Tag results for "automation"
- AI Simulates How Consumers Will Respond Before Ads RunUsing decades of survey-based research, Ipsos built a method that uses ...
- Google Ad Exec Answers One-Off Campaign QuestionsA shorter holiday shopping season requires even the biggest advertisers to ...
- Chasing Automation In Media Planning To Reduce Human ErrorEngineers at Reckitt, a multinational consumer goods company, are working on ...
- Admiral, A Firm That Helps Publishers On The Internet, Raises $19 MillionThe company plans to expand internationally and boost its services. ...
- For LG Ad Solutions, AI Yield Optimization Becomes Key FocusLG Ad Solutions chose to work with an AI workflow automation platfor ...
- Snap Looks To Drive Enhanced Optimization, Reach With Ad Product UpdatesAfter reporting a Q2 increase in its users and revenue, Snap shar ...
- Cupak Named Head Of Product For PMGThe digital marketing agency will have Crissi Cupak lead martech solutions a ...
- Emails On The Menu: Restaurant Patrons Prefer The ChannelAlthough email is preferred for restaurant offers, Gen Z would rather recei ...
- Swinging Into The Inbox: Firms Partner To Automate Email DeliveryPerformance marketing software company Phonexa and email service provider SMTP have form ...
- Reddit Lead-Gen Ads Go Public, Leverage User ConsentLead Generation Ads on Reddit moved into public beta this week. T ...
- Meta Automatically Suggests Offers In AdsMeta is introducing a new hands-off way for marketers to include a ...
- LinkedIn Expands Access To 'Accelerate' AI Campaign BuilderLinkedIn's AI campaign tool is now rolling out to all advertisers. "Accelerat ...
- Etsy Campaign, Policy Changes Take Company Back To Its Artisan RootsEtsy launched an ad campaign Tuesday, along with changes to its polici ...
- Microsoft AI-Powered CTV Asset Ad Recommendations On The WayMicrosoft Advertising on Tuesday announced AI-powered asset recommendations for video and displa ...
- Facebook Tests Automated Variations Of Branded ReelsMeta is testing a new creative option on Facebook Reels that tak ...
- Instagram Automates 'Creator Insights' To Facilitate Brand, Influencer PartnershipsTo facilitate more in-app partnerships between brands and creators, Meta is rolli ...
- Google TV Network With Ad-Supported Channels Ties To Google Ads PlatformGoogle and Microsoft have made changes to their ad platforms, demonstrating t ...
- AI At Your Service: The New Technology Reaches Email FieldA new email platform says it is driven by artificial intelligence. ...
- Zero-Click Era Requires Interesting Data PartnershipsReach and addressability to connect brands to consumers without cookies may se ...
- TikTok Commits To Automated Performance, Launches Generative AI Ad SuiteTikTok will begin integrating generative AI into its ad products with "TikT ...
- The Neighborly Touch: Firms Form Integration To Help SMBs Engage ProspectsCallRail and Intuit Mailchimp have formed an integration to drive automated emai ...
- USPS Rate-Hike Playbook: How Multichannel Brands Can Cope With IncreasesThere have been eight postal-rate boosts since 2018, Mailingl.com reports. ...
- AI Dominates Dynamic Ads Data Partnership For Auto IndustryThe partnership, supported by generative AI, combines Constellation's SaaS platform with S& ...
- Email-CRM Charge-Up: Nylas Launches Salesforce PackageNylas Email for Salesforce allows brands to track email communications with customer ...
- Disney, Walmart Connect Forge Deal To Provide Streaming, Customer InsightsThe deal will connect Walmart's customer purchase data with Disney's internal insigh ...
- Getting Mileage Out Of Automation: Most Email Marketers Are Good At ItMost email marketers plan to include automation in the year ahead ...
- Meta To Provide Advertisers With Automated Image, Text Variations For AdsMeta is introducing new ways for marketers to use generative AI ...
- Yelp Works To Cash In On AIYelp believes it can drive more demand for businesses through AI technolog ...
- LinkedIn Testing Premium Company Pages With AI-Driven ContentLinkedIn has begun testing Premium Company Pages, which offer small and medium-siz ...
- Omnichannel Ad Media Plans Generated In 2 Minutes, Using AutomationWith the deprecation of browser cookies, the focus is on pulling togeth ...
