• by Ray Schultz , Columnist, September 4, 2025

MessageGears, an engagement firm serving enterprise brands, has added components to its campaign platform that it says can configure multiple external destinations within a single campaign.

The goal is to help brands “quickly share a single, accurate audience across multiple platforms with minimal overhead,” says Eugene Yukin, vice president of product at MessageGears. That includes email.  

The enhanced system reduces the time needed to syndicate audiences across third-party vendors and internal systems, the company says, and enables users to move more smoothly across departments. The brand can send customer segments directly to a company’s central data lake — for example, S3 or Google Cloud Storage.

From there, the firm can place those same audiences into their data warehouse or BI platform for dashboarding and modeling without running redundant committee, MessageGears contends. 

According to MessageGears, the multi-destination system provides:

• Faster campaign creation, consolidating repeated tasks into a single workflow.
• Cost savings based on a reduction in the number of database extractions. Case in point: A firm sending a 500,000 member audience to five destinations previous had to run five separate extractions. 
• Streamlined tech stack, reducing the need for redundant tech, while providing CDP-level capability. 

Yukin says that through consolidation of workflows and reducing extractions, consistency of data and cost efficiency can be achieved..