Tag results for "multichannel"
- Grit & Purpose: The Real Ingredients To A Chipotle Marketing Exec's Success"It was just really important for me to try, fail, try agai ...
- Video Vagaries: Brands Face Barriers To Production And UpdatingEmail is the top channel, followed closely by social, SundaySky reports. ...
- Multichannel Muscle: How Brands Are Navigating The New Channel MixMarketers say they are getting better at multichannel marketing, but some sti ...
- Skai CMO Says 'We've Mastered The Closed Web'Margo Kahnrose, CMO of Skai, says the company's long-term goal is ...
- Dollar General Expanding Ad Network, Eyes Self-Service OptionDollar General has begun to explore a variety of ad options, addi ...
- Top-Line Growth in Today's Crowded Video LandscapeIntroducing a new brand can be daunting in today's ever-expanding video landscap ...
- Campaigns With Email Do Better Than Those Without, Study FindsMultichannel efforts produce more "effects" than solo campaigns, the UK DMA repo ...
- Mobile Push And Email Are Top Channels, Study FindsMobile is poised to be the primary channel, customer messaging platform OneSign ...
- B2B Mixology: Paid Search Is Top Channel And TV Use Is Growing, Email Near BottomB2B brands are facing cookie loss and onboarding difficulties, Stirista reports. ...
- Prisma Campaigns Partners With Bankjoy To Help Banks And Credit Unions Market Via DigitalBankjoy clients can use Prisma tools for conducting multichannel campaigns, the fi ...
- IBM Brand Campaign Launches, Focuses On Multiple Platforms And TechnologyDeveloped with IBM's global agency Ogilvy, the project signifies a new directi ...
- Consumers Embrace Hybrid Shopping Channels: StudyAlthough consumers are favorable to hybrid shopping channels, many still feel overwhelm ...
- Google's Buzzword At CES 2022 -- Connectivity"For the first time with Android, we're also focused on building f ...
- Roller-Coaster Roundup: Email Predictions And Tips For 2022Metrics will change, and email will find an emerging multichannel partner ...
- Marketers Grapple With Performance Obstacles: A Look AheadTracking and targeting are now all over the place, with consumers usi ...
- Yelp Adds Ad Units Connecting National Brands With Local ConsumersYelp launched two ad units Tuesday -- Sponsored Collections, which allows bran ...
- Dun & Bradstreet Acquires Two Ad-Tech Data Firms, Eyes Personalized B2B TargetingDun & Bradstreet Holdings went on an acquisition spree, and on Thursd ...
- Salesforce Offers Engagement Tools To Help Brands Build PersonalizationThe new capabilities build on the recently announced integration between Salesforce a ...
- Data And Privacy Forcing Changes In Acquisition StrategiesUser acquisition strategies aim to rapidly acquire and convert consumers and bui ...
- Zeta Offers Advanced Multicultural Audience Targeting, With 78M U.S. Adult ConsumersZeta improves on targeting by providing brands with a cohesive view ...
- Data Axle Acquires Exact Data, Strengthens SMB PresenceThe combined firms will offer email marketing and other data-driven services f ...
- Data Of Choice: Brands Are Moving Toward First- And Zero-Party SourcesPrivacy concerns are driving 86% of marketers to invest more in first-par ...
- Omnichannel Strategies Still Baffle Many MarketersThere's a stark difference between consumer engagement and increased marketing investments acro ...
- ThirdLove Leverages Data with an Integrated ApproachCOVID forced performance driven ThirdLove to drastically cut ad spend; shifting foc ...
- Klaviyo Debuts Benchmarking And SMS ToolsThe new products can help brands communicate in several channels, the compa ...
- CMOs Face Growing Pressure To Learn How To Execute Multichannel CampaignsSome 86% of senior marketers worldwide believe lack of leadership and capabiliti ...
- Brands Showing Greater Interest In Relationship MarketingMarketers have long placed an outsized emphasis on acquiring new customers throu ...
- Study: Nonprofits Are Behind In Sending Multichannel CommunicationsMost nonprofit groups exclude offline donors from email campaigns, and 20% se ...
- Blue Apron Launches Multichannel Campaign With 'Significantly Heavier' Investment, CMO SaysThe "Wellness 360" campaign, part of an initiative showing benefits of ho ...
- Marketers Unprepared For Changes To Come In 2021, Studies ShowWhat will it take for consumers to return to shopping in-store? ...
