- Amazon Apologizes For Costly Errors Made By Its Automated Ad System
MediaDailyNews, Laurie Sullivan - Friday, March 15, 2024
A seller of gaming computers discovered Amazon had charged him thousands ...
- Meta Introduces Advantage+ Campaign Updates For Retailers
MediaDailyNews, Colin Kirkland - Wednesday, March 13, 2024
the new AI-powered ad tools aim to provide more information and personalizati ...
- Apple Tests AI-Powered Tool To Optimize App Store Ads
MediaDailyNews, Laurie Sullivan - Monday, March 11, 2024
Apple is testing a new campaign type where advertisers enter their budg ...
- The Automated Fix: Firms Succeed At Use, But Challenges Abound
Email Insider, Ray Schultz - Tuesday, March 5, 2024
Email remains the top area for automation and social is second, Ascen ...
- DMARCation: More Ways To Comply With Gmail's New Rules
Email Insider, Ray Schultz - Thursday, February 29, 2024
An advisory on how to deal with Gmail's looming changes from Act- ...
- AI's Best Shot: Brands Seek To Use It In Automating Creative Tasks
Email Insider, Ray Schultz - Tuesday, February 27, 2024
Most brands still face challenges to creativity that AI might help resolv ...
- AI Writes GoDaddy Services For Entrepreneurs
MediaDailyNews, Laurie Sullivan - Monday, February 26, 2024
The GoDaddy Power Your Future ad and marketing campaign rolled out Mond ...
- Lexus Rides Brand Safety To Improved Impression Quality, Site Traffic Rises By 3.5X
MediaDailyNews, Laurie Sullivan - Tuesday, February 27, 2024
Lexus wanted to ensure ads appeared alongside appropriate content, especially in ...
- Has Google's Gemini Chatbot Just Rewritten History?
Media 3.0, Laurie Sullivan - Thursday, February 22, 2024
Google is facing a backlash in response to its AI chatbot Gemi ...
- Slack Furthers AI Investment, Launches Automatic Summary, Search Tools
MediaDailyNews, Colin Kirkland - Wednesday, February 14, 2024
The workplace communications platform is rolling out new generative AI features includi ...
- Google Search Ad Scams: Will LLMs And GAI Make It Worse?
Search & Performance Insider, Laurie Sullivan - Monday, February 12, 2024
The internet economy and the introduction of large language models and generati ...
- Google AI Identifies Shifting Behavior To Increase Performance For Ads
MediaDailyNews, Laurie Sullivan - Thursday, February 1, 2024
Google on Thursday released major updates to its ad services supported ...
- 64% Of Lead-Generation, Engagement Strategies Underperform: CMO Council
MediaDailyNews, Laurie Sullivan - Tuesday, January 30, 2024
Marketers should be doing much better at driving customer acquisitions, but near ...
- TikTok Tests Generative-AI Song Creation Tool
MediaDailyNews, Colin Kirkland - Thursday, January 18, 2024
TikTok is testing a generative AI tool that allows users to crea ...
- Aftermath Of Google Ads Sales Layoffs Have Major Impact On Agencies, Brands
MediaDailyNews, Laurie Sullivan - Wednesday, January 17, 2024
Google seems to be less invested in client performance and instead focus ...
- Google To Lay Off 'Hundreds' From Ad Sales Team
MediaDailyNews, Colin Kirkland - Tuesday, January 16, 2024
After laying off over a thousand staff workers on its software, hardwa ...
- Google ML Needs A 'Learning Phase' Reboot
Search & Performance Insider, Laurie Sullivan - Friday, January 12, 2024
"If it gets stuck in the learning phase, it's like a hamst ...
- Albertsons Media Collective Picks Capgemini For Global Media-Planning Agency
MediaDailyNews, Laurie Sullivan - Wednesday, January 10, 2024
Albertsons Media Collective, a retail media network with a focus on technolo ...
- Microsoft Expands Omnicom, Automotive, AI Collaborations At CES
Search & Performance Insider, Laurie Sullivan - Tuesday, January 9, 2024
Several announcements at CES will change the way advertisers work with Microso ...
- Slack Highlights New AI Features In A Comedic Musical
MediaDailyNews, Colin Kirkland - Tuesday, January 2, 2024
Slack's ad takes the form of musical comedy to highlight the company ...
- New Year, New Challenges: Here Are Some The Ad Industry Face
Search & Performance Insider, Laurie Sullivan - Tuesday, December 26, 2023
"The term 'search engine' will have to go," says Chelsea Digital C ...
- GoDaddy's Template For Email: SMBs Need Automation To Drive Messaging
Email Insider, Ray Schultz - Thursday, December 7, 2023
Do entrepreneurs and creatives that use GoDaddy really need help with ema ...
- Meta Names Dentsu WhatsApp Business Solution Provider
MediaDailyNews, Colin Kirkland - Wednesday, December 6, 2023
Meta has named Dentsu its customer-relationship solution provider for WhatsApp's business ar ...
- Marketers Dusting Off MMM With AI, ML Integrations
MediaDailyNews, Laurie Sullivan - Tuesday, December 5, 2023
Advancements in machine learning, automation, and data analytics continue to push media-m ...
- The API Pie: Unifying Email, Calendar And Other Functions
Email Insider, Ray Schultz - Thursday, November 16, 2023
Nylas and Twilio have formed an integration to help brands access ema ...
- 90% Of Retailers Say 'Just For You' Offers Will Replace Traditional Sales In 3 Years
Marketing Daily, Laurie Sullivan - Wednesday, November 8, 2023
More than half of retailers in a survey by Coveo say holid ...
- Google Rolls Out AI-Generated Ad Watermarks
MediaDailyNews, Laurie Sullivan - Tuesday, November 7, 2023
The invisible watermark for images and open standard metadata will identify th ...
- Meta Announces Tools To Help Facebook Creators Test, Compare Content
MediaDailyNews, Colin Kirkland - Thursday, November 2, 2023
Meta announced a host of new Facebook creator tools, with many intend ...
- Biden Unveils First AI Executive Order As Ad Industry Spends Billions Advancing Technology
MediaDailyNews, Laurie Sullivan - Monday, October 30, 2023
The ad industry has actively poured billions of dollars into automating process ...
- Meta Developing Threads API, Amid Concerns About Publisher Content
MediaDailyNews, Colin Kirkland - Monday, October 30, 2023
Threads is working on its own API, which will allow developers ...