe "Wellness 360" campaign, part of an initiative showing benefits of ho ...
- Marketers Unprepared For Changes To Come In 2021, Studies ShowWhat will it take for consumers to return to shopping in-store? ...
- 65% Of Consumers Say Digital Engagement Falls Short Of ExpectationsData silos are increasingly frustrating consumers. Some 87% in a survey ...
- Multichannel Head Scratcher: Email Is First in Use, Fourth In EffectivenessMost B2B marketers are using multiple channels, and those that do s ...
- Slingshot Adds New Tools To Its Central Inbox PlatformHome service providers are able to manage multiple channels from one applicatio ...
- The Empathy Metric: PepsiCo Foodservice Checks In On How We're FeelingScott Finlow and team worked on how one of the world's large ...
- Stirista Self-Serve DSP Launches, Removes Many SurchargesStirista has unveiled a media-buying platform that offers access to OTT a ...
- Acquia Debuts New Open Digital Experience PlatformMarketers can use the platform to engage audiences through email and oth ...
- HomeServe USA Acquires Digital Agency Vincodo To Support Search, Digital AdvertisingThe acquisition is intended to ramp up HomeServe's digital and search engi ...
- Novus Media Forms New Unit To Focus on Geospatial, Multichannel Planning, BuyingThe new unit -- Novus Next -- will be led by med ...
- Optimove Partners With Netcore, APAC-based ESPJoint clients can send personalized emails and SMS messages, using Optimove segment ...
- Neustar Integrates iSpot Data For Cross-Platform, MTA AttributionThe addition of iSpot's ad measurement data to Neustar's identity management, M ...
- BlueVenn Offers CDP-Powered Email Marketing ToolBrands can use the new tool to create personalized messages and combi ...
- Compelling Images & Linear Message Inspires New JDC DonorsTired of being passed by like an old shoe? Then do wh ...
- Google Explores How Language Plays A Role In Search, Attribution, ShoppingSpanish-language search queries for goods and services grew 55% in 2019 compar ...
- Performance Channels Gain New Commitments From Advertisers, Publishers As Automation Ramps UpData released Thursday suggests consumers increasingly click on affiliate links as automati ...
