• by Ray Schultz , Columnist, 2 hours ago

Enterprise brands are moving toward a new campaign model that relies on artificial intelligence. Take a business like the Milwaukee Bucks. 

The basketball team is an early user of Stensul’s enhanced capabilities, including expanded MCP (the media context protocol developed by Anthropic). Its AI "can now handle images, links, and copy for our pre-templated emails,” said Justin Price, multichannel marketing leader at the Milwaukee Bucks, an early user of the new release. “Completing these requests more efficiently via MCP allows our team to invest even more time in multichannel creative campaigns.”

In these new types of campaigns, “AI agents handle production at scale and people focus on strategy, judgment, and exceptions,” said Manlio Carrelli, CEO of Stensul.

That means administrators can avoid costly resets. Automation catches mistakes like missing subject lines and stray placeholder text, the company says.

According to Stensul, the new technology brings these benefits:

• AI agents can complete more campaign work through the MCP. 
• Figma designs can be turned into editable and governed campaign modules. 
• Extended QA automation that catches errors and avoids rebuilds. 

Carrelli adds that the Stensul tool provides “the governance layer that enables this shift across the tools enterprises already use — so campaign volume and personalization can grow without production effort growing alongside them.”