Tag results for "automation"
- Google, Microsoft Woo Retailers With AI AgentsThe technology may save retailers money, give consumers a better experience a ...
- Pivoting To Performance KPI Management Draws On DataA pivot in thinking took a Seoul-based company in another direction wi ...
- Data Platform Lets Advertisers Verbally Ask To Build Audiences, Monitor CPCsAkkio, an AI data platform for ad agencies, earlier this year releas ...
- Meta Partners With James Cameron To Stoke Interest In VRThe partnership with the filmmaker's visual-effects company Lightstorm Vision is an effo ...
- Agentic Commerce And 'Futurecasting' Big Bets In 2025As marketers chase "the next big thing" heading into 2025, this year ...
- Trigger Happy: Brands Seek To Boost Their Automation And PersonalizationOver one-third hope to create more automated/triggered email, Litmus reports. ...
- AI Compliance In EU Draft Code To Regulate ApplicationsThe draft code describes regulating AI applications under a risk-based framework ...
- Better Media-Planning Tools Needed For Growing Audio Podcast InventoryFor years, podcasts have built audiences for a variety of reasons, b ...
- AI Shifts Ad-Tech And Media-Buying Budgets For 2025Budgets will shift to emerging AI-powered channels that embrace creative automation a ...
- 2025 Ad Spend Forecast Puts CTV, Data FirstCTV, streaming and OTT video channels are expected to see the mo ...
- Meta Rolls Out Display Option, Automates Media Across Ad PlacementsThe new display option automatically selects and places ad media across differe ...
- Sports Score Ticker Gets TV Viewer Attention For Political AdsThe battleground states have a massive population of sports fans, says S ...
- GAI Automating Advertising - Ad Copy In 30 SecondsGoogle has created all types of technology for AI-supported images, text, aud ...
- Microsoft's Next Steps For Autonomous AI AgentsNow Microsoft is using AI to help companies create AI agents th ...
- Amazon Launches An Audio Generator For AdsAmazon is launching a generative AI tool to create audio ads th ...
- TikTok Unveils Fully Automated Ad Solution Ahead Of Holiday PushTikTok is introducing expanded ad options designed to help advertisers automate t ...
- Apathetic AI: It Doesn't Know Customers As PeopleEmail personalization suffers with AI because there is no human connection, Bui ...
- Pinterest Debuts AI, Automation Ad Performance Campaign FeaturesWhile October signals a start to the holiday shopping season, as consume ...
- Email Trails: Brands Are Ignoring It While They Focus On Search, Social MediaRyan Phelan argues that investment in email is slipping as brands ...
- Reddit Increases AI Ad, Translation Tools, Appoints CROAs Mike Romoff will lead Reddit's ad and sales businesses as ...
- On The Radar: How Retailers Can Use Geo-Tracking For TargetingThe new service allows marketers to send emails, texts and notifications ...
- HubSpot's Latest Tech Launch Reveals Why Google Wanted ItHubSpot has announced updates to its Marketing Hub and Content Hub platfor ...
- Apple Intelligence Takes Over Latest iPhonesApple Intelligence was the focus at the company's online event Monday, detaili ...
- The Path To A Unified - And Efficient - Ad-Tech Supply ChainThe future of a streamlined ad-tech industry won't be shaped by cooki ...
- Google Sunsets Video Ad Platform To Prioritize AI CampaignsFeatures from an older performance ad video product will fold into ...
- AI Simulates How Consumers Will Respond Before Ads RunUsing decades of survey-based research, Ipsos built a method that uses ...
- Google Ad Exec Answers One-Off Campaign QuestionsA shorter holiday shopping season requires even the biggest advertisers to ...
- Chasing Automation In Media Planning To Reduce Human ErrorEngineers at Reckitt, a multinational consumer goods company, are working on ...
- Admiral, A Firm That Helps Publishers On The Internet, Raises $19 MillionThe company plans to expand internationally and boost its services. ...
- For LG Ad Solutions, AI Yield Optimization Becomes Key FocusLG Ad Solutions chose to work with an AI workflow automation platfor ...
