Tag results for "multichannel"
- Multichannel Head Scratcher: Email Is First in Use, Fourth In EffectivenessMost B2B marketers are using multiple channels, and those that do see ...
- Slingshot Adds New Tools To Its Central Inbox PlatformHome service providers are able to manage multiple channels from one application, ...
- The Empathy Metric: PepsiCo Foodservice Checks In On How We're FeelingScott Finlow and team worked on how one of the world's largest ...
- Stirista Self-Serve DSP Launches, Removes Many SurchargesStirista has unveiled a media-buying platform that offers access to OTT and ...
- Acquia Debuts New Open Digital Experience PlatformMarketers can use the platform to engage audiences through email and other ...
- HomeServe USA Acquires Digital Agency Vincodo To Support Search, Digital AdvertisingThe acquisition is intended to ramp up HomeServe's digital and search engine ...
- Novus Media Forms New Unit To Focus on Geospatial, Multichannel Planning, BuyingThe new unit -- Novus Next -- will be led by media ...
- Optimove Partners With Netcore, APAC-based ESPJoint clients can send personalized emails and SMS messages, using Optimove segments, ...
- Neustar Integrates iSpot Data For Cross-Platform, MTA AttributionThe addition of iSpot's ad measurement data to Neustar's identity management, MTA ...
- BlueVenn Offers CDP-Powered Email Marketing ToolBrands can use the new tool to create personalized messages and combine ...
- New JDC Imagery, Multi-channel Campaign Spikes Number Of Potential DonorsAlong with the campaign, they implemented a CRM strategy that enabled them ...
- Google Explores How Language Plays A Role In Search, Attribution, ShoppingSpanish-language search queries for goods and services grew 55% in 2019 compared ...
- Performance Channels Gain New Commitments From Advertisers, Publishers As Automation Ramps UpData released Thursday suggests consumers increasingly click on affiliate links as automation ...
- 5 Strategies for Marketing Teamwork Learned at our European Insider SummitCreating successful cross-channel campaigns requires managing efforts across marketing teams. We hosted ...
- Comcast's Effectv Starts Creative Agency, MnemonicMnemonic will focus on linear TV and digital video advertising campaigns for ...
- Here's How An Agency Shapes Video To Fit All ChannelsMarissa Perr, Account Strategy Lead at agency Mustache, explains how it shapes ...
- Google Ads Takes Reporting Across AccountsGoogle Ads announced Monday the availability of cross-account analysis in Report Editor ...
- Will Users Ever Get Centralized, Cross-Platform Video Content Access?Ultimately, platforms that expect to survive the Darwinian streaming environment won't have ...
- Leanplum Names Marketo-Salesforce Veteran Kate FitzGerald As PresidentFitzGerald has served in executive roles at Marketo, Oracle and Salesforce. She ...
- Zillow Group's Customer Experience Machine: Using AI To Help Consumers Into A Home They LoveIf there's one thing we learned from this morning's presentation from Zillow's ...
- Kantar Educates Marketers On Full-Funnel, Multi-Touch Attribution ApproachKantar's full-funnel, multi-touch approach is intended to teach marketers to focus on ...
- It Takes Several Villages: DraftKings' Multichannel, Multi-Team SuccessDraftKings tested to see which channel is best -- email or push. ...
- Virtual Pay TV Services' Growth SlowsLooking at year-over-year results, traditional pay TV lost 4.8% or 1.4 million ...
- Forever Free? Mailchimp Now Charges For Unsubscribed EmailsVendor is blasted for its new policy. But it counters that email ...
- Email Exam: Study Shows What's Working, What's NotMultichannel campaigns pull better results all the way around than single ones, ...
- TV Totality: OTA-Only Homes Add vMVPDsA small but growing number of over-the-air TV homes -- 1.3 million ...
- Marketers Name Biggest Challenges As They Look To Increase ScaleAt Tuesday's MediaPost Brand Insider Summit in Austin, Texas, Steve Smith, editorial ...
- Net-Delivered Pay TV Subscriptions SlowTotal subscribers of virtual multichannel video program distributors rose 737,000 in new ...
- 'Movie Dew-Overs' Provide Comedic Parody CampaignThe brand sought to amplify Mountain Dew ICE's launch in 2018 MTV ...
- Synchrony State Of Pay Celebrates Industry TrendsWhile there's plenty of news about the future of retail and payments, ...
