- The AI Glow: How Email Marketers Are Using It - And How It's Working
Email Insider, Ray Schultz - Tuesday, September 12, 2023
The biggest use cases for AI are personalization, retargeting and subject-line optimizatio ...
- Why Andi May Succeed In Search Automation Where Others Failed
Search & Performance Insider, Laurie Sullivan - Thursday, September 7, 2023
"I'm really excited about the assistant part of generative AI," says An ...
- Microsoft Adds AI Data Clause To Terms And Conditions
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 17, 2023
Microsoft has changed the clause in its Terms and Conditions related ...
- U.S. Lags China, India With Plans To Implement GAI In 2024, Study Finds
Data & Programmatic Insider, Laurie Sullivan - Monday, August 14, 2023
Lucidworks data analyzes how many initiatives companies will launch, the sectors mo ...
- Nvidia Unveils AI Chip As It Builds On Its Partnerships With Ad Agencies
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 9, 2023
Nvidia unveiled a new AI chip with increased capabilities Tuesday, as t ...
- Entrepreneur, Doctor Creates Healthcare-Focused DSP For Targeting
Data & Programmatic Insider, Laurie Sullivan - Monday, August 7, 2023
Harshit Jain created a pharmaceutical ad/healthcare marketing company several years ago a ...
- Dentsu's Merkle GenCX Integrates With Salesforce Einstein GPT
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 2, 2023
Dentsu is using technology on a more human level, informing each custom ...
- Microsoft, Dentsu Strengthen AI Innovation Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 26, 2023
Dentsu has launched enterprise-wide access to Microsoft Azure OpenAI technologies, enabling employe ...
- Salesforce Offers New Generative AI Capabilities
Email Marketing Daily, Ray Schultz - Wednesday, July 19, 2023
Sales teams can use the Sales GPT to send tailored emails ...
- Surfing The Funnel: How B2B Teams Move Leads To Conversion
Email Insider, Ray Schultz - Monday, July 17, 2023
Content must be relevant, data-driven and even humorous in order to mo ...
- Search's Influence Demonstrated In Total Economic Impact Study
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 29, 2023
Lucidworks commissioned Forrester Research to build a Total Economic Impact Study th ...
- Verizon, Snap Collaboration Offers 'AR Mirrors' To Music Festivalgoers
Digital News Daily, Colin Kirkland - Wednesday, June 14, 2023
Verizon is installing interactive, physical augmented reality "Mirrors" at two major mus ...
- Salesforce Launches AI Cloud, Enterprise Gen AI Platform
Email Marketing Daily, Ray Schultz - Monday, June 12, 2023
The AI Cloud from Salesforce comes with with Einstein GPT Trust Laye ...
- Adobe Brings Generative AI Firefly To Businesses And Beginners
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 8, 2023
Adobe revealed platforms on Thursday integrated with its Firefly generative AI to ...
- 59% Of Gen Z, 49% Of Millennials Will Give A Brand 3 Chances Before Abandoning It
Search & Performance Insider, Laurie Sullivan - Wednesday, June 7, 2023
Coveo Solutions, which supports the application of AI for enterprises and intellige ...
- Persado Debuts Generative AI For Online Carts
Email Marketing Daily, Ray Schultz - Tuesday, May 16, 2023
The generative AI tool from Persado dynamically provides words and phrases, t ...
- The Q1 Playbill: What Sales Teams Wanted To Know When Researching Topics Online
Email Insider, Ray Schultz - Monday, May 15, 2023
Sales automation was the hottest search topic in terms of growth ...
- Microsoft, Aisera Collaborate To Provide Enterprises With ChatGPT, Generative AI
Search & Performance Insider, Laurie Sullivan - Wednesday, May 3, 2023
Aisera, a provider of generative AI, has partnered with Microsoft to deliv ...
- New AI Tool Analyzes Hacking Behavior In Effort To Stop ChatGPT Attacks
Email Marketing Daily, Ray Schultz - Monday, May 1, 2023
Guardian Digital says its open-source EnGarde solution can protect against phishing attem ...
- Sinch And Salesforce Collaborate On Messaging
Email Marketing Daily, Ray Schultz - Wednesday, April 12, 2023
Sinch and Salesforce hope to provide an enterprise-grade experience through the strateg ...
- Braze And Rackspace Technology Expand Their Partnership
Email Marketing Daily, Ray Schultz - Wednesday, April 5, 2023
Braze and Rackspace Technology have expanded their partnership with a multi-year agreemen ...
- What Happened To Account-Based Marketing?
Marketing Insider, Scott Gillum - Wednesday, April 5, 2023
Somewhere down the line, account-based marketing (ABM) became a technology platform. Whe ...
- Google CEO Hints At Integrating Bard With Assistant
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 3, 2023
Google CEO Sundar Pichai told 'The New York Times' last week th ...
- Folloze Offers New B2B Identity Matching Tool
Email Marketing Daily, Ray Schultz - Friday, March 31, 2023
The identity matching tool combines identity matching and behavioral data, the compa ...
- Firm Offers AI-Driven Reputation Management Tool Based On Keywords
Email Marketing Daily, Ray Schultz - Monday, February 20, 2023
Brands can use the platform to respond quickly to negative reviews, t ...
- Conductor Acquires Searchmetrics, Cements Position In Europe
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 7, 2023
Enterprise organic marketing firm Conductor announced Tuesday the acquisition of European-based competit ...
- AI-Based Enterprise Search Integrates Tech From OpenAI, Google, Others
Search & Performance Insider, Laurie Sullivan - Tuesday, January 31, 2023
AI software firm C3 AI has released the first product of i ...
- New Product Helps Advertisers Understand Audiences Without Cookies, Firm Says
Email Marketing Daily, Ray Schultz - Tuesday, January 24, 2023
ProfitWheel helps brands garner insights from their first-party data. ...
- Growth Fund Scaleworks Acquires Import.io
Email Marketing Daily, Ray Schultz - Thursday, January 19, 2023
Import.io streamlines data collection for enterprise brands, providing analytics covering thousands ...
- AWS Partners With Avalanche To Guide Widespread Blockchain Adoption
Digital News Daily, Colin Kirkland - Wednesday, January 11, 2023
AWS on Wednesday said it is partnering with Ava Labs, which ...