- Klaviyo Debuts Benchmarking And SMS Tools
Email Marketing Daily, Ray Schultz - Wednesday, March 31, 2021
The new products can help brands communicate in several channels, the compa ...
- CMOs Face Growing Pressure To Learn How To Execute Multichannel Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 24, 2021
Some 86% of senior marketers worldwide believe lack of leadership and capabiliti ...
- Brands Showing Greater Interest In Relationship Marketing
MediaDailyNews, Michael McLaren - Monday, March 8, 2021
Marketers have long placed an outsized emphasis on acquiring new customers throu ...
- Study: Nonprofits Are Behind In Sending Multichannel Communications
Email Marketing Daily, Ray Schultz - Thursday, February 4, 2021
Most nonprofit groups exclude offline donors from email campaigns, and 20% se ...
- Blue Apron Launches Multichannel Campaign With 'Significantly Heavier' Investment, CMO Says
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 14, 2020
The "Wellness 360" campaign, part of an initiative showing benefits of ho ...
- Marketers Unprepared For Changes To Come In 2021, Studies Show
Inside Performance, Laurie Sullivan - Wednesday, December 9, 2020
What will it take for consumers to return to shopping in-store? ...
- 65% Of Consumers Say Digital Engagement Falls Short Of Expectations
Inside Performance, Laurie Sullivan - Thursday, November 19, 2020
Data silos are increasingly frustrating consumers. Some 87% in a survey ...
- Multichannel Head Scratcher: Email Is First in Use, Fourth In Effectiveness
Email Insider, Ray Schultz - Friday, September 18, 2020
Most B2B marketers are using multiple channels, and those that do s ...
- Slingshot Adds New Tools To Its Central Inbox Platform
Email Marketing Daily, Ray Schultz - Tuesday, September 1, 2020
Home service providers are able to manage multiple channels from one applicatio ...
- The Empathy Metric: PepsiCo Foodservice Checks In On How We're Feeling
Brand Insider, Steve Smith - Friday, July 24, 2020
Scott Finlow and team worked on how one of the world's large ...
- Stirista Self-Serve DSP Launches, Removes Many Surcharges
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 16, 2020
Stirista has unveiled a media-buying platform that offers access to OTT a ...
- Acquia Debuts New Open Digital Experience Platform
Digital News Daily, Ray Schultz - Tuesday, July 14, 2020
Marketers can use the platform to engage audiences through email and oth ...
- HomeServe USA Acquires Digital Agency Vincodo To Support Search, Digital Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 4, 2020
The acquisition is intended to ramp up HomeServe's digital and search engi ...
- Novus Media Forms New Unit To Focus on Geospatial, Multichannel Planning, Buying
Mediapsssst, Richard Whitman - Monday, June 1, 2020
The new unit -- Novus Next -- will be led by med ...
- Optimove Partners With Netcore, APAC-based ESP
Email Marketing Daily, Ray Schultz - Thursday, April 30, 2020
Joint clients can send personalized emails and SMS messages, using Optimove segment ...
- Neustar Integrates iSpot Data For Cross-Platform, MTA Attribution
Digital News Daily, Karlene Lukovitz - Thursday, April 9, 2020
The addition of iSpot's ad measurement data to Neustar's identity management, M ...
- BlueVenn Offers CDP-Powered Email Marketing Tool
Email Marketing Daily, Ray Schultz - Thursday, February 20, 2020
Brands can use the new tool to create personalized messages and combi ...
- Compelling Images & Linear Message Inspires New JDC Donors
The MediaPost Cases, Nina Lentini - Thursday, February 13, 2020
Tired of being passed by like an old shoe? Then do wh ...
- Google Explores How Language Plays A Role In Search, Attribution, Shopping
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 23, 2019
Spanish-language search queries for goods and services grew 55% in 2019 compar ...
- Performance Channels Gain New Commitments From Advertisers, Publishers As Automation Ramps Up
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 5, 2019
Data released Thursday suggests consumers increasingly click on affiliate links as automati ...
- 5 Strategies for Marketing Teamwork Learned at our European Insider Summit
MediaPost Connect, Dianna Dilworth - Thursday, December 5, 2019
Creating successful cross-channel campaigns requires managing efforts across marketing teams. We host ...
- Comcast's Effectv Starts Creative Agency, Mnemonic
Television News Daily, Wayne Friedman - Wednesday, November 20, 2019
Mnemonic will focus on linear TV and digital video advertising campaigns f ...
- Here's How An Agency Shapes Video To Fit All Channels
Show Daily: Videos, Staff Writers - Monday, October 28, 2019
Marissa Perr, Account Strategy Lead at agency Mustache, explains how it shap ...
- Google Ads Takes Reporting Across Accounts
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 30, 2019
Google Ads announced Monday the availability of cross-account analysis in Report Edit ...
- Will Users Ever Get Centralized, Cross-Platform Video Content Access?
Video Insider, Karlene Lukovitz - Tuesday, July 23, 2019
Ultimately, platforms that expect to survive the Darwinian streaming environment won't ha ...
- Leanplum Names Marketo-Salesforce Veteran Kate FitzGerald As President
Email Marketing Daily, Ray Schultz - Wednesday, June 26, 2019
FitzGerald has served in executive roles at Marketo, Oracle and Salesforce. S ...
- Zillow Group's Customer Experience Machine: Using AI To Help Consumers Into A Home They Love
Show Daily, Nina Lentini - Tuesday, June 11, 2019
If there's one thing we learned from this morning's presentation from Zillow ...
- Kantar Educates Marketers On Full-Funnel, Multi-Touch Attribution Approach
Data & Programmatic Insider, Laurie Sullivan - Monday, June 10, 2019
Kantar's full-funnel, multi-touch approach is intended to teach marketers to focus ...
- It Takes Several Villages: DraftKings' Multichannel, Multi-Team Success
Show Daily, Nina Lentini - Monday, June 10, 2019
DraftKings tested to see which channel is best -- email or pus ...
- Virtual Pay TV Services' Growth Slows
Television News Daily, Wayne Friedman - Friday, May 24, 2019
Looking at year-over-year results, traditional pay TV lost 4.8% or 1.4 milli ...