- Microsoft Layoffs Estimated At 9,000, Reportedly Attributed To AI
MediaDailyNews, Laurie Sullivan - Wednesday, July 2, 2025
Microsoft said it has laid off about 4% of its workforce, ...
- Don't Fear The Meta Ad Automation
MAD, Claire Russell - Monday, June 30, 2025
The job of agencies is to help clients navigate the entire ecosyst ...
- AI Digs Deep To Surface Content, Makes Websites Conversational
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 1, 2025
AI-powered websites will offer direct answers to user queries without requiring t ...
- SMBs Ho-Hum On AI Vs. Automation
MediaDailyNews, Laurie Sullivan - Monday, June 30, 2025
AI is being hyped as the magic tool to give SMBs ...
- An AI Foray Into Email: New Tools Streamline Creation, Personalization, Firm Says
Email Insider, Ray Schultz - Friday, June 27, 2025
Teams can create emails, using logos, colors and tone of voice fou ...
- How Gannett LocaliQ Took AI Voice Agent Conversational
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 24, 2025
LocaliQ GM Bill Scanlon believes AI-driven customer engagement is the future ...
- Basis Reboots System, Simplifies Cross-Programmatic/Direct/Social Buys
MediaDailyNews, Laurie Sullivan - Thursday, June 12, 2025
Basis Technologies has overhauled its platform and data system to simplify ...
- Vender Blender: Two Email Deliverability Firms Merge
Email Insider, Ray Schultz - Tuesday, June 10, 2025
MailX says it is boosting the email deliverability ecosystem with its purcha ...
- Creative R&D: Brands Struggle To Measure Value
Email Insider, Ray Schultz - Thursday, June 5, 2025
Email will help lead the way, as it has done in t ...
- Adobe 'Orchestrates' AI, Eyes Dynamic Reasoning
MediaDailyNews, Laurie Sullivan - Wednesday, June 4, 2025
Adobe plans to integrate more dynamic reasoning into its AI agentic agen ...
- Layoffs, Revamped Film/TV Marketing - As Business Concerns Mount Over AI
TV Watch, Wayne Friedman - Wednesday, June 4, 2025
Layoffs come amid heightened business concerns over AI. What does this ha ...
- Meta Plans To Automate All Ad Creation By 2026: Report
MediaDailyNews, Colin Kirkland - Monday, June 2, 2025
Meta is planning to invite brands to create and target their a ...
- YouTube Fast-Tracks Ad Suitability, Creator Monetization Eligibility
MediaDailyNews, Colin Kirkland - Wednesday, May 28, 2025
YouTube will no longer need to review individual content uploads for ...
- AI Models Defy Shutdowns, Are Advertisers Ready To Give Up Control?
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 28, 2025
OpenAI's latest ChatGPT model disobeyed human instructions to shut down during ...
- Wired Compliance: Tool Places Legal Disclaimers In Emails, Firm Says
Email Insider, Ray Schultz - Friday, May 23, 2025
With the new service, users can insert required language automatically, Exclaimer s ...
- YouTube Unveils New Automated Ad Options, Cultural Moment Targeting
MediaDailyNews, Colin Kirkland - Friday, May 16, 2025
YouTube announced new ad options at its 2025 BrandCast event, as we ...
- Google Introduces 'Deep Think' And Agentic Search
MediaDailyNews, Laurie Sullivan - Tuesday, May 20, 2025
How deeply an AI model can think depends on decisions made ...
- Anthropic: How GAI Affects Performance Of Economy
Performance Marketing Insider, Laurie Sullivan - Monday, April 28, 2025
Software development is a major part of advertising platforms, ensuring that a ...
- Brand-Aware AI Assistant Capitalizes On Personalization, Predictive, Performance
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 16, 2025
For years, the ad industry spoke about "the year of mobile." Combi ...
- Advertising Starts Linking AI Agents With Platforms, Models
MediaDailyNews, Laurie Sullivan - Monday, April 14, 2025
Intelligent AI agents with access to online chat history, critical information a ...
- Google To Use Marketing Content From Sites To Showcase Brands
MediaDailyNews, Laurie Sullivan - Thursday, April 3, 2025
Enrollment is automatic, but companies can opt out through Merchant Center setti ...
- Amazon Releases Agentic AI Information On 'Buy for Me' Feature
MediaDailyNews, Laurie Sullivan - Thursday, April 3, 2025
Amazon has entered an era that allows its systems to find a ...
- Email Fusion: Integration Seen As Main Benefit Of Automation
Email Insider, Ray Schultz - Wednesday, April 2, 2025
Customer relationship management (CRM) systems are used by 90% of email sender ...
- TikTok Expands Smart+ Catalog Ads And More
MediaDailyNews, Colin Kirkland - Wednesday, March 26, 2025
TikTok is focused on expanding its Smart+ automated ad solution, with ...
- AI's Inconvenient Truth: Its Magic Can't Fix Your Bad Data
MediaDailyNews, Laura McElhinney - Wednesday, March 26, 2025
Even the most sophisticated AI systems are only as good as t ...
- Lower Costs For CTV, AI Are Attracting SMBs
Performance Marketing Insider, Laurie Sullivan - Thursday, March 13, 2025
Amazon opened the door for SMBs to explore CTV and AI ...
- Google Grips Onto Vibe Coding
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 11, 2025
What happens when AI takes over coding for a specific project? Apparent ...
- Worldwide B2B: Ecommerce Firms Struggle To Maintain Deliverability
Email Insider, Ray Schultz - Monday, March 10, 2025
EngageLab offers an email solution that provides for personalized messaging and loc ...
- Agentic AI Crosschecks Ad Requirements
Performance Marketing Insider, Laurie Sullivan - Thursday, March 6, 2025
Retail media relies on massive amounts of data to feed agentic mode ...
- AI Agents Fuel Disconnect Concerns Between Brands And Consumers
Data & Programmatic Insider, Laurie Sullivan - Monday, March 3, 2025
There are concerns that brands could become completely disconnected from consumers usi ...