- Microsoft Audience Network's Manual CPCs Will Transition To Enhanced
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 27, 2023
Microsoft will automatically adjust campaign bids in real-time to increase the chanc ...
- Conversation Analytics Firm Debuts AI Tool For Listening To Customer Interactions
Email Marketing Daily, Ray Schultz - Thursday, March 23, 2023
Insights gained by use of the new tool can be used ...
- Reddit Continues To Update Ad Platform
Inside Performance, Laurie Sullivan - Thursday, March 23, 2023
Reddit on Thursday made it easier to set up and run ...
- Microsoft Moves Into New Era Of Advertising, Automation
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 16, 2023
Microsoft will integrate the technology behind ChatGPT into its workplace software ...
- Validity Offers Enhanced Tools To Help Brands Move, Maintain CRM Data
Email Marketing Daily, Ray Schultz - Wednesday, March 15, 2023
Validity clients can choose their Free or Elements editions based on whe ...
- Email Marketing Meets Marketing Automation
Around the Net in Email, Ray Schultz - Tuesday, March 14, 2023
Salespeople are often unaware of which leads to follow. But marketing automati ...
- Google Provides Update On AI Speech Models
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 10, 2023
Google's Universal Speech Model is a critical first step toward creating ...
- Super-Smart GPT: Salesforce Says Its New Tool Can Create Emails
Email Insider, Ray Schultz - Friday, March 10, 2023
The ChatGPT revolution is drawing many major players. But observers like No ...
- Wishpond Offers Integrated Marketing Tool
Email Marketing Daily, Ray Schultz - Friday, March 10, 2023
The new marketing and technology platform combines email, lead generation and oth ...
- AtData Forms Data Partnership With Zirous
Email Marketing Daily, Ray Schultz - Monday, March 6, 2023
The arrangement will provide Zirous clients with a foundation of email-centric d ...
- Three Ways Google Ensures Safe Online Shopping
Inside Performance, Laurie Sullivan - Tuesday, February 28, 2023
Google has several "tools and features in place to make sure y ...
- Justuno Upgrades Website Conversion Platform
Email Marketing Daily, Ray Schultz - Monday, February 27, 2023
The new tool includes modular workflows to drive email campaigns, the fi ...
- Google Adds Performance Max Features, Automates Campaigns To Work Across All Ad Inventory
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 23, 2023
Google will soon roll out four features for Performance Max, from exclusio ...
- Basis Technologies Lays Off Employees As It Restructures
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 21, 2023
Basis Technologies, provider of cloud-based workflow automation and business intelligence, has n ...
- A Digital Advertising Automation Checklist
Around the Net in Email, Ray Schultz - Tuesday, February 21, 2023
Digital advertising automation has clear benefits, but it requires dedication, alignment a ...
- Ought To Be Automated: Most Firms Still Not Compliant With GDPR And CCPA
Email Insider, Ray Schultz - Wednesday, February 15, 2023
Most firms are still using manual processes to handle consumer data request ...
- Humans Still Rule, Woz Assures Ad Execs At NBCU's 'Nerd Coachella'
TV Watch, Joe Mandese - Thursday, February 9, 2023
"I believe in the 'A,' but the 'I' is not intelligence ...
- Adthena Pivots Roadmap To Match Brands' Economic Challenges
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 3, 2023
Adthena has introduced several technologies, including one designed to automate when ...
- It Takes Two: Study Touts Direct Mail, But Adds That It Works Better With Email
Email Insider, Ray Schultz - Friday, January 27, 2023
Over half of all firms are increasing their direct-mail budget this yea ...
- Question: Why Did The Ad Agency Exec Interview ChatGPT?
MediaDailyNews, Ben Kunz - Thursday, January 26, 2023
The following Q&A includes real answers -- and at least one punchli ...
- Basis Delivers On Programmatic Guaranteed, Kreps Creative First To Use
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 24, 2023
Jamie Stevenson, senior visual strategist at Kreps Creative, began using the platfo ...
- MeridianLink Adds Features To Engage Platform For Financial Institutions
Email Marketing Daily, Ray Schultz - Monday, January 23, 2023
The enhanced marketing automation tool helps brands launch targeted marketing campaigns mo ...
- Microsoft Makes Last-Touch Attribution For Automated Bidding Generally Available
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 20, 2023
Microsoft Advertising released a model into general availability that it calls "last-tou ...
- WideOrbit Starts Demand-Side Platform, ZingX
Television News Daily, Wayne Friedman - Thursday, January 12, 2023
WideOrbit says ZingX will be available in 184 out of 210 market ...
- Twitch Livestream Competitor Trovo Launches New Ad Automation Tool
Digital News Daily, Colin Kirkland - Monday, January 9, 2023
The integrated livestream technology, called Uplify, will help brands and content creato ...
- Punching Over Your Weight: Making the Most of Small Teams
The MediaPost Cases, Lisa Singer - Thursday, February 2, 2023
Delivering a relevant, timely and personalized experience to customers, but how ...
- Google Says Automation Will Support Advertisers In A World Without Cookies
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 19, 2022
Google is collaborating with the advertising industry to transition to new priva ...
- For Budget Sake: Focus On Existing Customers Before Acquiring New Ones In 2023
Data & Programmatic Insider, Laurie Sullivan - Monday, December 19, 2022
"With budgets becoming tighter based on inflation, marketers need to focus ...
- Yext Releases Search, Social, Publisher Features To All As 2022 Comes To A Close
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 16, 2022
Listings Verifier and other features support Yext's Answers Platform. Twitter and Instagr ...
- Email Platform GetResponse Acquires Recostream
Email Marketing Daily, Ray Schultz - Wednesday, December 14, 2022
GetResponse, a Poland-based provider of email marketing and marketing automation software, h ...