- Mitto Forms Integration With Shopify As Study Shows Acceptance Of Texts
Email Marketing Daily, Ray Schultz - Monday, March 27, 2023
Consumers respond favorably to cart-abandonment reminders by SMS and text, a Mit ...
- Wedded Channels: Email And Text Have Strengths, But Work Best In Tandem
Email Insider, Ray Schultz - Wednesday, March 22, 2023
Transactional messages pull high revenue-per-send rates, Listrak reports. ...
- The Gist Of SMS: Why It Works, And The Dangers Of Doing It Badly
Email Insider, Ray Schultz - Tuesday, February 28, 2023
Half of all recipients have bought a product after receiving a time ...
- Alpha Email: Channel Still Leads, But SMS Is Growing Faster
Email Insider, Ray Schultz - Friday, February 10, 2023
The Food & Drink category produced the highest email conversion rate ...
- WhatsApp Ad Doesn't Disparage Wireless Carriers, Self-Regulatory Group Finds
Digital News Daily, Wendy Davis - Monday, February 6, 2023
Siding with Meta Platforms, an industry self-regulatory appellate panel has rejected t ...
- MessageGears Appoints Natalia Dykyj As CMO
Email Marketing Daily, Ray Schultz - Wednesday, February 1, 2023
Dykyj, who worked at SparkPost and MessageBird, is the latest executive ...
- Momentive Adds Survey Features To Survey Monkey
Email Marketing Daily, Ray Schultz - Tuesday, January 31, 2023
One new tool is a multilingual email collector that lets users ...
- Email Use, Online Sales Grew in Q4 2022: Study
Email Marketing Daily, Ray Schultz - Friday, January 27, 2023
Brands relied on owned media as the cost of acquisition increased, Klavi ...
- Cordial Forms Two-Way Partnership With Snowflake
Email Marketing Daily, Ray Schultz - Thursday, January 26, 2023
Cordial's data will be offered on the Snowflake Marketplace, the companies ...
- Intuit Mailchimp Offers New Multichannel Capability
Email Marketing Daily, Ray Schultz - Thursday, January 19, 2023
Mailchimp has unveiled a tool that offers one view for marketing campaig ...
- Email And SMS Saw Tepid Growth In 2022, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, January 19, 2023
Email and SMS growth was far behind that of CTV, digital vide ...
- Tip-Top Text: SMS Leads Email As Preferred Channel For SMBs, Consumers
Email Insider, Ray Schultz - Thursday, January 12, 2023
A study by MessageMedia finds that 67% of consumers have opted ...
- MessageGears Acquires Mobile App Marketing Platform Swrve
Email Marketing Daily, Ray Schultz - Thursday, January 12, 2023
The acquisition of Swrve will enable enterprise brands to reach consumers acro ...
- Attentive Adds New SMS Tool To Salesforce AppExchange
Email Marketing Daily, Ray Schultz - Wednesday, January 11, 2023
Brands can use the new SMS offering from conversational commerce platform Attenti ...
- Brands Need Zero-Party Data To Achieve Personalization: Opinion
Email Marketing Daily, Ray Schultz - Tuesday, January 3, 2023
"Messages should contain dynamic content that uses keywords that will elicit engagement ...
- Organizing for Cross-Channel Messaging
The MediaPost Cases, Lisa Singer - Friday, February 3, 2023
It takes more than fancy tools to enable and successfully execute ...
- SMS Marketing During The Holidays And Into 2023
Around the Net in Email, Ray Schultz - Tuesday, December 27, 2022
SMS marketing is growing in popularity. And it was especially prevalent ...
- Companies Focus On Outreach And User Experience, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, December 22, 2022
Many companies are aiming toward inclusiveness of user experience, Customer Engagement Insid ...
- For Budget Sake: Focus On Existing Customers Before Acquiring New Ones In 2023
Data & Programmatic Insider, Laurie Sullivan - Monday, December 19, 2022
"With budgets becoming tighter based on inflation, marketers need to focus ...
- Hello, Stranger: Shoppers Welcome Holiday Messages, Even From Brands They Never Heard Of
Email Insider, Ray Schultz - Thursday, December 15, 2022
Consumers welcomed communications from brands -- even from ones they never hea ...
- State AGs Back Mandatory Blocking Of Suspicious Robotexts
Digital News Daily, Wendy Davis - Monday, December 12, 2022
"Bad actors have most likely shifted tactics to take advantage of consumer ...
- SMS Usage Boomed During Cyber Week
Email Marketing Daily, Ray Schultz - Friday, December 9, 2022
Sinch also reports a substantial increase in conversational messaging channels during t ...
- FCC Should Prohibit Censorship Of Text Messages, Group Urges
Mobile Insider, Wendy Davis - Wednesday, November 30, 2022
Advocacy group Public Knowledge is pressing the FCC to declare texting ...
- New Creator-First Platform Doubles Down On SMS Marketing
Digital News Daily, Colin Kirkland - Wednesday, October 26, 2022
CreatorCart, a new social selling tool, has announced its first beta availab ...
- Newsrooms Are Sending More Push Alerts To Readers
Publishers Daily, Ray Schultz - Thursday, October 20, 2022
The death of Queen Elizabeth II resulted in two billion additional notificatio ...
- WhatsApp Should Stop Accusing Carriers Of Snooping On Texts, Ad Watchdog Says
Digital News Daily, Wendy Davis - Wednesday, October 12, 2022
"The overarching takeaway of 'Doubt Delivered' is one of casual and persiste ...
- Sinch Partners With Zapier For New App Engagement Service
Email Marketing Daily, Ray Schultz - Wednesday, September 21, 2022
Email on Acid parent Sinch will deliver a range of messaging channe ...
- OneSignal Now Offered Through Google Cloud Marketplace
Email Marketing Daily, Ray Schultz - Tuesday, September 13, 2022
The availability of the customer messaging and engagement platform in the Goog ...
- Fast Simon Teams Up With Attentive To Drive Personalized SMS And Email
Email Marketing Daily, Ray Schultz - Wednesday, August 31, 2022
The arrangement allows retailers to create search-and-browse abandonment journeys and to determi ...
- Traveler's SOS: Airlines And Hotels Need SMS And Email To Address Aggravation
Email Insider, Ray Schultz - Monday, August 29, 2022
Nearly all consumers said they would not use an airline or hot ...