- Marketers Dusting Off MMM With AI, ML Integrations
MediaDailyNews, Laurie Sullivan - Tuesday, December 5, 2023
Advancements in machine learning, automation, and data analytics continue to push media-m ...
- The API Pie: Unifying Email, Calendar And Other Functions
Email Insider, Ray Schultz - Thursday, November 16, 2023
Nylas and Twilio have formed an integration to help brands access ema ...
- 90% Of Retailers Say 'Just For You' Offers Will Replace Traditional Sales In 3 Years
Marketing Daily, Laurie Sullivan - Wednesday, November 8, 2023
More than half of retailers in a survey by Coveo say holid ...
- Google Rolls Out AI-Generated Ad Watermarks
MediaDailyNews, Laurie Sullivan - Tuesday, November 7, 2023
The invisible watermark for images and open standard metadata will identify th ...
- Meta Announces Tools To Help Facebook Creators Test, Compare Content
MediaDailyNews, Colin Kirkland - Thursday, November 2, 2023
Meta announced a host of new Facebook creator tools, with many intend ...
- Biden Unveils First AI Executive Order As Ad Industry Spends Billions Advancing Technology
MediaDailyNews, Laurie Sullivan - Monday, October 30, 2023
The ad industry has actively poured billions of dollars into automating process ...
- Meta Developing Threads API, Amid Concerns About Publisher Content
MediaDailyNews, Colin Kirkland - Monday, October 30, 2023
Threads is working on its own API, which will allow developers ...
- Data Disruptor Dilemma: Brands Face Increasing Challenges To Quality
Email Insider, Ray Schultz - Thursday, October 19, 2023
Email is the most-used form of 'foundational' contact data, followed by phon ...
- Meta Offers Reels Ads Updates For Holiday Season
MediaDailyNews, Colin Kirkland - Wednesday, October 11, 2023
Meta has announced new features for Reels ads, including text, template a ...
- LinkedIn Creative Platform In Alpha Automates Customer Ads Within 5 Minutes
MediaDailyNews, Laurie Sullivan - Tuesday, October 3, 2023
LinkedIn is reimagining how B2B marketing should work. On Tuesday the compa ...
- AI Solution Auto-Generates CTV Creative From Brands' Social Content
MediaDailyNews, Karlene Lukovitz - Thursday, September 28, 2023
The Spaceback platform can now convert social content to programmatic-ready CTV ad ...
- Google To Let Advertisers Converse With AI-Based Ad Platform
MediaDailyNews, Laurie Sullivan - Wednesday, September 20, 2023
Google has been testing the conversational experience with a small group ...
- Meta Preps 'AI Holiday Season' With AI Bid Multipliers, Budget Scheduling
Media 3.0, Colin Kirkland - Friday, September 15, 2023
Meta is prepping marketers for the world's "first AI-powered holiday season" wi ...
- Taboola Takes AI Into Bidding To Advance Performance
MediaDailyNews, Laurie Sullivan - Wednesday, September 13, 2023
Taboola has created bidding technology that advances performance advertising by moving markete ...
- Pinterest CEO Pledges A Safer Platform For Users, Advertisers
MediaDailyNews, Laurie Sullivan - Wednesday, September 13, 2023
"If we don't come through on this pledge - if we don ...
- Baidu Builds AI-Ad Platform To Compete With Google As China Releases 70 LLMs
MediaDailyNews, Laurie Sullivan - Tuesday, September 12, 2023
Baidu has debuted QingGe, a marketing platform based on AI that t ...
- Why Andi May Succeed In Search Automation Where Others Failed
Search & Performance Insider, Laurie Sullivan - Thursday, September 7, 2023
"I'm really excited about the assistant part of generative AI," says An ...
- Tech Company Klaviyo Files For An IPO
Email Marketing Daily, Ray Schultz - Friday, August 25, 2023
Klaviyo will trade on the New York Stock Exchange under the symb ...
- Google To Comply With The Digital Services Act
Search & Performance Insider, Laurie Sullivan - Thursday, August 24, 2023
Google plans to share more insights into how targeted ads are serv ...
- Semrush Launches Podcast Hosting App With SEO Tools
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 23, 2023
The feature - designed and developed with podcast hosting service Disctopia ...
- AI Goes Shopping: Retailers Across The Globe Are Trying It, Salesforce Finds
Email Insider, Ray Schultz - Friday, August 18, 2023
AI use cases include email marketing and personalization. ...
- Google, YouTube Wizardry Should Make Marketers 'Look Behind The Curtain'
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 14, 2023
Google disputes reports that it issued refunds to some advertisers to f ...
- AI Study: SMBs Looking For Education And Resources
Search & Performance Insider, Laurie Sullivan - Thursday, August 10, 2023
Some 26% of the 486 SMBs participating in a survey from Consta ...
- Are SMBs Up To AI? Only A Quarter Are Using It, But More Want To Try
Email Insider, Ray Schultz - Wednesday, August 9, 2023
SMBs have several concerns, including the security of their data, Constant Conta ...
- General Motors Hits It Big With Barbie
Drive Time, Tanya Gazdik - Sunday, August 6, 2023
General Motors made a solid decision with Barbie tie-in. It's a produ ...
- CoreMedia Acquires BySide And Smarkio
Email Marketing Daily, Ray Schultz - Friday, August 4, 2023
The acquisition moves will strengthen CoreMedia's personalization and automation capabilities, the fi ...
- Only A Small Percentage Of Firms Are Compliant With CCPA And CPRA, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, August 2, 2023
Few firms have moved from manual compliance to automated solutions, Cytrio repo ...
- Where Ecommerce Implements Technical SEO/Schema
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 1, 2023
Through its platform SearchIQ, BrightEdge is tracking things that impact ranking a ...
- Meta Expands Zefr's Brand-Suitability Solution To Instagram Feed
Digital News Daily, Colin Kirkland - Monday, July 31, 2023
To increase brand safety, Meta has integrated Zefr's automated brand-suitability verification produ ...
- DoubleVerify To Acquire Scibids For $125 Million
Publishers Daily, Ray Schultz - Monday, July 31, 2023
The resulting joint offering will allow DoubleVerify to span the media transacti ...