- B2B Gets AI: Marketers Want To Use It For Personalization
Email Insider, Ray Schultz - Friday, September 6, 2024
Almost half of B2B brands personalize their email marketing, ON24 reports. ...
- Conversion Touchstone: Marketers Are Urged To Simplify Their Copy
Email Insider, Ray Schultz - Thursday, September 5, 2024
Email is the most effective channel for converting customers, Unbounce reports. ...
- Spamming The Globe: The Top Spam Countries And Their Carbon Footprints
Email Insider, Ray Schultz - Wednesday, September 4, 2024
Countries with a high volume of email spam are contributing to ...
- Google Sunsets Video Ad Platform To Prioritize AI Campaigns
MediaDailyNews, Laurie Sullivan - Wednesday, September 4, 2024
Features from an older performance ad video product will fold into ...
- The Content Divide: Few Brands Say They're Very Good At It
Email Insider, Ray Schultz - Tuesday, September 3, 2024
Although brands are increasingly using AI for content marketing with high hope ...
- Valpak Rebrands Clipper Into Coupon Model, Links To Digital Wallets
MediaDailyNews, Laurie Sullivan - Friday, August 30, 2024
Groupon coupon codes for dining and entertainment discounts took many iterations ...
- Spam On The Ballot: Some Election Emails Are Malicious
Email Insider, Ray Schultz - Friday, August 30, 2024
Trump's name is the most likely to be used in spam, Cloudfla ...
- Back-To-School Barrage: Parents Are Swamped By Email Volume
Email Insider, Ray Schultz - Thursday, August 29, 2024
The average parent has 2,000 emails in their inbox at any giv ...
- Why GenAI: Most Marketers See Benefits, But Face Issues
Email Insider, Ray Schultz - Wednesday, August 28, 2024
Email copy is the second-most used function of generative AI, Skyword repo ...
- Giddyap, Gmail: Google Speeds Up Email Replies On Android
Email Insider, Ray Schultz - Tuesday, August 27, 2024
The feature, which debuted Monday, enables users to reply more quickly ...
- A Lesson For B2B: Marketers Are Told Not To Overreach
Email Insider, Ray Schultz - Monday, August 26, 2024
Complex marketing programs can slow companies down and perpetuate silos, Forrester cauti ...
- AI Locomotion: An Enterprise Platform With Message Variant Capability
Email Insider, Ray Schultz - Friday, August 23, 2024
Email, SMS and push notifications can be used for serving multiple personaliz ...
- Playing The Clues: Determining When Anonymous Visitors Show Intent
Email Insider, Ray Schultz - Thursday, August 22, 2024
Software company Box is using Bombora's Visitor Insights to learn about interest ...
- The Mobile Spell: Gmail Adds Writing Tools As Phone Usage Grows
Email Insider, Ray Schultz - Wednesday, August 21, 2024
Mobile's share of online shopping now stands at over 50%, and Ado ...
- Meshing Data: Brands Are Working On Integration Despite Hurdles
Email Insider, Ray Schultz - Tuesday, August 20, 2024
Middle-of-the night problem calls are causing stress for data engineers, Nexla a ...
- Amplified App: Listrak Expands Its Shopify Connection
Email Insider, Ray Schultz - Monday, August 19, 2024
The arrangement facilitates automation and personalization in email and other channels. ...
- Happy Back-To-School: Sales Solid In July, But Will They Continue?
Email Insider, Ray Schultz - Friday, August 16, 2024
Apparel sales were strong as parents spent on new items for fa ...
- Crafty Spam: 3 Email Collection Tricks That Can Get You In Trouble
Email Insider, Ray Schultz - Thursday, August 15, 2024
Plaintiffs are suing email senders under a pre-commerce Massachusetts law, the "Nation ...
- In A League: Brands Drive Loyalty By Targeting Communities
Email Insider, Ray Schultz - Wednesday, August 14, 2024
Military personnel and first responders are among the shoppers who appreciate exclusi ...
- Mediavine Teams Up With Flodesk To Help Publishers Engage Subscribers
Publishers Daily, Ray Schultz - Tuesday, August 13, 2024
Through the integration, users can identify subscribers and upload their lists ...
- Email Match: Firms Team Up To Drive Engagement, Identity Matching
Email Insider, Ray Schultz - Tuesday, August 13, 2024
AtData and Yotpo have formed a strategic integration to help joint custome ...
- Planet Email: 9.7 Billion Messages Are Sent In The U.S. Every Day
Email Insider, Ray Schultz - Monday, August 12, 2024
Email is especially valuable in the fintech and subscription sectors, CleverTap repo ...
- Email Interrupted: Gmail Suffers Worldwide Outage
Email Insider, Ray Schultz - Friday, August 9, 2024
The main problem was that attachments could not be loaded, Google s ...
- Analytics Tie-Up: MessageGears Leverages Google Cloud Tool
Email Insider, Ray Schultz - Thursday, August 8, 2024
Google's BigQuery analytics platform helps brands create email campaigns and build CDP ...
- Holiday Hazard: Consumers Will Feel Messaging Burnout By December
Email Insider, Ray Schultz - Wednesday, August 7, 2024
Many consumers prefer email for holiday messaging, Optimove reports - but 2 ...
- Emails On The Menu: Restaurant Patrons Prefer The Channel
Email Insider, Ray Schultz - Tuesday, August 6, 2024
Although email is preferred for restaurant offers, Gen Z would rather recei ...
- The Mindful CMO: Targeting, The Economy Are Main Concerns
Email Insider, Ray Schultz - Monday, August 5, 2024
Among chief marketing officers, skepticism about AI is lessening over time, Dent ...
- Google Makes Wix Its First Gemini For Workspace Partner
Performance Marketing Insider, Laurie Sullivan - Monday, August 5, 2024
Generative AI has helped companies push the boundaries of innovation and performanc ...
- Holiday Butterflies: Sales May Be Flat As Consumers Choose Discounts
Email Insider, Ray Schultz - Friday, August 2, 2024
Online purchases now make up 38% of the holiday spend - rough ...
- Who's There? Retailers Can't ID Visitors And Prospects
Email Insider, Ray Schultz - Thursday, August 1, 2024
Customers spend almost 70% more when they return a second time. B ...