Tag results for "multichannel"
- Google Ads Takes Reporting Across AccountsGoogle Ads announced Monday the availability of cross-account analysis in Report Editor ...
- Will Users Ever Get Centralized, Cross-Platform Video Content Access?Ultimately, platforms that expect to survive the Darwinian streaming environment won't have ...
- Leanplum Names Marketo-Salesforce Veteran Kate FitzGerald As PresidentFitzGerald has served in executive roles at Marketo, Oracle and Salesforce. She ...
- Zillow Group's Customer Experience Machine: Using AI To Help Consumers Into A Home They LoveIf there's one thing we learned from this morning's presentation from Zillow's ...
- Kantar Educates Marketers On Full-Funnel, Multi-Touch Attribution ApproachKantar's full-funnel, multi-touch approach is intended to teach marketers to focus on ...
- It Takes Several Villages: DraftKings' Multichannel, Multi-Team SuccessDraftKings tested to see which channel is best -- email or push. ...
- Virtual Pay TV Services' Growth SlowsLooking at year-over-year results, traditional pay TV lost 4.8% or 1.4 million ...
- Forever Free? Mailchimp Now Charges For Unsubscribed EmailsVendor is blasted for its new policy. But it counters that email ...
- Email Exam: Study Shows What's Working, What's NotMultichannel campaigns pull better results all the way around than single ones, ...
- TV Totality: OTA-Only Homes Add vMVPDsA small but growing number of over-the-air TV homes -- 1.3 million ...
- Marketers Name Biggest Challenges As They Look To Increase ScaleAt Tuesday's MediaPost Brand Insider Summit in Austin, Texas, Steve Smith, editorial ...
- Net-Delivered Pay TV Subscriptions SlowTotal subscribers of virtual multichannel video program distributors rose 737,000 in new ...
- 'Movie Dew-Overs' Provide Comedic Parody CampaignThe brand sought to amplify Mountain Dew ICE's launch in 2018 MTV ...
- Synchrony State Of Pay Celebrates Industry TrendsWhile there's plenty of news about the future of retail and payments, ...
- Digital Content Network Collab Launches Ad Sales GroupThe company has worked in the branded content space for some time, ...
- Know-How, Not Tech, Is Needed By Email Marketers, Agency Co-Founder SaysEmail needs to be integrated with other channels, says Dan Rutberg, COO ...
- Spartan Race Keeps Enthusiasts Engaged, Encourages NewcomersIn a fast-moving industry that is growing quickly, Spartan needed more than ...
- Focus On Marketing95% of marketers say they understand the value of a multichannel approach, ...
- eMail Is Multi Multichannel CoreHere's a sample of data-backed email takeaways: In Not Your Grandma's Email: ...
- FullScreen CEO George Strompolos To Step DownOtter Media COO Andy Forssell, who previously served as FullScreen's COO, will ...
- Personalized Shopping Engine Dynamic Yield Raises $32MThis round, which brings the company's total funding to $77 million, will ...
- Digital and TV Advertising OverlapAs consumer attention is increasingly split across screens, marketers are looking holistically ...
- Traditional Pay TV Loses Big In 2017, New Digital Services GrowingSeven major services -- DirecTV, Dish Network, Comcast, Charter, Altice, U-Verse, and ...
- Adobe Campaign Now Supports Hadoop Big Data FrameworkAdobe announced the addition of a Hadoop connector to Adobe Campaign this ...
- Digital Pay TV Slows Pay TV DefectionsFactoring in an estimated 2.1 million U.S. subscribers from new monthly Nielsen ...
- Nielsen Doubles Down On Digital, Acquires Visual IQNielsen is doubling down on its diversification into digital audience analytics, announcing ...
- Optimizely Recruits New CMO, Aims To Democratize Testing, OptimizationOptimizely has tapped a 25-year marketing veteran, Carl Tsukahara, to join the ...
- Appboy Raises $50 Million Series D Funding To Take On Marketing Cloud GiantsAppboy reeled in a $50 million Series D investment this week to ...
- Email Joins The Multichannel Pack: Q&A With eRelevance CEO Bob FabbioHow does email fit into the multichannel mix? To find out, we ...
- OTT Devices Are Grabbing Ad View ShareOver-the-top (OTT) TV devices like Roku players, Apple TV boxes, and other ...
