• by Ray Schultz , Columnist, September 19, 2024

Cordial, a marketing platform that automates emails, SMS and mobile app messages, is helping retailers with geo-location data thanks to an enhanced integration with Radar.  

The arrangement will enable brands to “deliver exceptional, location-aware customer experiences,” says Matt Howland, chief product and engineering officer at Cordial.Setup requires simple copy and paste of Cordial API keys within the Radar dashboard.

According to Cordial, the integration allows users to:

- Send location-triggered notifications when a person enters a store.

- Create detailed audience segments based on location events, such as visits to specific stores or geofence entries. 

- Integrate location-based mapping features — for example, showing the "closest store" via email, SMS or push notifications.

"These location-based features empower businesses to deliver hyper-targeted, context-aware campaigns with unprecedented precision,” says Nick Patrick, co-founder and CEO at Radar.

Among the firms that have availed themselves of the integration is JOANN. 

"The Cordial and Radar integration has elevated our personalization capabilities," says Courtney Talkington, director of customer marketing at JOANN. "We can target our customers at a more granular level, allowing us to implement tactics that resonate with them for where they're located and located within our customer journey.”

Talkington adds that “they have made the process incredibly easy without the need for complex changes to our martech stack or coding."