Intuit Mailchimp has debuted several features designed to help ecommerce businesses attain profitability. 

Email is a core revenue driver for 69% of marketers, but it takes unified data and automation to achieve measurable growth, Intuit asserts. And few companies can: Only 33% of  have achieved a high level of alignment with their pre-opt-in messaging. meaning they cannot always see which efforts are driving orders, the firm points out.

Accordingly, Intuit Mailchimp seeks to bring “advanced data, automation, and analytics into a single platform, helping businesses execute quickly, run sophisticated campaigns, and see exactly how their marketing drives ROI,” says Diana Williams, vice president of product, Intuit Mailchimp. 

The new capabilities include the Mailchimp Site Tracking Pixel, expanded SMS and transactional messaging, an omnichannel marketing dashboard and enhanced migration tools.

These features were set to begin rolling out on Feb. 10, with availability in 185 countries.

The new release also provides 26% more ecommerce triggers, the company says in its announcement.

According to Intuit Mailchimp, the enhanced program provides these benefits: 

• The ability to reach customers across channels and tie campaigns directly to sales: 
• Know what’s working and proceed with confidence: 
• Migration to Mailchimp without slowing down:
• Expanded SMS coverage across Europe, SMS instant opt-in via popups, and unique discount codes in SMS automations and forms.

In addition, the revamped omnichannel marketing dashboard unifies email, SMS, automation performance, and ecommerce events in a single view.

One Mailchimp client is Gruppo Terroni, a hospitality group based in Toronto and Los Angeles. It used Mailchimp’s ecommerce automations with its Shopify-connected store to target lapsed wine club members. 

Gruppo Terroni offered instant access to a library of wine guides. This single segmented campaign drove a 77% open rate and 28% click-through rate, resulting in $8,000 in recurring revenue per month.

Then there is  Kaylin + Kaylin Pickles, a brand that switched from another vendor last year to reduce costs and receive more strategic support.

"I was so blown away," says Ali Mann of Kaylin + Kaylin Pickles. The company went live with its first campaign with Intuit Mailchimp in less than a month and its open rates more than doubled.