- Phishing, Smishing, Taxes: Scam Artists Are Active As April 15 Approaches
Email Insider, Ray Schultz - Tuesday, April 2, 2024
Email and SMS are being utilized for ever more nefarious schemes, t ...
- Metrics Flatland: Email Senders Saw Tepid Growth In Some Areas Last Year
Email Insider, Ray Schultz - Wednesday, March 20, 2024
Although 2023 was a flat year in terms of retail email metric ...
- Form Follows Function: A Tool For Building Email, SMS Lists
Email Insider, Ray Schultz - Monday, March 11, 2024
Easy user interfaces are needed for onboarding new customers. Sendlane has add ...
- Everywhere All At Once: How Franchise Brands Can Send Localized Email
Email Insider, Ray Schultz - Friday, February 16, 2024
A new tool from ActiveCampaign brings marketing from multiple locations under o ...
- Google Tells Apple Green Bubbles Cost iPhone Users Love
MediaDailyNews, Laurie Sullivan - Wednesday, February 14, 2024
Google launched a video Wednesday to celebrate Valentine's Day. The theme ...
- Spurning Cupid: Brands Are Ignoring Valentine's Day
Email Insider, Ray Schultz - Monday, February 12, 2024
Most ecommerce brands did not send email or SMS messages in 202 ...
- Hitching A Ride: Fraudsters Use Mobile Number Input Fields To Send SMS Messages
Email Insider, Ray Schultz - Tuesday, December 12, 2023
Of all SMS traffic, 1.1% now falls into the category of S ...
- Email Tide: Usage Booms, Especially When Combined With Other Channels
Email Insider, Ray Schultz - Wednesday, December 6, 2023
Monday is the most popular day for sending emails, Customer.io reports. The ...
- Buy It Again: Email And SMS Drive Repeat Cyber Weekend Sales
Email Insider, Ray Schultz - Wednesday, November 29, 2023
Almost half of all cyber weekend purchases were repeats. Early targeting ...
- Black Ink Friday: Getting Your Email Ready For The Big Weekend
Email Insider, Ray Schultz - Tuesday, October 31, 2023
Email is by far the most popular channel with consumers for communicatio ...
- Apple, Get The Message?
Search & Performance Insider, Laurie Sullivan - Friday, September 22, 2023
Google created a fake video ad for an "iPager" to mock App ...
- Walgreens Aims For More Honest 'Customer-Centricity'
Retail Insider, Sarah Mahoney - Wednesday, August 23, 2023
For the giant drug retailer, using tech to build loyalty means balanci ...
- Clicks And Click-To-Opens Rose In The First Half, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, August 16, 2023
The Books & Literature vertical topped the list in conversions and oth ...
- Optimove Adds SMS To Its Marketing Toolkit
Email Marketing Daily, Ray Schultz - Tuesday, August 15, 2023
The company has also expanded its Strategic Services offerings. ...
- The Art of the Downsell: Radical Transparency as a Lifecycle Builder
The MediaPost Cases, Lisa Singer - Thursday, October 19, 2023
When you have as affable and trustworthy owner/spokesperson as Ryan Reynolds onboardi ...
- Lively's Rapid-Fire Full-Funnel Hits the Road
The MediaPost Cases, Lisa Singer - Friday, September 22, 2023
As their consumers returned to IRL shopping last summer, Lively brought i ...
- To Have And To Hold: B2C Brands Face Customer Churn, Channel Shifts
Email Insider, Ray Schultz - Tuesday, July 18, 2023
Email now ranks as the least effective channel for customer retention, Spect ...
- Sendlane Adds Review Feature To Email, SMS Tools
Email Marketing Daily, Ray Schultz - Monday, July 17, 2023
Brands can display reviews onsite and within the Sendlane platform, the fi ...
- Texting Tide: Study That Highlights SMS May Be Unfair To Email
Email Insider, Ray Schultz - Thursday, June 29, 2023
Shoppers will reply to a text more quickly than they do ...
- Teaming Text And Email: How The Two Channels Can Work Together
Email Insider, Ray Schultz - Friday, June 16, 2023
Brands are increasingly using SMS and email together. But SMS is n ...
- Intuit Mailchimp Adds SMS, AI Email Writing Features To Suite
Email Marketing Daily, Ray Schultz - Thursday, June 15, 2023
SMS is now being tested by clients in beta, Intuit Mailchimp s ...
- Phrasee Debuts An AI Content Creation Platform
Email Marketing Daily, Ray Schultz - Thursday, June 8, 2023
The new tool can produce content at scale -- for emails, produ ...
- LinkedIn Announces Ad Formats, Features Allowing Members To Message Brands
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 7, 2023
LinkedIn features announced Wednesday ranging from messaging to multiple ad formats a ...
- Conversica Integrates Its Conversational Platform With Salesforce Marketing Cloud
Email Marketing Daily, Ray Schultz - Wednesday, June 7, 2023
The partnership will allow brands to conduct two-way conversations with customers with ...
- New Platform From Allant Provides No-Code Analytics, Firm Says
Email Marketing Daily, Ray Schultz - Wednesday, May 31, 2023
The new platform connects to email, SMS and other campaign delivery provider ...
- Listrak Offers Generative AI Text Creation Tool
Email Marketing Daily, Ray Schultz - Wednesday, May 31, 2023
Brands can select a tone of voice and include an image wi ...
- CMOs To Decrease Investments In Paid Search: Gartner Study
Data & Programmatic Insider, Laurie Sullivan - Monday, May 22, 2023
Marketing budgets compose 9.1% of total company revenue this year -- sti ...
- Emotive.io Acquires Bloom Digital
Email Marketing Daily, Ray Schultz - Monday, May 22, 2023
Bloom Digital, a marketing agency specializing in SMS marketing, email marketing, a ...
- Email-SMS Integration Tool Offered By Yotpo
Email Marketing Daily, Ray Schultz - Friday, May 19, 2023
Yotpo says 2,500 ecommerce companies are already using Yotpo Email. ...
- Sitehues Media Unveils Software Combining CRM, Email And Other Tasks
Email Marketing Daily, Ray Schultz - Wednesday, May 17, 2023
The new offering also provides analytic and tracking capabilities, the company s ...